This Executive Master's Degree will provide you with the knowledge you need to advance as cultural manager and revolutionize the industry” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

TECH uses the Relearningsystem in all its qualifications. Thanks to it, professionals who enter this Postgraduate diploma will be able to advance through the content of the syllabus in a much more natural way, reducing even the long hours of memorization and study. In this line, the study plan also uses multimedia resources, which will favor the immersion of the students in this intensive syllabus. 

The multimedia resource library is available 24 hours a day. Access it easily from your computer with internet connection"

Syllabus

This Postgraduate diploma has been designed with the main objective of offering the professional the most advanced and current knowledge in Cultural Event Management. In this way, students will be able to successfully face any project they wish to implement in this highly competitive sector.

Therefore, the professionals will find in this university program a syllabus that will allow them to efficiently develop the necessary managerial skills to make the most appropriate decisions in the creation and production of cultural events.

A teaching that will take you over 6 months to deepen through innovative teaching tools (video summaries, videos in detail, interactive diagrams, complementary readings and case studies), on the main strategies to adopt in cultural events developed in public or private institutions, the main ones for a successful planning and production, as well as the social opportunity generated by the third sector.

In addition, students who enter this university course will delve into experiential events, marketing or the latest trends in stage proposals. All this through a content developed by experts in the field of cultural management and production, which will lead you to be aware of the latest developments and the most relevant information in this area.

A study plan that you will be able to access easily, without attendance, without classes with fixed schedules and with the option of distributing the teaching load according to the needs of the students.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Production and Direction in Cultural Management
Module 2. Design of Cultural Events
Module 3. Planning of Cultural Events

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Cultural Event Management completely online. Throughout the 6 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Production and Direction in Cultural Management

1.1. Tools for the management of cultural organizations I

1.1.1. Cultural Management
1.1.2. Classification of Cultural Products
1.1.3. Cultural Management Objectives

1.2. Tools for the Management of Cultural Organizations II

1.2.1. Cultural Organizations
1.2.2.Tipología
1.2.3. UNESCO

1.3. Collecting and Patronage

1.3.1. The Art of Cpllections
1.3.2. Developer of the Taste for Collecting throughout History.
1.3.3. Types of Collections

1.4. The Role of the Foundations

1.4.1. What do They Consist of?
1.4.2. Associations and Foundations

1.4.2.1. Differences
1.4.2.2. Similarities

1.4.3. Examples of Cultural Foundations Worldwide

1.5. Cultural Development in ThirdSector Organizations

1.5.1. What are Third-Sector Organizations?
1.5.2. Role of Third-Sector Organizations in Society.
1.5.3. Networks

1.6. Public Institutions and Organizations

1.6.1. Model of Organization of Cultural Policy in Europe
1.6.2. Main public Institutions in Europe
1.6.3. Cultural Action of the European International Organizations

1.7. Cultural Heritage

1.7.1. Culture as a Country Brand
1.7.2. Cultural Policies

1.7.2.1. Institutions
1.7.2.2. Figures

1.7.3. Culture as Heritage of the Humanity

1.8. Cultural Heritage Dissemination

1.8.1. What is Cultural Heritage?
1.8.2. Public Management
1.8.3. Private Management
1.8.4. Coordinated Management

1.9. Project Creation and Management

1.9.1. What is Creation and Project Management?
1.9.2. Breeding

1.9.2.1. Public
1.9.2.2. Private
1.9.2.3. Coproductions
1.9.2.4. Others

1.9.3. Cultural Management Planning

1.10. Art, Company and Society

1.10.1 The Third-Sector as Social Opportunity
1.10.2. Social Commitment of Companies through the Different Art Types

1.10.2.1. Investments
1.10.2.2. Profitability
1.10.2.3. Promotion
1.10.2.4. Profit

1.10.3. Art as Inclusion and Transformation of the Society
1.10.4. The Theater as Social Opportunity
1.10.5. Festivals that Involve Citizenship

Module 2. Design of Cultural Events

2.1. Project Management

2.1.1. Gathering Information, Project Start-Up: What should We Do?
2.1.2. Study of Possible Locations
2.1.3. Pros and Cons of the Chosen Options

2.2. Research Techniques. Desing Thinking

2.2.1. Stakeholder Maps
2.2.2. Focus Group
2.2.3. Bench Marking

2.3. Experiential Desing Thinking

2.3.1. Cognitive Immersion
2.3.2. Covert Observation
2.3.3. World Cafe

2.4. Target Audience Definition

2.4.1. Who the Event is Aimed at
2.4.2. Why we do the Event
2.4.3. What is the Purpose of the Event

2.5. Trends

2.5.1. New Trends in Staging
2.5.2. Digital Contributions
2.5.3. Immersive and Experiential Events

2.6. Personalization and Space Design

2.6.1. Adaptation of the Space to the Brand
2.6.2. Branding
2.6.3. Brand Manual

2.7. Experience Marketing

2.7.1. Living the Experience
2.7.2. Immersive Event
2.7.3. Fostering Memory

2.8. Signage

2.8.1. Signage Techniques
2.8.2. The Attendant's Vision
2.8.3. Coherence of the Story. Event with Signage

2.9. The Event Venues

2.9.1. Studies of Possible Venues. The 5 Why's
2.9.2. Choice of the Venue According to the Event
2.9.3. Selection Criteria

2.10. Proposed Staging. Types of Scenarios

2.10.1. New Staging Proposals
2.10.2. Prioritization of Proximity to the Speaker
2.10.3. Scenarios Related to Interaction

Module 3. Planning of Cultural Events

3.1. Timing and Organization of the Program

3.1.1. Time Available for the Organization of the Event
3.1.2. Duration of the Event
3.1.3. Event Activities

3.2. Space Organization

3.2.1. Number of Expected Attendees
3.2.2. Number of Simultaneous Rooms
3.2.3. Room Formats

3.3. Speakers and Guests

3.3.1. Choice of Speakers
3.3.2. Contact and Confirmation of Speakers
3.3.3. Management of Speakers' Attendance

3.4. Protocol

3.4.1. Range of Invited Guests
3.4.2. Disposition of the Presidency
3.4.3. Parliamentary Organization

3.5. Security/Safety

3.5.1. Access Control: the Security Perspective
3.5.2. Coordination with Security Forces
3.5.3. Internal Control of Spaces

3.6. Emergencias

3.6.1. Evacuation Plan:
3.6.2. Study of the Needs in Case of Emergency
3.6.3. Creation of Medical Assistance Point

3.7. Capabilities

3.7.1. Assessment of Capacity
3.7.2. Distribution of Attendees at the Venue
3.7.3. Maximum Capacities and Decisions to Be Made

3.8. Accessible

3.8.1. Study of the Number of Accesses
3.8.2. Capacity of Each of the Accesses
3.8.3. Timing Calculation for Entry and Exit for Each Access

3.9. Transport

3.9.1. Assessment of Transportation Possibilities
3.9.2. Transportation Accessibility
3.9.3. Personal or Public Transportation Pros and Cons

3.10. Locations

3.10.1. How Many Locations Does the Event Have?
3.10.2. Where Are They Located
3.10.3. Ease of Access to Venues

A university program that will lead you to lead the management of national and international cultural projects"