You will delve into the concept of Brand Core, by digging into the identification of the purpose, vision and values of the personal brand" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in Personal Brand Planning has a high-quality teaching module designed by a teaching team specialized in personal brand management, which allows students to acquire essential knowledge and skills to stand out in the business world. The program focuses on providing a comprehensive and up-to-date vision of the concepts and tools of branding and communication, and offers the latest techniques and trends for the creation and management of an effective personal brand. The 100% online modality and the Relearning teaching methodology guarantees personalized education adapted to the learning pace of each student, with the continuous support of experts in the field.  

Did you know that all TECH’s content can be downloaded? This way, you will have it at your disposal forever, so you can consult it whenever you need it"   

Syllabus

The Postgraduate certificate in Personal Brand Planning aims to provide the student with skills to make effective decisions in the field of Corporate Communication. With a total of 150 hours of instruction, the program focuses on the development of managerial competencies in changing environments, in order to improve professional performance and excellence in leadership and business management. 

The program content is innovative, strategic and global, with a focus on the latest trends in Branding. Students have the opportunity to work both individually and in teams on practical cases to immerse themselves in real business situations. In addition, the content is based on the latest trends and is supported by the best educational methodology and exceptional quality faculty. 

The syllabus focuses on relevant topics such as SWOT analysis, Brand Core, Brand Positioning, Business Model You and Value Proposition. allowing students Students will acquire skills and tools to create and manage an effective personal brand, as well as to solve critical situations in a creative and efficient way. 

This allows students to acquire skills and tools to create and manage an effective personal brand, as well as to solve critical situations creatively and efficiently. The program is delivered 100% online and uses the Relearning methodology to offer students flexibility in organizing academic resources in a personalized way. 

This Postgraduate certificate is developed over 6 weeks and is structured into 1 module: 

Module 1.  Personal Brand Planning. Analysis of the differential factor of the personal brand objectives. Pillars of positioning: Brand Core and Brand Positioning

Where, When and How is it Taught?

TECH offers students the opportunity to take this Postgraduate certificate in Personal Brand Planning completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time. 

Module 1. Personal Brand Planning. Analysis of the Differential Factor of the Personal Brand Objectives. Pillars of Positioning: Brand Core and Brand Positioning 

1.1. The Three Pillars of Brand Positioning: "Know Yourself, Develop Yourself, Show Yourself" 

1.1.1. The Iceberg Methodology of Personal Branding
1.1.2. Order: the Key to Success 
1.1.3. Change and Dynamism. The Need to Re-Evaluate

1.2. How to Convert the Personal SWOT into a Strategic Plan 

1.2.1. How to Turn Weaknesses into Strengths 
1.2.2. How to Turn Threats into Opportunities 
1.2.3. How to turn Strengths into Opportunities 

1.3. Brand Core I. Purpose: Identification. Uses. Examples 

1.3.1. If You Have a What For You Will Solve the How and the What 
1.3.2. Methodologies to Identify the Purpose 
1.3.3. Inspiring Examples of Purpose 

1.4. Brand Core II. Vision. Examples 

1.4.1. Identification of Short, Medium and Long-Term Objectives. Setting Objectives 
1.4.2. Why it is Worth Being Ambitious in Your Vision 
1.4.3. Inspirational Examples of Vision and its Usefulness in Personal Branding 

1.5. Brand Core III. Values. Identification, Management and Projection. Examples 

1.5.1. Tools to Identify Values 
1.5.2. Values Management and Projection through Images or Testimonials 
1.5.3. Examples of Projection and Use of Values

1.6. Brand Positioning I. Audience, Customer Segments 

1.6.1. Demographic Profiles to Identify Audiences 
1.6.2. Psychological Profiles. Fears and Illusions
1.6.3. Empathy: Understanding People's Objections to Working With You 

1.7. Brand Positioning II. Market 

1.7.1. Understanding the Market Context of the Audience 
1.7.2. Research to Measure Market Potential 
1.7.3. Development of Positioning Maps 

1.8. Brand Positioning III. Objectives 

1.8.1. Target per Reference Field 
1.8.2. Objective by Specialty 
1.8.3. Objective by Geographic Area 

1.9. Brand Positioning IV. Value Proposition Relevance and Difference. Examples 

1.9.1. Personal Value Proposition Canvas. The Customer 
1.9.2. Personal Value Proposition Canvas. The Relevant Difference 
1.9.3. Inspirational Examples of Personal Value 

1.10. Brand Positioning vs. Business Model You, Your Business Model 

1.10.1. The Business Model You Canvas by Osterwalder, Pigneur, Clark 
1.10.2. Key Elements: Customers, Value Provided, Channels and Roles 
1.10.3. Activities, Resources, Key Partners and Economic Model 

Delve into customer segmentation and identify the value proposition that will differentiate your company from the competition”