Through this program, you will use Artificial Intelligence techniques to optimize your Marketing and Sales strategies”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This Postgraduate certificate in Optimization of Commercial Campaigns with Artificial Intelligence is taught in a convenient 100% online format, with the aim of adapting to the needs of students and making it easier for them to take it while they develop their full-time professional activity. Throughout 6 weeks, professionals will live an academic experience that will lay the foundations for their professional success.

A syllabus made by specialists and a teaching material of the highest level are the key to a successful professional career"

Syllabus

Designed by experts in the field, this university program will provide marketing professionals with a solid knowledge of Artificial Intelligence applications to optimize commercial campaigns. It is also designed to foster the development of advanced skills that will enable experts to make more rigorous decisions in highly complex environments.

Through this program, students will benefit from teaching materials that stand out for their quality and full applicability. In addition, the Virtual Campus offers an extensive library of multimedia resources that will reinforce the contents in an enjoyable way. These include interactive summaries, specialized readings and case studies. In this way, students will have a highly dynamic and progressive learning, so they will forget to make extra efforts such as memorization.

The curriculum will focus on analyzing emerging technologies with the objective of strengthening the performance of Digital Marketing campaigns. At the same time, professionals will acquire advanced skills to implement Artificial Intelligence tools to their projects and create highly personalized ads that capture the interest of different audiences.

Thanks to this program, specialists will have at their disposal state-of-the-art techniques for automated monitoring and analysis of campaign results. In addition, experts will be able to make real-time adjustments to optimize performance and adapt quickly to the changing dynamics of today's market.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module:

Module 1. Campaign Optimization and AI Application

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Optimization of Commercial Campaigns with Artificial Intelligence completely online. During the 6 weeks that the specialization lasts, the student will be able to access all the contents of this program at any time, which will allow them to manage their study time.

Module 1. Campaign Optimization and AI Application

1.1. Artificial Intelligence and Personalized Advertising with Emarsys

1.1.1. Accurate Audience Targeting Using Algorithms
1.1.2. Product and Service Recommender
1.1.3. Conversion Funnel Optimization

1.2. Advanced Ad Targeting and Segmentation with Eloqua

1.2.1. Segmentation by Custom Audience Segments
1.2.2. Targeting by Devices and Platforms
1.2.3. Segmentation by Customer Lifecycle Stages

1.3. Optimization of Advertising Budgets by means of Artificial Intelligence

1.3.1. Continuous Optimization based on Data
1.3.2. Use of Real-Time Ad Performance Data
1.3.3. Segmentation and Targeting

1.4. Automated Creation and Distribution of Personalized Advertisements with Cortex

1.4.1. Generation of Dynamic Creativities
1.4.2. Content Personalization
1.4.3. Optimization of Creative Design

1.5. Artificial Intelligence and Optimization of Marketing Campaigns with Adobe TArget

1.5.1. Multiplatform Distribution
1.5.2. Frequency Optimization
1.5.3. Automated Tracking and Analysis

1.6. Predictive Analytics for Campaign Optimization

1.6.1. Prediction of Market Trends
1.6.2. Estimating Campaign Performance
1.6.3. Budget Optimization

1.7. Automated and Adaptive A/B Testing

1.7.1. Automated A/B Testing
1.7.2. Identification of High Value Audiences
1.7.3. Optimization of Creative Content

1.8. Real-time Data-driven Optimization with Evergage

1.8.1. Real-time Tuning
1.8.2. Customer Life Cycle Forecasting
1.8.3. Detection of Behavioral Patterns

1.9. Artificial Intelligence in SEO and SEM with BrightEdge

1.9.1. Keyword Analysis using Artificial Intelligence
1.9.2. Advanced Audience Targeting with Artificial Intelligence Tools
1.9.3. Ad Personalization using Artificial Intelligence

1.10. Automating Technical SEO Tasks and Keyword Analysis with Spyfu

1.10.1. Multichannel Attribution Analysis
1.10.2. Campaign Automation using Artificial Intelligence
1.10.3. Automatic Optimization of the Web Site Structure thanks to Artificial Intelligence

Enjoy enjoyable and effective learning through the didactic formats offered by this program, such as explanatory videos or interactive summaries”