Postgraduate certificate E-Commerce Process Automation with Artificial Intelligence

A report from a consulting firm predicts that companies that adapt to E-Commerce Process Automation with Artificial Intelligence will be better positioned in the market in the years to come. Indeed, AI tools enable large-scale personalization, which means institutions can offer more relevant and personalized customer experiences. This helps to significantly optimize consumer satisfaction and loyalty. With this in mind, TECH is developing an online university program that will delve into the latest trends in e-commerce automation to improve customer service and keep companies competitive in an ever-changing business environment.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in E-Commerce Process Automation with Artificial Intelligence will enable marketing professionals to optimize numerous tasks in e-commerce, from inventory management to customer service. This will lead to significant improvement in business efficiency and productivity.

You will handle Artificial Intelligence to identify new opportunities for innovation and business development, such as creating new products or expanding into new markets”

Syllabus

This program is designed by Artificial Intelligence professionals, with the aim that Marketing professionals optimize processes and personalize the user experience. Therefore, the Postgraduate certificate is aimed at promoting the development of skills that enable predictive analytics to make strategic decisions based on data to promote business growth.

During the 180 teaching hours, students will have access to a Virtual Campus where they will find a myriad of academic resources in various formats. The materials include explanatory videos, case studies and specialized readings. In this way, students will enjoy an enjoyable and dynamic learning process, without the need to resort to techniques such as memorization.

The academic itinerary will delve into the integration of Artificial Intelligence in the conversion funnel, which will allow students to automate tasks such as sending emails, classifying leads or customer service.

In line with this, it will delve into the implementation of tools such as chatbots, chatbots or virtual assistants to improve customer service. The syllabus will also provide tools to detect and prevent fraud in transactions with the help of Artificial Intelligence.

Professionals are before an academic proposal that will allow them to master the technologies of Process Automation and Artificial Intelligence to improve the ability of companies to compete in a global market, offering products or services in the most efficient way.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module:

Module 1. Artificial Intelligence to Automate e-Commerce Processes

Where, When and How is it Taught?

TECH offers the possibility to develop this Postgraduate certificate in E-Commerce Process Automation with Artificial Intelligence completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Artificial Intelligence to Automate e-Commerce Processes

1.1. E-Commerce Automation with Algolia

1.1.1. Customer Service Automation
1.1.2. Price Optimization
1.1.3. Personalization of Product Recommendations

1.2. Automation of Purchasing and Inventory Management Processes with Shopify Flow

1.2.1. Inventory and Logistics Management
1.2.2. Fraud Detection and Fraud Prevention
1.2.3. Sentiment Analysis

1.3. Integration of Artificial Intelligence in the Conversion Funnel

1.3.1. Sales and Performance Data Analysis
1.3.2. Data Analysis at the Awareness Stage
1.3.3. Data Analysis at the Conversion Stage

1.4. Chatbots and Virtual Assistants for Customer Service

1.4.1. Artificial Intelligence and 24/7 Assistance
1.4.2. Feedbacks and Responses
1.4.3. Generation of Queries/Responses with Artificial Intelligence Tools

1.5. Real-time Price Optimization and Product Recommender thanks to Artificial Intelligence with the Google Cloud AI Platform

1.5.1. Competitive Price Analysis and Segmentation
1.5.2. Dynamic Price Optimization
1.5.3. Price Sensitivity Forecasting

1.6. Fraud Detection and Prevention in e-Commerce Transactions with Sift

1.6.1. Anomaly Detection with the Help of Artificial Intelligence
1.6.2. Identity Verification
1.6.3. Real-time Monitoring with Artificial Intelligence
1.6.4. Implementation of Automated Rules and Policies

1.7. Artificial Intelligence Analysis to Detect Suspicious Behavior

1.7.1. Analysis of Suspicious Patterns
1.7.2. Behavioral Modeling with Artificial Intelligence Tools
1.7.3. Real-time Fraud Detection

1.8. Ethics and Responsibility in the Use of Artificial Intelligence in E-Commerce

1.8.1. Transparency in the Collection and Use of Data Using Artificial Intelligence Tools with Watson
1.8.2. Data Security
1.8.3. Responsibility in Design and Development with Artificial Intelligence

1.9. Automated Decision Making with Artificial Intelligence with Watson Studio

1.9.1. Transparency in the Decision-Making Process
1.9.2. Accountability for Results
1.9.3. Social Impact

1.10. Future Trends in Artificial Intelligence in the Field of Marketing and E-Commerce with REkko

1.10.1. Marketing and Advertising Automation
1.10.2. Predictive and Prescriptive Analytics
1.10.3. Visual e-Commerce and Search
1.10.4. Virtual Shopping Assistants

A Postgraduate Course based on the latest trends in Advanced Stone Sculpture, all to guarantee you a successful learning experience"

Teaching Objectives

This program will enable professionals to apply Artificial Intelligence techniques to optimize processes in the field of e-commerce (such as the personalization of the customer experience, price optimization or inventory management, among others). It will also equip graduates with skills in data analysis in order to make highly informed strategic decisions. Students will also be able to identify areas for improvement in existing business processes and apply Machine Learning techniques to automate repetitive tasks and improve operational efficiency.

You will be equipped with the most advanced skills to stand out in a constantly evolving job market, where Artificial Intelligence will play a key role in e-commerce”

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in E-Commerce Process Automation with Artificial Intelligence will enable students to:

Implement Artificial Intelligence applications in Digital Marketing and e-commerce to improve the efficiency and effectiveness of strategies
Improve user experience in Digital Marketing by using Artificial Intelligence for dynamic personalization of websites, applications and content
Implement Artificial Intelligence systems for the automation of e-Commerce processes, from inventory management to customer service
Research and apply predictive AI models to identify emerging trends in the marketplace and anticipate customer needs
Collaborate on cross-functional projects to integrate Artificial Intelligence solutions with existing Digital Marketing platforms and develop new strategies
Evaluate the impact of Artificial Intelligence technologies on Digital Marketing and e-commerce, both from a business and ethical perspective

Postgraduate Certificate in E-Commerce Process Automation with Artificial Intelligence

In the world of e-commerce, efficiency and speed are critical to meet growing consumer demands. Process automation, powered by artificial intelligence, has become a strategic necessity for companies looking to optimize their performance and deliver exceptional customer experiences. TECH Global University's Postgraduate Certificate in E-Commerce Process Automation with Artificial Intelligence is designed to prepare professionals in this vital area. This program, which is delivered through online classes, allows students to acquire the skills necessary to implement automation solutions in their e-commerce platforms. Throughout the course, participants will explore how artificial intelligence can optimize key processes, from inventory management to customer service. By learning how to use advanced tools and innovative technologies, students will be in a prime position to transform the way businesses operate in the digital environment.

Study this online Postgraduate Certificate and upgrade your skills in AI for E-Commerce

TECH Global University focuses on offering practical and accessible learning, allowing students to reconcile their professional development with their personal commitments. The degree provides an enriching educational experience that goes beyond theory by including real case studies and projects that encourage the immediate application of the knowledge acquired. Upon completion of the Postgraduate Certificate in E-Commerce Process Automation with Artificial Intelligence, graduates will be equipped to implement automation strategies that not only improve operational efficiency, but also increase customer satisfaction. In a constantly evolving marketplace, having these skills is a determining factor for business success. Become a leader in e-commerce and discover how artificial intelligence can revolutionize your approach to process automation. Enroll today and study without leaving home.