Through this Postgraduate certificate, you will implement innovative Artificial Intelligence solutions to automate e-commerce processes and make informed decisions”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in E-Commerce Process Automation with Artificial Intelligence will enable marketing professionals to optimize numerous tasks in e-commerce, from inventory management to customer service. This will lead to significant improvement in business efficiency and productivity.  

You will handle Artificial Intelligence to identify new opportunities for innovation and business development, such as creating new products or expanding into new markets”

Syllabus

This program is designed by Artificial Intelligence professionals, with the aim that Marketing professionals optimize processes and personalize the user experience. Therefore, the Postgraduate certificate is aimed at promoting the development of skills that enable predictive analytics to make strategic decisions based on data to promote business growth.  

During the 180 teaching hours, students will have access to a Virtual Campus where they will find a myriad of academic resources in various formats. The materials include explanatory videos, case studies and specialized readings. In this way, students will enjoy an enjoyable and dynamic learning process, without the need to resort to techniques such as memorization.  

The academic itinerary will delve into the integration of Artificial Intelligence in the conversion funnel, which will allow students to automate tasks such as sending emails, classifying leads or customer service.  

In line with this, it will delve into the implementation of tools such as chatbots, chatbots or virtual assistants to improve customer service. The syllabus will also provide tools to detect and prevent fraud in transactions with the help of Artificial Intelligence.  

Professionals are before an academic proposal that will allow them to master the technologies of Process Automation and Artificial Intelligence to improve the ability of companies to compete in a global market, offering products or services in the most efficient way. 

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module: 

Module 1.  Artificial Intelligence to Automate e-Commerce Processes 

Where, When and How is it Taught?

TECH offers the possibility to develop this Postgraduate certificate in E-Commerce Process Automation with Artificial Intelligence completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time. 

Module 1. Artificial Intelligence to Automate e-Commerce Processes 

1.1. E-Commerce Automation with Algolia 

1.1.1. Customer Service Automation 
1.1.2. Price Optimization 
1.1.3. Personalization of Product Recommendations 

1.2. Automation of Purchasing and Inventory Management Processes with Shopify Flow 

1.2.1. Inventory and Logistics Management 
1.2.2. Fraud Detection and Fraud Prevention 
1.2.3. Sentiment Analysis 

1.3. Integration of Artificial Intelligence in the Conversion Funnel 

1.3.1. Sales and Performance Data Analysis 
1.3.2. Data Analysis at the Awareness Stage 
1.3.3. Data Analysis at the Conversion Stage 

1.4. Chatbots and Virtual Assistants for Customer Service 

1.4.1. Artificial Intelligence and 24/7 Assistance 
1.4.2. Feedbacks and Responses  
1.4.3. Generation of Queries/Responses with Artificial Intelligence Tools 

1.5. Real-time Price Optimization and Product Recommender thanks to Artificial Intelligence with the Google Cloud AI Platform

1.5.1. Competitive Price Analysis and Segmentation  
1.5.2. Dynamic Price Optimization 
1.5.3. Price Sensitivity Forecasting 

1.6. Fraud Detection and Prevention in e-Commerce Transactions with Sift 

1.6.1. Anomaly Detection with the Help of Artificial Intelligence 
1.6.2. Identity Verification 
1.6.3. Real-time Monitoring with Artificial Intelligence 
1.6.4. Implementation of Automated Rules and Policies 

1.7. Artificial Intelligence Analysis to Detect Suspicious Behavior 

1.7.1. Analysis of Suspicious Patterns 
1.7.2. Behavioral Modeling with Artificial Intelligence Tools
1.7.3. Real-time Fraud Detection 

1.8. Ethics and Responsibility in the Use of Artificial Intelligence in E-Commerce 

1.8.1. Transparency in the Collection and Use of Data Using Artificial Intelligence Tools with Watson 
1.8.2. Data Security 
1.8.3. Responsibility in Design and Development with Artificial Intelligence 

1.9. Automated Decision Making with Artificial Intelligence with Watson Studio 

1.9.1. Transparency in the Decision-Making Process 
1.9.2. Accountability for Results 
1.9.3. Social Impact  

1.10. Future Trends in Artificial Intelligence in the Field of Marketing and E-Commerce with REkko 

1.10.1. Marketing and Advertising Automation 
1.10.2. Predictive and Prescriptive Analytics  
1.10.3. Visual e-Commerce and Search 
1.10.4. Virtual Shopping Assistants

A Postgraduate Course based on the latest trends in Advanced Stone Sculpture, all to guarantee you a successful learning experience"