This Postgraduate certificate will give you the skills to design, implement and optimize Digital Marketing campaigns using advanced Artificial Intelligence techniques”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

With a theoretical-practical approach, this academic itinerary will provide professionals with a mastery of the relationship between Digital Marketing and Artificial Intelligence. The program will be taught in a convenient 100% online mode, so that students are free to combine their studies with the rest of their daily obligations.

You will use Artificial Intelligence to personalize the online customer experience, offering customized content tailored to the individual needs and preferences of each consumer”

Syllabus

This Postgraduate certificate has been designed by an experienced teaching staff, who will provide students with the latest trends in the field of Digital Marketing and E-Commerce, with a specific focus on the use of Artificial Intelligence. In this way, graduates will be equipped with numerous tools aimed at optimizing their advertising campaigns.

Throughout, students will have at their disposal a myriad of content in multiple formats to strengthen their knowledge. These include interactive summaries, case studies, explanatory videos and specialized readings.

The didactic content will focus on issues such as data analysis and business process automation. Along the same lines, the syllabus will delve into the handling of sophisticated tools such as Hub Spot, which will enable graduates to automate a variety of tasks (sending emails, scheduling publications on social networks, creating automated workflows to nurture leads, etc.).

Undoubtedly, a high-intensity university program that will enable Marketing professionals to design effective advertising campaigns using Intelligence to optimize segmentation, targeting and performance measurement. Therefore, experts will be able to take full advantage of the job opportunities offered by this ever-expanding industry.

This Postgraduate certificate is developed over 6 weeks and is structured into 1 module:

Module 1. Artificial Intelligence Applications in Digital Marketing and E-Commerce

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Digital Marketing and E-Commerce through Artificial Intelligence completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Artificial Intelligence Applications in Digital Marketing and E-Commerce

1.1. Artificial Intelligence in Digital Marketing and E-Commerce

1.1.1. Content Personalization and Recommendations with Adobe Sensei
1.1.2. Audience Segmentation and Market Analysis
1.1.3. Predicting Trends and Buying Behavior

1.2. Digital Strategy with Optimizely

1.2.1. Incorporation of AI in Strategic Planning
1.2.2. Process Automation
1.2.3. Strategic Decisions

1.3. Continuous Adaptation to Changes in the Digital Environment

1.3.1. Strategy for the Management of Change
1.3.2. Adaptation of Marketing Strategies
1.3.3. Innovation

1.4. Content Marketing and Artificial Intelligence with Hub Spot

1.4.1. Content Personalization
1.4.2. Title and Description Optimization
1.4.3. Advanced Audience Segmentation
1.4.4. Sentiment Analysis
1.4.5. Content Marketing Automation

1.5. Automatic Content Generation

1.5.1. Content Optimization for SEO
1.5.2. Engagement
1.5.3. Analysis of Feelings and Emotions in the Content

1.6. AI in Inbound Marketing Strategies with Evergage

1.6.1. Growth Strategies based on Artificial Intelligence
1.6.2. Identifying Content and Distribution Opportunities
1.6.3. Use of Artificial Intelligence in the Identification of Business Opportunities

1.7. Automation of Workflows and Lead Tracking with Segment

1.7.1. Data Collection
1.7.2. Lead Segmentation and Lead Scoring 
1.7.3. Multichannel Follow-up
1.7.4. Analysis and Optimization

1.8. Personalizing User Experiences Based on the Buying Cycle with Autopilot

1.8.1. Personalized Content
1.8.2. User Experience Automation and Optimization
1.8.3. Retargeting

1.9. Artificial Intelligence and Digital Entrepreneurship 

1.9.1. Growth Strategies based on Artificial Intelligence
1.9.2. Advanced Data Analysis
1.9.3. Price Optimization
1.9.4. Sector-specific Applications

1.10. Artificial Intelligence Applications for Startups and Emerging Companies

1.10.1. Challenges and Opportunities
1.10.2. Sector-specific Applications
1.10.3. Integration of Artificial Intelligence into Existing Products

You will achieve your academic goals quickly, without unnecessary trips to a study center, thanks to TECH's 100% online methodology"