Thanks to this Postgraduate Certificate, you will use Artificial Intelligence to automate repetitive or low value-added tasks such as sending emails.”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate certificate in Application of Artificial Intelligence to Improve User Experience in Digital Marketing is a Postgraduate certificate that is taught in a convenient 100% online format. In this way, graduates will be able to individually plan their own schedules and pace of study.

You will handle various Artificial Intelligence tools applied to Marketing such as Machine Learning algorithms, chatbots and automated content personalization.”

Syllabus

The Postgraduate certificate in Application of Artificial Intelligence to Improve User Experience in Digital Marketing is an intensive program that will allow students to skillfully manage Artificial Intelligence tools to improve consumer interaction with a brand.

In addition, the academic itinerary will include a wide range of multimedia resources such as case studies, interactive summaries or explanatory videos. In this way, graduates will enjoy a dynamic and enjoyable learning experience.
The program will delve into issues ranging from the implementation of Artificial Intelligence models for analyzing large volumes of data to the automation of marketing processes (such as sending personalized e-mails).

To consolidate all these contents,

TECH uses its disruptive Relearning methodology, based on the progressive reiteration of the key concepts of the syllabus. Therefore, students will not have to resort to costly techniques such as memorization and will enjoy a natural learning process.

This Postgraduate certificate is developed over 6 weeks and is structured into 1 module:

Module 1. Artificial Intelligence and User Experience in Digital Marketing

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Application of Artificial Intelligence for the Improvement of User Experience in Digital Marketing completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow them to self-manage their study time.

Module 1. Artificial Intelligence and User Experience in Digital Marketing

1.1. Personalization of the User Experience based on Behavior and Referrals

1.1.1. Personalization of Content thanks to Artificial Intelligence
1.1.2. Virtual Assistants and Chatbots with Cognigy
1.1.3. Intelligent Recommendations

1.2. Optimization of Web Site Navigation and Usability using Artificial Intelligence

1.2.1. Optimization of the User Interface
1.2.2. Predictive Analysis of User Behavior
1.2.3. Automation of Repetitive Processes

1.3. Virtual Assistance and Automated Customer Support with Dialogflow

1.3.1. Artificial Intelligence Sentiment and Emotion Analysis
1.3.2. Problem Detection and Prevention
1.3.3. Automation of Customer Support with Artificial Intelligence

1.4. Artificial Intelligence and Personalization of the Customer Experience with Zendesk Chat

1.4.1. Personalized Product Recommender
1.4.2. Personalized Content and Artificial Intelligence
1.4.3. Personalized communication

1.5. Real-Time Customer Profiling

1.5.1. Personalized Offers and Promotions
1.5.2. User Experience Optimization
1.5.3. Advanced Audience Segmentation

1.6. Personalized Offers and Product Recommendations

1.6.1. Tracking and Retargeting Automation
1.6.2. Personalized Feedback and Surveys
1.6.3. Customer Service Optimization

1.7. Customer Satisfaction Tracking and Forecasting

1.7.1. Sentiment Analysis with Artificial Intelligence Tools
1.7.2. Tracking Key Customer Satisfaction Metrics
1.7.3. Feedback Analysis with Artificial Intelligence Tools

1.8. Artificial Intelligence and Chatbots in Customer Service with Ada Support

1.8.1. Detection of Dissatisfied Customers
1.8.2. Predicting Customer Satisfaction
1.8.3. Personalization of Customer Service with Artificial Intelligence

1.9. Development and Training of Chatbots for Customer Service with Itercom

1.9.1. Automation of Surveys and Satisfaction Questionnaires
1.9.2. Analysis of Customer Interaction with the Product/Service
1.9.3. Real-time Feedback Integration with Artificial Intelligence

1.10. Automation of Responses to Frequent Inquiries with Chatfuel

1.10.1. Competitive Analysis
1.10.2. Feedbacks and Responses
1.10.3. Generation of Queries/Responses with Artificial Intelligence Tools

An innovative teaching experience that will push your professional development to the next level.”