Enroll in this Internship program and become an expert in Internship program through an intensive academic stay of 120 hours"

In the 21st century, corporate communication can in no way be separated from the multimedia approach due to the growing digitalization and changes in customers' information consumption habits. In this new context, visual, auditory and written elements are combined as never before, making it possible to generate messages in more attractive and emotional ways that companies must know how to exploit properly. In addition, interactivity and instant feedback are essential to understand the needs of the public and adjust corporate strategies in an agile and effective way.

However, keeping abreast of all these innovations and the tools that facilitate their management is complex for business managers and entrepreneurs. They are increasingly demanding programs that are tailored to their needs, allowing them to acquire skills without a heavy course load. Despite their needs, these professionals are more often than not faced with programs that give more weight to theoretical study and do not provide them with a process of self-improvement. 

TECH solves this problem by offering a unique program whose development will take place in a 100% practical way. This approach implies that students will be hosted by prestigious companies, for 3 weeks, to strengthen skills in a direct way, using the latest tools and work trends. 

Throughout this Internship program, participants will be accompanied by experienced tutors. They will contribute their own skills and will strengthen the student's mastery of complex concepts and tasks. Thus, at the end of this stay, which is divided into intensive days until 120 hours are completed, the graduates will have all the professional attributes to undertake a first level praxis in the field of Multimedia Communication.

Take the step to get up to date on the latest developments in Multimedia Communication"

Thanks to this 100% hands-on learning model, students will be trained to manage, plan and develop any multimedia communication project. In other words, this university program will update their skills and allow them to make use of platforms, software and sophisticated tools like no other academic program. Thus, they will be able to implement the most advanced praxis in their daily work contexts. 

Make the most of this opportunity to learn about the latest advances in this subject to apply it to your daily practice" 

General Objectives

• Master the most innovative techniques and devices for the transmission of information through digital media
• Incorporate into daily work the methods used by top professionals in the communication and business sector
• Enhance communication skills in digital communication environments, using the language appropriately and adapted to each medium

Specific Objectives

• Properly contextualize media systems and in particular the global communication structure
• Differentiate of the fields of advertising and public relations and their processes and organizational structures
• Develop the ability to analyze, process, interpret, elaborate and structure digital communication
• Analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
• Understand the importance of the Internet in the search and management of information in the field of advertising and public relations, in its application to specific cases
• Approach and integrate the development and structuring of digital communication.
• Use informative and communicative technologies and techniques, in the different media or combined and interactive media systems
• Deepen the use of computer systems and resources in the field of advertising and public relations, as well as their interactive applications
• Encouraging creativity and persuasion through different media and communication media
• Determine the features, forms and processes of advertising languages and other forms of persuasive communication
• Explore the structure and transformation of today's society in terms of the features, forms and processes of Advertising Communication and public relations
• Deepen in the fundamentals of advertising and the agents involved in the advertising creation process
• Recognize the professional profiles of advertising professionals, as well as the main functions and requirements that must be fulfilled for their professional development
• Identify the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements

Do not wait any longer and boost your professional practice through this program that will allow you to directly develop greater creativity and mastery of digital communication tools"