Thanks to this unique Hybrid professional master’s degree, you will develop an analytical approach to identify tourism market trends and develop innovative strategies to stand out"

The challenge of running a tourism company in the era of globalization requires a multifaceted approach, ranging from managing cultural diversity to implementing advanced technology. In this situation, professionals need to enrich their practice with the most advanced strategies to foster an innovative and inclusive work environment that reflects the diversity of the global marketplace. In turn, managers need to enhance their leadership skills, strategic capacity and communication skills. Only then will they be able to implement practices that contribute to success in the management of tourism institutions. 

In this context, TECH is launching a revolutionary Hybrid professional master’s degree MBA in Tourism Company Management. Designed by experts in this field, the curriculum will address in detail issues such as Cultural Heritage Management, public administration of tourist destinations or consulting and research. Also, the teaching materials will provide the graduates with the most sophisticated Advertising and Marketing techniques to position companies in the market, as well as to increase their visibility or improve the user experience.  

Regarding the format of this university degree, it consists of two phases. The first stage is theoretical and is taught under a flexible 100% online format. In this sense, TECH uses its disruptive Relearning system to ensure a progressive and natural learning process that does not require long hours of study. Subsequently, the program includes a practical stay of 3 weeks in a reference entity linked to the Management of Tourism Companies. This will allow graduates to take what they have learned to the practical field, in a real work scenario in the company of a team of experienced professionals in this area. 

This practical stay will provide you with the most innovative Marketing and Advertising techniques to position your Tourism Company in the market" 

This Hybrid professional master’s degree in MBA in Tourism Company Management contains the most complete and up-to-date program on the market. The most important features include:

• More than 100 practical cases presented by professionals in Tourism Company Management
• Its graphic, schematic and practical contents provide essential information on those disciplines that are indispensable for professional practice
• Innovation-based approach to tourism projects
• Wide variety of marketing and advertising techniques to capture the interest of consumers and stakeholders   
• Special emphasis on tourism law and legislation currently in force 
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to carry out an internship in one of the best companies 

You will enjoy a 3-week intensive stay in a reference company, equipped with the most modern technological tools to optimize your work as a Manager" 

In this Master’s proposal, of a professionalizing character and blended learning modality, the program is aimed at updating managers of Tourism Companies, whose functions require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge into managerial practice, and the theoretical-practical elements will facilitate the updating of knowledge and allow for strategic decision-making. 

Thanks to its multimedia content elaborated with the latest educational technology, it will allow the Tourism Company Management professional a situated and contextual learning, that is to say, a simulated environment that will provide immersive learning programmed to specialize in real situations. This program is designed around Problem-Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

You will have the best multimedia resources with which you will be able to enrich your learning and put what you have studied into practice in a much easier way"

You will incorporate to your usual procedures the most effective strategies to promote tourism services, taking advantage of the potential of social networks"

Upon completion of this academic pathway, graduates will be highly skilled in the strategic and operational management required to both lead and develop tourism companies. Professionals will acquire a strategic vision, as well as the skills to analyze and interpret data to make decisions based on solid information. At the same time, they will lead cross-functional work teams and promote a collaborative work environment. 

You will be highly qualified to adapt with immediacy to market changes and challenges, showing flexibility to face diverse contexts" 

General Skills

• Administrate and manage the different types of tourist entities 
• Identify and manage tourist spaces and destinations 
• Manage tourist spaces in accordance with the principles of sustainability 
• Organize and know how to use information from different contexts to assess the effects of the legal environment on tourism management

Specific Skills

• Apply the contents of public relations to tourism through critical thinking and reflection based on the analysis of contents and specific case studies 
• Analyze international standardization: international standardization initiatives and main actors 
• Analyze innovation models and standardization around the creative processes of innovation
• Recognize the psychographic profiles of individuals in their behavior as consumers of leisure and tourism 
• Understand the purchasing decision process and the factors that influence it 
• Interpret models of consumer behavior 
• Analyze and reflect on the contemporary social conditions that mediate the relationship between the advertising message and the psychological characteristics of consumers 
• Identify Internet advertising formats and their relationships 
• Identify the tools currently used to analyze traffic on websites 
• Learn the political and administrative structures of tourism 
• Explore the various tourism sub-sectors and how they operate in tourism destinations worldwide
• Analyze the impact of tourist activity 
• Use different marketing strategies 
• Properly perform a SWOT analysis 

Increase your confidence in making strategic decisions in Cultural Heritage Management thanks to this pioneering university degree"