This program will allow you to master all the fundamental aspects involved in managing any type of business project, and will prepare you to lead your company to immediate success"

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The content of this program is divided into specialized modules, from tourism marketing and hotel management to sustainable development strategies and emerging technologies in the sector. Entrepreneurs will also be immersed in case studies and simulations in real-world environments, providing them with  practical and applied experience to consolidate their theoretical understanding. In addition, the emphasis on internationalization and cross-cultural management will prepare professionals to lead in a global marketplace. 

This program will provide you with the tools and perspectives necessary to excel as an innovative leader in Senior Management of Tourism Companies”  

Syllabus

The Advanced master’s degree in Senior Management of Tourism Companies of TECH Global University is an intensive program that prepares students to face challenges and business decisions in the tourism sector, both nationally and internationally. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments.   

Throughout 3,600 study hours, students will analyze a multitude of practical cases through individual work, achieving a high-quality learning that can be applied, later, to their daily practice. It is, therefore, an authentic immersion in real business situations.    

This program deals in depth with the main areas of the tourism company and is designed for managers to understand business management from a strategic, international and innovative perspective.  

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of tourism business management. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This program takes place over 24 months and is divided into 20 modules: 

Module 1. Leadership, Ethics and Social Responsibility in Companies  
Module 2. Strategic Management and Executive Management  
Module 3. People and Talent Management   
Module 4. Economic and Financial Management  
Module 5. Operations and Logistics Management  
Module 6. Information Systems Management  
Module 7. Commercial Management, Strategic Marketing and Corporate Communications  
Module 8. Market Research, Advertising and Commercial Management  
Module 9. Innovation and Project Management 
Module 10. Executive Management   
Module 11. Cultural Heritage Management  
Module 12. Fundamentals of Marketing 
Module 13. Structure of Tourism Markets
Module 14. Interactive Tourism Advertising and Communication 
Module 15. Quality Management and Innovation in Tourism
Module 16. Consumer Behavior 
Module 17. Advertising and Public Relations 
Module 18. Public Management of Tourist Destinations 
Module 19. Tourism Consulting and Research   
Module 20. Tourism Law and Legislation

Where, When and How is it Taught?

TECH offers the possibility of developing this Advanced master’s degree in Senior Management of Tourism Companies completely online. Throughout the 24 months of the educational program, the students will be able to access all the contents of this program at any time, allowing them to self-manage their study time. 

Module 1. Leadership, Ethics and Social Responsibility in Companies

1.1. Globalization and Governance

1.1.1. Governance and Corporate Governance
1.1.2. The Fundamentals of Corporate Governance in Companies
1.1.3. The Role of the Board of Directors in the Corporate Governance Framework

1.2. Leadership

1.2.1. Leadership A Conceptual Approach
1.2.2. Leadership in Companies
1.2.3. The Importance of Leaders in Business Management

1.3. Cross Cultural Management

1.3.1. Cross Cultural Management Concept
1.3.2. Contributions to the Knowledge of National Cultures
1.3.3. Diversity Management

1.4. Management and Leadership Development

1.4.1. Concept of Management Development
1.4.2. Concept of Leadership
1.4.3. Leadership Theories
1.4.4. Leadership Styles
1.4.5. Intelligence in Leadership
1.4.6. The Challenges of Today's Leader

1.5. Business Ethics

1.5.1. Ethics and Morality
1.5.2. Business Ethics
1.5.3. Leadership and Ethics in Companies

1.6. Sustainability

1.6.1. Sustainability and Sustainable Development
1.6.2. The 2030 Agenda
1.6.3. Sustainable Companies

1.7. Corporate Social Responsibility

1.7.1. International Dimensions of Corporate Social Responsibility
1.7.2. Implementing Corporate Social Responsibility
1.7.3. The Impact and Measurement of Corporate Social Responsibility

1.8. Responsible Management Systems and Tools

1.8.1. CSR: Corporate Social Responsibility
1.8.2. Essential Aspects for Implementing a Responsible Management Strategy
1.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
1.8.4. CSR Tools and Standards

1.9. Multinationals and Human Rights

1.9.1. Globalization, Multinational Companies and Human Rights
1.9.2. Multinational Corporations and International Law
1.9.3. Legal Instruments for Multinationals in the Area of Human Rights

1.10. Legal Environment and Corporate Governance

1.10.1. International Rules on Importation and Exportation
1.10.2. Intellectual and Industrial Property
1.10.3. International Labor Law

Module 2. Strategic Management and Executive Management 

2.1. Organizational Analysis and Design

2.1.1. Conceptual Framework
2.1.2. Key Elements in Organizational Design
2.1.3. Basic Organizational Models
2.1.4. Organizational Design: Typology

2.2. Corporate Strategy

2.2.1. Competitive Corporate Strategy
2.2.2. Types of Growth Strategies
2.2.3. Conceptual Framework

2.3. Strategic Planning and Strategy Formulation

2.3.1. Conceptual Framework
2.3.2. Elements of Strategic Planning
2.3.3. Strategy Formulation: Strategic Planning Process

2.4. Strategic Thinking

2.4.1. The Company as a System
2.4.2. Organization Concept

2.5. Financial Diagnosis

2.5.1. Concept of Financial Diagnosis
2.5.2. Stages of Financial Diagnosis
2.5.3. Assessment Methods for Financial Diagnosis

2.6. Planning and Strategy

2.6.1. The Plan from a Strategy
2.6.2. Strategic Positioning
2.6.3. Strategy in Companies

2.7. Strategy Models and Patterns

2.7.1. Conceptual Framework
2.7.2. Strategic Models
2.7.3. Strategic Patterns: The Five P’s of Strategy

2.8. Competitive Strategy

2.8.1. The Competitive Advantage
2.8.2. Choosing a Competitive Strategy
2.8.3. Strategies Based on the Strategic Clock Model
2.8.4. Types of Strategies According to the Industrial Sector Life Cycle

2.9. Strategic Management

2.9.1. The Concept of Strategy
2.9.2. The Process of Strategic Management
2.9.3. Approaches in Strategic Management

2.10. Strategy Implementation

2.10.1. Indicator Systems and Process Approach
2.10.2. Strategic Map
2.10.3. Strategic Alignment

2.11. Executive Management

2.11.1. Conceptual Framework of Executive Management
2.11.2. Executive Management The Role of the Board of Directors and Corporate Management Tools

2.12. Strategic Communication

2.12.1. Interpersonal Communication
2.12.2. Communication Skills and Influence
2.12.3. Internal Communication
2.12.4. Barriers to Business Communication

Module 3. People and Talent Management 

3.1. Organizational Behavior 

3.1.1. Organizational Behavior Conceptual Framework
3.1.2. Main Factors of Organizational Behavior 

3.2. People in Organizations 

3.2.1. Quality of Work Life and Psychological Well-Being
3.2.2. Work Teams and Meeting Management
3.2.3. Coaching and Team Management
3.2.4. Managing Equality and Diversity 

3.3. Strategic People Management 

3.3.1. Strategic Human Resources Management
3.3.2. Strategic People Management 

3.4. Evolution of Resources An Integrated Vision 

3.4.1. The Importance of HR
3.4.2. A New Environment for People Management and Leadership
3.4.3.  Strategic HR Management

3.5. Selection, Group Dynamics and HR Recruitment 

3.5.1. Approach to Recruitment and Selection
3.5.2. Recruitment
3.5.3. The Selection Process 

3.6. Human Resources Management by Competencies 

3.6.1. Analysis of the Potential
3.6.2. Remuneration Policy
3.6.3. Career/Succession Planning 

3.7. Performance Evaluation and Compliance Management 

3.7.1. Performance Management
3.7.2. Performance Management: Objectives and Process 

3.8. Training Management 

3.8.1.  Learning Theories
3.8.2. Talent Detection and Retention
3.8.3. Gamification and Talent Management
3.8.4. Training and Professional Obsolescence 

3.9. Talent Management 

3.9.1. Keys for Positive Management
3.9.2. Conceptual Origin of Talent and Its Implication in the Company
3.9.3. Map of Talent in the Organization 
3.9.4. Cost and Added Value 

3.10. Innovation in Talent and People Management 

3.10.1. Strategic Talent Management Models
3.10.2. Talent Identification, Training and Development
3.10.3. Loyalty and Retention 
3.10.4. Proactivity and Innovation 

3.11. Motivation 

3.11.1. The Nature of Motivation 
3.11.2. Expectations Theory
3.11.3. Needs Theory
3.11.4. Motivation and Financial Compensation 

3.12. Employer Branding 

3.12.1. Employer Branding in HR 
3.12.2. Personal Branding for HR Professionals 

3.13. Developing High Performance Teams 

3.13.1. High-Performance Teams: Self-Managed Teams
3.13.2. Methodologies for the Management of High Performance Self-Managed Teams

3.14. Management Skills Development 

3.14.1. What are Manager Competencies? 
3.14.2. Elements of Competencies 
3.14.3. Knowledge 
3.14.4. Management Skills 
3.14.5. Attitudes and Values in Managers 
3.14.6. Managerial Skills 

3.15. Time Management 

3.15.1. Benefits
3.15.2. What Can be the Causes of Poor Time Management? 
3.15.3. Time 
3.15.4. Time Illusions 
3.15.5. Attention and Memory
3.15.6. State of Mind
3.15.7. Time Management
3.15.8. Being Proactive
3.15.9. Be Clear About the Objective
3.15.10. Order 
3.15.11. Planning 

3.16. Change Management 

3.16.1. Change Management
3.16.2. Type of Change Management Processes
3.16.3. Stages or Phases in the Change Management Process 

3.17. Negotiation and Conflict Management 

3.17.1 Negotiation 
3.17.2 Conflict Management 
3.17.3 Crisis Management 

3.18. Executive Communication 

3.18.1. Internal and External Communication in the Corporate Environment 
3.18.2. Communication Departments 
3.18.3. The Person in Charge of Communication of the Company The Profile of the Dircom 

3.19. Human Resources Management and PRL Teams 

3.19.1. Management of Human Resources and Teams
3.19.2.  Prevention of Occupational Hazards

3.20. Productivity, Attraction, Retention and Activation of Talent 

3.20.1. Productivity 
3.20.2. Talent Attraction and Retention Levers 

3.21. Monetary Compensation Vs. Non-Cash

3.21.1. Monetary Compensation Vs. Non-Cash 
3.21.2. Wage Band Models 
3.21.3. Non-Cash Compensation Models 
3.21.4. Working Model 
3.21.5. Corporate Community 
3.21.6. Company Image 
3.21.7. Emotional Salary 

3.22. Innovation in Talent and People Management II

3.22.1. Innovation in Organizations
3.22.2. New Challenges in the Human Resources Department
3.22.3. Innovation Management
3.22.4. Tools for Innovation

3.23. Knowledge and Talent Management 

3.23.1. Knowledge and Talent Management
3.23.2. Knowledge Management Implementation 

3.24. Transforming Human Resources in the Digital Era 

3.24.1. The Socioeconomic Context
3.24.2. New Forms of Corporate Organization
3.24.3. New Methodologies

Module 4. Economic and Financial Management 

4.1. Economic Environment

4.1.1. Macroeconomic Environment and the National Financial System
4.1.2. Financial Institutions
4.1.3. Financial Markets
4.1.4. Financial Assets
4.1.5. Other Financial Sector Entities

4.2. Company Financing

4.2.1. Sources of Financing
4.2.2. Types of Financing Costs

4.3. Executive Accounting

4.3.1. Basic Concepts
4.3.2. The Company's Assets
4.3.3. The Company's Liabilities
4.3.4. The Company's Net Worth
4.3.5. The Income Statement

4.4. Management Accounting to Cost Accounting

4.4.1. Elements of Cost Calculation
4.4.2. Expenses in General Accounting and Cost Accounting
4.4.3. Costs Classification

4.5. Information Systems and Business Intelligence 

4.5.1. Fundamentals and Classification
4.5.2. Cost Allocation Phases and Methods
4.5.3. Choice of Cost Center and Impact

4.6. Budget and Management Control

4.6.1. The Budget Model
4.6.2. The Capital Budget
4.6.3. The Operating Budget
4.6.4. Treasury Budget
4.6.5. Budget Monitoring

4.7. Treasury Management

4.7.1. Accounting Working Capital and Necessary Working Capital
4.7.2. Calculation of Operating Requirements of Funds 
4.7.3. Credit Management

4.8. Corporate Tax Responsibility

4.8.1. Basic Tax Concepts
4.8.2. Corporate Income Tax
4.8.3. Value Added Tax
4.8.4. Other Taxes Related to Commercial Activity
4.8.5. The Company as a Facilitator of the Work of the of the State

4.9. Corporate Control Systems

4.9.1. Analysis of Financial Statements
4.9.2. The Company's Balance Sheet
4.9.3. The Profit and Loss Statement
4.9.4. The Statement of Cash Flows
4.9.5. Ratio Analysis

4.10. Financial Management

4.10.1. The Company's Financial Decisions
4.10.2. Financial Department
4.10.3. Cash Surpluses
4.10.4. Risks Associated with Financial Management
4.10.5. Financial Administration Risk Management

4.11. Financial Planning

4.11.1. Definition of Financial Planning
4.11.2. Actions to be Taken in Financial Planning
4.11.3. Creation and Establishment of the Business Strategy
4.11.4. The Cash Flow Table
4.11.5. The Working Capital Table

4.12. Corporate Financial Strategy

4.12.1. Corporate Strategy and Sources of Financing
4.12.2. Financial Products for Corporate Financing

4.13. Macroeconomic Context

4.13.1. Macroeconomic Context
4.13.2. Relevant Economic Indicators
4.13.3. Mechanisms for Monitoring of Macroeconomic Magnitudes
4.13.4. Economic Cycles

4.14. Strategic Financing

4.14.1. Self-Financing
4.14.2. Increase in Equity
4.14.3. Hybrid Resources
4.14.4. Financing Through Intermediaries

4.15. Money and Capital Markets

4.15.1. The Money Market
4.15.2. The Fixed Income Market
4.15.3. The Equity Market
4.15.4. The Foreign Exchange Market
4.15.5. The Derivatives Market

4.16. Financial Analysis and Planning

4.16.1. Analysis of the Balance Sheet
4.16.2. Analysis of the Income Statement
4.16.3. Profitability Analysis

4.17. Analyzing and Solving Cases/Problems

4.17.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 5. Operations and Logistics Management 

5.1. Operations Direction and Management

5.1.1. The Role of Operations 
5.1.2. The Impact of Operations on the Management of Companies.  
5.1.3. Introduction to Operations Strategy 
5.1.4. Operations Management

5.2. Industrial Organization and Logistics 

5.2.1. Industrial Organization Department
5.2.2. Logistics Department

5.3. Structure and Types of Production (MTS, MTO, ATO, ETO, etc)  

5.3.1. Production System 
5.3.2. Production Strategy  
5.3.3. Inventory Management System
5.3.4. Production Indicators 

5.4. Structure and Types of Procurement  

5.4.1. Function of Procurement 
5.4.2. Procurement Management
5.4.3. Types of Purchases 
5.4.4. Efficient Purchasing Management of a Company 
5.4.5. Stages of the Purchase Decision Process 

5.5. Economic Control of Purchasing 

5.5.1. Economic Influence of Purchases
5.5.2. Cost Centers 
5.5.3. Budget
5.5.4. Budgeting vs. Actual Expenditure
5.5.5. Budgetary Control Tools

5.6. Warehouse Operations Control 

5.6.1. Inventory Control
5.6.2. Location Systems 
5.6.3. Stock Management Techniques
5.6.4. Storage Systems

5.7. Strategic Purchasing Management

5.7.1. Business Strategy
5.7.2. Strategic Planning
5.7.3. Purchasing Strategies

5.8. Typologies of the Supply Chain (SCM) 

5.8.1. Supply Chain
5.8.2. Benefits of Supply Chain Management
5.8.3. Logistical Management in the Supply Chain

5.9. Supply Chain Management 

5.9.1. The Concept of Management of the Supply Chain (SCM)
5.9.2. Supply Chain Costs and Efficiency
5.9.3. Demand Patterns
5.9.4. Operations Strategy and Change

5.10. Interactions Between the SCM and All Other Departments

5.10.1. Interaction of the Supply Chain 
5.10.2. Interaction of the Supply Chain. Integration by Parts
5.10.3. Supply Chain Integration Problems 
5.10.4. Supply Chain

5.11. Logistics Costs 

5.11.1. Logistics Costs
5.11.2. Problems with Logistics Costs
5.11.3. Optimizing Logistic Costs  

5.12. Profitability and Efficiency of Logistics Chains: KPIS 

5.12.1. Logistics Chain
5.12.2. Profitability and Efficiency of the Logistics Chain
5.12.3. Indicators of Profitability and Efficiency of the Supply Chain

5.13. Process Management

5.13.1.  Process Management 
5.13.2. Process-Based Approach: Process Mapping 
5.13.3. Improvements in Process Management 

5.14. Distribution and Transportation and Logistics

5.14.1. Distribution in the Supply Chain 
5.14.2. Transportation Logistics 
5.14.3. Geographic Information Systems as a Support to Logistics 

5.15. Logistics and Customers

5.15.1. Demand Analysis 
5.15.2. Demand and Sales Forecast 
5.15.3. Sales and Operations Planning
5.15.4. Participatory Planning, Forecasting and Replenishment Planning (CPFR) 

5.16. International Logistics 

5.16.1. Export and Import Processes 
5.16.2. Customs 
5.16.3. Methods and Means of International Payment
5.16.4. International Logistics Platforms

5.17. Outsourcing of Operations

5.17.1. Operations Management and Outsourcing 
5.17.2. Outsourcing Implementation in Logistics Environments 

5.18. Competitiveness in Operations

5.18.1. Operations Management 
5.18.2. Operational Competitiveness 
5.18.3. Operations Strategy and Competitive Advantages 

5.19. Quality Management

5.19.1. Internal and External Customers
5.19.2. Quality Costs
5.19.3. Ongoing Improvement and the Deming Philosophy

Module 6. Information Systems Management

6.1. Technological Environment

6.1.1. Technology and Globalization 
6.1.2. Economic Environment and Technology 
6.1.3. Technological Environment and its Impact on Companies 

6.2. Information Systems and Technologies in the Enterprise 

6.2.1. The Evolution of the IT Model
6.2.2. Organization and IT Departments
6.2.3. Information Technology and Economic Environment

6.3. Corporate Strategy and Technology Strategy 

6.3.1. Creating Value for Customers and Shareholders
6.3.2. Strategic IS/IT Decisions
6.3.3. Corporate Strategy vs Technological and Digital Strategy

6.4. Information Systems Management

6.4.1. Corporate Governance of Technology and Information Systems 
6.4.2. Management of Information Systems in Companies 
6.4.3. Expert Managers in Information Systems: Roles and Functions 

6.5. Information Technology Strategic Planning

6.5.1. Information Systems and Corporate Strategy
6.5.2. Strategic Planning of Information Systems  
6.5.3. Phases of Information Systems Strategic Planning 

6.6. Information Systems for Decision-Making

6.6.1. Business Intelligence
6.6.2. Data Warehouse
6.6.3. BSC or Balanced Scorecard

6.7. Exploring the Information

6.7.1. SQL: Relational Databases. Basic Concepts
6.7.2. Networks and Communications
6.7.3. Operational System: Standardized Data Models 
6.7.4. Strategic System: OLAP, Multidimensional Model and Graphical Dashboards 
6.7.5. Strategic DB Analysis and Report Composition 

6.8. Enterprise Business Intelligence

6.8.1. The World of Data
6.8.2. Relevant Concepts
6.8.3. Main Characteristics
6.8.4. Solutions in Today's Market
6.8.5. Overall Architecture of a BI Solution
6.8.6. Cybersecurity in BI and Data Science

6.9. New Business Concept  

6.9.1. Why BI
6.9.2. Obtaining Information
6.9.3. BI in the Different Departments of the Company
6.9.4. Reasons to Invest in BI

6.10. BI Tools and Solutions 

6.10.1. How to Choose the Best Tool?
6.10.2. Microsoft Power BI, MicroStrategy y Tableau
6.10.3. SAP BI, SAS BI and Qlikview
6.10.4. Prometheus

6.11. BI Project Planning and Management  

6.11.1. First Steps to Define a BI Project
6.11.2.  BI Solution for the Company
6.11.3. Requirements and Objectives 

6.12. Corporate Management Applications 

6.12.1. Information Systems and Corporate Management 
6.12.2. Applications for Corporate Management 
6.12.3. Enterprise Resource Planning or ERP Systems 

6.13. Digital Transformation

6.13.1. Conceptual Framework of Digital Transformation 
6.13.2. Digital Transformation; Key Elements, Benefits and Drawbacks 
6.13.3. Digital Transformation in Companies 

6.14. Technology and Trends

6.14.1. Main Trends in the Field of Technology that are Changing Business Models 
6.14.2. Analysis of the Main Emerging Technologies

6.15. IT Outsourcing

6.15.1. Conceptual Framework of Outsourcing 
6.15.2. IT Outsourcing and its Impact on the Business 
6.15.3. Keys to Implement Corporate IT Outsourcing Projects

Module 7. Commercial Management, Strategic Marketing and Corporate Communication

7.1. Commercial Management

7.1.1. Conceptual Framework of Commercial Management
7.1.2. Business Strategy and Planning
7.1.3. The Role of Sales Managers

7.2. Marketing 

7.2.1. The Concept of Marketing
7.2.2. Basic Elements of Marketing
7.2.3. Marketing Activities of the Company

7.3. Strategic Marketing Management

7.3.1. The Concept of Strategic Marketing
7.3.2. Concept of Strategic Marketing Planning
7.3.3. Stages in the Process of Strategic Marketing Planning

7.4. Digital Marketing and E-Commerce

7.4.1. Digital Marketing and E-Commerce Objectives  
7.4.2. Digital Marketing and Media Used 
7.4.3. E-Commerce General Context 
7.4.4. Categories of E-Commerce 
7.4.5. Advantages and Disadvantages of E-Commerce Versus Traditional Commerce 

7.5. Managing Digital Business

7.5.1. Competitive Strategy in the Face of the Growing Digitalization of the Media 
7.5.2. Design and Creation of a Digital Marketing Plan 
7.5.3. ROI Analysis in a Digital Marketing Plan 

7.6. Digital Marketing to Reinforce the Brand

7.6.1. Online Strategies to Improve Your Brand's Reputation
7.6.2. Branded Content and Storytelling

7.7. Digital Marketing Strategy

7.7.1. Defining the Digital Marketing Strategy 
7.7.2. Digital Marketing Strategy Tools 

7.8. Digital Marketing to Attract and Retain Customers 

7.8.1. Loyalty and Engagement Strategies Through the Internet
7.8.2. Visitor Relationship Management
7.8.3. Hypersegmentation

7.9. Managing Digital Campaigns

7.9.1.  What Is a Digital Advertising Campaign?
7.9.2. Steps to Launch an Online Marketing Campaign
7.9.3. Mistakes in Digital Advertising Campaigns

7.10. Online Marketing Plan

7.10.1. What Is an Online Marketing Plan?
7.10.2. Steps to Create an Online Marketing Plan
7.10.3. Advantages of Having an Online Marketing Plan

7.11. Blended Marketing

7.11.1. What Is Blended Marketing?
7.11.2. Differences Between Online and Offline Marketing
7.11.3. Aspects to Be Taken into Account in the Blended Marketing Strategy 
7.11.4. Characteristics of a Blended Marketing Strategy
7.11.5. Recommendations in Blended Marketing
7.11.6. Benefits of Blended Marketing

7.12. Sales Strategy 

7.12.1. Sales Strategy 
7.12.2. Sales Methods

7.13. Corporate Communication 

7.13.1     Concept
7.13.2     The Importance of Communication in the Organization
7.13.3     Type of Communication in the Organization
7.13.4     Functions of Communication in the Organization
7.13.5     Components of Communication
7.13.6    Communication Problems
7.13.7    Communication Scenarios

7.14. Corporate Communication Strategy 

7.14.1. Motivational Programs, Social Action, Participation and Training with HR 
7.14.2. Internal Communication Tools and Supports
7.14.3. Internal Communication Plan

7.15. Digital Communication and Reputation

7.15.1. Online Reputation 
7.15.2. How to Measure Digital Reputation? 
7.15.3. Online Reputation Tools 
7.15.4. Online Reputation Report 
7.15.5. Online Branding

Module 8. Market Research, Advertising and Commercial Management

8.1. Market Research 

8.1.1. Marketing Research: Historical Origin  
8.1.2. Analysis and Evolution of the Conceptual Framework of Marketing Research  
8.1.3. Key Elements and Value Contribution of Market Research  

8.2. Quantitative Research Methods and Techniques 

8.2.1. Sample Size  
8.2.2. Sampling  
8.2.3. Types of Quantitative Techniques   

8.3. Qualitative Research Methods and Techniques 

8.3.1. Types of Qualitative Research 
8.3.2. Qualitative Research Techniques 

8.4. Market Segmentation 

8.4.1. Market Segmentation Concept  
8.4.2. Utility and Segmentation Requirements  
8.4.3. Consumer Market Segmentation  
8.4.4. Industrial Market Segmentation  
8.4.5. Segmentation Strategies  
8.4.6. Segmentation Based on Marketing - Mix Criteria  
8.4.7. Market Segmentation Methodology 

8.5. Research Project Management 

8.5.1. Market Research as a Process 
8.5.2. Planning Stages in Market Research 
8.5.3. Stages of Market Research Implementation 
8.5.4. Managing a Research Project  

8.6. International Market Research  

8.6.1. International Market Research 
8.6.2. International Market Research Process 
8.6.3. The Importance of Secondary Sources in International Market Research 

8.7. Feasibility Studies    

8.7.1. Concept and Usefulness 
8.7.2. Outline of a Feasibility Study 
8.7.3. Development of a Feasibility Study 

8.8. Publicity 

8.8.1. Historical Background of Advertising  
8.8.2. Conceptual Framework of Advertising; Principles, Concept of Briefing and Positioning  
8.8.3. Advertising Agencies, Media Agencies and Advertising Professionals  
8.8.4. Importance of Advertising in Business 
8.8.5. Advertising Trends and Challenges  

8.9. Developing the Marketing Plan  

8.9.1. Marketing Plan Concept 
8.9.2. Situation Analysis and Diagnosis 
8.9.3. Strategic Marketing Decisions 
8.9.4. Operational Marketing Decisions 

8.10. Strategies 

8.10.1. Integrated Marketing Communication 
8.10.2. Advertising Communication Plan 
8.10.3. Merchandising as a Communication Technique 

8.11. Media Planning  

8.11.1. Origin and Evolution of Media Planning   
8.11.2. Media  
8.11.3. Media Plan  

8.12. Fundamentals of Commercial Management  

8.12.1. The Role of Commercial Management 
8.12.2. Systems of Analysis of the Company/Market Commercial Competitive Situation 
8.12.3. Commercial Planning Systems of the Company 
8.12.4. Main Competitive Strategies 

8.13. Commercial Negotiation 

8.13.1. Commercial Negotiation   
8.13.2. Psychological Issues in Negotiation 
8.13.3. Main Negotiation Methods 
8.13.4. The Negotiation Process 

8.14. Decision-Making in Commercial Management 

8.14.1. Commercial Strategy and Competitive Strategy 
8.14.2. Decision Making Models 
8.14.3. Decision-Making Analytics and Tools 
8.14.4. Human Behavior in Decision Making 

8.15. Leadership and Management of the Sales Network 

8.15.1.  Sales Management Sales Management 
8.15.2. Networks Serving Commercial Activity 
8.15.3. Salesperson Recruitment and Training Policies 
8.15.4. Remuneration Systems for Own and External Commercial Networks 
8.15.5. Management of the Commercial Process Control and Assistance to the Work of the Sales Representatives Based on the Information

8.16. Implementing the Commercial Function 

8.16.1. Recruitment of Own Sales Representatives and Sales Agents 
8.16.2. Controlling Commercial Activity  
8.16.3. The Code of Ethics of Sales Personnel 
8.16.4. Compliance with Legislation 
8.16.5. Generally Accepted Standards of Business Conduct 

8.17. Key Account Management 

8.17.1. Concept of Key Account Management   
8.17.2. The Key Account Manager 
8.17.3. Key Account Management Strategy  

8.18. Financial and Budgetary Management  

8.18.1. The Break-Even Point 
8.18.2. The Sales Budget Control of Management and of the Annual Sales Plan 
8.18.3. Financial Impact of Strategic Sales Decisions 
8.18.4. Cycle Management, Turnover, Profitability and Liquidity
8.18.5. Income Statement

Module 9. Innovation and Project Management

9.1. Innovation

9.1.1. Introduction to Innovation 
9.1.2. Innovation in the Entrepreneurial Ecosystem 
9.1.3. Instruments and Tools for the Business Innovation Process 

9.2. Innovation Strategy

9.2.1. Strategic Intelligence and Innovation 
9.2.2. Innovation from Strategy 

9.3. Project Management for Startups

9.3.1.  Startup Concept
9.3.2. Lean Startup Philosophy
9.3.3. Stages of Startup Development
9.3.4. The Role of a Project Manager in a Startup

9.4. Business Model Design and Validation

9.4.1. Conceptual Framework of a Business Model 
9.4.2. Business Model Design and Validation 

9.5. Project Management

9.5.1. Project Management: Identification of Opportunities to Develop Corporate Innovation Projects 
9.5.2. Main stages or Phases in the Direction and Management of Innovation Projects 

9.6. Project Change Management: Training Management 

9.6.1. Concept of Change Management
9.6.2. The Change Management Process
9.6.3. Change Implementation

9.7. Project Communication Management

9.7.1. Project Communications Management
9.7.2. Key Concepts for Project Communications Management
9.7.3. Emerging Trends
9.7.4. Adaptations to Equipment
9.7.5. Planning Communications Management
9.7.6. Manage Communications
9.7.7. Monitoring Communications

9.8. Traditional and Innovative Methodologies

9.8.1. Innovative Methodologies
9.8.2. Basic Principles of Scrum
9.8.3. Differences between the Main Aspects of Scrum and Traditional Methodologies

9.9. Creation of a Startup

9.9.1. Creation of a Startup 
9.9.2. Organization and Culture
9.9.3. Top Ten Reasons Why Startups Fail 
9.9.4. Legal Aspects

9.10. Project Risk Management Planning

9.10.1. Risk Planning
9.10.2. Elements for Creating a Risk Management Plan
9.10.3. Tools for Creating a Risk Management Plan
9.10.4. Content of the Risk Management Plan

Module 10. Executive Management

10.1. General Management

10.1.1. The Concept of General Management  
10.1.2. The General Manager's Action 
10.1.3. The CEO and Their Responsibilities 
10.1.4. Transforming the Work of Management 

10.2. Manager Functions: Organizational Culture and Approaches 

10.2.1. Manager Functions: Organizational Culture and Approaches 

10.3. Operations Management  

10.3.1.  The Importance of Management 
10.3.2. Value Chain 
10.3.3. Quality Management 

10.4. Public Speaking and Spokesperson Education 

10.4.1. Interpersonal Communication 
10.4.2. Communication Skills and Influence 
10.4.3. Communication Barriers 

10.5. Personal and Organizational Communications Tools 

10.5.1. Interpersonal Communication 
10.5.2. Interpersonal Communication Tools 
10.5.3.  Communication in the Organization 
10.5.4. Tools in the Organization 

10.6. Communication in Crisis Situations 

10.6.1. Crisis 
10.6.2. Phases of the Crisis 
10.6.3. Messages: Contents and Moments 

10.7. Preparation of a Crisis Plan 

10.7.1. Analysis of Possible Problems 
10.7.2. Planning 
10.7.3. Adequacy of Personnel 

10.8. Emotional Intelligence  

10.8.1. Emotional Intelligence and Communication 
10.8.2.  Assertiveness, Empathy, and Active Listening 
10.8.3. Self-Esteem and Emotional Communication 

10.9. Personal Branding 

10.9.1. Strategies to Develop Personal Branding 
10.9.2. Personal Branding Laws 
10.9.3. Tools for Creating Personal Brands 

10.10. Leadership and Team Management 

10.10.1. Leadership and Leadership Styles 
10.10.2. Leader Capabilities and Challenges 
10.10.3. Managing Change Processes 
10.10.4. Managing Multicultural Teams

Module 11. Cultural Heritage Management

11.1. Introduction to Cultural Heritage 

11.1.1. Tourism and Cultural Heritage 
11.1.2. Cultural Tourism Resources 

11.2. Sustainability as a Reference in Tourism and Cultural Heritage 

11.2.1. Concept of Urban Sustainability 
11.2.2. Tourism and Cultural Sustainability 

11.3. Hosting Capacity and Its Application in Tourist Destinations 

11.3.1. Conceptualization 
11.3.2. Dimensions of Tourism Carrying Capacity 
11.3.3. Case Studies 
11.3.4. Approaches and Proposals for the Study of Tourist Carrying Capacity 

11.4. Tourist Use of the Area 

11.4.1. Flows of Visitors and Heritage Tourist Areas 
11.4.2. General Patterns of Tourist Mobility and Use of the Area  
11.4.3. Tourism and Heritage Sites: Effects and Problems Derived from Tourist Flows 

11.5. The Challenges of Space Management 

11.5.1. Strategies for Diversification of the Tourist Use of the Area 
11.5.2. Tourism Demand Management Measures 
11.5.3. The Enhancement of the Heritage and Accessibility Control 
11.5.4. Visitor Management in Heritage Sites with Complex Visiting Models. Case Studies 

11.6. Cultural Tourism Product 

11.6.1. Urban and Cultural Tourism 
11.6.2. Culture and Tourism 
11.6.3. Transformations in the Cultural Travel Market 

11.7. Heritage Preservation Policies 

11.7.1. International Regulations 

11.8. Management of Cultural Resources in Tourist Areas 

11.8.1. Promotion and Management of Urban Tourism 
11.8.2. Heritage Tourism Management 
11.8.3. Public and Private Management 

11.9. Employability in Cultural Tourism 

11.9.2. Characteristics of Employability in Cultural Tourism 
11.9.2. Training and Profiles in Cultural Tourism 
11.9.3. The Tourist Guide and the Interpretation of the Patrimony 

11.10. Case Studies of Successful Cases in the Management of Cultural Heritage in the Tourism Field 

11.10.1. Strategies for Cultural and Tourism Development of the Local Heritage
11.10.2. The Associative Management of a Public Project 
11.10.3. Visitor Analysis as a Cultural Management Tool 
11.10.4. Local Policies of Tourist Dynamization and Great Cultural Attractions 
11.10.5. Local Tourism Planning and Management in a World Heritage City 

Module 12. Fundamentals of Marketing

12.1. Introduction to Marketing 

12.2. The Marketing in the Company: Strategic and Operative Marketing Plan 

12.3. The Business Environment and the Organizational Marketplace 

12.4. Consumer Behavior 

12.5. Stages in the Consumer Buying Process 

12.6. Market Segmentation in the Strategy of Organizations 

12.7. Consumer and Industrial Market Segmentation Criteria 

12.8. Supply–Demand Market Segmentation Assessment 

12.9. Marketing Mix 

12.10. Current Management Strategies for the Product Portfolio Growth and Competitive Marketing Strategies 

12.11. Marketing Information System Components 

12.12. Concept, Objectives, Applications and Sources of Market Research 

12.13. Methodology to Conduct Market Research Studies 

Module 13. Structure of Tourism Markets

13.1. Introduction to Tourism 

13.1.1. Definition of Tourism, Origin and Evolution 
13.1.2. Tourism Definitions 
13.1.3. Types of Tourism 
13.1.4. Tourism Product Life Cycle 
13.1.5. Sustainable Tourism 

13.2. Tourism Over Time 

13.2.1. History of Tourism up to the 20th Century 
13.2.2. Contemporary Tourism (20th and 21st centuries) 

13.3. Tourism Planning  

13.3.1. The Planning Process for Tourist Sites 
13.3.2. Tourism Planning Tools: Tourism Development Plans (TDP) 
13.3.3. Sustainability as Tourism Planning Criteria 

13.4. Tourism Economics 

13.4.1. The Tourism Production Process 
13.4.2. The Importance of the Economic Effects of Tourism 
13.4.3. Tourism Balance of Payments 

13.5. Tourist Arrivals and Departures 

13.5.1. International Tourist Arrivals and Departures 
13.5.2. Tourist Destinations and Issuing Markets 

13.6. Demand for Tourism 

13.6.1. Calculating Tourism Demand 
13.6.2. Inbound Tourism 
13.6.3. Outbound Tourism 
13.6.4. Factors Conditioning Tourist Demand 
13.6.5. Demand Seasonality 
13.6.6. Trends in Tourism Demand 

13.7. The Tourist Offer 

13.7.1. Analyzing Tourism Supply 
13.7.2. Supply of Tourist Resources: Natural and Cultural 
13.7.3. The Tourism Supply in Relation to Technological Innovations: New Business Models. 
13.7.4. Sustainable Tourism Applied to Tourism Supply 

13.8. The Company in the Tourism Industry 

13.8.1. Concept of the Tourist Company 
13.8.2. Types of Tourist Companies 
13.8.3. Environment of Tourist Companies 

13.9. Introduction to the Main Tourism Sub-Sectors 

13.9.1. Hotel Sector 
13.9.2. Catering Sector 
13.9.3. Travel Agencies and Tour - Operators 
13.9.4. Air Transportation 
13.9.5. Complementary Services 

13.10. Structure of the Tourism Market 

13.10.1. Market Structures in World Tourism: Globalization 
13.10.2. Structure of the International Tourism Market 
13.10.3. Structure of the National Tourism Market 
13.10.4. Structure of the Regional Tourism Market 

Module 14. Interactive Tourism Advertising and Communication

14.1. Introduction: A General Vision of the Internet 

14.1.1. The Transformation of Tourism Business Models 

14.2. Digital Marketing Fundamentals: Digital Strategy 

14.2.1. Digital Marketing Strategies for Tourism Companies 

14.3. Social Media and Networks: Facebook. Twitter. Instagram 

14.4. Strategy and Content Management Bloggers. Wordpress. Medium. Aboutme 

14.5. Digital Metrics: Web 2.0 Analytics 

14.6. Mobile and Apps 

14.7. Advertising and Digital Media 

14.8. Search Engines SEO. SEM. Google AdSense. Google AdWords 

14.9. Communication 2.0 Online Reputation. Community Management: 

14.10. E-Mail Marketing 

Module 15. Quality Management and Innovation in Tourism

15.1. Service Quality Management 

15.1.1. Quality of Service 
15.1.2. Characteristics and Dimensions of Service Quality 
15.1.3. Quality from the Customers’ Perspective. Quality Levels 

15.2. Tourism Quality Management 

15.2.1. Quality Management Basics 
15.2.2. Quality Management Systems 
15.2.3. Quality as a Management Tool 
15.2.4. Quality Management Systems 
15.2.5. Total Quality Management Systems 

15.3. Introduction to Quality: Concepts and Evolution 

15.3.1. Service Quality in the Tourism Sector 
15.3.2. Concepts of Quality 
15.3.3. Evolution of the Concept of Quality 
15.3.4. Dimensions and Principles of the Concept of Quality 
15.3.5. The Quality Process for Internal and External Customers 

15.4. Main Quality Theories 

15.4.1. Theories of Quality Applied to the Tourism Sector 
15.4.2. Total Quality Management (Deming) 
15.4.3. Total Quality Management (Juran) 
15.4.4. Total Quality Management (Crosby) 
15.4.5. Total Quality Management (Feigenbaum) 
15.4.6. Total Quality Management (Ishikawa) 
15.4.7. Total Quality Management (Taguchi) 
15.4.8. Total Quality Management (TQM) Applied to the Tourism Sector 

15.5. Quality Costs in Tourism Companies 

15.5.1. Concept and Classification of Costs Associated with Quality 
15.5.2. Costs Arising from Failures  
15.5.3. Reversal of Preventive Activities 
15.5.4. Costs Generated by Inspections and Evaluations 
15.5.5. The Curve of Total Costs Associated with Quality 
15.5.6. The Importance of the Management of Costs Derived from Quality in the Tourism Industry 

15.6. Analysis, Diagnosis, Planning and Quality Control in the Tourism Industry 

15.6.1. The Process of a Quality Tourism Service 
15.6.2. Design and Implementation of a Quality Systems in Tourism Companies 
15.6.3. Phases in the Process of Implementing a Quality System 

15.7. Processes for the Implementation of a Quality and Environmental System 

15.7.1. Interpreting Standards 
15.7.2. Implementation of Processes and Quality Manuals 
15.7.3. Quality Tools 
15.7.4. Improvement Plans 
15.7.5. Internal and External Audit 

15.8. Tourism Quality 

15.8.1. UNE and ISO Standards in Tourism Quality 
15.8.2. International Tourism Quality Standards 

15.9. Quality Management in Tourism Services 

15.9.1. Tourism Service Quality and Customer Perception 
15.9.2. Techniques to Ascertain Customer Satisfaction 
15.9.3. Online Reputation Management of Suggestions and Complaints 
15.9.4. SERQUAL Model Applied to the Tourism Company 
15.9.5. HOTELQUAL Model 

15.10. Innovation in the Tourism Industry 

15.10.1. Innovation Management 
15.10.2. Introduction to Innovation 
15.10.3. Types of Innovation Innovation in Management Processes 
15.10.4. Innovation Management: Strategies 
15.10.5. Standardization in R&D&I 

Module 16. Data Mining: Selection, Pre-Processing and Transformation 

16.1. Knowing the Market and the Consumer 

16.2. CRM and Relational Marketing 

16.3.  Database Marketing y Customer Relationship Management  

16.4. Consumer Psychology and Behavior 

16.5.  Áreas del CRM Management

16.6. Consumer Centric Marketing 

16.7. Techniques 

16.8. Advantages and Risks of Implementing CRM 

Module 17. Advertising and Public Relations

17.1. Advertising and Public Relations: Conceptual Foundations 

17.1.1. What Is Persuasive Communication? 
17.1.2. Concept and Dimensions of Advertising and Public Relations 

17.2. Historical Approach to the Phenomenon of Advertising and Public Relations 

17.2.1. New and Current Advertising Trends: Current Areas of PR Application 
17.2.2. Sponsorship, Patronage, Lobbing, and Publicity 

17.3. Fundamentals in the Advertising System and Process 

17.3.1. The Issuer in Advertising: The Advertiser and the Advertising Agency 
17.3.2. General Process Features 

17.4. The Message in Advertising 

17.4.1. Advertising Messages in Conventional Media 

17.5. The Channel in Advertising: Media, Supports and Forms of Advertising 

17.5.1. Conventional Media and Below the Line 

17.6. The Receptor in Advertising: Target Audience 

17.6.1. Consumer Behavior Conditioning Factors 

17.7. Foundations of the Advertising Process 

17.7.1. Strategic Planning in Advertising 
17.7.2. Preliminary Phase: Briefing and Advertising Objectives 
17.7.3. Creative Strategy: Media Strategy 

17.8. Foundations of Public Relations Systems and Processes 

17.8.1. The Public Relations Broadcaster 
17.8.2. Public Relations in Organizations 
17.8.3. The Public Relations Company 

17.9. The Message in Public Relations 

17.9.1. Writing in Public Relations 
17.9.2. Oral Expression in Public Relations 

17.10. The Channel in Public Relations 

17.10.1. Personal and Mass Media 
17.10.2. The Receptor in Public Relations 
17.10.3. Strategic Audiences in Public Relations 

Module 18. Public Management of Tourist Destinations

18.1. Tourism Policy 

18.1.1. Tourism Policy: Concept and Justification for Its Use 
18.1.2. The General Framework of Regional and Local Policies 

18.2. The Administrative Organization of Tourism 

18.2.1. The Political-Administrative Framework in Tourism Site Planning 
18.2.2. Planning as a Function of Tourism Policy 

18.3. Managing Tourism Destinations 

18.3.1. Tourism Destination Management Models at Different Levels: Countries, Regions and States, Cities and Locations 

18.4. The Importance of Governance in Management 

18.4.1. The Perspective of a Tourism Policy with Community Participation 

18.5. Legal and Institutional Framework 
18.6. Tourism Observatories as Public Management Indicators 

18.6.1. Macro-Tourism Reports 
18.6.2. Qualitative and Quantitative Progress Reports 
18.6.3. Specific Studies 

18.7. Clusters and Innovative Business Associations (IBAs) 

18.7.1. Definition of AEI-Innovation Clusters 
18.7.2. Advantages and Strategies of Belonging to an Innovative Cluster 

18.8. Intelligent Tourism Destinations 

18.8.1. Concept of ITD 
18.8.2. Network of Intelligent Destinations 

Module 19. Tourism Consulting and Research

19.1. Tourism Research 

19.1.1. Sources of Information in the Tourism Sector 
19.1.2. Techniques for Information Processing 

19.2. Tourism Research Methodologies 

19.2.1. Empirical Research in Tourism: Scientific Method and Research Process 
19.2.2. Qualitative Approach: Instruments 
19.2.3. Quantitative Approach: Instruments 

19.3. Research Applied to Tourism 

19.3.1. Treatment of Official Statistical Sources 
19.3.2. Document and Image Analysis 

19.4. Tourism Research Reports 

19.4.1. The Research Project 
19.4.2. The Research Report 

19.5. Tourism Project Management 

19.5.1. Analysis, Formulation and Implementation of Strategies  
19.5.2. Market Research 
19.5.3. Technical Study 
19.5.4. Economic Study 
19.5.5. Project Appraisal 

19.6. Tourist Destinations 

19.6.1. Design and Strategy of Tourist Destinations 
19.6.2. Creation of Tourism Products 
19.6.3. Research of the Tourism Market 
19.6.4. Development of the Tourist Destination 
19.6.5. Tourism Development Plan 

19.7. Marketing of the Tourist Destination 

19.7.1. Promotion of the Tourist Destination 
19.7.2. Creation of Tourism Branding 
19.7.3. Offline and Online Management of the Tourist Destination 

19.8. Analysis of Strategic Management Cases 

19.8.1. Strategic Partnerships 
19.8.2. Adaptation to the Changing Environment 
19.8.3. Technology for Tourist Destinations 
19.8.4. Competitive Strategies in the Airline Industry 

19.9. Tourism Consulting 

19.9.1. Definition and Evolution of Consulting 
19.9.2. Basic Concepts of Consulting Activity 
19.9.3. Techniques of a Consultant 
19.9.4. Project Management 
19.9.5. Tourism Consulting 

19.10. Destination Consulting Module 

19.10.1. Destination Consulting Techniques 
19.10.2. Tourism Business Consulting 
19.10.3. Types of Actions 
19.10.4. Identifying Business Opportunities 
19.10.5. Product Creation and Marketing

Module 20. Tourism Law and Legislation

20.1. Introduction  

20.1.1. Introduction 
20.1.2. Concept of Tourism 
20.1.3. Concept of Tourism Law 
20.1.4. Tourism Legislation 

20.2. The Law 

20.2.1. The Source System 
20.2.2. Concept of Law 
20.2.3. Source System. Regulatory Hierarchy 
20.2.4. The Law, Concept and Types 

20.3. Features 

20.3.1. Custom: Concept, Requirements and Types 
20.3.2. General Principles of Law 
20.3.3. Case Law and Analogy 
20.3.4. Effectiveness of the Law, Ignorance of the Law and Fraud 

20.4. Fundamental Civil Law Institutions 

20.4.1. Civil Right: Concept and Types 
20.4.2. Individuals and Legal Entities 
20.4.3. Obligation 
20.4.4. Contracts 

20.5. The Company, the Entrepreneur and the Organized Economic Trader Commercial Companies 

20.5.1. Commercial Law Concept 
20.5.2. Sources of Commercial Law 
20.5.3. Company and Entrepreneur 
20.5.4. The Social Entrepreneur 

20.6. Tourism Legislation: Distribution of Competences between the State and the Autonomous Communities in Tourism Matter 

20.6.1. The Tourism Administration Functions 
20.6.2. Distribution of Competencies in the Area of Tourism 

20.7. The Subjects of Tourism Tourist Accommodations (I): Hotel Establishments 

20.7.1. Introduction: Concept and Classification of Tourist Accommodation 
20.7.2. Hotel Establishments 
20.7.3. Basis for Classification of Hotel Establishments 
20.7.4. First Group: Hotels 
20.7.5. Second Group: Apartment Hotels 
20.7.6. Third Group: Guesthouses 
20.7.7. Hotel Specializations 
20.7.8. The Director's Requirements 

20.8. The Subjects of Tourism Tourist Accommodations (II): Extra-Hotel Establishments 

20.8.1. Tourist Apartments 
20.8.2. Tourism Camps 
20.8.3. Rural Lodgings 

20.9. The Limiting Administrative Activity in Tourism: Tourist Inspection 

20.9.1. Administrative Control of Tourism 
20.9.2. Basis and Nature of the Tourism Inspection Power 
20.9.3. The Tourism Inspector 
20.9.4. Inspection Plans and Instruments 

20.10. Tourism Contracts in Particular Regulation and Content 

20.10.1. Tourist Contracts Generalities 
20.10.2. Package Travel Contract 
20.10.3. Contract for the Acquisition of Timeshare Rights of Real Estate for Tourist Use 
20.10.4. Contract for Individual Services 
20.10.5. Contingent Reserve Contract 
20.10.6. Tourist Insurance Contract 
20.10.7. Hosting Contract 
20.10.8. Hotel Management Contract