Become an expert in sustainability with TECH ! You will have access to a set of 10 Masterclasses, developed by an internationally renowned specialist in this field” 

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The study plan will cover the theoretical and practical foundations of sustainability, exploring topics such as business ethics, corporate social responsibility and environmental management. It will also delve into the integration of sustainability into business strategy, addressing environmental and social impact measurement, sustainability reporting and sustainability risk management. Finally, graduates will dive into effective communication and the creation of an organizational culture committed to sustainability. 

You will delve into sustainable innovation, responsible supply chain,
and sustainable corporate governance.
What are you waiting for to enroll?” 

Syllabus

The Advanced master’s degree in Senior Management of Corporate Sustainability TECH Global University is an intensive program that prepares students to face challenges and business decisions internationally. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Throughout 3,600 hours of study, students will analyze a multitude of practical cases through individual work, achieving high quality learning that can be applied to their daily practice. It is, therefore, an authentic immersion in real business situations.

This program deals in depth with the main areas of senior sustainability management and is designed for managers to understand business management from a strategic, international and innovative perspective.   

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of sustainability management in organizations. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This program is developed over 2 years and is divided into 20 modules: 

Module 1. Leadership, Ethics and Social Responsibility in Companies
Module 2. Strategic Managementand Executive Management 
Module 3. People and Talent Management
Module 4. Economic and Financial Management
Module 5. Operations and Logistics Management
Module 6. Information Systems Management
Module 7. Commercial Management, Strategic Marketing and Corporate Communications
Module 8. Market Research, Advertising and Commercial Management
Module 9. Innovation and Project Management
Module 10. Executive  Management
Module 11. Environmental and Energy Management of Organizations
Module 12. Energy sources
Module 13. Electrical energy
Module 14. Energy Management Tools
Module 15. Environmental Impact Assessment and Climate Change Adaptation Strategies
Module 16. Pollution and Water and Waste Management
Module 17. Environmental Management Tools
Module 18. Energy Management Systems
Module 19. Environmental Management systems
Module 20. Management systems audits 

Where, When and How is it Taught?

TECH offers the possibility of developing this Advanced master’s degree in Senior Management of Corporate Sustainability completely online. During the 2 years of the program, students will be able to access all the contents in this program at any time, which will allow them to manage their own study time. 

Module 1. Leadership, Ethics and Social Responsibility in Companies

1.1. Globalization and Governance 

1.1.1. Governance and Corporate Governance 
1.1.2. The Fundamentals of Corporate Governance in Companies 
1.1.3. The Role of the Board of Directors in the Corporate Governance Framework 

1.2. Leadership 

1.2.1. Leadership A Conceptual Approach 
1.2.2. Leadership in Companies 
1.2.3. The Importance of Leaders in Business Management 

1.3. Cross Cultural Management 

1.3.1. Cross Cultural Management Concept
1.3.2. Contributions to Knowledge
of National Cultures 
1.3.3. Diversity Management 

1.4. Management and Leadership Development 

1.4.1. Concept of Management Development 
1.4.2. Concept of Leadership 
1.4.3. Leadership Theories 
1.4.4. Leadership Styles 
1.4.5. Intelligence in Leadership 
1.4.6. The Challenges of Today's Leader 

1.5. Business Ethics 

1.5.1. Ethics and Morality 
1.5.2. Business Ethics 
1.5.3. Leadership and Ethics in Companies 

1.6. Sustainability 

1.6.1. Sustainability and Sustainable Development 
1.6.2. The 2030 Agenda 
1.6.3. Sustainable Companies 

1.7. Corporate Social Responsibility 

1.7.1. International Dimensions of Corporate Social Responsibility 
1.7.2. Implementing Corporate Social Responsibility 
1.7.3. The Impact and Measurement of Corporate Social Responsibility 

1.8. Responsible Management Systems and Tools 

1.8.1. CSR: Corporate Social Responsibility 
1.8.2. Essential Aspects for Implementing 
a Responsible Management Strategy 
1.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System 
1.8.4. CSR Tools and Standards 

1.9. Multinationals and Human Rights 

1.9.1. Globalization, Multinational Companies and Human Rights 
1.9.2. Multinational Companies vs.International Law 
1.9.3. Legal Instruments for Multinationals in the Area of Human Rights 

1.10. Legal Environment and Corporate Governance 

1.10.1. International Rules on Importation and Exportation 
1.10.2. Intellectual and Industrial Property 
1.10.3. International Labor Law

Module 2. Strategic Management and Executive Management 

2.1. Organizational Analysis and Design 

2.1.1. Conceptual Framework
2.1.2. Key Elements in Organizational Design
2.1.3. Basic Organizational Models
2.1.4. Organizational Design: Typologies 

2.2. Corporate Strategy 

2.2.1. Competitive Corporate Strategy
2.2.2. Types of Growth Strategies
2.2.3. Conceptual Framework 

2.3. Strategic Planning and Strategy Formulation 

2.3.1. Conceptual Framework
2.3.2. Elements of Strategic Planning
2.3.3. Strategy Formulation: Strategic Planning Process 

2.4. Strategic Thinking 

2.4.1. The Company as a System
2.4.2. Organization Concept

2.5. Financial Diagnosis 

2.5.1. Concept of Financial Diagnosis
2.5.2. Stages of Financial Diagnosis
2.5.3. Assessment Methods for Financial Diagnosis 

2.6. Planning and Strategy 

2.6.1. The Plan from a Strategy
2.6.2. Strategic Positioning
2.6.3. Strategy in Companies 

2.7. Strategy Models and Patterns 

2.7.1. Conceptual Framework
2.7.2. Strategic Models
2.7.3. Strategic Patterns: The Five P’s of Strategy 

2.8. Competitive Strategy 

2.8.1. The Competitive Advantage
2.8.2. Choosing a Competitive Strategy
2.8.3. Strategies Based on the Strategic Clock Model
2.8.4. Types of Strategies According to the Industrial Sector Life Cycle 

2.9. Strategic Management 

2.9.1. The Concept of Strategy
2.9.2. The Process of Strategic Management
2.9.3. Approaches in Strategic Management 

2.10. Strategy Implementation 

2.10.1. Indicator Systems and Process Approach
2.10.2. Strategic Map
2.10.3. Strategic Alignment 

2.11. Executive Management 

2.11.1. Conceptual Framework of Executive Management
2.11.2. Executive Management The Role of the Board of Directors and Corporate Management Tools 

2.12. Strategic Communication 

2.12.1 Interpersonal Communication 
2.12.2 Communication Skills and Influence 
2.12.3. Internal Communication 
2.12.4 Barriers for Business Communication

Module 3. People and Talent Management 

3.1. Organizational Behavior 

3.1.1. Organizational Behavior Conceptual Framework
3.1.2. Main Factors of Organizational Behavior 

3.2. People in Organizations 

3.2.1. Quality of Work Life and Psychological Well-Being
3.2.2. Work Teams and Meeting Management
3.2.3. Coaching and Team Management
3.2.4. Managing Equality and Diversity 

3.3. Strategic People Management 

3.3.1. Strategic Human Resources Management
3.3.2. Strategic People Management 

3.4. Evolution of Resources An Integrated Vision 

3.4.1. The Importance of HR
3.4.2. A New Environment for People Management and Leadership
3.4.3.  Strategic HR Management

3.5. Selection, Group Dynamics and HR Recruitment 

3.5.1. Approach to Recruitment and Selection
3.5.2. Recruitment
3.5.3. The Selection Process 

3.6. Human Resources Management by Competencies 

3.6.1. Analysis of the Potential
3.6.2. Remuneration Policy
3.6.3. Career/Succession Planning 

3.7. Performance Evaluation and Compliance Management 

3.7.1. Performance Management
3.7.2. Performance Management: Objectives and Process 

3.8. Training Management 

3.8.1.  Learning Theories
3.8.2. Talent Detection and Retention
3.8.3. Gamification and Talent Management
3.8.4. Training and Professional Obsolescence 

3.9. Talent Management 

3.9.1. Keys for Positive Management
3.9.2. Conceptual Origin of Talent and its Implication in the Company
3.9.3. Map of Talent in the Organization 
3.9.4. Cost and Added Value 

3.10. Innovation in Talent and People Management 

3.10.1. Strategic Talent Management Models
3.10.2. Identification, Training and Development of Talent
3.10.3. Loyalty and Retention 
3.10.4. Proactivity and Innovation 

3.11. Motivation 

3.11.1. The Nature of Motivation 
3.11.2. Expectations Theory
3.11.3. Needs Theory
3.11.4. Motivation and Financial Compensation 

3.12. Employer Branding 

3.12.1. Employer Branding in HR 
3.12.2. Personal Branding for HR Professionals 

3.13. Developing High Performance Teams

3.13.1. High Performance Teams: Self-Managed Teams
3.13.2. Methodologies for the Management of High Performance Self-Managed Teams

3.14. Management Skills Development 

3.14.1. What are Manager Competencies? 
3.14.2. Elements of Competencies 
3.14.3. Knowledge 
3.14.4. Management Skills 
3.14.5. Attitudes and Values in Managers 
3.14.6. Managerial Skills 

3.15. Time Management 

3.15.1. Benefits
3.15.2. What Can be the Causes of Poor Time Management? 
3.15.3. Time 
3.15.4. Time Illusions 
3.15.5. Attention and Memory
3.15.6. State of Mind
3.15.7. Time Management
3.15.8. Being Proactive
3.15.9. Be Clear About the Objective
3.15.10. Order 
3.15.11. Planning 

3.16. Change Management 

3.16.1. Change Management
3.16.2. Type of Change Management Processes
3.16.3. Stages or Phases in the Change Management Process 

3.17. Negotiation and Conflict Management 

3.17.1 Negotiation 
3.17.2 Conflicts Management 
3.17.3 Crisis Management 

3.18. Executive Communication 

3.18.1. Internal and External Communication in the Corporate Environment 
3.18.2. Communication Departments 
3.18.3. The Person in Charge of Communication of the Company. The Profile of the Dircom 

3.19. Human Resources Management and PRL Teams 

3.19.1. Management of Human Resources and Teams
3.19.2.  Prevention of Occupational Hazards

3.20. Productivity, Attraction, Retention and Activation of Talent 

3.20.1. Productivity 
3.20.2. Talent Attraction and Retention Levers 

3.21. Monetary Compensation Vs.Non-Cash

3.21.1. Monetary Compensation Vs. Non-Cash 
3.21.2. Wage Band Models 
3.21.3. Non-cash Compensation Models 
3.21.4. Working Model 
3.21.5. Corporate Community 
3.21.6. Company Image 
3.21.7. Emotional Salary 

3.22. Innovation in Talent and People Management II 

3.22.1. Innovation in Organizations
3.22.2. New Challenges in the Human Resources Department
3.22.3. Innovation Management
3.22.4. Tools for Innovation

3.23. Knowledge and Talent Management 

3.23.1. Knowledge and Talent Management
3.23.2. Knowledge Management Implementation 

3.24. Transforming Human Resources in the Digital Era 

3.24.1. The Socioeconomic Context
3.24.2. New Forms of Corporate Organization
3.24.3. New Methodologies

Module 4.  Economic and Financial Management 

4.1. Economic Environment 

4.1.1. Macroeconomic Environment and the National Financial System 
4.1.2. Financial Institutions 
4.1.3. Financial Markets 
4.1.4. Financial Assets 
4.1.5. Other Financial Sector Entities 

4.2. Company Financing 

4.2.1. Sources of Financing 
4.2.2. Types of Financing Costs 

4.3. Executive Accounting 

4.3.1. Basic Concepts  
4.3.2. The Company's Assets  
4.3.3. The Company's Liabilities  
4.3.4. The Company's Net Worth  
4.3.5. The Income Statement  

4.4. From General Accounting to Cost Accounting 

4.4.1. Elements of Cost Calculation 
4.4.2. Expenses in General Accounting and Cost Accounting 
4.4.3. Costs Classification 

4.5. Information Systems and Business Intelligence 

4.5.1. Fundamentals and Classification 
4.5.2. Cost Allocation Phases and Methods 
4.5.3. Choice of Cost Center and Impact 

4.6. Budget and Management Control 

4.6.1. The Budget Model  
4.6.2. The Capital Budget 
4.6.3. The Operating Budget  
4.6.5. Treasury Budget  
4.6.6. Budget Monitoring  

4.7. Treasury Management 

4.7.1. Accounting Working Capital and Necessary Working Capital 
4.7.2. Calculation of Operating Requirementsof Funds 
4.7.3. Credit Management 

4.8. Corporate Tax Responsibility 

4.8.1. Basic Tax Concepts  
4.8.2. Corporate Income Tax  
4.8.3. Value Added Tax  
4.8.4. Other Taxes Related to Commercial with the Mercantile Activity  
4.8.5. The Company as a Facilitator of the Work of the of the State  

4.9. Systems of Control of Enterprises 

4.9.1. Analysis of Financial Statements  
4.9.2. The Company's Balance Sheet  
4.9.3. The Profit and Loss Statement  
4.9.4. The Statement of Cash Flows  
4.9.5. Ratio Analysis  

4.10. Financial Management 

4.10.1. The Company's Financial Decisions  
4.10.2. Financial Department  
4.10.3. Cash Surpluses  
4.10.4. Risks Associated with Financial Management  
4.10.5. Financial Administration Risk Management  

4.11. Financial Planning 

4.11.1. Definition of Financial Planning 
4.11.2. Actions to be Taken in Financial Planning 
4.11.3. Creation and Establishment of the Business Strategy  
4.11.4. The Cash Flow Table 
4.11.5. The Working Capital Table 

4.12. Corporate Financial Strategy 

4.12.1. Corporate Strategy and Sources of Financing 
4.12.2. Financial Products for Corporate Financing  

4.13. Macroeconomic Context 

4.13.1. Macroeconomic Context 
4.13.2. Relevant Economic Indicators 
4.13.3. Mechanisms for Monitoring of Macroeconomic Magnitudes 
4.13.4. Economic Cycles  

4.14. Strategic Financing 

4.14.1. Self-Financing  
4.14.2. Increase in Equity  
4.14.3. Hybrid Resources  
4.14.4. Financing Through Intermediaries  

4.15. Money and Capital  Markets 

4.15.1. The Money Market  
4.15.2. The Fixed Income Market  
4.15.3. The Equity Market  
4.15.4. The Foreign Exchange Market  
4.15.5. The Derivatives Market  

4.16. Financial Analysis and Planning 

4.16.1.  Analysis of the Balance Sheet 
4.16.2. Analysis of the Income Statement 
4.16.3. Profitability Analysis 

4.17. Analysis and Resolution of Cases/Problems 

4.17.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 5. Operations and Logistics Management 

5.1. Operations Direction and Management

5.1.1. The Role of Operations 
5.1.2. The Impact of Operations on the Management of Companies  
5.1.3. Introduction to Operations Strategy 
5.1.4. Operations Management

5.2. Industrial Organization and Logistics 

5.2.1. Industrial Organization Department
5.2.2. Logistics Department

5.3. Structure and Types of Production (MTS, MTO, ATO, ETO, etc)  

5.3.1. Production System 
5.3.2. Production Strategy  
5.3.3. Inventory Management System
5.3.4. Production Indicators 

5.4. Structure and Types of Procurement  

5.4.1. Function of Procurement 
5.4.2. Procurement Management
5.4.3. Types of Purchases 
5.4.4. Efficient Purchasing Management of a Company 
5.4.5. Stages of the Purchase Decision Process 

5.5. Economic Control of Purchasing 

5.5.1. Economic Influence of Purchases
5.5.2.  Cost Centers 
5.5.3. Budget
5.5.4. Budgeting vs. Actual Expenditure
5.5.5. Budgetary Control Tools

5.6. Warehouse Operations Control 

5.6.1. Inventory Control
5.6.2. Location Systems
5.6.3. Stock Management Techniques
5.6.4. Storage Systems

5.7. Strategic Purchasing Management

5.7.1. Business Strategy
5.7.2. Strategic Planning
5.7.3. Purchasing Strategies

5.8. Typologies of the Supply Chain (SCM) 

5.8.1. Supply Chain
5.8.2. Benefits of Supply Chain Management
5.8.3. Logistical Management in the Supply Chain

5.9. Supply Chain Management 

5.9.1. The Concept of Management of the Supply Chain (SCM)
5.9.2. Supply Chain Costs and Efficiency
5.9.3. Demand Patterns
5.9.4. Operations Strategy and Change

5.10. Interactions Between the SCM and All Other Departments

5.10.1. Interaction of the Supply Chain 
5.10.2. Interaction of the Supply Chain Integration by Parts
5.10.3. Supply Chain Integration Problems 
5.10.4. Supply Chain

5.11. Logistics Costs 

5.11.1. Logistics Costs
5.11.2. Problems with Logistics Costs
5.11.3. Optimizing Logistic Costs  

5.12. Profitability and Efficiency of Logistics Chains: KPIS 

5.12.1. Logistics Chain
5.12.2. Profitability and Efficiency of the Logistics Chain
5.12.3. Indicators of Profitability and Efficiency of the Supply Chain

5.13. Process Management

5.13.1.  Process Management 
5.13.2. Process-Based Approach: Process Mapping 
5.13.3. Improvements in Process Management 

5.14. Distribution and Transportation and Logistics

5.14.1. Distribution in the Supply Chain 
5.14.2. Transportation Logistics 
5.14.3. Geographic Information Systems as a Support to Logistics 

5.15. Logistics and Customers

5.15.1. Demand Analysis 
5.15.2. Demand and Sales Forecast 
5.15.3. Sales and Operations Planning
5.15.4. Participatory Planning, Forecasting and and Replenishment Planning (CPFR) 

5.16. International Logistics 

5.16.1.  Export and Import Processes 
5.16.2. Customs 
5.16.3. Methods and Means of International Payment
5.16.4. International Logistics Platforms

5.17. Outsourcing of Operations

5.17.1. Operations Management and Outsourcing 
5.17.2. Outsourcing Implementation in Logistics Environments 

5.18. Competitiveness in Operations

5.18.1. Operations Management 
5.18.2. Operational Competitiveness 
5.18.3. Operations Strategy and Competitive Advantages

5.19. Quality Management

5.19.1. Internal and External Customers
5.19.2. Quality Costs
5.19.3. Ongoing Improvement and the Deming Philosophy

Module 6. Information Systems Management

6.1. Technological Environment

6.1.1. Technology and Globalization 
6.1.2. Economic Environment and Technology 
6.1.3. Technological Environment and its Impact on Companies 

6.2. Information Systems and Technologies in the Enterprise 

6.2.1. The Evolution of the IT Model
6.2.2. Organization and IT Departments
6.2.3. Information Technology and Economic Environment

6.3. Corporate Strategy and Technology Strategy 

6.3.1. Creating Value for Customers and Shareholders
6.3.2. Strategic IS/IT Decisions
6.3.3. Corporate Strategy vs Technological and Digital Strategy

6.4. Information Systems Management

6.4.1. Corporate Governance of Technology and Information Systems 
6.4.2. Management of Information Systems in Companies 
6.4.3. Expert Managers in Information Systems: Roles and Functions 

6.5. Information Technology Strategic Planning

6.5.1. Information Systems and Corporate Strategy
6.5.2. Strategic Planning of Information Systems  
6.5.3. Phases of Information Systems Strategic Planning 

6.6. Information Systems for Decision-Making

6.6.1. Business Intelligence
6.6.2. Data Warehouse
6.6.3. BSC or Balanced Scorecard

6.7. Exploring the Information

6.7.1. SQL: Relational Databases. Basic Concepts
6.7.2. Networks and Communications
6.7.3. Operational System: Standardized Data Models 
6.7.4. Strategic System: OLAP, Multidimensional Model and Graphical Dashboards 
6. 7.5. Strategic DB Analysis and Report Composition 

6.8. Enterprise Business Intelligence

6.8.1. The World of Data
6.8.2. Relevant Concepts
6.8.3. Main Characteristics
6.8.4. Solutions in Today's Market
6.8.5. Overall Architecture of a BI Solution
6.8.6. Cybersecurity in BI and Data Science

6.9. New Business Concept  

6.9.1. Why BI
6.9.2. Obtaining Information
6.9.3. BI in the Different Departments of the Company
6.9.4. Reasons to Invest in BI

6.10. BI Tools and Solutions 

6.10.1. How to Choose the Best Tool?
6.10.2. Microsoft Power BI, MicroStrategy y Tableau
6.10.3. SAP BI, SAS BI and Qlikview
6.10.4. Prometheus

6.11. BI Project Planning and Management  

6.11.1. First Steps to Define a BI Project
6.11.2.  BI Solution for the Company
6.11.3. Requirements and Objectives 

6.12. Corporate Management Applications 

6.12.1. Information Systems and Corporate Management 
6.12.2. Applications for Corporate Management 
6.12.3. Enterprise Resource Planning or ERP Systems 

6.13. Digital Transformation

6.13.1.  Conceptual Framework of Digital Transformation 
6.13.2. Digital Transformation; Key Elements, Benefits and Drawbacks 
6.13.3. Digital Transformation in Companies 

6.14. Technology and Trends

6.14.1. Main Trends in the Field of Technology that are Changing Business Models 
6.14.2. Analysis of the Main Emerging Technologies 

6.15. IT Outsourcing

6.15.1. Conceptual Framework of Outsourcing 
6.15.2. IT Outsourcing and its Impact on the Business 
6.15.3. Keys to Implement Corporate IT Outsourcing Projects

Module 7. Commercial Management, Strategic Marketing and Corporate Communication

7.1. Commercial Management

7.1.1. Conceptual Framework of Commercial Management
7.1.2. Business Strategy and Planning
7.1.3. The Role of Sales Managers

7.2. Marketing 

7.2.1. The Concept of Marketing
7.2.2. Basic Elements of Marketing
7.2.3. Marketing Activities of the Company

7.3. Strategic Marketing Management

7.3.1. The Concept of Strategic Marketing
7.3.2. Concept of Strategic Marketing Planning
7.3.3. Stages in the Process of Strategic Marketing Planning

7.4. Digital Marketing and E-Commerce

7.4.1. Digital Marketing and E-Commerce Objectives  
7.4.2. Digital Marketing and Media Used 
7.4.3. E-Commerce General Context 
7.4.4. Categories of E-Commerce 
7.4.5. Advantages and Disadvantages of E-Commerce Versus Traditional Commerce 

7.5. Managing Digital Business

7.5.1. Competitive Strategy in the Face of the Growing Digitalization of the Media 
7.5.2. Design and Creation of a Digital Marketing Plan 
7.5.3. ROI Analysis in a Digital Marketing Plan 

7.6. Digital Marketing to Reinforce the Brand

7.6.1. Online Strategies to Improve Your Brand's Reputation
7.6.2. Branded Content and Storytelling

7.7. Digital Marketing Strategy

7.7.1. Defining the Digital Marketing Strategy 
7.7.2. Digital Marketing Strategy Tools 

7.8. Digital Marketing to Attract and Retain Customers 

7.8.1. Loyalty and Engagement Strategies Through the Internet
7.8.2. Visitor Relationship Management
7.8.3. Hypersegmentation

7.9. Managing Digital Campaigns

7.9.1.  What is a Digital Advertising Campaign?
7.9.2. Steps to Launch an Online Marketing Campaign
7.9.3. Mistakes in Digital Advertising Campaigns

7.10. Online Marketing Plan

7.10.1. What is an Online Marketing Plan?
7.10.2. Steps to Create an Online Marketing Plan
7.10.3. Advantages of Having an Online Marketing Plan

7.11. Blended Marketing

7.11.1. What is Blended Marketing?
7.11.2. Differences Between Online and Offline Marketing
7.11.3. Aspects to be Taken into Account in the Blended Marketing Strategy 
7.11.4. Characteristics of a Blended Marketing Strategy
7.11.5. Recommendations in Blended Marketing
7.11.6. Benefits of Blended Marketing

7.12. Sales Strategy 

7.12.1. Sales Strategy 
7.12.2. Sales Methods

7.13. Corporate Communication 

7.13.1     Concept
7.13.2     The Importance of Communication in the Organization
7.13.3     Type of Communication in the Organization
7.13.4     Functions of Communication in the Organization
7.13.5     Components of Communication
7.13.6    Communication Problems
7.13.7    Communication Scenarios

7.14. Corporate Communication Strategy 

7.14.1. Motivational Programs, Social Action, Participation and Training with HR 
7.14.2. Internal Communication Tools and Supports
7.14.3. Internal Communication Plan

7.15. Digital Communication and Reputation

7.15.1. Online Reputation 
7.15.2. How to Measure Digital Reputation? 
7.15.3. Online Reputation Tools 
7.15.4. Online Reputation Report 
7.15.5. Online Branding

Module 8. Market Research, Advertising and Commercial Management

8.1. Market Research 

8.1.1. Marketing Research: Historical Origin  
8.1.2. Analysis and Evolution of the Conceptual Framework of Marketing Research  
8.1.3. Key Elements and Value Contribution of Market Research  

8.2. Quantitative Research Methods and Techniques 

8.2.1. Sample Size  
8.2.2. Sampling  
8.2.3. Types of Quantitative Techniques   

8.3. Qualitative Research Methods and Techniques 

8.3.1. Types of Qualitative Research 
8.3.2. Qualitative Research Techniques 

8.4. Market Segmentation 

8.4.1. Market Segmentation Concept  
8.4.2. Utility and Segmentation Requirements  
8.4.3. Consumer Market Segmentation  
8.4.4. Industrial Market Segmentation  
8.4.5. Segmentation Strategies  
8.4.6. Segmentation Based on Marketing - Mix Criteria  
8.4.7. Market Segmentation Methodology 

8.5. Research Project Management 

8.5.1. Market Research as a Process 
8.5.2. Planning Stages in Market Research 
8.5.3. Stages of Market Research Implementation 
8.5.4. Managing a Research Project  

8.6. International Market Research  

8.6.1. International Market Research 
8.6.2. International Market Research Process 
8.6.3. The Importance of Secondary Sources in International Market Research 

8.7. Feasibility Studies    

8.7.1. Concept and Usefulness 
8.7.2. Outline of a Feasibility Study 
8.7.3. Development of a Feasibility Study 

8.8. Publicity 

8.8.1. Historical Background of Advertising  
8.8.2. Conceptual Framework of Advertising; Principles, Concept of Briefing and Positioning  
8.8.3. Advertising Agencies, Media Agencies and Advertising Professionals  
8.8.4. Importance of Advertising in Business 
8.8.5. Advertising Trends and Challenges  

8.9. Developing the Marketing Plan  

8.9.1. Marketing Plan Concept 
8.9.2. Situation Analysis and Diagnosis 
8.9.3. Strategic Marketing Decisions 
8.9.4. Operational Marketing Decisions 

8.10. Promotion and Merchandising Strategies 

8.10.1. Integrated Marketing Communication 
8.10.2. Advertising Communication Plan 
8.10.3. Merchandising as a Communication Technique 

8.11. Media Planning  

8.11.1. Origin and Evolution of Media Planning   
8.11.2. Media  
8.11.3. Media Plan  

8.12. Fundamentals of Commercial Management  

8.12.1.   The Role of Commercial Management 
8.12.2. Systems of Analysis of the Company/Market Commercial Competitive Situation 
8.12.3. Commercial Planning Systems of the Company 
8.12.4. Main Competitive Strategies 

8.13. Commercial Negotiation 

8.13.1. Commercial Negotiation   
8.13.2. Psychological Issues in Negotiation 
8.13.3. Main Negotiation Methods 
8.13.4. The Negotiation Process 

8.14. Decision-Making in Commercial Management 

8.14.1. Commercial Strategy and Competitive Strategy 
8.14.2. Decision Making Models 
8.14.3.  Decision-Making Analytics and Tools 
8.14.4. Human Behavior in Decision Making 

8.15. Leadership and Management of the Sales Network 

8.15.1.  Sales Management Sales Management 
8.15.2. Networks Serving Commercial Activity 
8.15.3. Salesperson Recruitment and Training Policies 
8.15.4. Remuneration Systems for Own and External Commercial Networks 
8.15.5. Management of the Commercial Process Control and Assistance to the Work of the Sales Representatives Based on the Information 

8.16. Implementing the Commercial Function 

8.16.1. Recruitment of Own Sales Representatives and Sales Agents 
8.16.2. Controlling Commercial Activity  
8.16.3. The Code of Ethics of Sales Personnel 
8.16.4. Compliance with Legislation 
8.16.5. Generally Accepted Standards of Business Conduct 

8.17. Key Account Management 

8.17.1. Concept of Key Account Management   
8.17.2. The Key Account Manager 
8.17.3. Key Account Management Strategy  

8.18. Financial and Budgetary Management  

8.18.1. The Break-Even Point 
8.18.2. The Sales Budget Control of Management and of the Annual Sales Plan 
8.18.3. Financial Impact of Strategic Sales Decisions 
8.18.4.  Cycle Management, Turnover, Profitability and Liquidity  
8.18.5. Income Statement

Module 9. Innovation and Project Management

9.1. Innovation

9.1.1. Introduction to Innovation 
9.1.2. Innovation in the Entrepreneurial Ecosystem 
9.1.3. Instruments and Tools for the Business Innovation Process 

9.2. Innovation Strategy

9.2.1. Strategic Intelligence and Innovation 
9.2.2. Innovation from Strategy 

9.3. Project Management for Startups

9.3.1.  Startup Concept
9.3.2. Lean Startup Philosophy
9.3.3. Stages of Startup Development
9.3.4. The Role of a Project Manager in a Startup

9.4. Business Model Design and Validation

9.4.1. Conceptual Framework of a Business Model 
9.4.2. Business Model Design and Validation 

9.5. Project Management

9.5.1. Project Management: Identification of Opportunities to Develop Corporate Innovation Projects 
9.5.2. Main stages or Phases in the Direction and Management of Innovation Projects 

9.6. Project Change Management: Training Management 

9.6.1. Concept of Change Management
9.6.2. The Change Management Process
9.6.3. Change Implementation

9.7. Project Communication Management

9.7.1. Project Communications Management
9.7.2. Key Concepts for Project Communications Management
9.7.3. Emerging Trends
9.7.4. Adaptations to Equipment
9.7.5. Planning Communications Management
9.7.6. Manage Communications
9.7.7. Monitoring Communications

9.8. Traditional and Innovative Methodologies

9.8.1. Innovative Methodologies
9.8.2. Basic Principles of Scrum
9.8.3. Differences between the Main Aspects of Scrum and Traditional Methodologies

9.9. Creation of a Startup

9.9.1. Creation of a Startup 
9.9.2. Organization and Culture
9.9.3. Top Ten Reasons Why Startups Fail 
9.9.4. Legal Aspects

9.10. Project Risk Management Planning

9.10.1.  Risk Planning
9.10.2. Elements for Creating a Risk Management Plan
9.10.3. Tools for Creating a Risk Management Plan
9.10.4. Content of the Risk Management Plan

Module 10. Executive Management

10.1. General Management

10.1.1.  The Concept of General Management  
10.1.2. The General Manager's Action 
10.1.3. The CEO and their Responsibilities 
10.1.4. Transforming the Work of Management 

10.2. Manager Functions:Organizational Culture and Approaches 

10.2.1. Manager Functions: Organizational Culture and Approaches 

10.3. Operations Management  

10.3.1.  The Importance of Management 
10.3.2. Value Chain 
10.3.3. Quality Management 

10.4. Public Speaking and Spokesperson Education 

10.4.1. Interpersonal Communication 
10.4.2. Communication Skills and Influence 
10.4.3. Communication Barriers 

10.5. Personal and Organizational  Communications Tools 

10.5.1. Interpersonal Communication 
10.5.2. Interpersonal Communication Tools 
10.5.3.  Communication in the Organization 
10.5.4. Tools in the Organization 

10.6. Communication in Crisis Situations 

10.6.1. Crisis 
10.6.2. Phases of the Crisis 
10.6.3. Messages: Contents and Moments 

10.7. Preparation of a Crisis Plan 

10.7.1. Analysis of Possible Problems 
10.7.2. Planning 
10.7.3. Adequacy of Personnel 

10.8. Emotional Intelligence  

10.8.1. Emotional Intelligence and Communication 
10.8.2.  Assertiveness, Empathy, and Active Listening 
10.8.3. Self-Esteem and Emotional Communication 

10.9. Personal Branding 

10.9.1. Strategies to Develop Personal Branding 
10.9.2. Personal Branding Laws 
10.9.3. Tools for Creating Personal Brands 

10.10. Leadership and Team Management

10.10.1. Leadership and Leadership Styles 
10.10.2. Leader Capabilities and Challenges 
10.10.3. Managing Change Processes 
10.10.4. Managing Multicultural Teams

Module 11. Environmental and Energy Management of Organizations

11.1. Organizational and Business Fundamentals 

11.1.1. Organizational Management 
11.1.2. Types and Structure of an Organization 
11.1.3. Standardization of Business Management 

11.2. Sustainable Development:Business and the Environment 

11.2.1. Sustainable Development Objectives and Goals
11.2.2. Economic Activity and its Impact on the Environment
11.2.3. Corporate Social Responsibility 

11.3. Environmental and Energy Issues. Scope and Current Framework  

11.3.1. Main Current Environmental Problems: Waste, Water, Food 
11.3.2. Energy Issues Demand, Consumption and Source Distributions 
11.3.3. Current Energy Projections 

11.4. European Summits and the Paris Agreement 

11.4.1. EU Climate Targets 
11.4.2. European Summits 
11.4.3. The Paris Agreement 

11.5. The 2030 Agenda and the Sustainable Development Goals 

11.5.1. The 2030 Agenda: Background, Approval Process and Content 
11.5.2. The 17 Sustainable Development Goals (SDGs) 
11.5.3. SDG Compass Guide 

11.6. Circular Economy 

11.6.1. The Circular Economy 
11.6.2. Legislation and Strategies to Support the Circular Economy 
11.6.3. Circular Economy System Diagrams 

11.7. Sustainability Reports 

11.7.1. Communication of Social Responsibility Management 
11.7.2. The Process of Preparing a Sustainability Report according to GRI 

Module 12. Energy sources

12.1. Fossil Fuels 

12.1.1. Coal 
12.1.2. Natural Gas 
12.1.3. Oil 

12.2. Electricity 

12.2.1. Electricity 
12.2.2. Electricity Generation 
12.2.3. Uses of Electricity 

12.3. Nuclear Energy  

12.3.1. Nuclear Energy 
12.3.2. Nuclear Power Plants 
12.3.3. Environmental Opportunities 
12.3.4. Environmental Risks 
12.3.5. Nuclear Waste Treatment 

12.4. Solar Energy 

12.4.1. Electricity Generation 
12.4.2. Thermal Generation 
12.4.3. Solar Power Plants 
12.4.4. Risks and Opportunities 

12.5. Wind Energy  

12.5.1. Wind Farms 
12.5.2. Advantages and Disadvantages 
12.5.3. Microgeneration 

12.6. Biomass 

12.6.1. Thermochemical and Biochemical Methods 
12.6.2. The Biomass Market 
12.6.3. Advantages and Disadvantages 

12.7. Geothermal Energy 

12.7.1. Geothermal Deposits 
12.7.2. Electricity Generation 
12.7.3. Advantages and Disadvantages 

12.8. Other Renewable Energies 

12.8.1. Hydraulic Energy 
12.8.2. Tidal Energy 
12.8.3. Wave Energy 

12.9. Energy Sources in Development 

12.9.1. Green Hydrogen  
12.9.2. Tidal Energy 
12.9.3. Biogas and Biomethane 

12.10. Energy Sources for Mobility 

12.10.1. Electric Vehicles 
12.10.2. CNG Vehicles 
12.10.3. Other Alternatives for Sustainable Mobility

Module 13. Electrical energy

13.1. Electrical Energy: Voltage, Current, Power and Energy 

13.1.1. Voltage and Current 
13.1.2. Active, Reactive and Apparent Energy  
13.1.3. Electrical Power. Load Curves 

13.2. Energy Transformation 

13.2.1. Power Transformers 
13.2.2. Electricity Transportation 
13.2.3. Electricity Distribution 

13.3. Electrical Energy Consuming Systems: Electric Motors 

13.3.1. Applications, Pumps, Fans and Compressors 
13.3.2. Frequency Inverters 
13.3.3. Motor-Based Consumer Systems: Heat Pump Air Conditioning 

13.4. Other Electricity Consuming Systems 

13.4.1. Joule Effect 
13.4.2. Lighting 
13.4.3. Direct Current Powered Systems 

13.5. Electricity Billing 

13.5.1. Legislation 
13.5.2. Electricity Rates 
13.5.3. Electricity Billing Term 

13.6. Units of Measurement of Fuel Consumption and their Transformation into Energy Units 

13.6.1. Energy Produced by Heat of Combustion: HHV and LLV 
13.6.2. Volumetric Measurements of Combustible Liquids 
13.6.3. Volumetric Measurements of Fuel Gases Establishment and Calculation of Normal Conditions 

13.7. Combustion Systems and Fuel Elements 

13.7.1. Combustion Efficiency 
13.7.2. Burners 
13.7.3. Heat Transfer 

13.8. Boilers 

13.8.1. Calculation of Boiler Efficiency by Direct and Indirect Method 
13.8.2. Types of Heat Transfer Fluids 
13.8.3. Steam Boilers 

13.9. Other Fuel-Consuming Equipment 

13.9.1. Ovens 
13.9.2. Engines 
13.9.3. Generating Sets 

13.10. Fuel Billing 

13.10.1. Legislation 
13.10.2. Natural Gas Rates 
13.10.3. Natural Gas Billing Terms

Module 14. Energy Management Tools 

14.1. Energy Regulatory Framework 

14.1.1. European Energy Efficiency Directive 
14.1.2. Main Energy Regulations 

14.2. Regulatory Inspections 

14.2.1. Air Conditioning Inspections 
14.2.2. High/Low Voltage Inspections 
14.2.3. Other Regulatory Inspections 

14.3. Energy Audits 

14.3.1. Conducting an Energy Audit Identification of Improvement Opportunities 

14.4. Energy Simulation tools 

14.4.1. Light Simulations 
14.4.2. Air Conditioning Simulations 
14.4.3. Building Energy Demand Simulations 

14.5. Supply Management: Monitoring 

14.5.1. Types of Monitoring 
14.5.2. Energy Management Platforms 
14.5.3. Fundamental Equipment 

14.6. Energy Services 

14.6.1. Energy Services  
14.6.2. Energy Service Companies 
14.6.3. Types of Contracts 

14.7. IPMVP 

14.7.1. Calculating Savings Avoided Cost and Standardized Savings Models 
14.7.2. Options A, B, C and D 
14.7.3. Establishing Baselines 

14.8. Energy Efficiency Master Plans 

14.8.1. Methodology for Preparing a Master Plan  
14.8.2. Management Models 
14.8.3. Energy Efficiency within a Master Plan 

14.9. Asset Management 

14.9.1. What is Asset Management? 
14.9.2. ISO 55001 Asset Management 
14.9.4. Benefits of Implementing Asset Management 

14.10. Grants and Subsidies 

14.10.1. European Grants and Subsidies 

Module 15. Environmental Impact Assessment and Climate Change Adaptation Strategies

15.1. Business Strategies for Climate Change 

15.1.1. Greenhouse Effect and Climate Change Causes and Consequences 
15.1.2. Climate Change Projections 
15.1.3. Corporate Action against Climate Change Roadmap for the Integration of Climate Change in Companies 

15.2. Identification and Classification of Environmental Factors 

15.2.1. Environmental Catalog Environmental Variables 
15.2.2. Search for Environmental Information and Inventory  
15.2.3. Inventory Valuation 

15.3. Evaluation and Assessment of the Environmental Impacts of a Project 

15.3.1. Environmental Analysis of a Project 
15.3.2. Pre-Operational Status 
15.3.3. Construction, Operation and Abandonment Phase  
15.3.4. Quantitative Methods 

15.4. Preventive and Corrective Measures 

14.4.1. Preventative Actions 
14.4.2. Corrective Actions 
14.4.3. Compensatory Actions 

15.5. Environmental Monitoring Program 

15.5.1. EMP 
15.5.2. Objectives and Structure of an EMP 
15.5.3. Phases in the Development of an EMP 

15.6. Strategic Environmental Assessment 

15.6.1. European Regulatory Context (Directive 2001/42/EC) 
15.6.2. Modalities for Integrating the Environmental Dimension  
15.6.3. Environmental Assessment in the Phases of the Program 

15.7. Analysis of Climate Change Risks and Opportunities 

15.7.1. Regulations related to Environmental Risks 
15.7.2. Environmental Risk Analysis and Assessment 
15.7.3. Risk Management 

15.8. Development of Climate Change Adaptation Plans for Organizations 

15.8.1. Adaptation to Climate Change 
15.8.2. Climate Change Vulnerability Assessment 
15.8.3. Methodology for Prioritizing Climate Change Adaptation Measures

Module 16. Pollution and Water and Waste Management 

16.1. Water Management and Pollution 

16.1.1. Water Management 
16.1.2. Water Cycle 
16.1.3. Water Diagnostics 
16.1.4. Wastewater Characterization 
16.1.5. DWTP, WTP and WWTP: Definition and Typical Operating Diagrams 

16.2. Distribution of Water Uses and Demand  

16.2.1. Demand Management 
16.2.2. Types of Uses or Demands 
16.2.3. Supply. Supply Ratios 
16.2.4. Cost of Water and the Energy Derived from Water Heating for DHW 

16.3. Measures for Efficient Water Use and Management 

16.3.1. ‘Ecological’ Criteria Consumption Factor, Ecological Correction Factor and Efficiency Level 
16.3.2. From Resolution MAH/1603/2003 to the OGUEA 
16.3.3. Facility Management and Optimization

16.4. Sustainable Water Management Plan 

16.4.1. Origin of the Sustainable Water Plan Purpose and Scope 
16.4.2. Parts to Include in an ESMP 
16.4.3. Organization and Programming 
16.4.4. ESMP Implementation 
16.4.5. Checks and Corrective Actions 

16.5. Solid Waste Management 

15.5.1. Residue and By-Product 
15.5.2. Types of Waste 
15.5.3. Stages of Waste Management 

16.6. Waste Regulatory Framework 

16.6.1. EU Waste Management Strategies 
16.6.2. Future Waste Management Policy 

16.7. Municipal and Industrial Solid Waste 

16.7.1. MSW Production 
16.7.2. MSW Management Systems 
16.7.3. Industrial Waste Characterization and Classification 
16.7.4. Industrial Waste Management Systems 

16.8. Waste-to-Energy Valuation 

16.8.1. Valuation Methods 
16.8.2. Valuation Feasibility 
16.8.3. Recovery Techniques 

16.9. Zero Waste 

16.9.1. Zero Waste 
16.9.2. Zero Waste Methodology and Requirements 
16.9.3. The 5 Rs: Reject, Reduce, Reuse, Reincorporate and Recycle 

Module 17. Environmental Management Tools

17.1. Carbon Markets 

17.1.1. KP Flexibility Mechanisms 
17.1.2. CAP and Trade and Carbon Funds Schemes  
17.1.3. Voluntary Carbon Markets 

17.2. Organizational Carbon Footprint 

17.2.1. Methodological Reference Standards 
17.2.2. Scopes for Organizational Carbon Footprint 
17.2.3. Calculation Process 

17.3. Product and Event Carbon Footprint 

17.3.1. Methodological Reference Standards 
17.3.2. Scopes for Product Carbon Footprint 
17.3.3. Scopes for Carbon Footprint of Events 

17.4. Climate Change Mitigation Tools 

17.4.1. Reduction and Limitation of Emissions 
17.4.2. Emissions Offsets 
17.4.3. Business Benefits Certifications 

17.5. Water Footprint 

17.5.1. Stages and Units 
17.5.2. Differentiation of Water for Calculations 
17.5.3. The Water Footprint for Companies 

17.6. Life Cycle Analysis 

17.6.1. Differentiation of Approaches 
17.6.2. LCA Process 
17.6.3. Software Tools for LCA 

17.7. Eco-Design and Eco-Labeling 

17.7.1. Eco-Design Standardization 
17.7.2. Types of Eco-Labeling 
17.7.3. Eco-Labeling Process 

17.8. LEED and BREEAM 

17.8.1. The Value of Sustainable Building Certification 
17.8.2. Approaches to Both Certifications 
17.8.3. Technical Comparison between the Two Certifications 

17.9. Other Sustainable Building Certifications 

17.9.1. Passive House 
17.9.2. Well 
17.9.3. VERDE (Building Reference Efficiency Evaluation) 

17.10. Energy Certification of Buildings 

17.10.1. Energy Efficiency in Buildings 
17.10.2. Technical Conditions and Procedures 
17.10.3. Main Calculation Programs

Module 18. Energy Management Systems

18.1. Management Systems: ISO 50001 

18.1.1. Reference Standard and Other Associated Standards 
18.1.2. Approach to Energy Performance 
18.1.3. Correspondence between ISO 50001:2018 and ISO 50001:2011 

18.2. Organizational Context and Leadership 

18.2.1. Scope 
18.2.2. Energy Policy 
18.2.3. Stakeholder Identification and Risk/Opportunity Assessment 

18.3. Energy Review 

18.3.1. Identification of Energy Sources 
18.3.2. Determination of Significant Energy Uses  
18.3.3. Identification of Variables and Static Factors  
18.3.4. Calculation of Energy Performance 
18.3.5. Estimation of Future Consumption 
18.3.6. Identification of Improvement Opportunities 

18.4. Baseline and Energy Performance Indicators 

18.4.1. Establishment of the Reference Period 
18.4.2. Establishment of Energy Performance Indicators  
18.4.3. Monitoring of Consumption, Baselines and Indicators 

18.5. Support 

18.5.1. Training Needs within the SGEn 
18.5.2. Communications within the SGEn 
18.5.3. Documentation Control 

18.6. Operation: Maintenance and Operations 

18.6.1. Establishing the Most Efficient Operating Criteria 
18.6.2. Establishing the Most Efficient Maintenance Ranges  
18.6.3. Energy Savings from Predictive Maintenance 

18.7. Operation: Design of Efficient Facilities 

18.7.1. Purchases of Energy Consuming Equipment  
18.7.2. Design of New Thermal Installations 
18.7.3. Design of New Lighting Installations 

18.8. Performance Evaluation 

18.8.1. Evaluation of Compliance with Legal Requirements 
18.8.2. Internal Audit as a Fundamental Tool 
18.8.3. Management Review Objectives and Points to Be Addressed 

18.9. Improvement 

18.9.1. Non-Conformities and Corrective Actions 
18.9.2. Continuous Improvement of the SGEn 
18.9.3. Continuous Improvement of Energy Performance 

18.10. Energy Efficiency Awareness 

18.10.1. Facility Users as Key SGEn Personnel 
18.10.2. Awareness Campaign Models 
18.10.3. Case Study 

Module 19. Environmental Management Systems

19.1. Management Systems: ISO 14001 

19.1.1. Environmental Management Systems  
19.1.2. Benefits of the Environmental Management System 
19.1.3. EMS Implementation Phases 

19.2. Organizational Context and Leadership 

19.2.1. Understanding of the Organization, its Context and Stakeholders 
19.2.2. Scope of the System 
19.2.3. Environmental Policy 
19.2.4. Roles and Responsibilities 

19.3. Planning: Environmental Aspects and Impacts 

19.3.1. Environmental Aspects and Impacts: Cause- Effect Relationship 
19.3.2. Identification of Environmental Aspects  
19.3.3. Evaluation of Environmental Aspects 

19.4. Planning: Objectives, Risks and Opportunities 

19.4.1. Actions to Address Risks and Opportunities 
19.4.2. Legal Requirements 
19.4.3. Environmental Objectives and Planning to Achieve Them 

19.5. Support: Resources, Competence and Awareness 

19.5.1. Resources 
19.5.2. Competition 
19.5.3. Awareness 

19.6. Support: Documented Communication and Information 

19.6.1. Internal and External Environmental Communication 
19.6.2. Documented Information  
19.6.3. Documentation Control 

19.7. Operation 

19.7.1. Operational Planning and Control 
19.7.2. Life Cycle Analysis Perspective 
19.7.3. Emergency Preparedness and Response 

19.8. Performance Evaluation 

19.8.1. Monitoring, Measurement, Analysis and Evaluation 
19.8.2. Internal Auditing 
19.8.3. Management Review 

19.9. Improvement 

19.9.1. Non-Conformities and Corrective Actions 
19.9.2. Continuous EMS Improvement 
19.9.3. Continuous Environmental Performance Improvement 

19.10. Transition from 14001 to EMAS 

19.10.1. The EMAS Regulation 
19.10.2. Transition from ISO 14001 to EMAS 
19.10.3. ISO 14001 vs EMAS 

Module 20. Management Systems Audits

20.1. Management System Audits  

20.1.1. Management System Audit Characteristics 
20.1.2. Types of Management System Audits 
20.1.3. Management System Auditing Principles 

20.2. Standards and Organizations Involved 

20.2.1. Actors and Organizations Involved 
20.2.2. Certification Process 
20.2.3. UNE- EN ISO 19011 

20.3. Audit Program Management 

20.3.1. Audit Programs 
20.3.2. Establishing the Objectives of Audit Programs 
20.3.3. Audit Program Risks and Opportunities 

20.4. Conducting an Audit 

20.4.1. Audit Start and Preparation of Activities 
20.4.2. Conducting Audit Activities 
20.4.3. Conclusions and Audit Closing 

20.5. Auditor Competence and Evaluation 

20.5.1. Auditors' Responsibilities and Functions 
20.5.2. Determining the Competence of the Auditor and Audited Personnel 
20.5.3. Selecting Auditing Teams 

20.6. Tools and Application Techniques Audit Development  

20.6.1. Interview Techniques 
20.6.2. Checklists or Verification Lists 
20.6.3. Checklist Templates 

20.7. Tools and Application Techniques Final Report 

20.7.1. Audit Report Preparation 
20.7.2. Audit Report Distribution 
20.7.3. Audit Report Models 

20.8. Tools and Application Techniques Processing of Findings 

20.8.1. Audit Finding Generation 
20.8.2. Audit Finding Treatment 
20.8.3. Corrective Action Plans 

20.9. Particular Aspects of Environmental Management System Audits 

20.9.1. Verification of Methodologies for Identification and Assessment of Environmental Aspects 
20.9.2. Specific Criteria for Validation of Environmental Aspects 
20.9.3. Visit to the Facilities During the Audit Process 

20.10. Particular Aspects of Energy Management System Audits 

20.10.1. Verification of Energy Consumption Collection Methodologies 
20.10.2. Criteria for Validation of Energy Performance 
20.10.3. Visit to the Facilities During the Audit Process 

You will strengthen your communication and negotiation skills, enabling you to influence diverse stakeholders and promote positive change in corporate culture.”