With this 100% online Advanced master’s degree, you will acquire a deep understanding of current and future market dynamics, anticipating and adapting to changes in Mergers and Acquisitions” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The MBA in Metaverse will encompass a diverse range of content, designed to equip professionals with comprehensive knowledge of the complexities of the virtual business environment. As such, the program will include core modules, focused on understanding the Metaverse, Virtual and Augmented Reality, as well as emerging technologies driving digital transformation. In addition, it will delve into crucial topics such as project management in virtual environments, cybersecurity in the Metaverse, data analytics for strategic decision making and the creation and management of digital communities. 

You will develop leadership skills adapted to virtual environments, problem solving in digital contexts and practical application of innovative business strategies”

Syllabus

The MBA in Metaverseat TECH Global University is an intensive program that prepares students to face challenges and business decisions both nationally and internationally. Its content is designed to promote the development of managerial skills that enable decision-making with greater rigor in uncertain environments.

Throughout this study, students will analyze a multitude of practical cases through individual work, achieving a high-quality learning that can be applied, later, to their daily practice. It is, therefore, an authentic immersion in real business situations.    

This program deals in depth with the related to the Metaverse and is designed for managers to understand business management from a strategic, international and innovative perspective.   

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of and the management of business management. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This program takes place over 24 months and is divided into 20 modules:  

Module 1. Leadership, Ethics and Social Responsibility in Companies 
Module 2. and Executive Management 
Module 3. People and Talent Management
Module 4. Economic and Financial Management
Module 5. Operations and Logistics Management
Module 6. Information Systems Management
Module 7. Commercial Management, Strategic Marketing and Corporate Communications
Module 8. Market Research, Advertising and Commercial Management
Module 9. Innovation and Project Management
Module 10. Executive Management
Module 11. Web 3.0 Metaverse Database 
Module 12. The Metaverse
Module 13. Blockchain: The Key to Building a Decentralized Metaverse
Module 14. Decentralized Finance and Investment (DeFi) in the Metaverse
Module 15. Advanced Technologies for Metaverse Development
Module 16. Industry and eSports as a Gateway to the Metaverse
Module 17. Business Models. Metaverse Case Studies 
Module 18. Metaverse Ecosystem and Key Players
Module 19. Metaverse Marketing
Module 20. Current Overview of the Race to Build the Metaverse Future

Where, When and How is it Taught?

TECHoffers the possibility of developing this MBA in Metaverse completely online.

During the 24 months that the specialization lasts, students will be able to access all the contents of this program at any time, allowing them to self-manage their study time.  

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Module 1. Leadership, Ethics and Social Responsibility in Companies

1.1. Globalization and Governance 

1.1.1. Governance and Corporate Governance 
1.1.2. The Fundamentals of Corporate Governance in Companies 
1.1.3. The Role of the Board of Directors in the Corporate Governance Framework

1.2. Leadership 

1.2.1. Leadership A Conceptual Approach 
1.2.2. Leadership in Companies 
1.2.3. The Importance of Leaders in Business Management

1.3. Cross Cultural Management 

1.3.1. Cross Cultural Management Concept
1.3.2. Contributions to Knowledge of National Cultures 
1.3.3. Diversity Management

1.4. Management and Leadership Development 

1.4.1. Concept of Management Development 
1.4.2. Concept of Leadership 
1.4.3. Leadership Theories 
1.4.4. Leadership Styles 
1.4.5. Intelligence in Leadership 
1.4.6. The Challenges of Today's Leader

1.5. Business Ethics 

1.5.1. Ethics and Morality 
1.5.2. Business Ethics 
1.5.3. Leadership and Ethics in Companies

1.6. Sustainability 

1.6.1. Sustainability and Sustainable Development 
1.6.2. The 2030 Agenda 
1.6.3. Sustainable Companies

1.7. Corporate Social Responsibility 

1.7.1. International Dimensions of Corporate Social Responsibility 
1.7.2. Implementing Corporate Social Responsibility 
1.7.3. The Impact and Measurement of Corporate Social Responsibility

1.8. Responsible Management Systems and Tools 

1.8.1. CSR: Corporate Social Responsibility 
1.8.2. Essential Aspects for Implementing a Responsible Management Strategy 
1.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System 
1.8.4. CSR Tools and Standards

1.9. Multinationals and Human Rights 

1.9.1. Globalization, Multinational Companies and Human Rights 
1.9.2. Multinational Companies vs. International Law 
1.9.3. Legal Instruments for Multinationals in the Area of Human Rights

1.10. Legal Environment and  

1.10.1. International Rules on Importation and Exportation 
1.10.2. Intellectual and Industrial Property 
1.10.3. International Labor Law

Module 2. Strategic Management and Executive Management 

2.1. Organizational Analysis and Design 

2.1.1. Conceptual Framework
2.1.2. Key Elements in Organizational Design
2.1.3. Basic Organizational Models
2.1.4. Organizational Design: Typologies 

2.2. Corporate Strategy 

2.2.1. Competitive Corporate Strategy
2.2.2. Types of Growth Strategies
2.2.3. Conceptual Framework 

2.3. Strategic Planning and Strategy Formulation 

2.3.1. Conceptual Framework
2.3.2. Elements of Strategic Planning
2.3.3. Strategy Formulation: Strategic Planning Process 

2.4. Strategic Thinking 

2.4.1. The Company as a System
2.4.2. Organization Concept

2.5. Financial Diagnosis 

2.5.1. Concept of Financial Diagnosis
2.5.2. Stages of Financial Diagnosis
2.5.3. Assessment Methods for Financial Diagnosis 

2.6. Planning and Strategy 

2.6.1. The Plan from a Strategy
2.6.2. Strategic Positioning
2.6.3. Strategy in Companies 

2.7. Strategy Models and Patterns 

2.7.1. Conceptual Framework
2.7.2. Strategic Models
2.7.3. Strategic Patterns: The Five P’s of Strategy 

2.8. Competitive Strategy 

2.8.1. The Competitive Advantage
2.8.2. Choosing a Competitive Strategy
2.8.3. Strategies Based on the Strategic Clock Model
2.8.4. Types of Strategies According to the Industrial Sector Life Cycle 

2.9. Strategic Management 

2.9.1. The Concept of Strategy
2.9.2. The Process of Strategic Management
2.9.3. Approaches in Strategic Management 

2.10. Strategy Implementation 

2.10.1. Indicator Systems and Process Approach
2.10.2. Strategic Map
2.10.3. Strategic Alignment 

2.11. Executive Management 

2.11.1. Conceptual Framework of Executive Management
2.11.2. Executive Management The Role of the Board of Directors and Corporate Management Tools 

2.12. Strategic Communication 

2.12.1. Interpersonal Communication 
2.12.2. Communication Skills and Influence 
2.12.3. Internal Communication 
2.12.4. Barriers to Business Communication

Module 3. People and Talent Management 

3.1. Organizational Behavior 

3.1.1. Organizational Behavior Conceptual Framework
3.1.2. Main Factors of Organizational Behavior 

3.2. People in Organizations 

3.2.1. Quality of Work Life and Psychological Well-Being
3.2.2. Work Teams and Meeting Management
3.2.3. Coaching and Team Management
3.2.4. Managing Equality and Diversity 

3.3. Strategic People Management 

3.3.1. Strategic Human Resources Management
3.3.2. Strategic People Management 

3.4. Evolution of Resources An Integrated Vision 

3.4.1. The Importance of HR
3.4.2. A New Environment for People Management and Leadership
3.4.3. Strategic HR Management

3.5. Selection, Group Dynamics and HR Recruitment 

3.5.1. Approach to Recruitment and Selection
3.5.2. Recruitment
3.5.3. The Selection Process 

3.6. Human Resources Management by Competencies 

3.6.1. Analysis of the Potential
3.6.2. Remuneration Policy
3.6.3. Career/Succession Planning 

3.7. Performance Evaluation and Compliance Management 

3.7.1. Performance Management
3.7.2. Performance Management: Objectives and Process

3.8. Training Management 

3.8.1.  Learning Theories
3.8.2. Talent Detection and Retention
3.8.3. Gamification and Talent Management
3.8.4. Training and Professional Obsolescence 

3.9. Talent Management 

3.9.1. Keys for Positive Management
3.9.2. Conceptual Origin of Talent and Its Implication in the Company
3.9.3. Map of Talent in the Organization 
3.9.4. Cost and Added Value 

3.10. Innovation in Talent and People Management 

3.10.1. Strategic Talent Management Models
3.10.2.  Talent Identification, Training and Development
3.10.3. Loyalty and Retention 
3.10.4. Proactivity and Innovation 

3.11. Motivation 

3.11.1. The Nature of Motivation 
3.11.2. Expectations Theory
3.11.3. Needs Theory
3.11.4. Motivation and Financial Compensation 

3.12. Employer Branding 

3.12.1. Employer Branding in HR 
3.12.2. Personal Branding for HR Professionals 

3.13. Developing High Performance Teams

3.13.1. High-Performance Teams: Self-Managed Teams
3.13.2. Methodologies for the Management of High Performance Self-Managed Teams

3.14. Management Skills Development 

3.14.1. What are Manager Competencies? 
3.14.2. Elements of Competencies 
3.14.3. Knowledge 
3.14.4. Management Skills 
3.14.5. Attitudes and Values in Managers 
3.14.6. Managerial Skills 

3.15. Time Management 

3.15.1. Benefits
3.15.2. What Can be the Causes of Poor Time Management? 
3.15.3. Time 
3.15.4. Time Illusions 
3.15.5. Attention and Memory
3.15.6. State of Mind
3.15.7. Time Management
3.15.8. Being Proactive
3.15.9. Be Clear About the Objective
3.15.10. Order 
3.15.11. Planning 

3.16. Change Management 

3.16.1. Change Management
3.16.2. Type of Change Management Processes
3.16.3. Stages or Phases in the Change Management Process 

3.17. Negotiation and Conflict Management 

3.17.1. Negotiation 
3.17.2. Conflict Management 
3.17.3. Crisis Management 

3.18. Executive Communication 

3.18.1. Internal and External Communication in the Corporate Environment 
3.18.2. Communication Departments 
3.18.3. The Person in Charge of Communication of the Company. The Profile of the Dircom 

3.19. Human Resources Management and PRL Teams 

3.19.1. Management of Human Resources and Teams
3.19.2. Prevention of Occupational Hazards

3.20. Productivity, Attraction, Retention and Activation of Talent 

3.20.1. Productivity 
3.20.2. Talent Attraction and Retention Levers 

3.21. Monetary Compensation Vs.Non-Cash

3.21.1. Monetary Compensation Vs. Non-Cash 
3.21.2. Wage Band Models 
3.21.3. Non-Cash Compensation Models 
3.21.4. Working Model 
3.21.5. Corporate Community 
3.21.6. Company Image 
3.21.7. Emotional Salary 

3.22. Innovation in Talent and People Management II

3.22.1. Innovation in Organizations
3.22.2. New Challenges in the Human Resources Department
3.22.3. Innovation Management
3.22.4. Tools for Innovation

3.23. Knowledge and Talent Management 

3.23.1. Knowledge and Talent Management
3.23.2. Knowledge Management Implementation 

3.24. Transforming Human Resources in the Digital Era 

3.24.1. The Socioeconomic Context
3.24.2. New Forms of Corporate Organization
3.24.3. New Methodologies

Module 4.  Economic and Financial Management 

4.1. Economic Environment 

4.1.1. Macroeconomic Environment and the National Financial System 
4.1.2. Financial Institutions 
4.1.3. Financial Markets 
4.1.4. Financial Assets 
4.1.5. Other Financial Sector Entities 

4.2. Company Financing 

4.2.1. Sources of Financing 
4.2.2. Types of Financing Costs 

4.3. Executive Accounting 

4.3.1. Basic Concepts  
4.3.2. The Company's Assets  
4.3.3. The Company's Liabilities  
4.3.4. The Company's Net Worth  
4.3.5. The Income Statement  

4.4. From General Accounting to Cost Accounting 

4.4.1. Elements of Cost Calculation 
4.4.2. Expenses in General Accounting and Cost Accounting 
4.4.3. Costs Classification 

4.5. Information Systems and Business Intelligence 

4.5.1. Fundamentals and Classification 
4.5.2. Cost Allocation Phases and Methods 
4.5.3. Choice of Cost Center and Impact 

4.6. Budget and Management Control 

4.6.1. The Budget Model  
4.6.2. The Capital Budget 
4.6.3. The Operating Budget  
4.6.5. Treasury Budget  
4.6.6. Budget Monitoring  

4.7. Treasury Management 

4.7.1. Accounting Working Capital and Necessary Working Capital 
4.7.2. Calculation of Operating Requirements of Funds 
4.7.3. Credit Management 

4.8. Corporate Tax Responsibility 

4.8.1. Basic Tax Concepts  
4.8.2. Corporate Income Tax  
4.8.3. Value Added Tax  
4.8.4. Other Taxes Related to Commercial with the Mercantile Activity  
4.8.5. The Company as a Facilitator of the Work of the of the State  

4.9. Systems of Control of Enterprises 

4.9.1. Analysis of Financial Statements  
4.9.2. The Company's Balance Sheet  
4.9.3. The Profit and Loss Statement  
4.9.4. The Statement of Cash Flows  
4.9.5. Ratio Analysis  

4.10. Financial Management 

4.10.1. The Company's Financial Decisions  
4.10.2. Financial Department  
4.10.3. Cash Surpluses  
4.10.4. Risks Associated with Financial Management  
4.10.5. Financial Administration Risk Management  

4.11. Financial Planning 

4.11.1. Definition of Financial Planning 
4.11.2. Actions to be Taken in Financial Planning 
4.11.3. Creation and Establishment of the Business Strategy  
4.11.4. The Cash Flow Table 
4.11.5. The Working Capital Table 

4.12. Corporate Financial Strategy 

4.12.1. Corporate Strategy and Sources of Financing 
4.12.2. Financial Products for Corporate Financing  

4.13. Macroeconomic Context 

4.13.1. Macroeconomic Context 
4.13.2. Relevant Economic Indicators 
4.13.3. Mechanisms for Monitoring of Macroeconomic Magnitudes 
4.13.4. Economic Cycles  

4.14. Strategic Financing 

4.14.1. Self-Financing  
4.14.2. Increase in Equity  
4.14.3. Hybrid Resources  
4.14.4. Financing Through Intermediaries  

4.15. Money and Capital Markets 

4.15.1. The Money Market  
4.15.2. The Fixed Income Market  
4.15.3. The Equity Market  
4.15.4. The Foreign Exchange Market  
4.15.5. The Derivatives Market  

4.16. Financial Analysis and Planning 

4.16.1.  Analysis of the Balance Sheet 
4.16.2. Analysis of the Income Statement 
4.16.3. Profitability Analysis 

4.17. Analysis and Resolution of Cases/Problems 

4.17.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 5. Operations and Logistics Management 

5.1. Operations Direction and Management

5.1.1. The Role of Operations 
5.1.2. The Impact of Operations on the Management of Companies  
5.1.3. Introduction to Operations Strategy 
5.1.4. Operations Management

5.2. Industrial Organization and Logistics 

5.2.1. Industrial Organization Department
5.2.2. Logistics Department

5.3. Structure and Types of Production (MTS, MTO, ATO, ETO, etc)  

5.3.1. Production System 
5.3.2. Production Strategy  
5.3.3. Inventory Management System
5.3.4. Production Indicators 

5.4. Structure and Types of Procurement  

5.4.1. Function of Procurement 
5.4.2. Procurement Management
5.4.3. Types of Purchases 
5.4.4. Efficient Purchasing Management of a Company 
5.4.5. Stages of the Purchase Decision Process 

5.5. Economic Control of Purchasing 

5.5.1. Economic Influence of Purchases
5.5.2.  Cost Centers 
5.5.3. Budget
5.5.4. Budgeting vs. Actual Expenditure
5.5.5. Budgetary Control Tools

5.6. Warehouse Operations Control 

5.6.1. Inventory Control
5.6.2. Location Systems 
5.6.3. Stock Management Techniques
5.6.4. Storage Systems

5.7. Strategic Purchasing Management

5.7.1. Business Strategy
5.7.2. Strategic Planning
5.7.3. Purchasing Strategies

5.8. Typologies of the Supply Chain (SCM) 

5.8.1. Supply Chain
5.8.2. Benefits of Supply Chain Management
5.8.3. Logistical Management in the Supply Chain

5.9. Supply Chain Management 

5.9.1. The Concept of Management of the Supply Chain (SCM)
5.9.2. Supply Chain Costs and Efficiency
5.9.3. Demand Patterns
5.9.4. Operations Strategy and Change

5.10. Interactions Between the SCM and All Other Departments

5.10.1. Interaction of the Supply Chain 
5.10.2. Interaction of the Supply Chain. Integration by Parts
5.10.3. Supply Chain Integration Problems 
5.10.4. Supply Chain

5.11. Logistics Costs 

5.11.1. Logistics Costs
5.11.2. Problems with Logistics Costs
5.11.3. Optimizing Logistic Costs  

5.12. Profitability and Efficiency of Logistics Chains: KPIS 

5.12.1. Logistics Chain
5.12.2. Profitability and Efficiency of the Logistics Chain
5.12.3. Indicators of Profitability and Efficiency of the Supply Chain

5.13. Process Management

5.13.1.  Process Management 
5.13.2. Process-Based Approach: Process Mapping 
5.13.3. Improvements in Process Management 

5.14. Distribution and Transportation and Logistics

5.14.1. Distribution in the Supply Chain 
5.14.2. Transportation Logistics 
5.14.3. Geographic Information Systems as a Support to Logistics 

5.15. Logistics and Customers

5.15.1. Demand Analysis 
5.15.2. Demand and Sales Forecast 
5.15.3. Sales and Operations Planning
5.15.4. Participatory Planning, Forecasting Replenishment Planning (CPFR) 

5.16. International Logistics 

5.16.1.  Export and Import Processes 
5.16.2. Customs 
5.16.3. Methods and Means of International Payment
5.16.4. International Logistics Platforms

5.17. Outsourcing of Operations

5.17.1. Operations Management and Outsourcing 
5.17.2. Outsourcing Implementation in Logistics Environments 

5.18. Competitiveness in Operations

5.18.1. Operations Management 
5.18.2. Operational Competitiveness 
5.18.3. Operations Strategy and Competitive Advantages 

5.19. Quality Management

5.19.1. Internal and External Customers
5.19.2. Quality Costs
5.19.3. Ongoing Improvement and the Deming Philosophy

Module 6. Information Systems Management

6.1. Technological Environment

6.1.1. Technology and Globalization 
6.1.2. Economic Environment and Technology 
6.1.3. Technological Environment and Its Impact on Companies 

6.2. Information Systems and Technologies in the Enterprise 

6.2.1. The Evolution of the IT Model
6.2.2. Organization and IT Departments
6.2.3. Information Technology and Economic Environment

6.3. Corporate Strategy and Technology Strategy 

6.3.1. Creating Value for Customers and Shareholders
6.3.2. Strategic IS/IT Decisions
6.3.3. Corporate Strategy vs Technological and Digital Strategy

6.4. Information Systems Management

6.4.1. Corporate Governance of Technology and Information Systems 
6.4.2. Management of Information Systems in Companies 
6.4.3. Expert Managers in Information Systems: Roles and Functions 

6.5. Information Technology Strategic Planning

6.5.1. Information Systems and Corporate Strategy
6.5.2. Strategic Planning of Information Systems  
6.5.3. Phases of Information Systems Strategic Planning 

6.6. Information Systems for Decision-Making

6.6.1. Business Intelligence
6.6.2. Data Warehouse
6.6.3. BSC or Balanced Scorecard

6.7. Exploring the Information

6.7.1. SQL: Relational Databases.Basic Concepts
6.7.2. Networks and Communications
6.7.3. Operational System: Standardized Data Models 
6.7.4. Strategic System: OLAP, Multidimensional Model and Graphical Dashboards 
6.7.5. Strategic DB Analysis and Report Composition 

6.8. Enterprise Business Intelligence

6.8.1. The World of Data
6.8.2. Relevant Concepts
6.8.3. Main Characteristics
6.8.4. Solutions in Today's Market
6.8.5. Overall Architecture of a BI Solution
6.8.6. Cybersecurity in BI and Data Science

6.9. New Business Concept  

6.9.1. Why BI
6.9.2. Obtaining Information
6.9.3. BI in the Different Departments of the Company
6.9.4. Reasons to Invest in BI

6.10. BI Tools and Solutions 

6.10.1. How to Choose the Best Tool?
6.10.2. Microsoft Power BI, MicroStrategy y Tableau
6.10.3. SAP BI, SAS BI and Qlikview
6.10.4. Prometheus

6.11. BI Project Planning and Management  

6.11.1. First Steps to Define a BI Project
6.11.2.  BI Solution for the Company
6.11.3. Requirements and Objectives 

6.12. Corporate Management Applications 

6.12.1. Information Systems and Corporate Management 
6.12.2. Applications for Corporate Management 
6.12.3. Enterprise Resource Planning or ERP Systems 

6.13. Digital Transformation

6.13.1.  Conceptual Framework of Digital Transformation 
6.13.2. Digital Transformation; Key Elements, Benefits and Drawbacks 
6.13.3. Digital Transformation in Companies 

6.14. Technology and Trends

6.14.1. Main Trends in the Field of Technology that are Changing Business Models 
6.14.2. Analysis of the Main Emerging Technologies 

6.15. IT Outsourcing

6.15.1. Conceptual Framework of Outsourcing 
6.15.2. IT Outsourcing and its Impact on the Business 
6.15.3. Keys to Implement Corporate IT Outsourcing Projects

Module 7. Commercial Management, Strategic Marketing and Corporate Communication

7.1. Commercial Management

7.1.1. Conceptual Framework of Commercial Management
7.1.2. Business Strategy and Planning
7.1.3. The Role of Sales Managers

7.2. Marketing 

7.2.1. The Concept of Marketing
7.2.2. Basic Elements of Marketing
7.2.3. Marketing Activities of the Company

7.3. Strategic Marketing Management

7.3.1. The Concept of Strategic Marketing
7.3.2. Concept of Strategic Marketing Planning
7.3.3. Stages in the Process of Strategic Marketing Planning

7.4. Digital Marketing and E-Commerce

7.4.1. Digital Marketing and E-Commerce Objectives  
7.4.2. Digital Marketing and Media Used 
7.4.3. E-Commerce General Context 
7.4.4. Categories of E-Commerce 
7.4.5. Advantages and Disadvantages of E-Commerce Versus Traditional Commerce. 

7.5. Managing Digital Business

7.5.1. Competitive Strategy in the Face of the Growing Digitalization of the Media 
7.5.2. Design and Creation of a Digital Marketing Plan 
7.5.3. ROI Analysis in a Digital Marketing Plan 

7.6. Digital Marketing to Reinforce the Brand

7.6.1. Online Strategies to Improve Your Brand's Reputation
7.6.2. Branded Content and Storytelling

7.7. Digital Marketing Strategy

7.7.1. Defining the Digital Marketing Strategy 
7.7.2. Digital Marketing Strategy Tools 

7.8. Digital Marketing to Attract and Retain Customers 

7.8.1. Loyalty and Engagement Strategies Through the Internet
7.8.2. Visitor Relationship Management
7.8.3. Hypersegmentation

7.9. Managing Digital Campaigns

7.9.1.  What is a Digital Advertising Campaign?
7.9.2. Steps to Launch an Online Marketing Campaign
7.9.3. Mistakes in Digital Advertising Campaigns

7.10. Online Marketing Plan

7.10.1. What Is an Online Marketing Plan?
7.10.2. Steps to Create an Online Marketing Plan
7.10.3. Advantages of Having an Online Marketing Plan

7.11. Blended Marketing

7.11.1. What Is Blended Marketing?
7.11.2. Differences Between Online and Offline Marketing
7.11.3. Aspects to be Taken into Account in the Blended Marketing Strategy 
7.11.4. Characteristics of a Blended Marketing Strategy
7.11.5. Recommendations in Blended Marketing
7.11.6. Benefits of Blended Marketing

7.12. Sales Strategy 

7.12.1. Sales Strategy 
7.12.2. Sales Methods

7.13. Corporate Communication 

7.13.1. Concept
7.13.2. The Importance of Communication in the Organization
7.13.3. Type of Communication in the Organization
7.13.4. Functions of Communication in the Organization
7.13.5. Elements of Communication
7.13.6. Communication Problems
7.13.7. Communication Scenarios

7.14. Corporate Communication Strategy 

7.14.1. Motivational Programs, Social Action, Participation and Training with HR 
7.14.2. Internal Communication Tools and Supports
7.14.3. Internal Communication Plan

7.15. Digital Communication and Reputation

7.15.1. Online Reputation 
7.15.2. How to Measure Digital Reputation? 
7.15.3. Online Reputation Tools 
7.15.4. Online Reputation Report 
7.15.5. Online Branding

Module 8. Market Research, Advertising and Commercial Management

8.1. Market Research 

8.1.1. Marketing Research: Historical Origin  
8.1.2. Analysis and Evolution of the Conceptual Framework of Marketing Research  
8.1.3. Key Elements and Value Contribution of Market Research  

8.2. Quantitative Research Methods and Techniques 

8.2.1. Sample Size  
8.2.2. Sampling  
8.2.3. Types of Quantitative Techniques   

8.3. Qualitative Research Methods and Techniques 

8.3.1. Types of Qualitative Research 
8.3.2. Qualitative Research Techniques 

8.4. Market Segmentation 

8.4.1. Market Segmentation Concept  
8.4.2. Utility and Segmentation Requirements  
8.4.3. Consumer Market Segmentation  
8.4.4. Industrial Market Segmentation  
8.4.5. Segmentation Strategies  
8.4.6. Segmentation Based on Marketing - Mix Criteria  
8.4.7. Market Segmentation Methodology 

8.5. Research Project Management 

8.5.1. Market Research as a Process 
8.5.2. Planning Stages in Market Research 
8.5.3. Stages of Market Research Implementation 
8.5.4. Managing a Research Project  

8.6. International Market Research  

8.6.1. International Market Research 
8.6.2. International Market Research Process 
8.6.3. The Importance of Secondary Sources in International Market Research 

8.7. Feasibility Studies    

8.7.1. Concept and Usefulness 
8.7.2. Outline of a Feasibility Study 
8.7.3. Development of a Feasibility Study 

8.8. Publicity 

8.8.1. Historical Background of Advertising  
8.8.2. Conceptual Framework of Advertising; Principles, Concept of Briefing and Positioning  
8.8.3. Advertising Agencies, Media Agencies and Advertising Professionals  
8.8.4. Importance of Advertising in Business 
8.8.5. Advertising Trends and Challenges  

8.9. Developing the Marketing Plan  

8.9.1. Marketing Plan Concept 
8.9.2. Situation Analysis and Diagnosis 
8.9.3. Strategic Marketing Decisions 
8.9.4. Operational Marketing Decisions 

8.10. Strategies 

8.10.1. Integrated Marketing Communication 
8.10.2. Advertising Communication Plan 
8.10.3. Merchandising as a Communication Technique 

8.11. Media Planning  

8.11.1. Origin and Evolution of Media Planning   
8.11.2. Media  
8.11.3. Media Plan  

8.12. Fundamentals of Commercial Management  

8.12.1. The Role of Commercial Management 
8.12.2. Systems of Analysis of the Company/Market Commercial Competitive Situation 
8.12.3. Commercial Planning Systems of the Company 
8.12.4. Main Competitive Strategies 

8.13. Commercial Negotiation 

8.13.1. Commercial Negotiation   
8.13.2. Psychological Issues in Negotiation 
8.13.3. Main Negotiation Methods 
8.13.4. The Negotiation Process 

8.14. Decision-Making in Commercial Management 

8.14.1. Commercial Strategy and Competitive Strategy 
8.14.2. Decision Making Models 
8.14.3.  Decision-Making Analytics and Tools 
8.14.4. Human Behavior in Decision Making 

8.15. Leadership and Management of the Sales Network 

8.15.1.  Sales Management Sales Management 
8.15.2. Networks Serving Commercial Activity 
8.15.3. Salesperson Recruitment and Training Policies 
8.15.4. Remuneration Systems for Own and External Commercial Networks 
8.15.5. Management of the Commercial Process. Control and Assistance to the Work of the Sales Representatives Based on the Information 

8.16. Implementing the Commercial Function 

8.16.1. Recruitment of Own Sales Representatives and Sales Agents 
8.16.2. Controlling Commercial Activity  
8.16.3. The Code of Ethics of Sales Personnel 
8.16.4. Compliance with Legislation 
8.16.5. Generally Accepted Standards of Business Conduct 

8.17. Key Account Management 

8.17.1. Concept of Key Account Management   
8.17.2. The Key Account Manager 
8.17.3. Key Account Management Strategy  

8.18. Financial and Budgetary Management  

8.18.1. The Break-Even Point 
8.18.2. The Sales Budget Control of Management and of the Annual Sales Plan 
8.18.3. Financial Impact of Strategic Sales Decisions 
8.18.4.  Cycle Management, Turnover, Profitability and Liquidity.  
8.18.5. Income Statement

Module 9. Innovation and Project Management

9.1. Innovation

9.1.1. Introduction to Innovation 
9.1.2. Innovation in the Entrepreneurial Ecosystem 
9.1.3. Instruments and Tools for the Business Innovation Process 

9.2. Innovation Strategy

9.2.1. Strategic Intelligence and Innovation 
9.2.2. Innovation from Strategy 

9.3. Project Management for Startups

9.3.1.  Startup Concept
9.3.2. Lean Startup Philosophy
9.3.3. Stages of Startup Development
9.3.4. The Role of a Project Manager in a Startup

9.4. Business Model Design and Validation

9.4.1. Conceptual Framework of a Business Model 
9.4.2. Business Model Design and Validation 

9.5. Project Management

9.5.1. Project Management: Identification of Opportunities to Develop Corporate Innovation Projects 
9.5.2. Main stages or Phases in the Direction and Management of Innovation Projects 

9.6. Project Change Management: Training Management 

9.6.1. Concept of Change Management
9.6.2. The Change Management Process
9.6.3. Change Implementation

9.7. Project Communication Management

9.7.1. Project Communications Management
9.7.2. Key Concepts for Project Communications Management
9.7.3. Emerging Trends
9.7.4. Adaptations to Equipment
9.7.5. Planning Communications Management
9.7.6. Manage Communications
9.7.7. Monitoring Communications

9.8. Traditional and Innovative Methodologies

9.8.1. Innovative Methodologies
9.8.2. Basic Principles of Scrum
9.8.3. Differences between the Main Aspects of Scrum and Traditional Methodologies

9.9. Creation of a Startup

9.9.1. Creation of a Startup 
9.9.2. Organization and Culture
9.9.3. Top Ten Reasons Why Startups Fail 
9.9.4. Legal Aspects

9.10. Project Risk Management Planning

9.10.1.  Risk Planning
9.10.2. Elements for Creating a Risk Management Plan
9.10.3. Tools for Creating a Risk Management Plan
9.10.4. Content of the Risk Management Plan

Module 10. Executive Management

10.1. General Management

10.1.1.  The Concept of General Management  
10.1.2. The General Manager's Action 
10.1.3. The CEO and Their Responsibilities 
10.1.4. Transforming the Work of Management 

10.2. Manager Functions:Organizational Culture and Approaches 

10.2.1. Manager Functions: Organizational Culture and Approaches 

10.3. Operations Management  

10.3.1.  The Importance of Management 
10.3.2. Value Chain 
10.3.3. Quality Management 

10.4. Public Speaking and Spokesperson Education 

10.4.1. Interpersonal Communication 
10.4.2. Communication Skills and Influence 
10.4.3. Communication Barriers 

10.5. Personal and Organizational Communications Tools 

10.5.1. Interpersonal Communication 
10.5.2. Interpersonal Communication Tools 
10.5.3.  Communication in the Organization 
10.5.4. Tools in the Organization 

10.6. Communication in Crisis Situations 

10.6.1. Crisis 
10.6.2. Phases of the Crisis 
10.6.3. Messages: Contents and Moments 

10.7. Preparation of a Crisis Plan 

10.7.1. Analysis of Possible Problems 
10.7.2. Planning 
10.7.3. Adequacy of Personnel 

10.8. Emotional Intelligence  

10.8.1. Emotional Intelligence and Communication 
10.8.2.  Assertiveness, Empathy, and Active Listening 
10.8.3. Self-Esteem and Emotional Communication 

10.9. Personal Branding 

10.9.1. Strategies to Develop Personal Branding 
10.9.2. Personal Branding Laws 
10.9.3. Tools for Creating Personal Brands 

10.10. Leadership and Team Management 

10.10.1. Leadership and Leadership Styles 
10.10.2. Leader Capabilities and Challenges 
10.10.3. Managing Change Processes 
10.10.4. Managing Multicultural Teams

Module 11. Web 3.0 Metaverse Database

11.1. Internet From ARPAnet to WWW  

11.1.1. ARPAnet. Military Origin of the Internet  
11.1.2. Current Protocols and Search Engines  
11.1.3. Digital Revolution Social Networks and E-Commerce 

11.2. From Web 2.0 to Web 3.0  

11.2.1. Interaction and Social Nature of the Internet  
11.2.2. Decentralization and Omnipresence Paradigm  
11.2.3. Semantic Web and Artificial Intelligence 

11.3. Web 3.0. Best Practices  

11.3.1. Security and Privacy  
11.3.2. Transparency and Decentralization  
11.3.3. Speed and Accessibility 

11.4. Web 3.0. Applications  

11.4.1. Siri and Other New Virtual Assistant Models  
11.4.2. Wolfram Alpha or the Web 3.0 Alternative to Google  
11.4.3. Second Life. Advanced 3D Environments 

11.5. Technology Companies' Role in Web 3.0  

11.5.1. From Facebook to Meta  
11.5.2. Hyperfinancing and CEO-Less Companies  
11.5.3. “Metaverse Standards Forum” and Web 5.0 

11.6. Web 3.0 Regulations and Compliance  

11.6.1. Web 3.0 End-Users  
11.6.2. User and Organization Business Models  
11.6.3. Regulations and Compliance 

11.7. Web 3.0 in Business Impact  

11.7.1. Impact of Web 3.0 on Business  
11.7.2. Social Relationship Between Brands and Users New Environment  
11.7.3. E-Commerce Next Level 

11.8. Change to Web 3.0. New Social Relationship Environment between Brands and Users  

11.8.1. Fraud and Associated Risks  
11.8.2. New Social Relationship Environment between Brands and Users  
11.8.3. Environmental Impact 

11.9. Digital Nomads Web 3.0 Architects  

11.9.1. New Users, New Needs  
11.9.2. Digital Nomads as Web 3.0 Architects  
11.9.3. Web 3.0 Benefits 

11.10. No Web 3.0, No Metaverse  

11.10.1. Web 3.0 and Metaverse  
11.10.2. Virtual Environment: Exponential Technologies  
11.10.3. Web 3.0. Connection with the Physical World: Success

Module 12. The Metaverse 

12.1. Metaverse Economy: Cryptocurrencies and   

12.1.1. Cryptocurrencies and NFTs. Metaverse Economy Basics  
12.1.2. Digital Economy  
12.1.3. Interoperability for a Sustainable Economy 

12.2. Metaverse & Web 3.0 in the Cryptocurrency Space  

12.2.1. Metaverse & Web 3.0  
12.2.2. Decentralized Technology  
12.2.3. Blockchain, Web 3.0 Basis and Metaverse 

12.3. Metaverse Advanced Technologies  

12.3.1. Augmented Reality and Virtual Reality  
12.3.2. Artificial Intelligence  
12.3.3. IoT 

12.4. Corporate Governance: International Legislation in the Metaverse  

12.4.1. FED  
12.4.2. Metaverse Legislation  
12.4.3. Mining 

12.5. Digital Identity for Individuals, Assets and Businesses  

12.5.1. Online Reputation  
12.5.2. Protection  
12.5.3. Digital Identity Impact in the Real World 

12.6. New Sales Channels  

12.6.1. Business to Avatar  
12.6.2. Improve User Experience  
12.6.3. Single Environment Products, Services and Content 

12.7. Experiences based on Ideals, Beliefs and Likes  

12.7.1. Artificial Intelligence as a Driving Force  
12.7.2. Personalized Experiences  
12.7.3. Power of Mass Manipulation 

12.8. VR, AR, AI and IoT  

12.8.1. Advanced Technologies Metaverse Success  
12.8.2. Immersive Experience  
12.8.3. Technological Analysis Uses 

12.9. Key Aspects of the Metaverse: Presence, Interoperability and Standardization  

12.9.1. Interoperability First Commandment  
12.9.2. Metaverse Standardization for Proper Functioning  
12.9.3. The Metaverses of the Metaverse 

12.10. Metaverse   

12.10.1. Leverage Methods in the Metaverse  
12.10.2. Borderless Trading in Virtual Spaces  
12.10.3. Reduced Physical Space Operation  

Module 13. Blockchain: The Key to Building a Decentralized Metaverse

13.1. Bitcoin  

13.1.1. Satoshi Nakamoto  
13.1.2. Bitcoin's Impact on the Economic, Political and Social Context  
13.1.3. Bitcoin Ecosystem Case Uses 

13.2. Public or Private  New Governance Model  

13.2.1. Public or Private Blockchains  
13.2.2. Blockchain. Governance Model  
13.2.3. Blockchain. Case Studies 

13.3. Blockchain. The Value of Data  

13.3.1. Data Value in a New Digital Paradigm  
13.3.2. Blockchain's Data and Value Contribution  
13.3.3. Advanced Technologies for Working with Governed Data 

13.4. Metaverse Decentralization and Automation  

13.4.1. Decentralization and Automation  
13.4.2. Technological Response to User Needs  
13.4.3. Businesses of the Future 

13.5. Metaverse Governance Model through DAOs  

13.5.1. DAOs Metaverse Value  
13.5.2. DAOs User-Transparent Game Rules  
13.5.3. DAOs that Add Value to the Metaverse 

13.6. Digital Asset Ownership, Value and Tokenization  

13.6.1. Non-Fungible Token (NFTs) Value  
13.6.2. Physical or Virtual Asset Tokenization  
13.6.3. Digital Assets in the Metaverse.Case Uses 

13.7. Metaverse Economy  

13.7.1. Storing and Exchanging Value with Cryptocurrencies  
13.7.2. User and Organization Business Models  
13.7.3. Metaverse Finance Empowered by the Blockchain 

13.8. Digital Identity  

13.8.1. Our Digital Identity Certification  
13.8.2. Metaverse Avatars  
13.8.3. Users and Organizations. Digital Identity 

13.9. ,  and the Cryptoverse  

13.9.1. Real World vs. Virtual World. Activity Reinvention  
13.9.2. Decentralized Applications  
13.9.3. Applied Blockchain. New Universe of Possibilities 

13.10. The Metaverse. New Internet  

13.10.1. Reinventing the Internet through the Metaverse  
13.10.2. New Economic and Social Environment  
13.10.3. Physical and Virtual World Connection  

Module 14. Decentralized Finance and Investment (DeFi) in the Metaverse

14.1. Decentralized Finance and Investment (DeFi) in the Metaverse  

14.1.1. Decentralized Finance  
14.1.2. Decentralized Finance Environment  
14.1.3. Decentralized Finance Application 

14.2. Advanced Financial Concepts Applied to DeFi  

14.2.1. Money Supply and Inflation  
14.2.2. Volume and Margin Business  
14.2.3. Warranty and Performance 

14.3. DeFi Business Models Applied to the Metaverse  

14.3.1. Lending and Yield Farming  
14.3.2. Payment Systems  
14.3.3. Banking and Insurance Services 

14.4. DeFi Platforms Applied to the Metaverse  

14.4.1. DEXes  
14.4.2. Wallets  
14.4.3. Analytical Tools 

14.5. Cash Flow in Metaverse-focused DeFi Projects  

14.5.1. DeFi Project Cash Flow  
14.5.2. Cash Flow Sources  
14.5.3. Volume vs Margin 

14.6. Metaverse Utility  

14.6.1. Token Economics  
14.6.2. Token Utility  
14.6.3. Token Sustainability 

14.7. DeFi Governance Focused on the Metaverse  

14.7.1. DeFi Governance  
14.7.2. Governance Models  
14.7.3. DAO 

14.8. DeFi's Meaning in the Metaverse  

14.8.1. Synergies Between DeFi and Metaverse  
14.8.2. DeFi Metaverse Value  
14.8.3. Metaverse Growth through DeFi 

14.9. DeFi in the Metaverse. Case Uses  

14.9.1. DeFi in the Metaverse Case Uses  
14.9.2. Web3 Native Business Models  
14.9.3. Hybrid Business Models 

14.10. Future DeFi in the Metaverse  

14.10.1. Relevant Agents   
14.10.2. Development Lines  
14.10.3. Mass Adoption 

Module 15. Advanced Technologies for Metaverse Development

15.1. State of the Art in the Development of the Metaverse  

15.1.1. Technical Aspects for Web2  
15.1.2. Technologies Supporting the Metaverse  
15.1.3. Technical Aspects for Web3  

15.2. Development Environment, Programming Languages and Web 2.0   

15.2.1. Web 2.0 Development Environment  
15.2.2. Web 2.0 Programming Language  
15.2.3. Web2 Frameworks  

15.3. Development Environment, Programming Languages and Web 3.0  

15.3.1. Web 2.0 Development Environment  
15.3.2. Web 2.0 Programming Language  
15.3.3. Web 2.0 Frameworks 

15.4. Oracles and   

15.4.1. Onchain vs. Offchain  
15.4.2. Interoperability  
15.4.3. Multichain 

15.5. Graphics Engines and 3D Design Software  

15.5.1. CPU vs. GPU  
15.5.2. Graphics Engines  
15.5.3. 3D Design Software 

15.6. Devices and Platforms  

15.6.1. Video Game Hardware  
15.6.2. Platforms  
15.6.3. Current Competitive Landscape 

15.7.  and Artificial Intelligence in Metaverse  

15.7.1. Data Science. Data Transformation into Information   
15.7.2. Big Data. Data Lifecycle Strategy in the Metaverse  
15.7.3. Artificial Intelligence. User Experience Personalization 

15.8. Augmented Reality, Virtual Reality and Mixed Reality in the Metaverse  

15.8.1. Alternative Realities  
15.8.2. Augmented Reality vs. Virtual Reality  
15.8.3. Mixed Reality 

15.9.  and 3D Reconstruction  

15.9.1. 5G and Telecommunication Networks  
15.9.2. Internet of Things  
15.9.3. 3D Reconstruction 

15.10. The Future of Technology. The 2050 Metaverse  

15.10.1. Technological Barriers  
15.10.2. Development Pathways  
15.10.3. The 2050 Metaverse

Module 16. Industry and eSports as a Gateway to the Metaverse

16.1. Metaverse Through Video Games  

16.1.1. Interactive Experiences  
16.1.2. Market Growth and Settlement  
16.1.3. Industry Maturity 

16.2. Breeding Ground for Today's Metaverses  

16.2.1. MMOs  
16.2.2. Second Life  
16.2.3. PlayStation Home 

16.3. Multi-Platform Metaverse. Massive Concept Revolution  

16.3.1. Neal Stephenson and His Work Snow Crash  
16.3.2. From Science Fiction to Reality 
16.3.3. Mark Zuckerberg Meta. Massive Concept Revolution 

16.4. Video Game Industry State. Metaverse Platforms or Channels  

16.4.1. Video Game Industry Figures  
16.4.2. Metaverse Platforms or Channels  
16.4.3. Economic Projections for the Coming Years  
16.4.4. How to Make the Most of the Industry's Great Shape 

16.5. Business Models F2P vs. Premium  

16.5.1. Free to Play or F2P  
16.5.2. Premium  
16.5.3. Hybrid Models. Alternative Proposals 

16.6. Play-to-Earn  

16.6.1. CryptoKitties Success  
16.6.2. Axie Infinity. Other Success Stories  
16.6.3. The Play-to-Earn Attrition and Play&Earn Creation 

16.7. GameFi: Player-Investor Paradigm  

16.7.1. GameFi  
16.7.2. Video Games as a Job  
16.7.3. Classic Entertainment Model Break 

16.8. The Metaverse in the Classic Industry Ecosystem  

16.8.1. Fans' Prejudices and Generalized Bad Image  
16.8.2. Technological and Implementation Difficulties  
16.8.3. Lack of Maturity 

16.9. Metaverse: Interactivity vs. Playable Experience  

16.9.1. Interactivity vs Playable Experience  
16.9.2. Types of Experience in Today's Metaverse  
16.9.3. Perfect Balance Between the Two 

16.10.  Metaverse  

16.10.1. Equipment Difficulties to Grow  
16.10.2. Metaverse: Immersive Experiences, Communities and Exclusive Clubs  
16.10.3. Monetization of Users through Blockchain Technology

Module 17. Business Models Metaverse Case Studies

17.1. The Metaverse, a Business Model   

17.1.1. The Metaverse as a Business Model  
17.1.2. Risk  
17.1.3. Habit Changes 

17.2. Metaverse Marketing and Advertising Tools  

17.2.1. AR & AI Marketing Revolution  
17.2.2. VR Marketing  
17.2.3. Video Marketing  
17.2.4. Live Streams 

17.3. Company's Virtual Spaces  

17.3.1. Connecting the Real and Virtual World  
17.3.2. Metaverse and Business. Company's Virtual Spaces  
17.3.3. Brand Impact and Reputation 

17.4. Metaverse: Education and Disruptive Learning.Industry Application  

17.4.1. E-Learning   
17.4.2. Training Interoperability  
17.4.3. Web 3.0 and the Metaverse. Labor Market Revolution 

17.5. The Tourism and Cultural Sector Revolution  

17.5.1. VR& AR. New Travel Concept  
17.5.2. Real and Virtual World Impact  
17.5.3. Geographical Barrier Elimination 

17.6. Product and Service Marketing through Real to Virtual World Connection and Vice Versa  

17.6.1. New Sales Channels Creation  
17.6.2. Improve Purchasing Process User Experience  
17.6.3. Content Consumption 

17.7. Metaverse Events through Virtual Environments  

17.7.1. Content Network  
17.7.2. New Ways of Communication in Interaction  
17.7.3. Unlimited Range 

17.8. Metaverse Data Management and Security 

17.8.1. Management and Security. Data Protection   
17.8.2. Data Interoperability  
17.8.3. Traceability 

17.9. Visual SEO Online Positioning  

17.9.1. AI, the Basis of the New Positioning  
17.9.2. Added Value to the Audience  
17.9.3. Unique and Customized Content 

17.10. DAO in the Metaverse  

17.10.1. Blockchain Back-Up  
17.10.2. Governance and Decision-Making Power  
17.10.3. Community Loyalty  

Module 18. Metaverse Ecosystem and Key Players

18.1. Open Innovation Ecosystems in the Metaverse Industry  

18.1.1. Collaboration in Open Ecosystem Development  
18.1.2. Open Innovation Ecosystems in the Metaverse Industry  
18.1.3. Ecosystem's Impact on Metaverse Growth 

18.2.  Projects. Technological Development Catalysts  

18.2.1. Opensource as an Innovation Accelerator  
18.2.2. Opensource Project Integration.Complete Overview  
18.2.3. Open Standards and Technologies as Accelerators 

18.3. Web 3.0 Communities  

18.3.1. Community Creation and Development Process  
18.3.2. Community Contribution to Technological Progress  
18.3.3. Most Relevant Web 3.0 Communities 

18.4. Social Networks and Online Relationships  

18.4.1. Enabling Technologies for New Ways of Relating to Each Other  
18.4.2. Physical and Digital Environments to Build Web 3.0 Communities 
18.4.3. Evolution from Web 2.0 to Web 3.0 Social Networks

18.5. Users, Companies and Ecosystem. Metaverse Advancement  

18.5.1. Metaverses with Web 3.0 Vision  
18.5.2. Corporations Investing in the Metaverse  
18.5.3. Ecosystem that Offers a Complete Solution 

18.6. Metaverse Content Creators  

18.6.1. Digital Nomads  
18.6.2. Organizations, Builders of New Customer Relationship Channels  
18.6.3. Influencers, Streamers or Gamers like Early Adopters 

18.7. Metaverse Experience Providers  

18.7.1. Reinvented Sales Channels  
18.7.2. Immersive Experiences   
18.7.3. Fair and Transparent Customization 

18.8. Decentralization and Technological Infrastructure in the Metaverse  

18.8.1. Distributed and Decentralized Technologies  
18.8.2. vs. Proof of Stake  
18.8.3. Key Technological Layers for Metaverse Evolution 

18.9. Human Interface, Electronic Devices that Enable the Metaverse Experience  

18.9.1. The Experience Offered by Existing Technological Devices  
18.9.2. Advanced Technologies in Metaverse  
18.9.3. Extended Reality (XR) as Metaverse Immersion 

18.10. Metaverse Incubators, Accelerators and Investment Vehicles  

18.10.1. Metaverse Incubators and Accelerators for Business Development  
18.10.2. Metaverse Financing and Investment  
18.10.3. "Smart Capital" Attraction  

Module 19. Metaverse Marketing

19.1. The Metaverse New Advertising Content Consumption Platform  

19.1.1. The Big Bang. Advertising Origins  
19.1.2. Serotonin: The Engine that Drives Avatars  
19.1.3. Immediacy, A New Satisfaction Measure 

19.2. Traffic Redirection to Metaverses: Transition from Funnel to Conversion Atmospheres  

19.2.1. Advertising as a Molecule Enveloping Digital Ecosystems  
19.2.2. Metaverse Inhabitants  
19.2.3. Metaverse Endosphere 

19.3. Conversion into Metaverses: Monetization of Atmospheres  

19.3.1. Profitability  
19.3.2. Awareness, Conversion, Retargeting, and Loyalty  
19.3.3. Shopping: The Fuel of the Metaverse 

19.4. Traditional Advertising Media Barriers vs. Metaverse

19.4.1. Traditional Advertising. Mediums  
19.4.2. Metaverse:Loop of Three-Dimensional Supports  
19.4.3. Transformation of Advertising Traditions 

19.5. The Metaverse Funnel:A 3D Funnel  

19.5.1. Contacts  
19.5.2. Prospectus  
19.5.3. Customers 

19.6. KPI 's in the Metaverse: Measuring the Effect of Your Advertising in an Immersive Space  

19.6.1. Attention  
19.6.2. Interest  
19.6.3. Decision  
19.6.4. Action  
19.6.5. Memory 

19.7. Metaverse Advertising  

19.7.1. Metaverse Digital Sense Development: Tricking the Mind  
19.7.2. How to Engage Users Through Unseen 3D Experiences  
19.7.3. New Three-Dimensional Supports 

19.8. NFT’s: The New Loyalty Clubs  

19.8.1. Buying Loyalty  
19.8.2. Showcasing Exclusivity  
19.8.3. The NFT as a Metaverse Identifier 

19.9. Consumption Experience in the Metaverse  

19.9.1. Bringing the Product Closer to the Customer  
19.9.2. Limitations of Three-Dimensional Environments: The 6 Senses  
19.9.3. Controlled Environment Generation 

19.10. Metaverse Marketing Success Stories  

19.10.1. Avatars  
19.10.2. Economy  
19.10.3. Gaming

Module 20. Current Overview of the Race to Build the Metaverse Future

20.1. Industry  Vision of the Metaverse  

20.1.1. Metaverse Implementation in Existing Structures  
20.1.2. Companies Developing Metaverses  
20.1.3. Established Companies in the Metaverse 

20.2. Metaverse Digital Identity and Social and Ethical Implications  

20.2.1. Metaverse Digital Identity  
20.2.2. Social Implications  
20.2.3. Ethical Implications 

20.3. Metaverse Beyond   

20.3.1. Gaming as a Contact Point  
20.3.2. Sectors that Are Here to Stay  
20.3.3. Reinventing Some Businesses 

20.4. Metaverse Work and Professional Environment  

20.4.1. Metaverse Job Opportunity Identification  
20.4.2. New Professional Careers  
20.4.3. Current Work Adaptation to the Metaverse 

20.5. Metaverse Neuromarketing  

20.5.1. Metaverse Consumer Behavior  
20.5.2. Experience Marketing  
20.5.3. Metaverse Neuromarketing Strategies 

20.6. Metaverse and Cybersecurity  

20.6.1. Involved Threats  
20.6.2. Metaverse Digital Security Changes Identification  
20.6.3. Metaverse Real Cybersecurity 

20.7. Emotional and Psychological Implications after the Metaverse Experience. Good Practices  

20.7.1. Adaptation to a New Experience  
20.7.2. Side Effects of Metaverse Interaction  
20.7.3. Metaverse Best Practices 

20.8. Adapting Legality to the Metaverse  

20.8.1. Legal Challenges Posed by Today's Metaverse  
20.8.2. Necessary Legal Changes  
20.8.3. Contracts, Intellectual Property and Other Relationship Types 

20.9. Short-, Medium- and Long-Term Metaverse Roadmap  

20.9.1. Short-Term Roadmap  
20.9.2. Medium-Term Roadmap  
20.9.3. Long-Term Roadmap 

20.10. Metaverse, Paradigm of the Future  

20.10.1. Unique Growth Opportunity  
20.10.2. Metaverse Specialization  
20.10.3. Monetization of the Virtual Future 

Thanks to this 100% online Advanced master’s degree, you will take advantage of the opportunities offered by the Metaverse to lead effectively in a constantly evolving business landscape.”