A Master's Degree that will give you the keys you need to launch your next Parapharmacy project with guaranteed success”

The parapharmacy sales ecosystem shows a clear upward trend in online shopping across a wide range of products. The pandemic caused by the coronavirus, as well as new digital technologies, have increased interest in online parapharmacies and many professionals are choosing to incorporate this business model.

A task that requires being up to date with the main marketing and commercial actions in the digital world, their combination with other existing physical Pharmacy businesses, as well as the entire market surrounding the sector. In this sense, TECH has created this Master's Degree that provides the professional with the most current information so that it can promote the creation, design and implementation of a successful Parapharmacy.
Whatever their type of business, pharmacists will obtain in this program a broad and exhaustive vision of this industry, the necessary tools for the creation of financial plans, the marketing of products, customer service and the new role they play in the team working in a Parapharmacy.

It is, therefore, a university degree oriented to provide the most advanced syllabus in only 1,500 teaching hours and with the best specialized teaching staff of the moment. In addition, in this updating process, students have access to video summaries of each topic, videos in detail, readings and case studies that will give greater dynamism and attractiveness to this degree.

Undoubtedly, a unique opportunity to be aware of everything that surrounds Parapharmacy through an academic option that does not require attendance, nor does it have classes with fixed schedules. This flexibility allows the graduate to access the syllabus whenever and wherever they wish. You only need an electronic device with internet connection to view, at any time, the content of this Master's Degree, an unparalleled opportunity that only TECH offers.

 Do you want to keep up to date with the software used in the management of Parapharmacies? Do it through this degree and incorporate them into your business”

This Professional Master's Degree in Parapharmacy contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• The availability of access to content from any fixed or portable device with an Internet connection

This degree will lead you to delve into the relevant logistics and the main actors in the distribution chain of parapharmaceutical products”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Thanks to the Relearning method, used by TECH, you will reduce the long hours of study and memorization"

Delve into the profitability of parapharmaceutical products and existing categories and integrate them into your business plan"

The main objective of this Master's Degree is to provide the pharmacist with the most current information on the planning, creation and management of a Parapharmacy, either in person or online. For this purpose, TECH offers an advanced syllabus that will allow you to be up to date with the latest technological advances in this sector, in the tools for sales control or for the marketing of products through web pages. A first class academic itinerary, where the graduate will be accompanied by the best specialists in the sector.

Thanks to the case studies provided in this degree you will be able to integrate the most successful Marketing strategies in your Parapharmacy”

General Objectives

• Expand knowledge of Parapharmacy management
• Enhance skills for the creation and management of an online Parapharmacy
• Boosting the performance of the Parapharmacy business
• Analyze the most effective marketing strategies in the sector
• Incorporate the latest technological developments for the implementation or adaptation of Parapharmacy projects
• Be aware of all types of products marketable through Parapharmacies
• Delve into the parapharmaceutical market
• Implement analysis and digital positioning actions for a Parapharmacy

Specific Objectives

Module 1. Parapharmacy Basics

• Describe the main current differences between the line between Pharmacy and Parapharmacy
• Establish competitive analyses within the Parapharmacy sector
• Update knowledge about the new role of the Parapharmacy personnel
• Deepen in the new technologies used in this type of business

Module 2. Parapharmacy Trade Marketing

• Deepen in the main characteristics of Trade Marketing
• Analyze the new trends in Parapharmacy shelves
• Obtain a current view on the benefits of Cashkeeper
• Delve into Mobile Marketing used in Parapharmacy

Module 3. Dermocosmetics in Parapharmacy

• Perform a complete analysis of the cosmetics and dermocosmetics market in the Pharmacy/Parapharmacy
• Identify the main active ingredients used in dermocosmetics
• Delve into the current trend of dermocosmetics in Parapharmacy
• Explore the technological future of the dermocosmetic industry

Module 4. Dietetic-food supplements

• Describe the differences between food supplements, nutricosmetic and food supplements
• Identify current uses of nutricosmetics for the skin and hair
• Deepen in the different types of dosage forms
• Update knowledge on medicinal plants and their pharmacological actions

Module 5. Parapharmacy Categories

• Establish the most attractive and marketable categories of Parapharmacy products
• Analyze the main natural, hair care and hygiene products available in Parapharmacy
• Identify new products in orthopedics and their commercialization in Parapharmacy
• Learn more about the structures and functions of the products distributed in Parapharmacy

Module 6. Parapharmacy Profitability

• Deepen in the main terms of accounting and finance of a Parapharmacy
• Indicate the most effective strategies and sales plans in Parapharmacy, as well as the design of a financial plan
• Obtain the most current information on the tools used for sales research
• Stay up to date with the main software used in Parapharmacy

Module 7. Parapharmaceutical Distribution

• Inquire about the state-of-the-art technology used in the distribution of parapharmaceutical products
• Gain a deeper understanding of the most relevant actors in the distribution chain
• Delve into the parapharmaceutical market and product demand analysis
• Establish the essential recommendations to be able to manage a Parapharmacy

Module 8. Attention to Parapharmacy

• Provide the keys to enhance the parapharmaceutical advice given to customers
• Establish guidelines for follow-up and after-sales service
• Delve into the strategic and psychological lines in customer service
• Indicate the customer loyalty tools available in Parapharmacy

Module 9. Parapharmacy Marketing Plan

• Promote the implementation of marketing-oriented actions in the Parapharmacy sales area
• Learn more about product strategies and appropriate pricing in Parapharmacy
• Indicate the guidelines for the creation of marketing campaigns
• Establish how to incorporate new technologies to enhance the consumer's shopping experience

Module 10. Online Parapharmacy

• Define the typology of currently existing online parapharmacies
• Establish the pros and cons of starting this type of business in digital mode
• Delve into the various digital tools available for online marketing
• Design the creation of an online Parapharmacy, according to the latest technological developments

Incorporate to your Parapharmacy the latest technology in dermal facial, 3D and capillary analysis thanks to this cutting-edge academic option”