Communication professionals must continue their education to adapt to new developments in this field in a professional manner"

The teaching team of this Professional Master's Degree MBA in Communication Company Management has made a careful selection of each of the topics of this program to offer the student a program as complete as possible which is always linked to current events.

As it is a Professional Master’s Degree, students are not bound by fixed schedules or the need to move to another physical location, rather, they can access the content at any time of the day, balancing their professional or personal life with their academic life.

This Professional Master's Degree provides students with specific tools and skills to successfully develop their professional career in the broad environment Communication Company Management. It focuses on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in the monitoring and supervision of their work, as well as communication skills within the essential teamwork.

Don't miss the opportunity to study this Professional Master's Degree, in MBA in Communication Company Management with us. It's the perfect opportunity to advance your career"

This MBA in Communication Company Management contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in Communication Company Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Communication Company Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Professional Master’s Degree, is the best investment you can make in selecting a refresher program to update your knowledge in  Communication Company Management”

The teaching staff includes professionals from the communication field who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. The professionals will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication Company Management.  

This program comes with the best educational material, providing you with a contextual approach that will facilitate your learning"

This 100% online Professional Master's Degree will allow you to balance your studies with your professional work while increasing your knowledge in this field"

The program in MBA in Communication Company Management is designed to facilitate professional performance in the field to acquire knowledge of the main developments in the sector communication environments.

This is the best option to learn about the latest advances in Communication Company Management"

General Objective

• Prepare the media professional to manage a large company, acquiring the necessary knowledge in each area of the company

Specific Objectives

Module 1. Management and Leadership

• Develop strategies to carry out decision-making in a complex and unstable environment
• Identify the main qualities and skills of a leader
• Recognize the benefits that a leader can provide in comparison to a top manager of a company
• Acquire oratory techniques to know how to motivate from the role of leader

Module 2. Business Strategy

• Define the latest trends developments in business management.
• Identify the main and most recent updates in the business sector
• Develop a roadmap for monitoring the achievement of the objectives
• Maintain a clear understanding of the company's priorities and, in the same way, look for alternatives to achieve the goals

Module 3. Organization, Management and Corporate Policies

• Define the company's policies according to the vision and mission to be achieved
• Design management guidelines for a correct business organization
• Design company policies in order to achieve the proposed objectives
• Design a structure that allows to identify the organization of positions within the company

Module 4. Communication Company Management

• Build a plan for the development and improvement of personal and managerial skills
• Develop the ability to detect, analyze and solve and problem solving
• Define the mission and vision of the company, as well as its public and what it wants to transmit from the role of communication

Module 5. Strategic and Corporate Communication

• Gain knowledge about all the techniques to manage a communication company
• Identify tools and techniques for corporate growth
• Gain knowledge about the communication channels within the company, so that ideas can be shared immediately
• Carry out a strategic plan that allows communication to create a corporate impulse within the business world

Module 6. Communication Methods

• Identify media communication audiences
• Know which media can help the company's growth
• Advertise with media that promotes the corporate mission and vision
• Create advertising guidelines with the media for corporate growth

Module 7. Social Media

• Know all the available platforms to promote their media
• Create content for networks to catch potential customers to the company
• Create content to generate interactions and grow within social media
• Know which channels are appropriate and enact with the company's purposes

Module 8. Information Product Management

• Generate informative content that allows you to attract a large audience
• Produce quality products that show important aspects of interest for today's society
• Have a database with important contacts of governmental organizations, international entities and relevant personalities

Module 9. Market and Communication Environments

• Know how to manage your company's reputation
• Create guidelines to reach a wider target audience
• Identify what kind of brands and household name companies want patterns with the company to increase their number of sales

Module 10. Market and Customer Management

• Identify the company environment and their target audience
• Know the target audience of the media and know what kind of guidelines will be generated
• Develop a guide to facilitate mediation between private companies and the media

Module 11. Leadership, Ethics and Social Responsibility in Companies 

• Analyze the impact of globalization on corporate governance and corporate social responsibility.
• Evaluate the importance of effective leadership in the management and success of companies.
• Define cross-cultural management strategies and their relevance in diverse business environments
• Develop leadership skills and understand the current challenges faced by leaders
• Determine the principles and practices of business ethics and their application in corporate decision making
• Structure strategies for the implementation and improvement of sustainability and social responsibility in business.

Module 12. People and Talent Management 

• Determine the relationship between strategic direction and human resources management.
• Delve into the competencies necessary for the effective management of human resources by competencies
• Delve into the methodologies for performance evaluation and management
• Integrate innovations in talent management and their impact on employee retention and staff loyalty
• Develop strategies for motivation and development of high performance teams
• Propose effective solutions for change management and conflict resolution in organizations

Module 13. Economic and Financial Management 

• Analyze the macroeconomic environment and its influence on the national and international financial system
• Define the information systems and Business Intelligence for financial decision-making.
• Differentiate key financial decisions and risk management in financial management
• Evaluate strategies for financial planning and obtain business financing.

Module 14. Commercial and  Strategic Marketing Management 

• Structure the conceptual framework and the importance of commercial management in companies
• Delve into the fundamental elements and activities of marketing and their impact on the organization
• Determine the stages of the strategic marketing planning process.
• Evaluate strategies to improve corporate communication and the digital reputation of the company

Module 15. Executive Management

• Define the concept of General Management and its relevance in business management
• Evaluate the roles and responsibilities of managers in organizational culture.
• Analyze the importance of operations management and quality management in the value chain.
• Develop interpersonal communication and public speaking skills for the formation of spokespersons

Develop your research skills and learn to identify thematic nodes and problems in everyday environments"