Make your profile as a communicator more valuable by incorporating the latest Social Media Branding strategies into your daily practice”

Nowadays, the presence in social networks is crucial for any company or brand that wants to be successful in the market. Social networks are a communication channel with millions of users and potential customers, and a fundamental tool for building the image and reputation of a brand. For this reason, the figure of an expert in Social Media Brandingg is becoming increasingly necessary.

Therefore, the postgraduate diploma in Social Media Branding is a specialized academic program that provides journalists and communicators with the knowledge and tools necessary to design and implement an effective branding strategy in social networks. This program is designed for those professionals who want to improve their job profile and acquire skills in the digital field, covering from the essential concepts of Branding and marketing on social platforms to the metrics for measuring results. In fact, success stories in various sectors will be analyzed.

The best thing is that this program is 100% online, with a flexible and personalized teaching methodology that adapts to the needs of each student. In fact, students will internalize each and every one of the concepts more quickly through Relearning and will be able to launch their careers by accessing educational resources at any time of the day.

Stand out in a key sector by mastering all the metrics for measuring results"

This postgraduate diploma in Social Media Branding contains the most complete and up-to-date program on the market. The most important features include: 

• Development of case studies presented by experts in Social Media Branding
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection 

Stand out in a key sector by mastering all the metrics for measuring results”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

Enhance your skills to increase Engagement by consulting dynamic interactive diagrams, detailed videos or performing self-assessment exercises"

An essential qualification if you want to build a powerful network of contacts on LinkedIn"

The Postgraduate Diploma in Social Media Branding will allow the student to develop essential skills to build and manage the social media presence of a brand. At the end of the program, the professional will be able to develop an effective Social Media Branding strategy, generating high quality content that represents the values of the brand or interacting with online communities. With this, the communicator will stand out in the digital environment and will be able to offer an added value to their company or enterprise.

Become a reference in brand building through networks such as Instagram, Tiktok, Twitter or Facebook”

General Objectives

• Identify and define the main elements for developing and effectively managing a personal brand
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Analyze and define the main elements that make up an optimized LinkedIn profile, compiling effective strategies to strengthen the digital presence on this platform
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

Module 1. Social Media Branding. Visibility and Engagement strategy on Instagram, Twitter, Facebook and TikTok

• Determine the importance of Social Media Branding and how a consistent digital presence can help boost your consistent digital presence can help boost your career
• Analyze the process of creating a content strategy that reflects personal brand identity and connects with the audience on different social media platforms
• Identify the different objectives that can be applied to personal branding in the social media
• Fundamentalize the use of Instagram, Facebook, Twitter and Tiktok for personal branding
• Identify best practices on these social platforms to increase engagement and visibility of the personal brand
• Examine the variables for analysis and measurement of results offered by each platform

Module 2. Personal Branding on LinkedIn. Visibility and Engagement Strategies on LinkedIn

• Develop an effective strategy to optimize the LinkedIn profile seeking to create a solid, credible profile that stands out from the average
• Identify the types of content that have the greatest impact on the audience LinkedIn audience as a basis for creating valuable and relevant content to strengthen professional reputation
• Determine a content pillar strategy as the basis for an editorial calendar of publications that convey the knowledge, stories, thoughts and messages that will concretize the personal brand on LinkedIn
• Examine effective techniques, formats and styles for publishing posts on LinkedIn
• Master the tactics to establish an active and engaged community on LinkedIn by using effective connection, interaction and loyalty strategies
• Evaluate and analyze the performance of the LinkedIn strategy, by monitoring metrics and analyzing audience activity and behavior in order to adjust and improve strategy in real time 

Module 3. KPIs Personal Brand Impact: Metrics for Measuring Results and Multi-sector Success Stories

• Fundamentals of the relationship between influence and personal branding
• Identify best practices in personal branding
• Establish specific objectives and goals to improve the impact and ffectiveness of the Personal Brand Building
• Analyze the presence of the personal brand in different media and platforms
• Review and assess KPIs for the improvement of the personal branding strategy 

Achieve your goals and develop effective strategies to optimize your LinkedIn profile”