Looking to launch a successful career as a freelance copywriter? Then this is the right university program for you. Enroll now”

In recent years, there has been a huge growth in digital business, which, in turn, has led to the emergence of new professions. Among them is the copywriter, perhaps one of the most essential roles in order to achieve the objective of sales by companies.

An ideal situation for all those communicators who wish to undertake their activity as freelancers, given their ability to write and capture the attention of the buyer. In this line, this Postgraduate diploma in Freelance Copywriting..

A 100% online program, whose academic itinerary will lead students to learn the main formulas for creating persuasive content, to delve into neuromarketing and to have numerous tools at their disposal to successfully develop their professional career as freelance copywriters.

It is a theoretical syllabus, but with a practical perspective in which the graduate will have numerous examples and case studies, which will allow him to develop his activity with guarantees and avoid making the mistakes of any beginner in this sector.

In this way, TECH offers an excellent opportunity to grow in the sector through a flexible and convenient Postgraduate diploma. You only need an electronic device with an Internet connection (computer, Tablet  or cell phone) to view the content hosted on the virtual platform. A quality program ideal for combining daily responsibilities with a university program in accordance with the current times.  

If you have a computer with an Internet connection, you can access this Diploma at any time of the day”   

This Postgraduate diploma in Freelance Copywriting contains the most complete and up-to-date educational program on the market. Its most notable features are:

• Case studies presented by experts in digital marketing and Copywriting Communications 
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions for experts, discussion forums on controversial issues and individual reflection work 
• Content that is accessible from any fixed or portable device with an Internet connection 

If you have a computer with an Internet connection, you will be able to access the syllabus of this university program at any time of the day"   

The program’s teaching staff includes professionals from the industry who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

The numerous additional resources will allow you to acquire a broad knowledge of the main customer management strategies"

An academic option that will lead you to learn how to sell on value not price"

This Postgraduate diploma will provide communication professionals with the essential tools to develop their own career as freelance copywriters. In order to achieve this goal, TECH provides video summaries of each topic, videos in detail, specialized readings and numerous case studies, which will lead you to know the multiple services offered by Copywriting, persuasive writing techniques, content curation and the different existing channels to create synergies in the digital world.

Do you really know how to create the best sales narrative? Check it out with this 100% online university program"  

General Objectives

• Offer a wide and deep learning of the copywriting profession in its different facets 
• Show the different areas in which Copywriting can be applied: web pages, advertisements, launches or content marketing 
• Offer a deep study system for the creation of branding of a brand with the Verbal Identity Manual
• Offer a complete study about psychology, neuromarketing and neurocopywriting. 
• Acquire in-depth knowledge about the relationship between language and persuasion, emotion and profit 
• Instruct Copywriting experts to be able to make a content plan and write for any of today's major social networks 
• Train experts in customer service management, internal communication and B2B and B2C customer acquisition strategies 
• Offer the tools to know how to run a sales funnel from start to finish 
• Provide the tools to know how to develop a digital marketing campaign 
• Instruct persuasive writing for blog articles, video scripts, podcast scripts, etc. 
• Instruct copywriters to be able to write ads for major social networks 
• Train to work as a freelance copywriter from minute one, or to be able to work for third parties 

Specific Objectives

Module 1. Copywriting: What It Is, How to Learn It and What Possibilities It Offers 

• Know what Copywriting is 
• Know what a Copywriter does 
• Develop the skills a copywriter needs 
• Learn the techniques to research the brand and its competition 
• Define the ideal client 
• Identify universal purchase motivators 
• Learn about psychology, neuromarketing, generational marketing and neurocopywriting 
• Discover what transcreation is and how it is done 

Module 2. Copywriting Techniques 

• Identify the principles of persuasion 
• Learn more than 12 different Copywriting formulas 
• Write effective headlines 
• Identify what it is for and how to create storytelling 
• Learn how to professionally curate content 

Module 3. The Freelance Copywriter 

• Learn how to work as a freelance copywriter from the first day you start working with a client 
• Know how to start a relationship with a client 
• Design a service catalog 
• Delve into the presentation of quotations to increase the acceptance rate of the quotation 
• Learn how to create invoices 
• Learn how to collect customer testimonials 
• Work with a project quality control system 
• Learn how to present projects in a convincing way 
• Learn how to manage metrics in Copywriting 

You will master neuromarketing, generational marketing and neurocopywriting in just 6 months"