Social media have taken journalism to a new chapter in its history: become part of it with the most complete knowledge”

Society has changed substantially in the way it relates to each other. Communication has become an almost organic process between distant places; immediacy has displaced rigor; opinion has taken a leading role in the process. In this context, the journalists become an intermediary agent who need to reinvent their role.  

The new tools, the new communication projects and the new economic imperatives of the sector require the professional to have a specific program, focused on the practice of journalism in a digital environment. These changes are associated with new social and ethical responsibilities of great importance, related to the role of journalists in social media, their capacity to influence as opinion leaders, and their moral responsibility in the handling of information: its positive and negative aspects. During this program we will enable a detailed analysis of this new panorama, in constant evolution, detecting specific features, possibilities and limitations of great interest for journalists of the 21st century. And above all, opening new paths and avenues of development and evolution that will propel the journalists in their career towards success. 

A practical and effective Postgraduate certificate that will make you grow in your profession from the first moment of training”

This Postgraduate certificate in Journalism and Social Media contains the most complete and up-to-date program on the market. The most important features include: 

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practicing experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary documentation banks permanently available, even after the course

Delves into the new ways of transmitting and receiving information in the digital age”

Our teaching staff is made up of practicing specialists. In this way, we ensure that we provide you with the educational update we are aiming for. A multidisciplinary team of skilled and experienced professionals, who will efficiently develop theoretical knowledge, but, above all, will put at the service of the course the practical knowledge derived from their own experience: one of the differential qualities of this Postgraduate certificate.   

The effectiveness of our methodological design enhances mastery of the subject matter. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your education.    

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, with the help of an innovative interactive video system, and through the telepractice and learning from an expert systems, you will be able to acquire the knowledge as if you were facing the case you are learning at that moment. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.  

A new society demands a new model of journalism: become an expert in Journalism and Social Media"

You will acquire the skills that will enable you to be one of the journalists that the new era demands: highly skilled and updated"

The contents of this program have been developed by the different teachers of this course, with a clear purpose: to ensure that our students acquire each and every one of the skills necessary to become true experts in this field.

The content of this course enables you to learn all aspects in the different disciplines involved in this field: A complete and well-structured program that will take you to the highest standards of quality and success.   

A comprehensive educational program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Module 1. Journalism and Social Media

1.1. Journalists on Social Platforms

1.1.1. The Journalist as a Company-Brand in the Virtual World
1.1.2. Singularities in Social Media

1.1.2.1. The Case of Twitter
1.2.1.2. Bloggers
1.1.2.3. User Comments

1.1.3. The Role of the Journalist in Social Media

1.2. Media on Social Platforms

1.2.1. The Use of Network Media

1.3. Media Profiles on Social Platforms

1.3.1. Examples of Network Profiles

1.4. Networking and The Relationship with Sources in Social Environments

1.4.1. Sources in Social Media

1.4.1.1. General Considerations
1.4.1.2. Changes in the Relation with Sources in Social Media
1.4.1.3. Advantages and Risks of Social Networks as Information Sources
1.4.1.4. Changes in the Forms of Work with Sources from Social Media

1.4.2. Twitter as a Source of Information
1.4.3. The Source as a Means of Communication Itself

1.4.3.1. The Case of WikiLeaks
1.4.3.2. The Case of Athletes and Artists

1.5. Journalistic Ethics and Information Transparency in Social Media

1.5.1. Ethics in Social Media

1.5.1.1. General Considerations
1.5.1.2. Characteristics of the Journalist in Social Media
1.5.1.3. Hacker Ethics
1.5.1.4. Verification Techniques
1.5.1.5. Journalistic Ethics and Information Transparency in Social Media

1.6. Narration of Information on Social Platforms

1.6.1. The Role of Social Networks in Transmedia Narratives

1.6.1.1. General Considerations
1.6.1.2. The Characteristics of Transmedia Narratives in Social Networks
1.6.1.3. Example of Transmedia Narratives in Social Networks
1.6.1.4. Social Networks in Television Participation

1.6.1.4.1. Lost: Transmedia Product Prototype

1.6.2. Media Prosumers

A unique, crucial and decisive learning experience to boost your professional development"