Enroll in this Postgraduate certificate and get unlimited access to all the contents that will be essential to improve your knowledge in Audiovisual Advertising"

The audiovisual advertising production involves four agents directly involved in the contracting, execution and distribution phases of the work: the advertiser, the agency, the audiovisual production company and the broadcast and distribution media. In this way, the audiovisual production company is directly related to the contracting agency and, indirectly, to the advertiser. The material produced by the production company must be prepared and approved to be properly distributed through the chosen media (cinemas, television, internet, apps, etc.). This program offers a complete and concrete review that will to enable students to perform any of these tasks with solvency and confidence. 

Throughout this Postgraduate certificate in Audiovisual Advertising, TECH proposes a real working scenario to be able to assess the convenience of its application in this project, assessing their real indications, their way of development and the expectations they may have with respect to the results. As such, through practice, students will learn how to develop the necessary knowledge to advance in this field of work. This learning, which necessarily requires experience, is achieved with this program by combining distance learning and practical teaching, offering a unique option to give your resume the boost it needs. 

TECH  offers a 100% online program with the most innovative and advanced teaching methodology on the market, which will allow students to self-manage their study time, allowing them to reconcile this activity with the rest of their daily obligations, whether personal or professional. 

Specialize in Audiovisual Advertising and acquire the necessary skills to succeed in this field”

This Postgraduate certificate in Audiovisual Advertising contains the most complete and up-to-date program on the market. The most important features include: 

• The use of the latest technology in e-learning software
• The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: Questions to the expert, discussion forums and knowledge.
• Communication with the teaching team and individual reflection work.
• Content that is accessible from any fixed or portable device with an Internet connection.
• Complementary resource banks that are permanently available

A quality teaching program that will be of great use for your professional development"

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different fields who, will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service.

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it includes the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program focuses on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, TECH will use telepractice. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learned in a more realistic and permanent way.

Become an expert in Audiovisual Advertising and create productions that reach the public effectively”

The use of telepractice will be a great support for students to study at their own pace, accessing a multitude of online resources"

The structure of this syllabus has been designed considering the educational needs of journalism and communication professionals in the audiovisual advertising field. In this way, students will be more prepared to create audiovisual scripts and advertisements that are attractive to the public, and make known the advantages and characteristics of the products to be sold. Undoubtedly, a comprehensive syllabus that will be a plus in the qualification of the students.   

A complete teaching program with which to develop your skills in the field of Audiovisual Advertising”

Module 1. Audiovisual Advertising 

1.1. Introduction to Audiovisual Advertising   

1.1.1. What is Audiovisual Advertising? 
1.1.2. Origin 
1.1.3. Audiovisual Advertising Media 

1.2. The Advertising Spot 

1.2.1. What is a Spot? 
1.2.2. Narrative Structure of an Advertising Spot 
1.2.3. History of the Advertising Spot 

1.3. Technical Equipment of an Audiovisual Production I 

1.3.1. The Production and Management Teams   
1.3.2. Functions of the Production and Management Teams 
1.3.3. Organization Chart 

1.4. Technical Equipment of an Audiovisual Production II

1.4.1. Technical and Artistic Teams
1.4.2. Functions of the Technical and Artistic Teams 
1.4.3. Organization Chart 

1.5. Pre-production I: from the Idea to the Shooting Script  

1.5.1. Creative Process Based on the Briefing 
1.5.2. Literary Script: Example 
1.5.3. Technical Script: Example 

1.6. Storyboard 

1.6.1. Internal Storyboard 
1.6.2. Presentation Storyboard 
1.6.3. Shooting Storyboard 

1.7. The Technical Script: The Styles of Realization 

1.7.1. Cinematographic Language 
1.7.2. Staging 
1.7.3. Technical Planning 

1.8. Pre-production II: the Shooting Plan and the Budget  

1.8.1. Lighting Design 
1.8.2. Sound Design 
1.8.3. Shooting Protocol 
1.8.4. Budget 

1.9. Production of an Advertising Spot 

1.9.1. Who is Involved in the Production of a Spot? 
1.9.2. Shooting Order 
1.9.3. Shooting 

1.10. Post-Production of an Advertising Spot 

1.10.1. The Editing 
1.10.2. Types of Montage 
1.10.3. Image and Sound Post-Production 

Take the opportunity to learn about the latest advances in this field in order to apply it to your daily practice"