Journalism and public opinion are intimately linked. A symbiosis that in this Postgraduate certificate we will analyze in depth, with the practical knowledge that your career needs”

Society has changed substantially in the way it relates to each other. Communication has become an almost organic process between distant places; immediacy has displaced rigor; opinion has taken a leading role in the process. In this context, the journalists become an intermediary agent who need to reinvent their role.  

The new tools, the new communication projects and the new economic imperatives of the sector require the professional to have a specific program, focused on the practice of journalism in a digital environment. These changes are associated with new social and ethical responsibilities of great importance, related to the role of journalists in social media, their capacity to influence as opinion leaders, and their moral responsibility in the handling of information: its positive and negative aspects. During this program we will enable a detailed analysis of this new panorama, in constant evolution, detecting specific features, possibilities and limitations of great interest for journalists of the 21st century. And above all, opening new paths and avenues of development and evolution that will propel the journalists in their career towards success. 

A practical and effective Postgraduate certificate that will allow you to advance quickly, incorporating all your learning into your profession as you go along”

This Postgraduate certificate in Audience and Public Opinion contains the most complete and up-to-date program on the market. The most important features include: 

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand    
• Practical cases presented by practicing experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection   
• Complementary documentation banks permanently available, even after the course

Learn with this complete Postgraduate certificate, everything you need about the mechanisms of audience analysis and interpretation”

Our teaching staff is made up of practicing specialists. In this way we ensure that we provide you with the instructional update we intend. A multidisciplinary team of ways and experienced professionals will enable the development of theoretical knowledge in an efficient manner, but, above all, they will put at the service of the program the practical knowledge derived from their own experience: one of the differential qualities of this program.  
 
The effectiveness of our methodological design enhances mastery of the subject matter. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your education.    

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, with the help of an innovative interactive video system, and through the telepractice and learning from an expert systems, you will be able to acquire the knowledge as if you were facing the case you are learning at that moment. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.  

Public opinion is a living entity: learn how to decipher it and provide your communication plan with useful guidance"

The different analysis models developed in a practical and efficient way, so that you can use them almost immediately"

The contents of this program have been developed by the different teachers of this program, with a clear purpose: to ensure that our students acquire each and every one of the skills necessary to become true experts in this field.

The content of this program enables you to learn all aspects of the different disciplines involved in this field: A complete and well-structured program that will take you to the highest standards of quality and success.   

A comprehensive educational program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Module 1. Audience and Public Opinion

1.1. Audiences

1.1.1. Audience Measurement Models
1.1.2. Participatory Audiences

1.2. Debate on the Concept of Public Opinion
1.3. Analysis Models

1.3.1. Challenges of Shaping Public Opinion in the Face of Digital Media

1.4. The New Public Sphere for Journalists

1.4.1. Journalism in a More Participatory Democracy

1.5. The Role of the Journalist in the New Digital Era

A curriculum focused on efficiency, in which you will develop your knowledge through specific and well-structured units”