Postgraduate certificate History of Advertising and Public Relations

To become a specialist in a given area, it is essential to understand its origins and how it has evolved throughout history, taking into account the social changes that have occurred. In the field of advertising and public relations, the process is similar, since only an advanced knowledge in this field will allow professionals to understand why certain changes have occurred and to look for possible inspirations in the past. This TECH program, aimed at journalists and communicators, has been developed with the educational needs of these professionals in mind and contains the most complete and up-to-date information available in the market in this field.

University certificate

Duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

Start date

Credits

6 ECTS

Price

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

La realización de este Postgraduate certificate te dará la capacitación necesaria para convertirte en un experto en publicidad y Relaciones Públicas, pudiendo desarrollarte con éxito en este ámbito laboral”

Este Postgraduate certificate en History of Advertising and Public Relations ofrece al estudiante un recorrido académico sobre la evolución del fascinante mundo de la comunicación persuasiva, escenificado por medio de las áreas de la publicidad y de las Relaciones Públicas. Así, utilizando la capacidad de síntesis propia de la publicidad, este programa plantea una perspectiva descentralizada de la evolución de la comunicación persuasiva, con especial énfasis en la comunicación publicitaria nacional e internacional. El estudio histórico de la comunicación persuasiva se plantea como un hecho determinante para entender todos los procesos actuales propios de las esferas de la publicidad y de las Relaciones Públicas.

La esencia de las Relaciones Públicas consiste en conocer, gestionar e investigar a los diferentes públicos que posee una organización, por lo que son fundamentales en el seno de las organizaciones, al contribuir a la gestión estratégica de la comunicación en las mismas. En este punto, el papel de los profesionales del periodismo es imprescindible, ya que se trata de personas que manejan con rigurosidad el lenguaje, por lo que están mejor preparados para adaptar sus mensajes a las necesidades del mercado.

Este programa es un repaso completo y concreto que habilitará al profesional para ejercer en cualquiera de estas labores del ámbito comunicativo con solvencia y seguridad. Así, con este programa, TECH ofrece un panorama real de trabajo para poder valorar la conveniencia de su aplicación en el proyecto, valorando sus indicaciones reales, su manera de desarrollo y las expectativas que se pueden tener con respecto a los resultados.

Un programa de gran valor académico que marcará un antes y un después en la capacitación de los alumnos, al ofrecerles las claves que podrán aplicar durante su proceso de creación comunicativa y publicitaria.

Estudia con la metodología didáctica más novedosa del panorama académico actual”

Este Postgraduate certificate en History of Advertising and Public Relations contiene el programa universitario más completo y actualizado del mercado. Sus características más destacadas son:

El uso de la última tecnología en softwares de enseñanza online
El sistema docente, intensamente visual, apoyado en contenidos gráficos y esquemáticos de fácil asimilación y comprensión
El desarrollo de casos prácticos presentados por expertos en activo
Los sistemas de vídeo interactivo de última generación
La enseñanza apoyada en la telepráctica
Los sistemas de actualización y reciclaje permanente
El aprendizaje autorregulable, lo que favorece la total compatibilidad con otras ocupaciones
Los ejercicios prácticos de autoevaluación y constatación de aprendizaje
Los grupos de apoyo y sinergias educativas: preguntas al experto, foros de discusión y conocimiento
La comunicación con el equipo docente y trabajos de reflexión individual
La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet
Los bancos de documentación complementaria disponibles permanentemente

Gracias a la capacitación que te ofrece este Postgraduate certificate, podrás trabajar en el ámbito de la publicidad y las relaciones públicas con la solvencia de un profesional de alto nivel”

El personal docente de este programa está integrado por profesionales de diferentes ámbitos relacionados con esta especialidad. De esta manera, TECH puede ofrecer el objetivo de actualización académica que tiene marcado. Un cuadro multidisciplinar de profesionales capacitados y experimentados en diferentes entornos, que desarrollarán los conocimientos teóricos de manera eficiente, pero, sobre todo, pondrán a servicio de los alumnos los conocimientos prácticos derivados de su propia experiencia.

Este dominio de la materia se complementa con la eficacia del diseño metodológico. Elaborado por un equipo multidisciplinario de expertos en E-learning, integra los últimos avances en tecnología educativa. Así, el alumno podrá estudiar con un elenco de herramientas multimedia cómodas y versátiles que le darán la operatividad que necesita en su proceso de estudio.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas. Un planteamiento que concibe el aprendizaje como un proceso eminentemente práctico. Para conseguirlo de forma remota, se usa la telepráctica. Así, con la ayuda de un novedoso sistema de vídeos interactivos, y el Learning From an Expert el alumno podrá adquirir los conocimientos como si estuviese enfrentándose a un supuesto real. Un concepto que le permitirá integrar y fijar el aprendizaje de una manera más realista y permanente.

Incorpórate a la élite profesional de la publicidad y las relaciones públicas ampliando tu capacitación en este campo”

Una experiencia de capacitación única, clave y decisiva para impulsar tu desarrollo profesional”

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in History of Advertising and Public Relations

If you are interested in learning about the evolution and impact of advertising and public relations in today's society, the Postgraduate Certificate in History of Advertising and Public Relations at TECH Global University is the perfect option for you. This virtual program, offered by the prestigious Faculty of Journalism and Communication, gives you the opportunity to study online and gain in-depth knowledge about the history and importance of advertising and public relations in the contemporary world. With our online classes you will be able to adapt your studies to your own schedule and personal commitments. In addition, you will have the virtual platform and technical support of TECH Global University to ensure a smooth and enriching learning experience. In this course, you will delve into the history of advertising and public relations, from its origins to its current evolution. You will learn about the important milestones in the history of advertising, the advertising and public relations techniques used over time, the influence of advertising on society and culture, as well as the importance of public relations in building corporate image and reputation management.

You will learn about the important milestones in the history of advertising, the advertising and public relations techniques used over time, the influence of advertising on society and culture, as well as the importance of public relations in building corporate image and reputation management.

Study the history of advertising and public relations completeley online

The history of advertising and public relations is a fascinating and relevant topic in the world of communication and marketing. Knowing the evolution of these disciplines will allow you to understand their impact on today's society and develop a critical view of their influence on culture and consumption. TECH has a team of expert teachers in the area of advertising history and public relations, who will guide you through a complete and up-to-date educational program. Our state-of-the-art e-learning approach will allow you to acquire the necessary knowledge and skills in a flexible and accessible environment. Enroll now and discover the fascinating world of advertising and public relations!