Introduction to the Program

Con este Postgraduate certificate 100% online, sabrás analizar datos para maximizar tu impacto, automatizar envíos y segmentar audiencias.  ¡Inscríbete ahora y potencia tu carrera en Marketing!”

El Email Marketing es una de las estrategias digitales más efectivas para conectar con clientes potenciales y fidelizar audiencias. Gracias a su capacidad de personalización y automatización, permite generar experiencias de usuario altamente optimizadas. En este contexto, Salesforce Marketing Cloud se ha consolidado como una de las plataformas más avanzadas para la gestión de campañas de correo electrónico.

En respuesta a esta necesidad, TECH ha desarrollado este Postgraduate certificate en Email Marketing in Salesforce que proporcionará conocimientos avanzados sobre la planificación, ejecución y optimización de campañas automatizadas. A lo largo del programa, diseñado con un enfoque integral e innovador, se abordarán aspectos clave como la segmentación de audiencias, el diseño de contenido dinámico, la integración con CRM y el análisis de métricas en tiempo real. Además, se examinarán estrategias de A/B testing, optimización de tasas de conversión y gestión de la reputación de envío.

De este modo, los profesionales desarrollarán habilidades clave que les permitirán diseñar estrategias de Email Marketing eficientes y basadas en datos. Con esta capacitación, encontrarán nuevas oportunidades en un mercado laboral altamente competitivo y con alta demanda en la industria tecnológica. Así, destacarán en áreas como la consultoría de automatización, el análisis de CRM y la planificación de estrategias de mercadotecnia digital.

Además, este programa se desarrollará en modalidad 100% online, lo que permite acceder a los contenidos desde cualquier dispositivo y en cualquier momento. Gracias a la innovadora metodología Relearning de TECH, el alumnado podrá asimilar los conceptos de manera progresiva, sin necesidad de memorizar grandes volúmenes de información. Es así como esta combinación de flexibilidad y tecnología de vanguardia convierten a esta titulación en la opción ideal para quienes buscan potenciar su perfil laboral en este ámbito.

Si quieres crear campañas de Email Marketing de alto impacto con Salesforce, llegaste al lugar indicado. Descubrirás cómo personalizar mensajes, mejorar la tasa de apertura y fidelizar clientes”

Este Postgraduate certificate en Email Marketing in Salesforce contiene el programa científico más completo y actualizado del mercado. Sus características más destacadas son:

  • El desarrollo de casos prácticos presentados por expertos en Salesforce
  • Los contenidos gráficos, esquemáticos y eminentemente prácticos con los que están concebidos recogen una información científica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
  • Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
  • Su especial hincapié en metodologías innovadoras en el Email Marketing en Salesforce
  • Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Con TECH accederás a un temario actualizado, metodología online flexible y el innovador sistema Relearning. ¡Es tu momento de especializarte en el Marketing digital del futuro!”

Incluye en su cuadro docente a profesionales pertenecientes al ámbito del Salesforce, que vierten en este programa la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará un estudio inmersivo programado para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el alumno deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, el profesional contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Gracias a este posgrado, impartido por expertos pertenecientes al sector, sabrás crear estrategias de Email Marketing efectivas con automatización avanzada y análisis de datos en profundidad"

Te prepararás eficientemente para enfrentar los desafíos del mercado digital con soluciones innovadoras y basadas en Inteligencia Artificial. ¿Qué esperas para unirte a esta titulación?"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Email Marketing in Salesforce

Email remains one of the most effective tools in digital marketing strategies. However, its effectiveness depends on the ability to segment audiences, personalize content and measure the impact of each campaign. As a leading customer relationship management platform, Salesforce offers powerful solutions to optimize these strategies and maximize conversion. With this in mind, TECH has designed this Postgraduate Certificate that will allow you to acquire the essential knowledge and skills for the creation, execution and analysis of Email Marketing campaigns in Salesforce, guaranteeing a strategic and results-oriented approach. Throughout this program, delivered 100% online, you will explore various features of Salesforce Marketing Cloud, including campaign automation using Journey Builder, advanced personalization with Einstein AI, and performance optimization through A/B Testing. In addition, you will address integration with external tools, audience segmentation using behavioral data, and the implementation of strategies to improve open and conversion rates. Thanks to this knowledge, you will develop highly effective campaigns aligned with business objectives.

Boost your career with this Postgraduate Certificate in Email Marketing in Salesforce

TECH will offer this program in a 100% online modality, allowing you to access flexible learning adapted to the demands of the market. With a practical and up-to-date approach, you will acquire strategic skills for the implementation of effective campaigns in Salesforce. As you progress through the academic itinerary, developed by experts from the sector, you will delve into the creation of dynamic content for emails, the automation of responses based on user interactions and CRM integration for precise campaign tracking. Finally, you will analyze key metrics such as click-through rate, return on investment and customer retention, enabling data-driven decision making. If you want to know more, make the decision and enroll now. In short, this qualification represents a unique opportunity to boost your professional career in the field of digital marketing and stand out in a highly competitive sector. We are looking forward to seeing you!