Internship program Artificial Intelligence in Marketing and Communication

Artificial Intelligence (AI) is revolutionizing the field of Marketing and Communication, allowing companies to personalize their strategies more effectively. According to a Gartner report, 80% of interactions between brands and consumers are expected to be managed by AI. In fact, predictive analytics tools and chatbots are optimizing customer service and improving audience segmentation. For this reason, TECH has created this program, in which in 3 weeks specialists will be integrated into a team specialized in Artificial Intelligence applied to Marketing and Communication to get up to date on the latest developments and technologies available, therefore being able to bring them to their own daily practice in a comprehensive and efficient way.

University certificate

duration

3 weeks

Modality

On-site

Schedule

At your own pace

Exams

Online

start date

Credits

5 ECTS

financing up to

6 months

Price

With this Practical Training you will take a definitive step in your career.”

Description

With this Internship program, you will acquire skills to apply AI tools that optimize audience segmentation, improving the personalization of campaigns”

Artificial Intelligence tools are facilitating the analysis of large volumes of data, which allows segmenting audiences with unprecedented precision. In addition, automated content generation is gaining popularity, with models that create everything from social media posts to email marketing campaigns. This advancement not only optimizes efficiency, but also improves the customer experience by delivering more relevant and timely messages.

As the best way to perfect these skills is through practice, TECH has designed a program that consists of a stay in a clinical center of reference in the field of Artificial Intelligence in Marketing and Communication. Therefore, over 3 weeks, graduates will become part of a team of specialists of the highest level, with whom he will work actively in the development of creative projects, branding and Digital Marketing. In this way, they will be able to get up to date, not only with the most effective strategies, but will be able to implement into their praxis skills for the creation of automated content and the use of chatbots, improving customer service for greater efficiency and effectiveness in marketing strategies.

During your stay, you will be supported by an assistant tutor, who will ensure that all the requirements for which this Internship program has been designed are met. On this basis, specialists will work with total guarantee and security in the handling of the most innovative technology, as well as in the use of the techniques and tools that have had the best results to date.

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"

Teaching Planning

The Internship program in Artificial Intelligence in Marketing and Communication consists of a practical specialization in a prestigious company, lasting 3 weeks, from Monday to Friday and with 8 consecutive hours of practical qualification, always with an assistant specialist. This internship will allow them to develop Artificial Intelligence projects to be applied in Marketing and Communication, together with a team of professionals of reference, applying the most innovative techniques and planning strategies with the best results today.

internship course artificial intelligence marketing communication TECH Global University

In this specialization proposal, of a completely practical nature, the activities are aimed at developing and perfecting the skills necessary for the development of Artificial Intelligence projects in areas and conditions that require a high level of qualification, and are oriented towards specific qualification for the exercise of the activity. It is, without a doubt, an opportunity to learn by working.

The practical part will be carried out with the active participation of students performing the activities and procedures of each area of competence (learning to learn and learning to do), with the accompaniment and guidance of teachers and other fellow students that facilitate teamwork and multidisciplinary integration as transversal competencies for the praxis of the application of Artificial Intelligence in Marketing and Communication (learning to be and learning to relate).

The procedures described below will be the basis of the practical part of the program, and their implementation will be subject to the center’s own availability and workload, the proposed activities being the following:

Development of Digital Marketing Strategies with AI

Implementing AI solutions to personalize user experiences in digital campaigns
Apply Machine Learning algorithms to optimize audience segmentation
Use predictive analytics tools to identify consumer trends
Evaluate the impact of AI on the performance of digital ad campaigns

Chatbots and Virtual Assistants Management

Develop and configure chatbots to improve customer care
Integrate virtual assistants into Digital Marketing platforms
Optimize chatbots performance through conversational data analysis
Adapt chatbots to automate sales and after-sales service processes

Programmatic Advertising Automation and Optimization

Set up programmatic advertising campaigns using AI tools
Automatically monitor and adjust advertising bids based on real-time data
Optimize advertising ROI through predictive modeling
Conduct performance analysis of AI-based advertising campaigns

Data Analytics and Strategic Decision Making

Analyze large volumes of Marketing data to extract strategic insights
Apply Big Data techniques to target and personalize advertising campaigns
Use AI to generate automated performance and optimization reports
Make strategic decisions based on AI-generated data analysis

training course artificial intelligence marketing communication TECH Global University

This academic itinerary is exclusive to TECH and you will be able to develop it at your own pace thanks to its 100% online Relearning methodology"

Internship Program in Artificial Intelligence in Marketing and Communication

Artificial intelligence has radically transformed the marketing and communication landscape, offering new tools and strategies that allow companies to reach their audience in a more efficient and personalized way. Today, companies that do not integrate AI into their marketing and communication processes are at a disadvantage compared to the competition. Aware of this reality, TECH Global University has designed this Internship Program in Artificial Intelligence in Marketing and Communication. An innovative program that not only teaches you the fundamental principles of AI, but also offers the opportunity to apply this knowledge in real environments through face-to-face practices. This pragmatic approach ensures that you acquire operational skills that you will be able to implement directly in your professional environment. Here, you will learn how to use AI tools for advanced audience segmentation, predictive analytics and digital marketing automation. In addition, you will delve into the application of AI algorithms to analyze and predict media trends, automate content creation and improve interaction with audiences across digital platforms.

Specialize in the integration of AI in marketing strategies

Artificial intelligence has revolutionized the way marketing strategies are designed and executed, allowing professionals to personalize campaigns, analyze large volumes of data and optimize results in real time. That is why this TECH program will specialize you in the use of AI in automated copywriting, visual content generation and optimization of an organization's internal and external communication. Thanks to the hands-on methodology, you will experiment with recommendation systems, intelligent chatbots and personalization algorithms to improve customer experience and increase the effectiveness of campaigns. Face-to-face internships will allow you to collaborate with companies in the sector, integrating AI technologies into your digital marketing strategies. In addition, you will learn how to work with advanced AI tools to manage and optimize communication in real time. Make the decision and sign up now!