The consumer as an active element is the axis of proactive approaches in Fashion Business: the so called citizen centricity, driven by Omnichannel, becomes a must for any company in the sector"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The contents of this program, have been developed by the different teachers of this program with a clear purpose: to ensure that students acquire each and every one of the skills necessary to become true experts in Omnichannel Fashion Business.

The content of this program will allow you to learn all aspects of the different disciplines involved in this field. A comprehensive and well structured program that will lead you to the highest standards of quality and success.

A comprehensive teaching program, structured in well developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Syllabus

The Postgraduate diploma in Consumer, Sustainability and Digital Transformation in the Fashion Sector at TECH Global University is an intensive program that will prepare you to design and implement the most effective sales and customer relationship tools and strategies for this industry. 

The content of the Postgraduate diploma in Consumer, Sustainability and Digital Transformation in the Fashion Sector designed to promote the development of skills that enable decision-making with greater rigor in the changing environment of the fashion industry. 

Throughout 600 hours of study, the student will analyze a multitude of practical cases through individual work. It is, therefore, an authentic immersion in real business situations.

This Postgraduate diploma deals in depth with all areas related to the digital transformation of the fashion industry, and is designed for managers to understand this future development from a strategic, international and innovative perspective.  

A plan designed for professionals in this field, focused on your professional improvement and that will prepare you to achieve excellence and extreme capacity in this work context. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate diploma takes place over 6 months and is divided into four modules: 

Módulo 1. Fashion Consumer Insights
Módulo 2. Omnichannel and Customer Experience. Retail and Fashion Store Management
Módulo 3. Sustainability in Fashion
Módulo 4. Digital Transformation and Innovation in the Fashion Industry 

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate diploma in Consumer, Sustainability and Digital Transformation in the Fashion Sector completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Fashion Consumer Insights 

1.1. The Need to Know the Consumer in Today's Context
1.2. Human Strategy and Citizen Centricity

1.2.1. Key Features of a People-Centric Strategy and the Importance of Data
1.2.2. How to Adopt a Human Centric Strategy in a Fashion Company?     

1.3. Human Centric Methodology

1.3.1. Design Thinking and Market Intelligence
1.3.2. Positioning and Perception of a Fashion Brand
1.3.3. Customer Insights and Customer Journey
1.3.4. Archetypes and Buyer Personas

1.4. Research Resources and Techniques

Module 2. Omnichannel and Customer Experience. Retail and Fashion Store Management

2.1. Omni-Channel Concept and Its Synergistic Effect: Convenience for the Customer and Value Chain
2.2. Teams and People, Capabilities and Flows in Fashion Retail
2.3. Objectives and Key Indicators in Fashion Retail and Fashion Store Management
2.4. The Fashion Retail Operation to Exceed Customer Expectations

2.4.1. Variety of Products and Services Offered: Flexibility in Volume and Requirements
2.4.2. Response Capacity
2.4.3. Cost of Seeking Profitability
2.4.4. Consistency
2.4.5. Adaptation

2.5. Services and Technologies for Fashion Retail and Its Management

Module 3. Sustainability in Fashion

3.1. From Consumption and Hyperconsumption to Transformative Consumption
3.2. Paradigm Shift: From a Linear to a Circular System
3.3. New Sustainable Textiles and Textile Certifications
3.4. Textile Eco-Management
3.5. Logistics Optimization

3.5.1. Packaging

3.6. Recycling 

3.6.1. The Point of Sale: From the Digitization of Spaces to the Eco-Efficient System of the Greener Store Experience 

3.7. New Business Models.
3.8. Brand Reputation, CSR and Greenwashing

Module 4. Digital Transformation and Innovation in the Fashion Industry 

4.1. Digital Transformation in the Fashion Industry

4.1.1. 4.0 Industry 
4.1.2. Digital Enablers

4.1.2.1. Data 

4.1.2.1.1. AI, Digital Interaction,  IoT and Robotics
4.1.2.1.2. Blockchain, Understanding the Technology and How the Technology Brings Value To the Sector

4.2. Omnichannel and Its Impact on the Retail Sector
4.3. Startup Ecosystems
4.4. Digital Business Models
4.5. Innovation Methodologies

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"