This educational program will allow you to acquire the necessary knowledge to establish effective tactics in the new communication channels" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The Postgraduate certificate in New Communication Channels in Fashion, Beauty and Luxury is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.    

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.

The focus is on enhancing your skills so that you are able to create content based on the most successful techniques proven to work in the fashion and beauty industry"

Syllabus

The contents of this Postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.

Throughout the syllabus, the new communication channels and their importance in the fashion and beauty sector will be discussed and analyzed. Among them, we will delve especially in social networks, specifically in LinkedIn, as a means to create a professional profile, Twitter to create short and high impact content, YouTube, as a channel to give prominence to the video and the revolutionary TikTok and its contribution to the fashion industry. 

A journey that will take students to learn in depth the keys to establish a prosperous relationship with those who are the new opinion leaders: the influencers. Thus, the communication professional will know how to take advantage of the high degree of authority that these personalities have in the sector and will know how to optimally redirect the public to the company. 

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This way we make sure that this program is fully compatible with your personal and professional life. So that you never lose motivation.  

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish.   

You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of your tutor throughout the process.  

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module: 

Module 1. New Communication Channels: Social Networks & YouTube

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in New Communication Channels in Fashion, Beauty and Luxury completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. New Communication Channels: Social Networks & YouTube   

1.1. Influence and Other Power Strategies in the New Digital Channels 

1.1.1 Power Strategies Linked to Fashion Communication 
1.1.2 Influence in the Field of Social Networking 
1.1.3 Managing the New Digital Leaders: Fashion Influencers 

1.2. The Choice of Communication Channel: Forrester Research Theory

1.2.1 The New Public Opinion: Addressing the Masses One at a Time 
1.2.2 What Is the ForresterTheory?
1.2.3 Application of Forrester Research Theory to the Fashion Industry 

1.3. The Power of Audiovisual Language and Nonverbal Communication 

1.3.1 The Growing Market Share of Non-Verbal Communication 
1.3.2 The Impact of the Audiovisual Message in Fashion
1.3.3 Composition of the Photographic Discourse in Social Networks 

1.4. Evolution and Functioning of Social Networks in the Fashion Industry 

1.4.1 Stages of the Emergence and Evolution of the Internet 
1.4.2 The Multichannel Strategy in Fashion Social Networks 
1.4.3 What Is a Social Network? Differences with Traditional Channels

1.5. Facebook, the Big Database 

1.5.1 Transversal Communication 
1.5.2 Community Interest 
1.5.3 Facebook Presence Models 

1.6. Instagram, Much More Than Just Fashion Photos 

1.6.1 Emotional Messaging and Empathy Management 
1.6.2 The Intimacy of Everyday Life in Images 
1.6.3 Standing Out in the Most Important Social Network of Fashion 

1.7. Professional Content on LinkedIn

1.7.1 The Creation of the Personal Brand 
1.7.2 Cognitive Messages in a Fashion Brand. 
1.7.3 Managing Relationships with Competitors 

1.8. The Politicization of Twitter 

1.8.1 Impulsive and Omnidirectional Communication 
1.8.2 The Direct Message and the Creation of Content in 20 Characters 
1.8.3 The Impact of Headlines: From Depth to Lightness 

1.9. TikTok, Beyond Generation Z 

1.9.1 The Audiovisual Revolution and the Acceleration of the Makeover in a Slow Fashion Context 
1.9.2 Democratization in the Creation of Audiovisual Contents 
1.9.3 Fashion as a Newsworthy and Noticeable Fact

1.10. YouTube, as an Exponent of Audiovisual Content 

1.10.1 Expectation Management in Audiovisual Content Creation 
1.10.2 Map of Contents on YouTube about Fashion and Luxury 
1.10.3 New Trends in Public Opinion: The Microinfluencers  

A complete program that will take you through the knowledge you need to compete among the best"