Hybrid professional master’s degree Copywriting

Copywriting is an essential tool in the business and digital sector. With the constant increase in competition and the saturation of online information, the ability to create persuasive and effective messages becomes crucial to stand out from the crowd. It also encompasses the ability to understand the audience, communicate clearly and convincingly the organization's values and propositions, and optimize the impact of the communication. As such, the benefits of Copywriting are plentiful, from increasing customer engagement and conversions, to improving brand visibility and credibility. For this reason, TECH has implemented a university program aimed at experts who seek to enhance their persuasive writing and obtain higher profits.

University certificate

duration

12 months

Modality

Hybrid

Schedule

At your own pace

Exams

Online

start date

Credits

65 ECTS

financing up to

12 months

Price(first year)

See price

The world's largest school of business”

Introduction to the Program

Thanks to this Hybrid professional master’s degree, you will take advantage of the most innovative techniques in Copywriting to improve the efficiency of your campaigns and obtain a greater benefit for your company"

Copywriting is a fundamental aspect of any marketing campaign, as it helps motivate a target audience to perform a specific action, such as visiting a website or purchasing a product. Therefore, it is vital that entrepreneurs have a specialization in Copywriting, to convey information about their goods or services in an attractive way.

In this context, TECH has developed this Hybrid professional master’s degree, which will enhance the persuasive writing skills of professionals, allowing them to create innovative content. To this end, the academic itinerary will delve into issues such as persuasive writing techniques, storyboards or metrics analysis. At the same time, the graduate will develop skills to correctly handle innovative tools, such as ChatGPT.

Likewise, Copywriting techniques will be applied effectively in social networks. From writing posts, such as Facebook, Instagram, TikTok and LinkedIn, to creating video scripts for YouTube, as well as writing blog articles, experts will manage the customer's online experience and optimize the visibility of their content through the use of keywords and the development of content calendars.

Finally, they will delve into the creation of effective ads. From building subscriber lists and sales funnels, to persuasive Copywriting for a variety of advertising platforms and effective project management as a freelancer, a complete and practical training will be provided for those who wish to excel in the field of Copywriting in the contemporary business world.

In addition, this program includes an Internship Program, where graduates will be able to apply everything they have learned in this degree in a leading company in the sector, living a broader educational experience. Therefore, during the itinerary, they will be supported by an assistant tutor, who will be in charge of supervising their progress and will offer them the possibility of being part of creative projects and initiatives in first person.

You will gain the necessary skills to write clearly, persuasively and convincingly in different styles, according to the needs of the audience and the advertising platform”

This Hybrid professional master’s degree in Copywriting contains the most complete and up-to-date program on the market. The most important features include:

Development of more than 100 practical cases presented by Copywriting professionals
Their graphic, schematic and practical contents provide essential information on those disciplines that are indispensable for professional practice
Presentation of the most advanced techniques of persuasion and emotional language
Practical workshops on the most cutting-edge tools for generating content ideas
All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection
Furthermore, you will be able to carry out an internship in one of the best Companies

You will attend an intensive 3-week internship at an internationally prestigious center, where you will be supported by renowned professionals”

In this program, of a professionalizing nature and blended learning modality, the program is aimed at updating Copywriting professionals who develop their functions in companies and require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in an educational way to integrate theoretical knowledge into the practice of the copywriter, and the theoretical-practical elements will facilitate knowledge update.

Thanks to their multimedia content developed with the latest educational technology, they will allow the Copywriting professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to specialize in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

This Hybrid professional master’s degree will allow you to exercise in simulated environments, providing you with immersive learning, programmed to face real situations"

You will develop the most original content to distinguish your company in the market and establish lasting relationships with customers"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”

The world’s best online university according to FORBES

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”

TECH is the world’s top-rated university by its students.

Leaders in employability

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.

99% of TECH graduates find a job within a year of completing their studies.

Hybrid Executive Master's Degree in Copywriting

Become an expert in persuasion and effective communication with TECH Global University's Hybrid Executive Master's Degree in Copywriting. This program offers you the unique opportunity to master the most advanced copywriting techniques, through a method that combines the flexibility of online classes with real practice in a prestigious business environment. Therefore, you will not only be able to self-regulate class time in the theoretical part, but also apply the acquired knowledge immediately in a genuine working environment, guided by experts. Our graduate program is designed to provide you with the skills and knowledge necessary to excel in the competitive world of business and marketing.

Get qualified with the best Copywriting specialists

Our teaching team is made up of experts in the field of copywriting and persuasive communication who are committed to your academic and professional success. In addition to imparting theoretical knowledge, they will guide you through practical projects and real-world case studies that will allow you to apply what you have learned in real-world situations. Upon graduating from our Hybrid Executive Master's Degree, you will be prepared to perform in a variety of roles in marketing, advertising and communications. In addition, as part of the TECH Global University academic community, you will have access to exclusive multimedia content, on-site classes at a renowned company and the excellent Relearning methodology that will help you easily advance in your career. Take advantage of the opportunity to become an expert in copywriting and stand out in the business and marketing world, enroll today at TECH Global University and take your career to the next level!