Thanks to this Hybrid professional master’s degree, you will take advantage of the most innovative techniques in Copywriting to improve the efficiency of your campaigns and obtain a greater benefit for your company"

Copywriting is a fundamental aspect of any marketing campaign, as it helps motivate a target audience to perform a specific action, such as visiting a website or purchasing a product. Therefore, it is vital that entrepreneurs have a specialization in Copywriting, to convey information about their goods or services in an attractive way.

In this context, TECH has developed this Hybrid professional master’s degree, which will enhance the persuasive writing skills of professionals, allowing them to create innovative content. To this end, the academic itinerary will delve into issues such as persuasive writing techniques, storyboards or metrics analysis. At the same time, the graduate will develop skills to correctly handle innovative tools, such as ChatGPT.

Likewise, Copywriting techniques will be applied effectively in social networks. From writing posts, such as Facebook, Instagram, TikTok and LinkedIn, to creating video scripts for YouTube, as well as writing blog articles, experts will manage the customer's online experience and optimize the visibility of their content through the use of keywords and the development of content calendars.

Finally, they will delve into the creation of effective ads. From building subscriber lists and sales funnels, to persuasive Copywriting for a variety of advertising platforms and effective project management as a freelancer, a complete and practical training will be provided for those who wish to excel in the field of Copywriting in the contemporary business world.

In addition, this program includes an Internship Program, where graduates will be able to apply everything they have learned in this degree in a leading company in the sector, living a broader educational experience. Therefore, during the itinerary, they will be supported by an assistant tutor, who will be in charge of supervising their progress and will offer them the possibility of being part of creative projects and initiatives in first person.

You will gain the necessary skills to write clearly, persuasively and convincingly in different styles, according to the needs of the audience and the advertising platform”

This Hybrid professional master’s degree in Copywriting contains the most complete and up-to-date program on the market. The most important features include:

• Development of more than 100 practical cases presented by Copywriting professionals
• Their graphic, schematic and practical contents provide essential information on those disciplines that are indispensable for professional practice
• Presentation of the most advanced techniques of persuasion and emotional language
• Practical workshops on the most cutting-edge tools for generating content ideas
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to carry out an internship in one of the best Companies

You will attend an intensive 3-week internship at an internationally prestigious center, where you will be supported by renowned professionals”

In this program, of a professionalizing nature and blended learning modality, the program is aimed at updating Copywriting professionals who develop their functions in companies and require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in an educational way to integrate theoretical knowledge into the practice of the copywriter, and the theoretical-practical elements will facilitate knowledge update.

Thanks to their multimedia content developed with the latest educational technology, they will allow the Copywriting professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to specialize in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

This Hybrid professional master’s degree will allow you to exercise in simulated environments, providing you with immersive learning, programmed to face real situations"

You will develop the most original content to distinguish your company in the market and establish lasting relationships with customers"

After completing this Hybrid professional master’s degree, graduates will take a deep dive into the most effective strategies and techniques for creating persuasive messages that resonate with target audiences. From the ability to craft irresistible headlines to developing compelling content, professionals will master the tools necessary to drive customer engagement, increase conversions and grow their businesses significantly. With a practical, results-oriented approach, this program will empower entrepreneurs to stand out in an increasingly competitive marketplace through effective and strategic communication.

With this program, you will write texts that attract the attention of the audience and motivate them to take the desired action, so that your company can get the most benefits from its products"

General Skills

• Master the main copywriting techniques of a copywriter
• Enhance the skills to undertake a professional career as a copywriter
• Apply the knowledge acquired to be able to develop their own customer acquisition strategy as a copywriter
• Promote the students' leadership, communication and persuasion skills
• Promote the capacity for sales, customer service and the performance of Copywriting functions
• Apply with great skill the most popular formulas for Copywriting texts
• Successfully use transcreation
• Control the different tools used for content curation

Specific Skills

• Handle the main advertising techniques used by Copywriting
• Master SEO concepts
• Analyze the results obtained after the launching of campaigns
• Capture new clients through the different Copywriting techniques
• Identify keys and synthesize ideas 
• Make an excellent use of storytelling
• Master the techniques to be able to use Copywriting in the creation of webs
• Successfully create storybrands
• Avoid frequent mistakes when communicating with clients
• Control the different channels used in internal communication

You will develop search engine optimization techniques and improve the positioning of your online content, all thanks to an extensive library of multimedia resources"