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Syllabus
The Postgraduate certificate in Digital Creativity is a program that is oriented exclusively in skills related to search engine optimization within the field of advertising. Likewise, this program is focused on a strictly theoretical-practical pillar together with a wide experience and a great knowledge of a highly qualified teaching staff.
A syllabus designed by specialists with high quality content is crucial for the successful enhancement of your knowledge"
Syllabus
This academic program consists of 6 weeks of online learning, in which the graduate through a top level education will undoubtedly reach the top of their professional career. In this way, the student will be able to apply for important vacancies in the advertising sector, assuming with solidity each of the challenges imposed by the work environment. Moreover, this program provides a variety of skills related to the generation of leads and conversions.
Consequently, this teaching staff has created a specialized syllabus that integrates 1 module, with the objective of providing the professional with multiple knowledge related to SEO metrics and email marketing.
Accordingly, the student of this Digital Creativity will delve into Social Media Marketing, getting into the field of Advertising Creation. Also, the professional will be positioned among the best experts in digital creativity with emphasis on targeting strategies and search tools.
In this way, TECH focuses on efficiency and academic excellence, which is why this degree provides the most revolutionary innovations in the sector, positioning the graduate with the highest academic standards at the end of the program. The students will only need an electronic device with good Internet coverage and thus will easily access the virtual platform from the comfort of the place where they are.
This Digital Creativity is developed over 6 weeks and is divided into 1 module:
Module 1. Digital Creativity
Where, When and How is it Taught?
TECH offers students the opportunity to take this Postgraduate certificate in Digital Creativity entirely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.
Module 1. Digital Creativity
1.1. What is Digital Creativity?
1.1.1. Digital Technologies to Create
1.1.2. Digital Techniques to Boost Creativity
1.1.3. Conclusions
1.2. Differences between Digital Advertising and Digital Marketing
1.2.1. Description of Digital Marketing
1.2.2. Description of Digital Advertising
1.2.3. Conclusions
1.3. Creativity in Digital Advertising
1.3.1. Banners
1.3.2. Search Ads
1.3.3. Video Ads
1.3.4. Native Ads
1.3.5. Social Media Ads
1.3.6. Display Advertising
1.3.7. Augmented Reality Ads
1.3.8. Email Advertisements
1.4. Creativity in Digital Marketing
1.4.1. Content Generation
1.4.2. Relevance and Value
1.4.3. Diversity of Formats
1.4.4. Positioning as an Expert
1.4.5. Frequency and Consistency
1.4.6. Measuring Results
1.5. SEO (Search Engine Optimization)
1.5.1. Search Engine Optimization
1.5.2. SEO Metrics
1.5.3. Conclusions
1.6. E-mail Marketing
1.6.1. Promotion of Products and Services
1.6.2. News and Relevant Information
1.6.3. Follow-up and Loyalty
1.6.4. Automation
1.7. Social Media Marketing
1.7.1. Increased Reach and Visibility
1.7.2. Fostering a Community
1.7.3. Creating Inspirational Content
1.7.4. Generating Leads and Conversions
1.7.5. Collaborations with Influencers
1.7.6. Feedback and Improvement
1.7.7. Branding and Authority
1.8. Affiliate Marketing
1.8.1. Targeting Strategies
1.8.2. Search Tools
1.8.3. How to Apply Creativity
1.8.4. Examples:
1.9. Influencer Marketing
1.9.1. Targeting Strategies
1.9.2. Search Tools
1.9.3. How to Apply Creativity
1.9.4. Examples:
1.10. Social Media Plan
1.10.1. Structure and Basic Content
1.10.2. Creative Examples
1.10.3. Conclusions
Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"
Teaching Objectives
This Postgraduate certificate in Digital Creativity will provide the negotiator with the most current developments regarding a variety of online advertising formats, ranging from banners to augmented reality ads. In this way, TECH provides high quality multimedia tools, achieving success in the development of this academic program. Therefore, upon completion of the program, the professional will have strengthened their knowledge in the use of email as a tool for the promotion of email marketing campaigns.
You will have at your disposal the best and most innovative didactic tools to successfully carry out the development and completion of the program"
TECH makes the goals of their students their own goals too
Working together to achieve them
The Postgraduate certificate in Digital Creativity will enable the student to:
- Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas
- Examine the best conditions to stimulate creativity
- Stimulate the generation of innovative ideas
- Detail how the advertising creative thinking software works
- Explain how creative thinking in advertising works and its strategic importance
- Detailed analysis of the target audience and the use of insight in advertising
- Understand how the advertising message is structured
- Address key concepts in brand building
- Know the logical steps in brand building
- Detect the differences between the claim and the slogan
- Explain what branded content is and its similarities with traditional advertising
- Explore how digital technologies have revolutionized content creation and promotional strategies in the online environment
- Obtain a complete view of how creativity adapts to each of the social media
- Learn how to plan political campaigns
Postgraduate Certificate in Digital Creativity
Are you passionate about the world of the internet, social media and editing programs, do you want to acquire the skills you need to excel in a technology sector that is constantly growing, then our TECH Postgraduate Certificate in Digital Creativity is perfect for you! In our hyper-connected era, creativity plays a key role in the success of companies and organizations. With this academic program, you will immerse yourself in this world, learning the techniques and tools necessary to create quality content that captures the attention of your target audience. The Postgraduate Certificate is designed to provide you with a comprehensive and practical preparation. Throughout its modules, you will learn principles of graphic design, video editing, animation, web development, digital marketing and much more. Our team of highly trained teachers will guide you through the learning process, giving you the personalized attention you need to achieve your goals.
Study with flexibility and 100% online
One of the advantages of our program is its online modality. This allows you to adapt your studies to your pace of life, without sacrificing the quality of the content or personalized attention. In addition, at the end of the course, you will receive a Postgraduate Certificate that supports your knowledge and skills in the field of digital creativity. During the Postgraduate Certificate in Digital Creativity, you will have the opportunity to apply your knowledge in real cases and work on practical projects. This will allow you to develop a solid portfolio, essential to stand out in the competitive digital creativity job market. In addition, you will have access to our network of collaborating companies, which will increase your chances of finding job opportunities at the end of the program. Take the opportunity to turn your passion for digital creativity into a successful career. Enroll in our training and gain the skills you need to excel in this ever-growing industry - start shaping your future today!