University certificate
The world's largest faculty of journalism and communication”
Introduction to the Program
A Postgraduate diploma that will enable you to work in all the fields of Advertising and Public Relations with the solvency of a high-level professional”

Public Relations is a discipline which has an essential presence within organizations because it contributes to the strategic management of any organization's communication. This is a department that is becoming increasingly important, as it has been more than demonstrated that it has a significant influence on improving the income of companies.
For this reason, access to these departments by professionals with extensive qualifications in the field is indispensable nowadays. Many of the people who decide to work in this field are professionals in journalism and communications who, aware of their good command of the language, find a new career path in this field.
For this reason, TECH has gone a step further to improve the qualifications of these professionals and has designed this specific program on advertising and public relations, with which they will be able to turn their careers around. Thus, thanks to this program, students will be able to go through the basics of advertising theory with a global vision of the advertising system, its history, its protagonists, the creative process, planning and its potential social effects.
Undoubtedly, a program of high educational level that will be essential to make the final leap to the labor level and that also has the advantage of being offered in a 100% online format, which will be an added plus for students who have to combine their study with the rest of their daily obligations, whether professional or personal.
Thanks to this program you will be able to learn, in a practical way, how is the real work in the Advertising and Public Relations departments of companies”
This Postgraduate diploma in Advertising and Public Relations contains the most complete and up-to-date program on the market. Its most outstanding features are:
- The use of the latest technology in e-learning software
- The teaching system, intensely visual, supported by graphic and schematic contents that are easy to assimilate and understand
- Practical case studies presented by practising experts
- State-of-the-art interactive video systems
- Teaching supported by telepractice
- Continuous updating and recycling systems
- Self-regulated learning, which makes the program completely compatible with other commitments
- Practical exercises for self-assessment and learning verification
- Support groups and educational synergies: questions to the expert, debate and knowledge forums
- Communication with the teaching team and individual reflection work
- Content that is accessible from any fixed or portable device with an Internet connection
- Complementary resource banks that are permanently available
The methodological design of this innovative program in Advertising and Public Relations will take you through different teaching approaches to allow you to learn in a dynamic and effective way”
Its teaching staff includes professionals belonging to the world of written journalism, who bring to this program the experience of their work, as well as recognized specialists from prestigious reference societies and universities.
Its multimedia content, developed with the latest educational technology, will enable the professional to contextual and situated learning, i.e. a simulated environment that will provide immersive learning programmed to prepare in real situations.
This program is designed around Problem-Based Learning, whereby the professionals must try to solve the different professional practice situations that arise throughout the program. In order to do this, the professionals will be assisted by an innovative interactive video system developed by renowned experts in the field of written journalism and with extensive experience.
Study with an active group of professionals who have compiled the latest information in this field"

Acquire the necessary qualifications to be able to access relevant positions in the field of Advertising and Public Relations"
Why study at TECH?
TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”
The world’s best online university according to FORBES
The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”
A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.
The most complete study plans on the university scene
TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.
TECH offers the most comprehensive and intensive study plans on the current university scene.
A world-class teaching staff
TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.
Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.
A unique learning method
TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.
TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.
The world's largest online university
TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.
TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.
Google Premier Partner
The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.
Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.
The official online university of the NBA
TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.
TECH has been selected by the NBA, the world's top basketball league, as its official online university.
The top-rated university by its students
Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”
TECH is the world’s top-rated university by its students.
Leaders in employability
TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.
99% of TECH graduates find a job within a year of completing their studies.
Postgraduate Diploma in Advertising and Public Relations
An expert in advertising and public relations is a professional specialized in the promotion of products, services, brands and organizations, both online and offline. Their work involves the design and implementation of advertising and public relations strategies that manage to effectively position and communicate the image of your company or client to the public.
An advertising and public relations expert must have knowledge in marketing, communication techniques, graphic design, social networks, and audience and competitor analysis tools. It is important that he/she knows consumer psychology and how this relates to the different platforms that exist to carry out advertising and public relations.
In a company, the advertising and public relations expert helps to increase visibility and brand recognition, enhance the company's reputation, build loyalty with existing customers and attract new consumers through a variety of methods such as conducting advertising campaigns, events, media relations, influencers and bloggers. They also work in conjunction with other departments to ensure effective and consistent communication across the company.
The objective of the program is to provide students with skills necessary to design and develop communication and marketing strategies that are effective for the organization in both traditional and digital media. Students will learn how to identify consumer needs and wants, build strong brands and maintain positive relationships with the different users of the organization, such as customers, suppliers and workers. Emphasis will also be placed on topics such as strategic planning, measuring and evaluating results, and managing communication crises to ensure that the company improves its reputation and expands its market reach.