University certificate
The world's largest faculty of journalism and communication”
Introduction to the Program
Create powerful messages linked to brand values and become an indispensable asset for the organization by taking this complete Postgraduate certificate"

What we know as Branded Content has undoubtedly become a very effective way to reach potential audiences in a market oversaturated by advertising. In this way, and thanks to communicative pieces that define the brand values, generate conversation with the public and show the added value of the product or service, companies manage to change the audience's perception of them, ceasing to be seen as a mere commercial entity and generating a connection with people.
Understanding the importance of Branded Content, TECH has designed this program in which in just 6 weeks, the student will be able to make a deep approach to this complex discipline. During the course, topics ranging from the analysis of the traditional advertising method to Branded Content in the marketing mix strategy, as well as the most effective methods to reproduce branded content will be addressed.
As a result, at the end of the Postgraduate certificate, the student will have acquired the skills to work as responsible for Branded Content in large companies or in their own professional project, achieving great results. All this without leaving home, 100% online and with the convenience of being able to study where, how and when you want.
Learn how to apply Branded Content in different formats and broadcast channels and you will position yourself as a complete and highly sought-after professional”
This Postgraduate certificate in Branded Content: Brands as Publishers contains the most complete and up-to-date program on the market. Its most notable features are:
- The development of practical cases presented by experts in Communication
- Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
- New developments in Branded Content
- Practical exercises where the self-assessment process can be carried out to improve learning
- Special emphasis on innovative methodologies in transmedia communication
- Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
- Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
- Access to content from any fixed or portable device with an Internet connection
Thanks to this Postgraduate certificate you will understand how Branded Content is integrated into the marketing and communication strategy of a brand"
Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies.
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.
This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.
Study at TECH and grow your professional career with the most awarded online teaching methodology in the market"

You will learn how to create powerful messages and generate the connection you need with your audience"
Why study at TECH?
TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”
The world’s best online university according to FORBES
The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”
A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.
The most complete study plans on the university scene
TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.
TECH offers the most comprehensive and intensive study plans on the current university scene.
A world-class teaching staff
TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.
Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.
A unique learning method
TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.
TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.
The world's largest online university
TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.
TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.
Google Premier Partner
The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.
Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.
The official online university of the NBA
TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.
TECH has been selected by the NBA, the world's top basketball league, as its official online university.
The top-rated university by its students
Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”
TECH is the world’s top-rated university by its students.
Leaders in employability
TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.
99% of TECH graduates find a job within a year of completing their studies.
Postgraduate Certificate in Branded Content: Brands as Publishers
.
If you are exploring new possibilities and strategies to bring your target audience closer to your brand, this Postgraduate Certificate is for you. In a society oversaturated by advertising, brands have to look for new methods to bring messages to their potential audience. In this sense, Branded Content is a great ally for companies, as it allows them to approach the public with different content that is not perceived as commercial. In this way, they can get closer to their audience and generate a better relationship with them. For this reason, this TECH program focuses on instructing communication professionals in the most effective strategies for creating branded content that allows the company to connect with its consumers. At the end of the degree, the student will have acquired the key competencies of this discipline and will be able to perform successfully in the profession. This academic program offers an integral perspective of branded content, from its definition to its execution and measurement. Students will learn how to design content strategies focused on their target audience, how to create creative and original content, and how to distribute it effectively on different platforms.
Students will learn to design content strategies focused on their target audience, how to create creative and original content, and how to distribute it effectively on different platforms.
Study 100% online
.
TECH is at the forefront of the modern world, so we understand that you don't have a lot of time to travel to a physical location to continue learning. Our classes are 100% online so you can manage your time and do not stop training in what you like the most. The Postgraduate Certificate in Branded Content: Brands as Publishers is the best specialized training you were looking for, since 97% of students who take classes with us get a much better job, so make the decision to grow professionally and enroll now.