If you want to improve your current position within a company, enroll in this Postgraduate diploma and increase your professional possibilities in the field” 

Companies need to make rapid changes to adapt to the evolution of the modern world. Therefore, their Technology Management must meet their needs by optimizing all processes. In this sense, Technology Project Management must make strategic decisions based on the tools and methods developed by an effective work team.

Taking into account this growing need, the Postgraduate diploma in Business and IT Project Optimization will help students analyze data and information key to leading an effective and responsible work team. In this way, the Data Life Cycle will be examined within the scope of Business Intelligence, understanding its origins and transformation as a valuable asset for the company.

Furthermore, the most current methods used by organizations to grow their businesses will be developed. In this way, Digital Marketing will be discussed in depth, with special emphasis on Digital Campaigns. 
In addition, real cases will be used to better exemplify the concepts and develop strategies to improve the results of the organization.

Finally, in the technological world it is necessary to take into consideration the importance of a good human team that contributes intangible value to the company. To this end, the program will provide guidelines that will favor relationships at work and in personal life. Thus, students will better understand the needs of the company through strategies to reduce the uncertainty of human behavior.

With all this knowledge, students will be able to manage and optimize with greater skill any kind of IT Project, knowing which work methodology to use in each moment and being able to solve internal work team problems. For all this, they will increase their professional opportunities to opt for a managerial position within the company.

Develop management skills to maximize performance in a technology company”

The Postgraduate diploma in Business and IT Project Optimization contains the most complete and up-to-date scientific program on the market. 
The most important features include:

• Analysis of everything involved in the Management and Direction of an IT Project, both in a productive and human sense
• Specific knowledge in the field of Team Management, with Innovative Methodologies adapted to New
• Technological Realities
• Extensive audiovisual content throughout the learning process, which makes study work easier and more enjoyable
• Content that is accessible from any fixed or portable device with an Internet connection

Contemplate emotional intelligence as a basic tool to optimize company results”   

The program’s teaching staff includes p rofessionals in the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

By enrolling in this program you will be able to examine real and successful cases of companies that have implemented Digital Strategies.

Evaluate the advantages of a set of technology solutions used in business intelligence"

This program structure has been designed and organized to favor the Data and Information Analysis in IT Teams. To do so, it will be required to examine Data Life Cycles and to delve deeper into Digital Marketing. In this way, students will better understand Business Relationships between employees, managers and customers. Thanks to this content, future professionals will be able to opt for new job opportunities at the national and international level.

Sign up for the program and don't miss the opportunity to develop the management skills that will help you grow professionally” 

Module 1. IT Project Strategic Monitoring and Control

1.1. Data and Information in Decision-Making and Project Management

1.1.1. Business Intelligence
1.1.2. Business Intelligence Concept Evolution
1.1.3. Data Life Cycle

1.2. Information Analysis Techniques

1.2.1. Descriptive Analytics
1.2.2. Prescriptive Analytics
1.2.3. Predivtive Analytics
1.2.4. Pattern Analysis and Recommendation
1.2.5. Benefits of Computer Projects Analysis

1.3. Types of Data

1.3.1. Structured Data
1.3.2. Semi-Structured Data
1.3.3. Unstructured Data

1.4. Storage and Management

1.4.1. Data Lake,  Data Warehouse and Data Mart
1.4.2. Stages in Data Management: Extraction, Transformation and Loading
1.4.3. ETL and ELT Paradigm

1.5. Data Management for Project Implementation

1.5.1. Data Use in Project Design
1.5.2. Decision Making
1.5.3. Benefits

1.6. Business Intelligence Solutions: Power BI

1.6.1. Ecosystem
1.6.2. Potential Strengths and Weaknesses

1.7. Business Intelligence Solutions: Tableau

1.7.1. Ecosystem
1.7.2. Strengths and Weaknesses

1.8. Business Intelligence Solutions: Qlik

1.8.1. Ecosystem
1.8.2. Potential Strengths and Weaknesses

1.9. Business Intelligence Solutions: Prometeus

1.9.1. Ecosystem
1.9.2. Potential Strengths and Weaknesses

1.10. Future of Business Intelligence

1.10.1. Cloud Applications
1.10.2. Self-consumption Business Intelligence
1.10.3. Integration with Data Science: Value Creation

Module 2. Improving IT Projects and Businesses Using Analytical Techniques

2.1. Company Data Analytics

2.1.1. Company Data Analytics
2.1.2. Value
2.1.3. Project Management According to Value

2.2. Digital Marketing

2.2.1. Digital Marketing
2.2.2. Benefits of Digital Marketing

2.3. Digital Marketing: Preparation

2.3.1. Campaigns
2.3.2. Implementation and Measurement
2.3.3. Digital Strategy Variants
2.3.4. Planning

2.4. Digital Marketing: Implementation

2.4.1. Applications
2.4.2. Integration in Web Environments

2.5. Life Cycle

2.5.1. Customer Journey vs. Campaigns
2.5.2. Measurement

2.6. Data Management

2.6.1. Datawarehouse and Datalab
2.6.2. Applications for the Generation of Campaign Bases
2.6.3. Drive Options

2.7. Campaign Exclusions

2.7.1. Types
2.7.2. GDPR and Robinson
2.7.3. Data Anonymization

2.8. Control Panels

2.8.1. Audience
2.8.2. Story-Telling
2.8.3. Applications

2.9. Value Conclusions in Data Analytics

2.9.1. Customer Global Vision
2.9.2. Analysis Strategy and Types
2.9.3. Applications

2.10. Application in Business Scenarios

2.10.1. Wallet Clustering
2.10.2. Predictive Risk Models
2.10.3. Wallet Customers Characterization
2.10.4. Image Processing
2.10.5. Bid Proposal Forms

Module 3. Team Management in IT Projects

3.1. Group Management

3.1.1. Management Skills
3.1.2. Human Capital Management and Managerial Functions
3.1.3. Classification and Types of Management Skills
3.1.4. Group Leadership Management in Companies

3.2. Team Building

3.2.1. Team Management
3.2.2. Performance Evaluation
3.2.3. Delegation and Empowerment
3.2.4. Commitment Management

3.3. Work Teams

3.3.1. Culture: Mission, Vision, Values
3.3.2. Planning and Strategy
3.3.3. Organization and Monitoring
3.3.4. Feedback and Feedforward
3.3.5. Results Assessment

3.4. Stages in Team Training

3.4.1. Dependence Stage
3.4.2. Counter-Dependence Stage
3.4.3. Independence Stage
3.4.4. Interdependence Stage

3.5. Computer Projects Organization

3.5.1. Company Planning
3.5.2. Time Planning
3.5.3. Resource Planning
3.5.4. Costs Planning

3.6. Talent Management in Companies

3.6.1. Talent
3.6.2. Talent Management
3.6.3. Talent Dimensions
3.6.4. Attracting Talent

3.7. Company Communication

3.7.1. Communication Process in Companies

3.7.1.1. Internal Relationships and Communication in Companies
3.7.1.2. Relation between Company Organization and Communication: Centralization or Decentralization
3.7.1.3. Internal and External Communication Strategy

3.7.2. Interpersonal Relationships in Companies

3.7.2.1. Interpersonal Communication and Conflicts
3.7.2.2. Communication Filters and Barriers
3.7.2.3. Criticism and Active Listening
3.7.2.4. Active Listening Techniques

3.8.     Negotiation Techniques in Companies

3.8.1. Negotiation at the Managerial Level in Technology Companies

    3.8.1.1. Negotiation
    3.8.1.2. Negotiation Styles
    3.8.1.3. Negotiation Phases

3.8.2. Negotiation Techniques

3.8.2.1. Negotiation Strategies and Tactics
3.8.2.2. Negotiation Types

3.8.3. The Negotiator

3.8.3.1. Negotiator Characteristics
3.8.3.2. Types of Negotiators
3.8.3.3. Psychology in Negotiation

3.9.     Coaching and Business Management

3.9.1.     Business Coaching
3.9.2.     Coaching Practice
3.9.3.     Coaching in Organizations

3.10.     Mentoring and Business Management

3.10.1. Mentoring
3.10.2. The Four Processes of a Mentoring Program

3.10.2.1. Processes
3.10.2.2. Mentors in Companies
3.10.2.3. Protégés in Technological Companies

3.10.3. Benefits of Mentoring in Companies 

3.10.3.1. Benefits for the Organization: Mentor and Mentored

3.10.4. Differences between Mentoring and Coaching

Work for companies at the technological top, helping them to optimize their processes and lead their work teams”