A 100% online program that will make you a significant reference in the field of market research through Applied Statistics” 

Statistics is undoubtedly one of the most important tools in market research. Thanks to the techniques for collecting, analyzing and managing information handled by this discipline, it is possible to interpret data on current or future trends or behaviors, allowing professionals in this field to offer efficient and effective guidelines for marketing actions, political campaigns, advertising, etc. Thanks to the use of probability variables, decision making is carried out in a safer way, increasing the possibilities of achieving the objectives set by any company or entity. 

Based on this, TECH and its team of professionals in the field of Applied Statistics have developed this postgraduate diploma, a complete and comprehensive academic experience 100% online through which the student will be able to immerse themselves in this field through 450 hours of multidisciplinary training. It is a program that delves into the sources and techniques for collecting social and market information, as well as the strategies for commercial research and analysis, its procedures and its wide range of applications. Furthermore, the student will learn in detail the latest segmentation and survey processing techniques through an exhaustive tour of the main study and analysis methods. 

It is, therefore, a unique opportunity to acquire a broad and specialized knowledge through a flexible, complete and dynamic academic experience. In addition to the syllabus, the student will have a multitude of additional material presented in different formats: detailed videos, research articles, additional readings, dynamic summaries, use cases to perfect their skills and much more! In conclusion: everything you need to acquire from this postgraduate diploma a professional management of the highest level on market research in the current context. 

In just 450 hours of multidisciplinary academic experience, you will master the main sources and techniques for collecting social and market information”

This postgraduate diploma in Research and Markets contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Applied Statistics
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Would you like to implement the most innovative fundamentals of market research into your practice? Don't wait any longer and enroll in this program that will provide you with everything you need to achieve it” 

It includes in its teaching staff a team of professionals in the sector who bring to this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

If you are looking for a program that delves deeper into the strategies of information source measurement and evaluation, this postgraduate diploma is perfect for you"

You will have access to a Virtual Campus compatible with any device with Internet connection, whether Tablet, PC or mobile device. In addition, you will be able to access without limits or schedules"

The development of this postgraduate diploma in Research and Markets has been carried out with the aim of making available to all professionals in this field the most comprehensive and innovative information, which allows them to specialize in this area in a guaranteed way and in just 6 months of 100% online learning. That is why TECH will provide students who choose this program with the theoretical, practical and additional material that will help them achieve their own objectives in a guaranteed way, through a flexible and dynamic academic experience, adapted to the current labor demand. 

The more ambitious your objectives are, the more you will be able to get out of this postgraduate diploma thanks to all the theoretical, practical and additional material that you will have at your disposal” 

General Objectives

• Develop a broad and specialized knowledge on the use of the main sources and techniques for the collection of social and market information in the current statistical environment 
• Provide the professional interested in this field with all the necessary material to acquire the skills of a true expert in Research and Markets 
• Delve into the procedures and applications of market research in the current context, mainly in the commercial, economic and political fields 

Specific Objectives

Module 1. Sources and Techniques for Collecting Social and Market Information

• Sensitize participants to the importance of commercial research on tactical and strategic decision making in companies and organizations in general
• Stimulate critical thinking and self-reflection on the content of the program
• Understand and critically evaluate surveys as a social research technique, and to develop the necessary skills to design, implement and analyze surveys
• Make a good selection of information

Module 2. Commercial Research and Market Analysis: Procedures and Applications

• Delve into the fundamentals of market research and the concept of marketing
• Know in detail the different types of marketing research

Module 3. Survey Segmentation and Processing Techniques

• Acquire the necessary resources and skills to obtain, process and interpret data in various fields of science and especially in those in which information is collected by means of surveys
• Learn to analyze qualitative data from surveys, univariate, bivariate and multivariate

One of the highlights of this program is the module dedicated exclusively to the development of market research proposals through an exhaustive analysis of the steps to be followed”