Update your knowledge of political communication strategies and enhance your professional profile"

The content of this postgraduate diploma in Strategy and Electoral Campaign is designed to promote the development of professional journalist skills to enable more rigorous decision-making in uncertain environments.

Throughout this training, journalists will analyze a multitude of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations.

This postgraduate diploma deals in depth with communication strategies for a good electoral campaign and is designed to train true communicators who understand the political world from a strategic, international and innovative perspective.

A plan designed to achieve an exponential improvement in the student, focused on excellence in their professional practice and that prepares them to achieve success in their daily practice in the field of communication and Political Marketing. A program that understands the academic needs of the professional and provides innovative content based on the latest trends, supported by the best educational methodology and an exceptional faculty. A perfect cocktail that will provide the student with the skills to solve critical situations in a creative and efficient way.    

You will learn from the best professionals in the industry and acquire a range of skills that will enhance the value of your resume”

This postgraduate diploma in Strategy and Electoral Campaign contains the most complete and up-to-date educational program on the market. The most important features of the program include: 

• The development of case studies presented by experts in journalism and political communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice 
• New developments in Political Communication
• Practical exercises where a self-assessment process is carried out to improve learning
• Its special emphasis on innovative methodologies in Journalism and Political Communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Political Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection  

A program designed with you in mind, focused on your needs and designed for academic excellence”

The program includes, in its teaching staff, professionals belonging to the field of journalism and communication, who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program designed to train in real situations.

This program is designed around Problem-Based Learning, where the student must try to solve different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Judicial Journalism and with great experience. 
 

You will become a true expert in Strategy and Electoral Campaign by taking this postgraduate diploma in TECH"

Learn how to design successful strategies in electoral campaigns with this postgraduate diploma that TECH puts in your hand"

The main objective TECH pursues with the design of this academic program is to train journalism professionals to be able to develop valuable skills in the area of communication strategy for electoral campaigns. This objective is based on the provision of excellent didactic material that gives students the impetus they need to successfully position themselves in this sector.

Don't miss this great educational opportunity and become a successful professional in Political Communication. You will enter a booming sector"  

General Objectives

• Knowledge of the fundamentals of management, strategy, marketing and communication
• Understand the functioning of Political Institutions and Organizations
• Know the objectives and tools of Marketing and Political Communication
• Know how to apply marketing and communication tools according to the political product: program, party and candidate
• Know the stages and development of a political and electoral campaign  

Specific Objectives

• Describe the components of the electoral market and conduct research
• Analyze electoral behavior
• Describe the voting intention studies
• Learn how to make an electoral campaign diagnosis, a campaign plan and how to develop an electoral product
• Determine the action plan for an election and post-election campaign
• Analyze the different electoral systems
• Know how data science and big data work
• Understand what is political coaching
• Study political innovation
• Study the different aspects of the voter to be taken into account
• Analyze Political Branding
• Describe the fundamentals of political leadership and political messaging 
• Deepen in the creation of a content strategy
• Study Electoral Communication 
• Know what communication offices are and how they work
• Knowledge of public relations strategies
• Determine how the political discourse is constructed
• Analyze the electoral debate and meetings with voters

TECH provides you with the latest content in the industry with one goal in mind: to help you achieve all your professional goals"