Optimization of Commercial Campaigns with Artificial Intelligence will be an invaluable tool to boost your growth and business success. And all through cutting-edge teaching materials!”

Artificial Intelligence makes it possible to analyze large amounts of data quickly and accurately, identifying patterns and trends that would be difficult to detect manually, leading to more informed and strategic decision making. In addition, this technology can personalize campaigns in real time, adapting them to customers' preferences and behaviors, which increases the relevance and effectiveness of marketing strategies.

That is why TECH has developed this Postgraduate certificate, to provide professionals with comprehensive training in the latest technologies and strategies to boost the performance of Digital Marketing campaigns. In this way, participants will implement Artificial Intelligence and take advantage of the Emarsys platform to create highly personalized ads, precisely targeted to specific audiences.

Likewise, the agenda will focus on the optimization of advertising budgets through Artificial Intelligence algorithms, equipping students with the skills to maximize ROI and campaign effectiveness. It will also delve into automated tracking and analysis of campaign results, enabling real-time adjustments to improve performance and adapt to market dynamics. 

Likewise, participants will dive into the implementation of automated and adaptive A/B testing, a crucial tool to identify high-value audiences and refine the creative content of campaigns. In addition, they will be able to automate technical SEO tasks and keyword analysis with Spyfu, using Artificial Intelligence to perform multichannel attribution analysis.

As such, this online academic program will guarantee freedom of access from any location and at any time. In fact, with only an electronic device connected to the Internet, graduates will have at their disposal all the resources and materials necessary to successfully complete the program. It is also based on the Relearning methodology, focused on the reiteration of fundamental concepts to facilitate the understanding and assimilation of the content.

Update your knowledge in Artificial Intelligence applied to Digital Marketing! You will boost your company's ability to deliver personalized experiences and increase the return on investment of your campaigns”

The Postgraduate certificate in Optimization of Commercial Campaigns with Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include: 

• Development of practical cases presented by experts in Optimization of Commercial Campaigns with Artificial Intelligence
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This 100% online Postgraduate certificate will offer you a unique combination of theoretical knowledge and practical skills, to excel in the competitive world of AI-driven Digital Marketing”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You'll learn advanced segmentation and targeting techniques with Eloqua, adapting your advertising strategies to different stages of the customer lifecycle. What are you waiting for to enroll?"

You will acquire essential skills for automated tracking and analysis of campaign results, through an extensive library of the most innovative multimedia resources"

Through this university program, graduates will explore innovative techniques to implement Artificial Intelligence at every stage of the advertising process, from audience segmentation to content personalization. Therefore, using industry-leading tools and platforms, such as Emarsys and Eloqua, they will create highly personalized ads, targeting specific audiences at different stages of the customer lifecycle. In addition, they will address the optimization of advertising budgets using AI algorithms, as well as automated analysis of campaign results for real-time adjustments.

Thanks to this comprehensive curriculum, you will successfully perform automated A/B testing, identifying high-value audiences and optimizing creative content”

Module 1. Campaign Optimization and AI Application

1.1. Artificial Intelligence and Personalized Advertising with Emarsys

1.1.1. Accurate Audience Targeting Using Algorithms
1.1.2. Product and Service Recommender
1.1.3. Conversion Funnel Optimization

1.2. Advanced Ad Targeting and Segmentation with Eloqua

1.2.1. Segmentation by Custom Audience Segments
1.2.2. Targeting by Devices and Platforms
1.2.3. Segmentation by Customer Lifecycle Stages

1.3. Optimization of Advertising Budgets by means of Artificial Intelligence

1.3.1. Continuous Optimization based on Data
1.3.2. Use of Real-time Ad Performance Data
1.3.3. Segmentation and Targeting

1.4. Automated Creation and Distribution of Personalized Advertisements with Cortex

1.4.1. Generation of Dynamic Creativities
1.4.2. Content Personalization
1.4.3. Optimization of Creative Design

1.5. Artificial Intelligence and Optimization of Marketing Campaigns with Adobe TArget

1.5.1. Multiplatform Distribution
1.5.2. Frequency Optimization
1.5.3. Automated Tracking and Analysis

1.6. Predictive Analytics for Campaign Optimization

1.6.1. Prediction of Market Trends
1.6.2. Estimating Campaign Performance
1.6.3. Budget Optimization

1.7. Automated and Adaptive A/B Testing

1.7.1. Automated A/B Testing
1.7.2. Identification of High Value Audiences
1.7.3. Optimization of Creative Content

1.8. Real-time Data-driven Optimization with Evergage

1.8.1. Real-time Tuning
1.8.2. Customer Life Cycle Forecasting
1.8.3. Detection of Behavioral Patterns

1.9. Artificial Intelligence in SEO and SEM with BrightEdge

1.9.1. Keyword Analysis using Artificial Intelligence
1.9.2. Advanced Audience Targeting with Artificial Intelligence Tools
1.9.3. Ad Personalization using Artificial Intelligence

1.10. Automating Technical SEO Tasks and Keyword Analysis with Spyfu

1.10.1. Multichannel Attribution Analysis
1.10.2. Campaign Automation using Artificial Intelligence
1.10.3. Automatic Optimization of the Web Site Structure thanks to Artificial Intelligence

With a practical and results-oriented approach, this results-oriented approach, this program will equip you with the skills and knowledge needed to excel in the competitive world of Digital Marketing”