TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate diploma offers a syllabus that covers a wide range of relevant topics in the fields of Commercial Management the pharmaceutical industry. In this sense, it presents an innovative content that includes the sales process, leadership and management of teams in this field and the pharmaceutical market in general for this, TECH provides the most advanced pedagogical tools, in which it has used the latest technology applied to teaching.

Keep your professional profile up to date in a dynamic way through the innovative didactic resources offered by this degree"

Syllabus

This Postgraduate diploma offers high quality content on Commercial Management in the Pharmaceutical Industry . In this context, the graduate will be able to develop personal skills in team leadership that will be applied in the work and professional environment. In this way, the graduate will enter the pharmaceutical market, as well as clinical trials and regulatory approval. Likewise, you will gain in-depth knowledge about the manufacture and marketing of medicines.

Likewise, thanks to the Relearning method, students will not have to invest long hours in studying and memorizing, since the continuous repetition of the content will lead them to obtain a much more solid learning.

In addition to all this, the online methodology provides greater flexibility for self-management of the time needed to access the program and allows the professional to reconcile their daily activities with a quality university proposal.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. The sales process in the Pharmaceutical industry
Module 2. Leadership and team management in the Pharmaceutical 
Module 3. Industry Pharmaceutical Industry

Where, When and How is it Taught?

TECH offers the possibility of developing this  Postgraduate diploma in Commercial Management in Pharmacist Industries completely online. Throughout the 6 months of specialization, they will be able to access all the contents on the program at any time, allowing them to self-manage their study time.

Module 1. The sales process in the Pharmaceutical industry

1.1. Commercial Department Structure

1.1.1. Hierarchical Structure
1.1.2. Organizational Design
1.1.3. Responsibility of the Sales Department
1.1.4. Talent Management

1.2. Medical Visit

1.2.1. Responsibilities of medical sales representative
1.2.2. Ethics of health visitor
1.2.3. Effective Communication
1.2.4. Product knowledge

1.3. Point-of-sale promotional actions

1.3.1. Objectives of actions
1.3.2. Visual Merchandising
1.3.3. Material management
1.3.4. Impact assessment

1.4. Sales Techniques

1.4.1. Principle of persuasion
1.4.2. Negotiation skills
1.4.3. Scientific update
1.4.4. Handling objections

1.5. Sales communication

1.5.1. Analysis of different channels
1.5.2. Verbal Communication
1.5.3. Non-Verbal Communication
1.5.4. Written Communication

1.6. Loyalty Strategies

1.6.1. Loyalty program
1.6.2. Personalized customer service
1.6.3. Follow-up programs
1.6.4. Therapeutic compliance programs

1.7. Customer tracking

1.7.1. Customer tracking tools
1.7.2. Satisfaction
1.7.3. Communication Techniques
1.7.4. Use of data

1.8. Sales Cycle Analysis

1.8.1. Data interpretation
1.8.2. Cycle analysis
1.8.3. Sales cycle planning
1.8.4. Sales Cycle Management

1.9. Sales performance evaluation

1.9.1. KPI Performance Indicators
1.9.2. Efficiency Analysis
1.9.3. Productivity Assessment
1.9.4. Evaluation of product profitability

1.10. Technological tools for sales

1.10.1. Customer Relationship Management (CRM)
1.10.2. Sales Force Automation
1.10.3. Optimization of routes
1.10.4. eCommerce Platforms

Module 2. Leadership and team management in the Pharmaceutical Industry

2.1. Leadership in the Pharmaceutical industry

2.1.1. Leadership trends and challenges
2.1.2. Transformational Leadership
2.1.3. Leadership in Risk Management
2.1.4. Leadership in Continuous Improvement

2.2. Talent Management

2.2.1. Recruitment strategies
2.2.2. Profile development
2.2.3. Succession planning
2.2.4. Talent Retention

2.3. Team development and training

2.3.1. GMP Good Manufacturing Practices
2.3.2. Technical skills development
2.3.3. Safety training
2.3.4. R&D development

2.4. Internal communication strategies

2.4.1. Development of an open communication culture
2.4.2. Communication of objectives and strategies
2.4.3. Communication of organizational changes
2.4.4. Communication of policies and procedures

2.5. Performance Management

2.5.1. Establishment of clear goals and objectives
2.5.2. Definition of Performance Indicators
2.5.3. Continuous Feedback
2.5.4. Performance Evaluation

2.6. Change Management

2.6.1. Diagnosis of the need for change
2.6.2. Effective communication of change
2.6.3. Creating a sense of urgency
2.6.4. Identification of change leaders

2.7. Quality Management

2.7.1. Definition of quality standards
2.7.2. Implement of quality management system
2.7.3. Quality Control in Production
2.7.4. Supplier Management

2.8. Management of the marketing Budget

2.8.1. Strategic Marketing Planning
2.8.2. Establishment of the total marketing budget
2.8.3. Budget distribution by marketing channels
2.8.4. Investment Return Analysis (ROI )

2.9. Planning and execution of marketing campaigns

2.9.1. Market and target audience analysis
2.9.2. Establishment of campaign objectives
2.9.3. Marketing strategy development
2.9.4. Marketing channel selection

2.10. Market news update

2.10.1. Market trend analysis
2.10.2. Competitor monitoring
2.10.3. Follow-up on new developments in the sector
2.10.4. Participation in events and conferences

Module 3. Pharmaceutical Industry

3.1. Pharmaceutical market

3.1.1. Pharmaceutical market structure
3.1.2. Pharmaceutical market players
3.1.3. Pharmaceutical market fundamentals
3.1.4. Pharmaceutical market development

3.2. Types of Products

3.2.1. Oral drugs
3.2.2. Injectable drugs
3.2.3. Topical Drugs
3.2.4. Inhaled drugs

3.3. Clinical Trials and Regulatory Approvals

3.3.1. Clinical Trial Design
3.3.2. Education of Clinical Trials
3.3.3. Selections participating in clinical trial
3.3.4. Methodology of clinical trials

3.4. Supply Chain

3.4.1. Information Systems in Supply Chain
3.4.2. Supply Chain Technology
3.4.3. Cold chain management
3.4.4. Transport and Logistics Management

3.5. Drugs Dispensing

3.5.1. Distribution Channels
3.5.2. Inventory Management
3.5.3. Order Management
3.5.4. Risk Management.

3.6. Marketing

3.6.1. Marketing fundamentals
3.6.2. Competitive Analysis
3.6.3. Positioning
3.6.4. Health Professionals

3.7. Technological innovations in the pharmaceutical industry

3.7.1. Disruptive Technologies
3.7.2. Artificial Intelligence
3.7.3. Big Data
3.7.4. Bioinformatics

3.8. Price

3.8.1. Cost Analysis
3.8.2. Pricing strategies
3.8.3. Pricing Policies
3.8.4. Differential pricing

3.9. Drug manufacturing

3.9.1. Good Manufacturing Practices
3.9.2. Manufacture Process
3.9.3. Sterilization techniques
3.9.4. Process validation

3.10. Quality control of medicines

3.10.1. Good Laboratory Practices
3.10.2. Methods of Analysis Physicochemical
3.10.3. Analytical Method
3.10.4. Microbiological Analysis

With this Postgraduate diploma you will have greater freedom to update your knowledge at your own pace"