This Internship program will allow you to incorporate into your daily practice the most advanced strategies to clearly communicate your company's value proposition and capture the public's interest"

In the digital age, there is a constant avalanche of online content, making it difficult for companies to stand out and capture the attention of their target audience. In this context, copywriters play a key role in organizations, generating creative and innovative content to differentiate themselves from the competition. These specialists conduct exhaustive research into the needs of the audience, enabling them to create persuasive messages in line with their desires. However, these experts need to be at the forefront of the latest trends in this field in order to produce eye-catching content. For this reason, TECH has implemented an Internship Program that will allow you to learn about the latest innovations in Copywriting.. 

This program consists of an intensive 120-hour internship in a top-level company. There, the graduates will be part of a prestigious team of specialists, with whom they will work on the writing of persuasive texts in multiple media. In this way, they will apply to their daily practice the most innovative persuasion techniques to connect with the minds of consumers. In addition, they will develop creative content to publish on social networks and websites. In this line, they will also acquire skills to perform effective market analysis, taking advantage of this information to create opportunities to stand out from the competition.

During the on-site stay, students will have the support of an assistant tutor, who will ensure compliance with the requirements for which this Internship Program was designed. Therefore, this academic opportunity will allow you to gain immediate access to the most competitive job positions.

Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"

This Internship program in Copywriting consists of a 3-week practical stay in a prestigious center, from Monday to Friday, with 8 consecutive hours of practical training with an assistant specialist. Students will be accompanied by a group of professionals who will provide them with the most innovative techniques to write persuasively on different platforms and media. In this way, they will be able to capture the public's attention both to generate sales and to improve conversion rates in different channels. 

In this training proposal, which is completely practical, the activities are aimed at developing and perfecting the skills necessary to provide Copywriting, services, and are oriented towards specific training for the exercise of the activity, in a booming sector. 

Students have an ideal opportunity to learn by working in a field with enormous potential, which requires constant updating on the techniques of persuasive writing, innovations to develop interactive content and personalize content dynamically according to user preferences in real time.  

The practical education will be carried out with the active participation of the student performing the activities and procedures of each area of competence (learning to learn and learning to do), with the accompaniment and guidance of teachers and other training partners that facilitate teamwork and multidisciplinary integration as transversal competencies for the practice of Copywriting (learning to be and learning to relate).

The procedures described below will be the basis of the practical part of the program, and their implementation will be subject to the center’s own availability and workload, the proposed activities being the following:

Copywriting Strategies:

• Research target audiences and their content preferences
• Conduct performance testing and analysis of different copywriting approaches
• Integrate storytelling techniques to connect emotionally with the audience
• Adapt tone and writing style according to communication channel and target audience

Managing Specialized Tools and Software

• Learn to use specific tools and software for copywriting
• Evaluate and continuously optimize the performance of the created content
• Learn to use data analysis tools to measure the impact of the content created
• Use Customer Relationship Management (CRM) systems to keep track of customer interactions
• Become familiar with online advertising campaign management tools, such as Google Ads or Facebook Ads, to create effective ads

Content Writing

• Writing persuasive copy for websites and landing pages
• Writing effective e-mails for marketing campaigns
• Improve writing skills to convey clear and effective messages
• Participate in practical writing exercises and feedback for constant improvement
• Master the art of writing powerful headlines

Marketing and Brand Development

• Create compelling messages to promote products or services
• Develop a consistent and compelling brand voice
• Optimize content to improve search engine optimization (SEO)
• Craft impactful and eye-catching banner ads
• Design social media content strategies
• Collaborate with designers and marketing teams to create cohesive content

Business Tasks

• Identify the communication needs of the company
• Study cases of success and failure in the field of business copywriting
• Analyze the competition and finding opportunities to differentiate the company's message
• Constantly update on the latest trends and best practices in business copywriting

You will learn firsthand the reality of working in the area, in a demanding and rewarding environment"