Build a solid personal brand with which to reach the best sports institutions thanks to this Postgraduate certificate" 

Sports organizations have undergone a considerable cultural transformation in recent years. Their mission, values and general vision extend beyond the sporting arena, considering themselves as actors in the education of new generations, humanitarian work and the fight against social ills such as bullyingand drug addiction. 

In this way, the psychologist must also understand the institutions' own image in order to focus their communication and personal branding on those same values. This Postgraduate certificate provides the professional with the appropriate tools and knowledge for their messages to have a greater impact on institutions and the sports work environment, with extended principles in the use of communication skills, marketing and organizational leadership. 

The program is, therefore, a preferential academic option to maximize competencies in the Digitalization and Personal Branding in Sports Psychology. TECH has got rid of both face-to-face classes and fixed schedules, promoting a completely online format in which the psychologist chooses how to distribute the teaching load, with no strings attached. To this end, all content is accessible from the first day of the program, and can be downloaded from any device with an internet connection.  

It stands out with a professional image adapted to modern sports communication, understanding the mission and values of the institutions to share and promote them on digital media" 

This Postgraduate certificate in Digitalization and Personal Branding in Sports Psychology contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The development of case studies presented by experts in coaching and sports psychology 
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection    

Give your career a distinctive boost by adding this program to your CV, attracting the attention of the most prestigious sports institutions" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.
 
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.
 
This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. This will be done with the help of an innovative system of interactive videos made by renowned experts.   

Sign up now to start improving your personal brand today by learning the most profitable content generation techniques"

Don't miss the opportunity to join the world's largest online academic institution, with the most cutting-edge educational technology"

In order to guarantee a better study work for the student, TECH has incorporated the Relearning pedagogical methodology in all the contents of this program. This implies that the psychologist will acquire the developed competencies in Digitalization and Personal Branding throughout the degree. In this way, a considerable investment of hours is avoided, allowing the student to invest more time in extending their knowledge through the high-quality multimedia material and the complementary readings provided in each unit. 

Take advantage of all the didactic resources that TECH puts at your disposal, having the best means to take your personal brand to the best sports institutions" 

Module 1. Personal Branding and Management of Digital Tools  

1.1. Information and Communication Technologies (ICTs) 
1.2. Basic Principles of Digital Marketing 
1.3. Internet, the Web, Web 2.0 and Web 3.0 
1.4. Personal Brand Positioning 
1.5. Social Network Management 
1.6. Athletes and the Use of their Networks and Interventions in the Media 
1.7. Content Marketing Generation through Different Platforms: Blog, Podcast, Video Blogging, etc. 
1.8. Media Communication Skills 
1.9. Persuasion and Influence Techniques 

Module 2. Cultural Transformation in Sports Organizations 

2.1. Values-Driven Sports Organizations. Mission and Vision 
2.2. Business Tools for Communication and Coordination 
2.3. Corporate Strategy and Technology Strategy 
2.4. Organizational Culture and Climate 
2.5. Organizational Leadership 
2.6. Executive Coaching Tools 
2.7. Dynamics and Intervention Techniques in Sport Organization 

You will be able to keep all the contents of this Postgraduate certificate even once you have finished it, since you will be able to download the entire syllabus to your preferred device"