Thanks to TECH, you will learn the key strategies for market entry of new drugs” 

In a context where the biotechnology and pharmaceutical industry stands out for its regulatory complexity or high research and development costs, the Access Market is dedicated to addressing the challenges related to the marketing and distribution of medicines. In this way, this approach focuses on close collaboration with regulatory authorities to ensure the approval and regulatory compliance of drugs. It also allows for equitable and sustainable pricing and reimbursement strategies so that patients can access necessary treatments without financial barriers.

Therefore, as it contributes to the improvement of patients' quality of life and the enhancement of the healthcare environment, having up-to-date knowledge in this field is essential for the nurse interested in standing out in the Pharma Biotech field. For this reason, TECH has created this program, which allows the professional to delve into the evaluation of new drugs, their financing processes or distribution strategies in the market.

This postgraduate diploma is 100% online, providing students with a wide range of didactic resources to facilitate learning from any device connected to the Internet. It will also be complemented by the Relearning method, which allows complex concepts to be understood more efficiently in less time.

You will expand your knowledge and enhance your professional skills in Access Market with this postgraduate diploma only offered by TECH”

This postgraduate diploma in Access Market in Pharma Biotech for Nursing contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by Pharma Biotech specialists
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection  

With this program, you will delve into the authorization and registration of new drugs, learning about the up-to-date drug approval and marketing processes”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the educational year. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.  

You will delve into the key functions of the Access Market and position yourself at the forefront of the Pharma Biotech industry"

Thanks to this 100% online program, you will immerse yourself in the world of the healthcare system and understand how it works in relation to the Access Market"

The objective of this program is to provide nurses with a delve into the skills and knowledge necessary to implement Access Market in their daily practice in the pharmaceutical and biotechnology fields. In this way, they will be prepared to assume key roles in critical areas such as research, development and project management. To achieve this, we offer a program that will allow students to reconcile their daily activities with their learning activities, since they will not be subject to pre-established schedules. 

You will enjoy the most up-to-date educational content available in innovative multimedia formats to optimize your study”

General Objectives

• Acquire knowledge about the history of strategic Management 
• Categorize the different definitions over time 
• Assess financial efficiency 
• Optimize working capital management 
• Understand the different types of health care systems, such as public, private/private insurance, and private health care 
• Assess unmet patient needs and chronicity management 
• Understand what Market Access is and how the need for this function arises in the pharmaceutical industry 
• Know the structure, organization and functions of the National Health System 
• Delve into the steps involved in planning the market access of a new drug 
• Review the points to be analyzed prior to the development of the access plan to understand the environment and competitors 
• Know the capabilities and ethics of the Coach 
• Understand the essence of coaching and its focus on learning 
• Acquire basic knowledge of the fundamental concepts of leadership and their application in the pharmaceutical industry 
• Understand and categorize leadership theories, exploring the leadership process and the different existing styles and models 
• Achieve an effective tool to achieve results 
• Define unique and differentiated value propositions  

Specific Objectives

Module 1. Market access (1) Organization and Processes

• Understand what Market Access is and how the need for this function arises in the pharmaceutical industry 
• Know the structure, organization and functions of the National Health System 
• Describe the marketing authorization process of a new drug and identify the Spanish and European health authorities involved in the process
• Analyze national and international health technology assessment agencies 
• Identify agencies that evaluate new drugs, decision makers and influencers 
• Describe the price request and reimbursement process 
• Differentiate the access processes for hospital drugs and those dispensed in street pharmacies 
• Familiarization with traditional and innovative financing schemes 
• Knowing the processes of public purchase of medicines in the Spanish healthcare system
• Know the professional profiles assigned to the access department 
• Analyze the interaction of Market Access professionals with other departments in the pharmaceutical industry 
• Review the latest trends in drug assessment (Multicriteria Analysis) and drug purchasing

Module 2. Market access (2) Tools and Strategy 

• Delve into the steps involved in planning the market access of a new drug 
• Review the points to be analyzed prior to the development of the access plan to understand the environment and competitors 
• Know and segment payers 
• Develop the market access strategy and plans, specifying the timeline and roles involved 
• Know how to manage the approach to health authorities for both hospital drugs and street pharmacy drugs 
• Know the requirements to apply for drug funding: official and supplementary documents 
• Become familiar with the documents and tools that support the value of the drug and that will be essential in the negotiation of price and reimbursement with the health authorities, and in the subsequent regional and local access 
• In-depth study of the elements included in the value dossier of a medicine 
• Identify the clinical value of a drug, the value perceived by the patient, and the economic aspect 
• Become familiar with the key concepts of pharmacoeconomics 
• Delve into the economic analysis of a drug, differentiating between partial and complete economic assessments 

Module 3. Digital Health Management: Technological Innovation in the Health Sector 

• Understand the different types of health care systems, such as public, private/private insurance, and private health care 
• Assess unmet patient needs and chronicity management 
• Analyze the role of cost, effectiveness and safety as determinants of health care 
• Understand the professional-patient relationship and the rights and duties of both 
• Analyze the challenges of care pressure and expenditure management based on ethical principles 
• Define the skills and attitudes necessary to be an efficient professional manager 
• Explore leadership and the management of the emotional climate and work conflicts 
• Use timekeeping as a tool for efficient management 
• Analyze health spending and outcomes, as well as improvement, innovation and transformation processes 
• Evaluate the use of indicators, benchmarking, clinical guidelines, EDO, complaints and pharmacovigilance in the quality of care  

You will acquire the skills necessary to manage traditional schemes and innovative arrangements in the Biotech industry”