We invite you to adopt a new way of working in communication and to identify the opportunity that new themes and emerging topics in this field represent”

Research in communication sciences has its own protocols. Learning to identify the right approach, depending on the purposes pursued in the project, and recognizing and mastering the right tools for its development, is not so easy. The speed of technological evolution, on the one hand, forces professionals to be in constant contact with innovation. On the other hand, changes in consumer profiles, attitudes and expectations, make the message itself and its reality changeable and different according to the variables involved. 

This Postgraduate diploma will methodically cover all aspects of this way of working. Traditional ways of doing research in already well-established media, such as television and film, will be approached with a novel and thriving addition: television in its on-demand format. Students shall study the variations in communication models and the most successful representations: Netflix, HBO and Amazon Prime, to understand the new codes in communication and forms of consumption.

With the same approach, students will study what has been called a mediamorphosis of communication spaces. Business opportunities, networking and applied research have migrated to new spaces and media. The module that covers this content will address the specificities of these new environments and the challenges to be faced when trying to make initiatives and projects visible.

An academic journey in which it is vital to identify the evolution of media and the codes used in each format. Facebook, Instagram, Twitter, and YouTube stand out as the new spaces where society interacts. In short, complete and practical study of what has been dubbed mediamorphosis.  

Learn the key factors in communication that led to the success of On-Demand TV and apply them to your own development”

This Postgraduate diploma in New Communication Media, Languages and Niches contains the most complete and up-to-date educational program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

A contextualized and real learning experience that you will be able to put into practice by means of new skills and competences”

Our teaching staff is made up of working professionals. That way, TECH is sure to offer students the updating objective it aims to provide. A multidisciplinary team of trained and experienced professors in different environments, who will impart the theoretical knowledge in an efficient way, but above all, who will put at the service of the program the practical knowledge derived from their own experience; one of the differential qualities of this program.

This mastery of the subject is complemented by the effectiveness of the methodological design of this Postgraduate diploma. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. Students will cover with a range of convenient and versatile multimedia tools that will give them the operability they need during the training. 

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, TECH uses telepractice: With the help of an innovative, interactive video system and Learning from an Expert, students will acquire the knowledge as if they were dealing with the case they are studying in real life. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.

A complete study of the new forms of audiovisual consumption and its new communication codes"

We also offer you the possibility of mastering the tools required to disseminate and make your products visible once they are finished"

The contents of this Postgraduate diploma have been developed by the different experts on this program, with a clear purpose: to ensure that our students acquire each and every one of the necessary skills to become true experts in this field.

A complete and well structured program will take you to the highest standards of quality and success.   

A comprehensive teaching program, structured in well developed teaching units, oriented towards learning that is compatible with your personal and professional life"

Module 1. Research in Film, Television and New Media (Netflix, HBO, Amazon Prime)

1.1. Audiovisual Research

1.1.1. Observation
1.1.2. Ethnography
1.1.3. Audiovisual Language

1.2. Research Lines

1.2.1. Aesthetics and Social Representations
1.2.2. Reality and Fiction
1.2.3. Audiovisual Cultural Management 
1.2.4. Cultural Expressions and Diversity

1.3. Transmedia Narrative

1.3.1. Concept
1.3.2. Features
1.3.3. Basic Principles
1.3.4. Challenges in Transmedia Narrative

1.4. New Forms of Information Consumption

1.4.1. Conscious Technologies
1.4.2. "Spy" Applications
1.4.3. Digital Identity
1.4.4. The Internet of Things

1.5. Theories on Transmedia Communication

1.5.1. Origin
1.5.2. Branding
1.5.3. Merchandising
1.5.4. Storytelling

1.6. Cultural Change and New Media

1.6.1. Cultural Change / Media Change
1.6.2. Portals, Search Engines and Directories
1.6.3. Participation Media
1.6.4. Counterculture and Digital Culture

1.7. Audiences. Changes in Consumer Models

1.7.1. Description
1.7.2. Classification
1.7.3. Information Consumption
1.7.4. Information Consumption Analysis

1.8. Mediamorphosis

1.8.1. How Is the Industry Changing?
1.8.2. Evolution-Involution
1.8.3. 1st, 2nd and 3rd Mediamorphoses
1.8.4. The Immediacy of the Media

1.9. Comparative Analysis in Mass Media

1.9.1. Interaction
1.9.2. Uses
1.9.3. Different Media
1.9.4. Target Audience 

1.10. Technology and Social Change

1.10.1. Concepts 
1.10.2. Features
1.10.3. From Gutenberg to Facebook
1.10.4. Technological Determinism

Module 2. Digital Environments and Communication Processes

2.1. Digital Environments and New Information Architectures

2.1.1. Basic Concepts
2.1.2. Features
2.1.3. Resources
2.1.4. The Importance of Digital Environments

2.2. Communication Opportunities in Digital Environments

2.2.1. Advantages
2.2.2. Disadvantages
2.2.3. Using These Environments
2.2.4. Web 2.0

2.3. The Quality of Different Media

2.3.1. Features
2.3.2. The Context of Different Media
2.3.3. Using Language
2.3.4. The Structure of Different Media

2.4. Ranking in Digital Environments

2.4.1. Product Maps
2.4.2. Supervisory Organizations
2.4.3. Assessment Criteria
2.4.4. Quality Standards

2.5. Legal Framework. Limitations

2.5.1. Code of Conduct
2.5.2. Intellectual Property
2.5.3. Data Protection Law
2.5.4. Case Studies

2.6. SEO and Quality Content

2.6.1. Concept
2.6.2. Features
2.6.3. Strategies
2.6.4. Creating Quality Content

2.7. Google Algorithms. Functioning and Characteristics

2.7.1. Penguin
2.7.2. Panda
2.7.3. Pigeon
2.7.4. Hummingbird

2.8. Life Cycle of Productions in Digital Environments

2.8.1. Temporary Validity Media
2.8.2. Identifying the Cycle
2.8.3. Cultural Ecology
2.8.4. The Ubiquity of Information

2.9. Business Models in Digital Environments

2.9.1. Existing Models
2.9.2. Features
2.9.3. Value Proposals
2.9.4. Effective Strategies

2.10. Success Stories

Module 3. New Communication Media in the 21st Century

3.1. Facebook

3.1.1. Origin
3.1.2. Features
3.1.3. Using Language
3.1.4. Structure

3.2. Information Architectures

3.2.1. Language
3.2.2. Codes
3.2.3. Images
3.2.4. Content Hierarchy 

3.3. Instagram

3.3.1. Origin
3.3.2. Features
3.3.3. Using Language
3.3.4. Structure

3.4. Information Architectures

3.4.1. Language
3.4.2. Codes
3.4.3. Images
3.4.4. Content Hierarchy 

3.5. Twitter

3.5.1. Origin
3.5.2. Features
3.5.3. Using Language
3.5.4. Structure

3.6. Information Architectures

3.6.1. Language
3.6.2. Codes
3.6.3. Images
3.6.4. Content Hierarchy 

3.7. YouTube

3.7.1. Origin
3.7.2. Features
3.7.3. Using Language
3.7.4. Structure

3.8. Information Architectures

3.8.1. Language
3.8.2. Codes
3.8.3. Images
3.8.4. Content Hierarchy

3.9. LinkedIn

3.9.1. Origin
3.9.2. Features
3.9.3. Using Language
3.9.4. Structure

3.10. Information Architectures

3.10.1. Language
3.10.2. Codes
3.10.3. Images
3.10.4. Content Hierarchy

Module 4. Research and Dissemination

4.1. Scientific Publications

4.1.1. Concept
4.1.2. Types
4.1.3. Classification
4.1.4. Selection Criteria

4.2. Current Benchmarks in Communication Publications

4.2.1. Indices
4.2.2. Selection Criteria

4.3. Scientific Research in Communication and International Impact

4.3.1. Main Settings for Research
4.3.2. Features
4.3.3. Conditions Required
4.3.4. The Importance of Prospects in these Settings

4.4. Drafting Techniques and Strategies. How to Write Scientific Articles

4.4.1. Structure
4.4.2. Sections and Headings
4.4.3. Academic Language
4.4.4. Writing Strategies

4.5. How to Present and Disseminate Research Results

4.5.1. Scenarios
4.5.2. Dissemination Strategies
4.5.3. Research Journals
4.5.4. Suitable Events for Research Dissemination

4.6. Publishing in English

4.6.1. Concepts
4.6.2. Features
4.6.3. Differences with Non-English Language Publications
4.6.4. How to Write Articles to Publish in English-Language Journals

4.7. Congresses, Seminars and Dissemination Settings

4.7.1. Concepts
4.7.2. Types
4.7.3. Predatory Congresses
4.7.4. How to Choose the Right Conference/Seminar

4.8. Research and NGOs: Foundations, Agencies and Funding Options

4.8.1. Research Projects as Platforms
4.8.2. Calls for Proposals by Research Lines
4.8.3. Funding and Dissemination: Two Birds with One Stone
4.8.4. Main Agencies and How They Operate

4.9. Argumentation to Convince in Scientific Research

4.9.1. What is Argumentation?
4.9.2. Writing and Arguing for Publication
4.9.3. Validity and Relevance in Argumentation
4.9.4. Physiognomy of Scientific Research Articles

4.10. Research Articles: Structure and Variants

4.10.1. Concepts
4.10.2. Structure
4.10.3. Language
4.10.4. Example Analysis

A unique, key and decisive training experience to boost your professional development”