Take the plunge into Copywriting with guaranteed success thanks to this 100% online Postgraduate diploma" 

The mastery of writing is one of the main assets of any ccopywriter. Under the premise of persuasion must be able to use the most effective techniques to generate interest from the public to consume an idea, beyond the product or service itself. A sales call to action also adapted to different formats and channels such as social networks, an email, a website or a catalog. 

A priori, a task that could be simple, but that requires a deep knowledge of language, the most effective formulas for writing or neurocopywriting.

This is the focus of this Postgraduate diploma in Copywriting, which introduces students to the copywriter's own figure, the resources for the creation of creative, quality and successful messages. 

All in a program with a theoretical-practical approach, which will lead the graduate to collect information, to focus on the customer and to master the main formulas for writing messages that directly affect the future buyer. In addition, you will have video summaries of each topic, videos in detail, specialized readings and case studies that can be accessed at any time of the day, from an electronic device with an Internet connection.  

An advanced program in which you will not have to invest many hours of study and memorization, because thanks to the Relearning system, used by TECH, you can easily consolidate the key and innovative concepts of this program. 

In this way, the professional is facing an excellent opportunity to grow in a growing sector through a quality university program, taught by real experts with extensive experience in the Copywriting universe. 

You will understand the new ways of selling with the leading figures of Copywriting who teach this university program"   

This Postgraduate diploma in Copywriting contains the most complete and up-to-date program on the market. The most important features include:

• Case studies presented by experts in digital marketing and Copywriting Communications
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning. 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

Do you know what transcreation is and how to apply it in an international marketing strategy? Find out in this Postgraduate diploma"   

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that arise throughout the educational program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Writing for blogs, for podcast and video scripts...TECH offers you everything you need to create the best content marketing"

Learn in this Postgraduate diploma the main formulas used by the best copywriters and take them to your daily work"

In this university program, intensive learning prevails and of great practical utility so that the communication professional is able to launch into the world of Copywriting with guarantees. For this reason, TECH provides the graduate with an advanced syllabus and numerous pedagogical resources that will favor learning to write persuasive messages that generate sales actions and adapt to the different social networks. All this in a flexible format that allows self-management of study time and 24/7 access to a Postgraduate diploma that is unique in the academic panorama. 

Multimedia pills and in-focus videos will lead you to a dynamic learning process on the persuasive techniques of Copywriting"  

Module 1. Copywriting Techniques

1.1. Principles of Persuasion

1.1.1. Cialdini's 6 Principles of Persuasion
1.1.2. Reciprocity
1.1.3. Scarceness
1.1.4. Authority
1.1.5. Consistency
1.1.6. Sympathy
1.1.7. Consensus

1.2. The Most Popular Copywriting Formulas

1.1.1. AIDA Formula
1.2.2. The 4 Ps Formula
1.2.3. PAS
1.2.4. The 4 U’s Formula
1.2.5. The FAB Method

1.3. Less Frequently Used Formulas in Copy

1.3.1. The Sugarman Formula
1.3.2. The ADP Method
1.3.3. The PASTOR Method
1.3.4. A FOREST
1.3.5. The BUCLE Method
1.3.6. The STONE Method

1.4. Other Formulas that Do Not Look Like Formulas

1.4.1. The 3 Why’s Formula
1.4.2. Copywriting 1 - 2 - 3 - 4 Formula
1.4.3. So What? Formula
1.4.4. Nine-Point Formula
1.4.5. AICPBSAWN Formula

1.5. Headlines

1.5.1. The Importance of a Good Headline
1.5.2. Types of Headlines
1.5.3. Research to Identify Good Headlines
1.5.4. The Role of Subheadings

1.6. Creating Headlines

1.6.1. Tools for Creating Headlines
1.6.2. Formulas for Creating Headlines
1.6.3. Techniques and Tricks
1.6.4. Examples of Headlines

1.7. The Wonderful World of Storytelling

1.7.1. The Most Important Factors
1.7.2. The Type of Existing Stories
1.7.3. What Stories Are for
1.7.4. Where Storytelling Can Be Applied

1.8. How to Create Good Stories

1.8.1. Storytelling Formulas
1.8.2. Hero’s Journey
1.8.3. Elements for Creating Good Stories
1.8.4. Examples of Stories with Different Objectives

1.9. Don't Leave Without a Call to Action (CTA)

1.9.1. The Call to Action  is a Click
1.9.2. How to Create a CTA or Call to Action
1.9.3. Types of Calls to Action
1.9.4. Analysis of CTA Examples

1.10. Content Management

1.10.1. What is Content  Curation?
1.10.2. What Does a Content Curator Do?
1.10.3. The 10 Steps
1.10.4. 4 S Methodology
1.10.5. Various Techniques for Curation
1.10.6. Tools for Curation

Module 2. Brand Identity Manual and Brand Story

2.1. What is the Brand Identity

2.1.1. Why Have a Brand Identity Manual
2.1.2. Recognize the Brand Personality
2.1.3. The Name or Names
2.1.4. The Tagline or Slogan

2.2. Brand Archetypes

2.2.1. What They Are and How to Identify Them
2.2.2. The Innocent
2.2.3. The Common Man
2.2.4. The Explorer
2.2.5. The Wise Man
2.2.6. The Hero
2.2.7. The Outlaw
2.2.8. The Magician
2.2.9. The Lover
2.2.10 The Jester
2.2.11 The Caregiver
2.2.12 The Creator
2.2.13. The Ruler
2.2.14. The Villain

2.3. Mission, Vision, and Values

2.3.1. Discover the Mission
2.3.2. Think about the Vision
2.3.3. Define the Values
2.3.4. Have a Clear Brand Purpose

2.4. Empowering the Brand

2.4.1. What Voice It Has
2.4.2. The Tones
2.4.3. The Message Matrix
2.4.4. Option to purchase

2.5. The Brand Manifesto

2.5.1. What is a Manifesto and What Is It For?
2.5.2. Information Sources
2.5.3. The Due Diligence Process
2.5.4. The Report

2.6. The Empathy Map

2.6.1. What is an Empathy Map?
2.6.2. What Is It For?
2.6.3. How To Create It
2.6.4. Various Examples to See It in Practice

2.7. The Verbal Universe

2.7.1. Key Words
2.7.2. What the Brand Says and What It Doesn't Say
2.7.3. What It Doesn't Say
2.7.4. Ideology of Topics
2.7.5. SEO Tools

2.8. The Brand Story

2.8.1. What is a Brand Story and What Is It For?
2.8.2. How to Create a Brand Story
2.8.3. Donald Miller's System
2.8.4. Examples of Successful Brand Story Creation

2.9. Brand Hashtags

2.9.1. What Are They and How to Use Them
2.9.2. Advice
2.9.3. How to Create a Hashtag for a Brand
2.9.4. How It Works in the Different Social Networks

2.10. Aspects to Take into Account in a Company's Brand Identity Manuals

2.10.1. Inclusive Language
2.10.2. Language and Ideas that Denote Involvement with the Environment
2.10.3. Language and Ideas that Denote Sensitivity. to Social Causes
2.10.4. Other Aspects of Language to Be Respected

Module 3. Copywriting for Content Marketing and Social Networks

3.1. Understanding the New Way of Selling

3.1.1. What is Content Marketing?
3.1.2. Types of Content We Can Create
3.1.3. Articles
3.1.4. Interviews
3.1.5. Lists
3.1.6. News
3.1.7. Videos
3.1.8. Stories (Storytelling)
3.1.9. Success Stories
3.1.10 Guest Articles
3.1.11 Infographics, Statistics or Graphics

3.2. Tools to Generate Content Ideas

3.2.1. Specific Online Tools
3.2.2. Chat GPT
3.2.3. Topic Recycling
3.2.4. Content Curation
3.2.5. FAQ (Frequently Asked Questions)

3.3. Social Networks: Great Allies of Copywriting

3.3.1. Copywriting for Social Networks
3.3.2. Identifying the Competition
3.3.3. Know your Followers
3.3.4. Seek Opinions

3.4. Particularities of Each Social Network

3.4.1. Copy for Facebook
3.4.2. Copy for Instagram
3.4.3. Copy for Pinterest
3.4.4. Copy for TikTok

3.5. Copywriting for LinkedIn

3.5.1. The Copy in the Banner
3.5.2. The Copy in the Profile
3.5.3. The Copy  in the “About” Section
3.5.4. Types of Content to be Published
3.5.5. Other Aspects of the Professional Network

3.6. Copywriting for Audio and Video scripts

3.6.1. Audio or Video
3.6.2. Videopodcast: the Best of Both Worlds
3.6.3. How to Make Videos for Youtube
3.6.4. The Importance of Making a Podcast Script
3.6.5. How to Make a Podcast Script Step by Step
3.6.6. Measuring and Converting with Podcast Strategy

3.7. Copywriting for Blogs

3.7.1. Knowing Your Audience: What Would You Want to Read?
3.7.2. Which Words to Choose
3.7.3. How to Structure the Article
3.7.4. Which Images to Choose
3.7.5. How to Improve the SEO

3.8. Keywords for an SEO Strategy

3.8.1. Keyword  Sources
3.8.2. Keyword Research Tools
3.8.3. Organize Your Keyword Research
3.8.4. Search Intent
3.8.5. Buyer Journey
3.8.6. Analyze SERP

3.9. The Contingency Plan

3.9.1. Analysis of the Situation
3.9.2. Setting Objectives and KPI
3.9.3. Target Audience
3.9.4. Definition of Content Strategy
3.9.5. Channel Definition
3.9.6. Editorial Calendar
3.9.7. Measuring Results

3.10. Copy for Merchandising,  Packaging and Other Physical Formats

3.10.1. The Benefits of Copy in Physical Formats
3.10.2. Packaging and Labels
3.10.3. Advertising and Signage
3.10.4. Documentation and Invoices
3.10.5. Store, Office or Physical Location

Create your best copies for social networks like TikTok, Instagram or Linkeding thanks to this university program”