University certificate
The world's largest faculty of journalism and communication”
Introduction to the Program
The public demands a whole range of complementary products related to the popular films of the moment and you will have the skills to manage all those franchises that offer them”

Hollywood cinema is a clear exponent of Transmedia Franchises. No one thinks of a work like Star Wars without its comics, books or video games, for example. Through a single film, such a large number of complementary offers have been generated that the user experience is much more enriching. This is what is currently understood by a transmedia franchise, since the main story transcends the original format and is embodied in other types of services that seek to attract a more loyal audience, which has understood the brand values, and does not hesitate to consume all this additional material.
As a result, many companies are already opting to diversify and enter a market that goes beyond their core product. In this way, they are able to create communities that become true prescribers, reaching a much wider audience and obtaining greater economic benefits.
With the main objective of increasing the training of journalists and communicators in this field, TECH Global University has designed this very complete syllabus, with which the student will delve into the knowledge of the different transmedia models, their legal bases, the business plan or their strategic management. This will allow you to access positions of greater responsibility within the film industry or any other sector in which Transmedia Franchises are gaining a foothold.
A 100% online program that will mark a before and after in the student's education and that, in addition, has multiple advantages that favor learning: a completely new teaching methodology, access to relevant case studies and the opportunity to have access to highly experienced teaching staff in the sector.
A program of great interest for those who wish to be part of the most important international film franchises”
This Postgraduate certificate in Transmedia Franchises contains the most complete and up-to-date educational program on the market. The most important features include:
- The development of practical cases presented by experts in Communication
- Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
- New developments in Transmedia Franchises
- Practical exercises where self-assessment can be used to improve learning
- Special emphasis on innovative methodologies in Transmedia Franchises
- Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
- Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
- Content that is accessible from any fixed or portable device with an Internet connection
Cinema is a clear exponent of Transmedia Franchises and, if you want to be part of it, you only have to enroll in this Postgraduate certificate to be one step closer to achieving it”
Its teaching staff includes professionals from the field of communication, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities.
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.
This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.
By specializing in transmedia franchising you will be able to successfully face the new challenges posed by the profession"

Help your agency to undertake and create franchises related to the original product"
Why study at TECH?
TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.

Study at the world's largest online university and guarantee your professional success. The future starts at TECH”
The world’s best online university according to FORBES
The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future”
A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.
The most complete study plans on the university scene
TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success.
TECH offers the most comprehensive and intensive study plans on the current university scene.
A world-class teaching staff
TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others.
Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.
A unique learning method
TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries.
TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.
The world's largest online university
TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world.
TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.
Google Premier Partner
The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies.
Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.
The official online university of the NBA
TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics.
TECH has been selected by the NBA, the world's top basketball league, as its official online university.
The top-rated university by its students
Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.”
TECH is the world’s top-rated university by its students.
Leaders in employability
TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development.
99% of TECH graduates find a job within a year of completing their studies.
Postgraduate Certificate in Transmedia Franchises
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Transmedia franchises are a way to expand an intellectual property across multiple media platforms, such as movies, TV series, video games, comics, novels, etc. It is a storytelling and marketing strategy that seeks to engage consumers in multiple forms of content.
The narrative is developed in different media and complements each other, creating a richer and more diverse universe. Each medium tells a part of the story in a unique way, but all are connected and contribute to a more complete entertainment experience.
For example, Star Wars is one of the most well-known transmedia franchises in which you can follow the story in both movies and TV series, novels and video games. All these media are connected and contribute to create a wide and rich narrative universe.
The idea of transmedia franchises is to appeal to different audiences through different media, and thereby broaden the fan base and increase revenue through all forms of content. It is a powerful marketing strategy that allows you to take full advantage of the potential of intellectual properties and connect emotionally with consumers.
At the end of the program, students will be qualified in the concepts and theoretical approaches to transmedia storytelling and the production of a franchise in different media, and will have the skills and know-how to design, create, produce, publish, promote, measure the impact and manage transmedia storytelling projects in the field of franchising. They will be able to better understand the dynamics of storytelling and transmedia content production in different sectors and professional fields, from entertainment to digital marketing and other related disciplines.