Take a decisive step forward in your design career and specialize in the packaging sector, learning the ins and outs of a growing industry from successful professionals" 

Since industrialization, the concept of branding and packaging have inevitably gone hand in hand. Everyone is able to recognize the shape of the bottle of the most prestigious brands, but the iconic status really comes when they combine it their branding and achieve an exceptional fusion of packaging and style. Designers are the heart and soul of this whole process, because nowadays it is unthinkable to launch a product to the market without a good packaging and branding analysis to accompany it.

That is why it is no longer enough for designers to simply have basic knowledge of the general aspects of a commercial brand, they must also continue to deepen their knowledge and guide their career towards the most effective specialization. This Advanced Master’s Degree in Packaging Design, Branding Expert gives designers the opportunity to delve into a growing professional field. By understanding not only the basic principles of packaging, but also the most important keys to the creative industry, you will gain a competitive advantage over other candidates when applying to join the most ambitious design teams or even lead your own projects.

Throughout the program, the designer will explore the current role of corporations, the evolution of packaging throughout history, the most innovative branding and the most effective work methodology to significantly expand its projection both professionally and economically. All of this is backed by a high quality teaching team, made up of experts in the different creative, business and artistic disciplines that are necessary to successfully work in this field of design.

In addition, the designer will benefit from the 100% online format of the program, without being limited by on-site classes or pre-fixed schedules. On the contrary, all the content is available digitally and can even be downloaded for further study from a tablet, computer or smartphone. It provides unique flexibility that allows you to continue improving and advancing in the design, without neglecting the most important professional and personal facets.

Make a difference in your industry with in-depth knowledge of typography, creative branding, innovative packaging and the most advanced Adobe Illustrator techniques" 

This Advanced Master's Degree in Packaging Design, Branding Expert contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of case studies presented by experts in Packaging and Branding
• The graphic, schematic, and eminently practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning  
• Special emphasis on innovative methodologies in product design and naming 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection 

Do not miss the opportunity to enroll in this Advanced Master’s Degree and improve your professional portfolio, directing it towards the most creative packaging and branding"

The teaching staff includes professionals from the field of design, who contribute the experience of their work to this program, as well as renowned specialists from reference societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will deliver an immersive learning experience programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise during the academic year. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You decide when, where and how to take on the workload, allowing you to balance this program with any kind of daily activities and personal responsibilities"

You will have access to a library of high-quality multimedia resources, available 24 hours a day in the virtual classroom"

As Packaging is a rapidly expanding discipline in the field of design, this Advanced Master’s Degree compiles the most important and advanced knowledge of the sector, supported by a teaching team of the highest skill-level. This will provide a significant boost to the professional career of the designer, who will be able to take on increasingly complex projects aimed at all types of markets, whether in gourmet, wine, consumer goods, jewelry or cosmetics.

A degree that will mean an increase in quality for your work and designs, as well as for your own job position"

General Objectives

• Learn all aspects of branding creation in any of the types of media in which they can be developed
• Understand how creativity and innovation have become the drivers of the economy
• Solve problems in new environments and in interdisciplinary contexts in the field of creativity management
• Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
• Acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
• Organize and plan tasks with the use of available resources in order to face them in precise time frames
• Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
• Acquire market research skills and use strategic vision, digital and co-creation methodologies
• Master the tools of packaging design and digital illustration through the use of Adobe Illustrator
• Manage a complete packaging project and a customized portfolio
• Assimilate the product value chain in a comprehensive manner: from design to the sale in the store and opening the package at home
• Generate branding and marketing strategies through the use of Big Data and continuous evaluation
• Design all packaging structures with advanced knowledge of their materials and real-life applications
• Handle EcoPackaging and the materials involved in the design of product packaging
• Apply packaging design from mass consumer use to cosmetics, jewelry or gourmet products and the luxury packaging market

Specific Objectives

Module 1. Introduction to Color

• Understand the importance of color in the visual environment
• Acquire the ability to observe, organize, discriminate and manage color
• Apply the psychological and semiotic foundations of color in design
• Capture, manipulate and prepare color for use on physical and virtual media
• Acquire the ability to formulate independent judgments, by means of arguments
• Know how to document, analyze and interpret documentary and literary sources with their own criteria

Module 2. Corporate Image

• Understand the basic concepts that are part of the communication policy of an organization: its identity, its culture, how it communicates, its image, its brand, its reputation and social responsibility
• Understand which strategic areas a graphic manager must manage in the communicative process of the graphic and visual identity of brands
• Know the theoretical and practical tools and strategies that facilitate the management of corporate and institutional communication in organizations of all kinds
• Know how to correctly select an information and communication organization method for the proper use of a brand
• Research and identify the most significant elements of the company-client, as well as their needs for the creation of communication strategies and messages
• Develop a regulated system of basic graphic standards based on visual identity/brand elements
• Create audiovisual narrations correctly applying usability and interactivity criteria 

Module 3. Portfolio Creation

• Identify the figure of the designer in the labor market
• Know techniques, methods, tools and networks to promote personal work
• Understand the ethical protocol to be followed in professional practice
• Be able to identify strengths and weaknesses in oneself
• Know how to economically value one's own work

Module 4. Typography

• Know the syntactic principles of graphic language and apply its rules to clearly and accurately describe objects and ideas
• Know the origin of letters and their historical importance
• Recognize, study and consistently apply typography to graphic processes
• Know and apply the aesthetic fundamentals of typography
• Know how to analyze the layout of texts in the design object

Module 5. New Creative Industries

• Gain knowledge of new creative industries
• Gain in-depth knowledge of the weight of the creative industries at the economic level
• Deepen knowledge of visual and performing arts
• Obtain in-depth knowledge of the historical, natural and cultural heritage

Module 6. Creative Branding: Creative Brand Communication and Management

• Understand the process of brand creation and evolution
• Know how the graphic identity of the brand should be created
• Know the main techniques and tools of communication
• Be able to carry out the company's briefing 

Module 7. New Digital Marketing Strategy

• Apply digital marketing tools, taking into account the audience to which the messages will reach
• Perform web analytics that provide information to the company to direct its advertising strategy
• Use social networks as marketing and advertising tools
• Apply inbound marketing tools

Module 8. Design and Illustration with Adobe Illustrator

• Integrate Adobe Illustrator tools into product packaging design
• Managing typography for labeling design
• Master the use of the color palette for correct printing
• Generate harmony in design and execute the tools with personality integrating brand values
• Incorporate the digital design workflow into the packaging project

Module 9. Vector Illustration of Packaging in Adobe Illustrator

• Incorporate the use of vector graphics for digital design with Adobe Illustrator
• Apply and select the necessary tools for the production of a packaging project
• Master typography and lettering  for label and logo design
• Create photomontages that show the final product in 3D and recreate the final scenery
• Manage the packaging design in all its stages: from the creation of a volume on a blank space to its printing with all layers

Module 10. Ecodesign: Materials for Packaging Design

• Deepen knowledge in the functioning of the circular economy in relation to packaging design
• Master biodegradable materials and the recycling process
• Manage design decisions with a focus on the second life of the package
• Raise awareness of the use of plastic and the need to reduce our carbon footprint in order to preserve the environment
• Optimize the packaging design process by becoming conscious designers

Module 11. Packaging Structure

• Master the techniques of creativity and structural composition based on the culture of packaging
• Generate a specific concept that responds to a universal identity based on coherence with the brand's purpose
• Apply research techniques in the physical and digital environment by establishing design guidelines
• Handle lettering and typography for packaging label production
• Deepen knowledge of the sensory experience and transcend to the new virtual reality of packaging

Module 12. Jewelry and Cosmetics Packaging

• Incorporate the cosmetic consumer needs of traditional and emerging audiences, understanding that cosmetic packaging is the difference between the purchase of a product or not in most occasions
• Master design techniques throughout the packaging process aligning exterior, interior and product packaging
• Broaden the criteria for the application of styles in the cosmetic field, since packaging design is very defined and polarized
• Manage creative experimental packaging  techniques to increase exclusivity through the value of the packaging
• Generate new designs based on the design of jewelry packaging, taking into account the main lines of design in the luxury sector

Module 13. Gourmet Packaging  and Wines

• Incorporate family traditions and the recreation of good times in a product that is conceived as an intangible part of our country's cultural heritage
• Manage the casuistry and technical aspects of wine and gourmet product packaging, finding a balance between functional design and aesthetics
• Master the materials that make up the product packaging such as caps, glass and secondary packaging
• Design the label according to an information architecture that takes into account the quality seals and reflects the brand's personality
• Manage the user experience understanding that it is a sensory experience in which the sense of taste must also enter through the eyes

Module 14. Packaging and Design in Mass Consumption

• Generate transparency and efficiency in food packaging, determining factors in the correct development of our physical health
• Incorporate nanotechnology and interactive packaging techniques into the mass consumer market as part of a constant innovation strategy
• Assimilate the needs of the food product and its preservation, transportation and storage conditions
• Analyze packaging design results from a functional as well as an aesthetic perspective
• Manage personalization trends in the field of design for brands and the mass consumer market

Module 15. Marketing & Branding for Packaging

• Integrate the use of data into the creative strategy of packaging
• Master strategic and value communication for a successful packaging design briefing
• Create value through the projection of a brand identity that can change over time through flexibility and versatility
• Add the user experience in the digital environment to traditional physical store packaging 
• Assimilate the use of artificial intelligence to support and evaluate and analyze behavior for the development of critical thinking

Module 16. Creative Direction

• Encourage the development of artistic skills by understanding the use of visual codes and their message
• Apply everything we have learned so far to develop a personal portfolio and a briefing  of our designs
• Fit visual storytelling into the brand strategy
• Incorporate the most advanced artistic techniques such as exquisite corpse or hypergraphics
• Manage space, structures and volumes, as well as the chromatic range as a whole and not separately

Module 17. Packaging Operational Development

• Identify the role of design within the commodity supply chain
• Manage product development, prototyping and testing techniques to apply them to packaging design
• Increase the student's visionary design skills through a global perspective of the "package journey"
• Incorporate all legal and regulatory knowledge on the use and exploitation of intellectual property
• Master your role as a designer and improve your working relationships

You will incorporate innovative packaging and design techniques into your work methodology before you even finish the program"