Thanks to TECH you will be an expert in Commercial and Marketing Management oriented to the pharmaceutical sector"

¿Why Study at TECH?

TECH is the world's largest 100% online school of business. It is an elite school of business, with a model based on the highest academic standards. A world-class centre for intensive managerial skills education.  

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH Global University, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

+100.000 executives prepared each year, +200 different nationalities

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

+500 collaborative agreements with leading companies 

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:      

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary.    

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia" 

The Professional master’s degree in Commercial and Marketing Management in the Pharmaceutical Industry aims to provide experts with a complete and up-to-date perspective of the sales and promotion TECHNIQUES and strategies used in this sector. All this, in addition, over 12 months and 1,500 teaching hours of intensive learning with the best didactic material of the present academic panorama.

With the Relearning method you will optimize your study time. You will avoid spending long hours studying and focus efficiently on the most relevant concepts"

Syllabus

One of the main novelties of this university proposal is its exploration in emerging topics of great importance such as the pharmaceutical market, the use of new technologies (AI, Blockchain, Big Data or biosensors) or pharmacological development. This comprehensive and up-to-date approach will ensure that professionals are prepared to meet the challenges and seize the opportunities in this ever-changing field constantly changing field.

Throughout this academic itinerary, the student will obtain a unique and effective educational experience that lays the foundations for a promising and successful future in Commercial and Marketing Management in the Pharmaceutical Industry. To achieve this goal, this program will address value networks in this industry, market research and sales processes.v In addition, you will explore the evaluation of sales performance or leadership in the pharmaceutical industry.

It also places special emphasis on the preparation of a marketing plan, focusing on objectives and strategies, communication and advertising. It also delves into consumer needs and behavior.

All this, complemented by innovative didactic resources, accessible from anywhere in the world and with only a digital device with Internet connection.

TECH uses a 100% online pedagogical format, while providing a large library with interactive summaries, specialized readings and case studies. With this academic option, the professional will have total freedom to self-manage their study time and will be able to combine their responsibilities with quality education.

This Professional master’s degree takes place over 12 months and is divided into 10 modules:

Module 1. Pharmaceutical Industry
Module 2. Structure of the Pharmacist Industry
Module 3. Market Research the Pharmaceutical Industry
Module 4. The sales process in the Pharmaceutical industry
Module 5. Leadership and team management in the Pharmaceutical 
Module 6. Pharmacist Marketing Plan
Module 7. Marketing Management Applied to the Pharmaceutical Industry
Module 8. New technologies applied to pharmaceutical sector
Module 9. Finance for the Marketing Department
Module 10. The consumer

¿Where, When and How is it Taught?

TECH offers the possibility of studying this Professional master’s degree in Commercial and Marketing Management in the Pharmaceutical Industry entirely online. Throughout the 12 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Pharmaceutical Industry

1.1. Pharmaceutical market

1.1.1. Pharmaceutical market structure
1.1.2. Pharmaceutical market players
1.1.3. Pharmaceutical market fundamentals
1.1.4. Pharmaceutical market development

1.2. Types of Products

1.2.1. Oral drugs
1.2.2. Injectable drugs
1.2.3. Topical Drugs
1.2.4. Inhaled drugs

1.3. Clinical Trials and Regulatory Approvals

1.3.1. Clinical Trial Design
1.3.2. Education of Clinical Trials
1.3.3. Selections participating in clinical trial
1.3.4. Methodology of clinical trials

1.4. Supply Chain

1.4.1. Information Systems in Supply Chain
1.4.2. Supply Chain Technology
1.4.3. Cold chain management
1.4.4. Transport and Logistics Management

1.5. Drugs Dispensing

1.5.1. Distribution Channels
1.5.2. Inventory Management
1.5.3. Order Management
1.5.4. Risk Management.

1.6. Marketing

1.6.1. Marketing fundamentals
1.6.2. Competitive Analysis
1.6.3. Positioning
1.6.4. Health Professionals

1.7. Technological innovations in the pharmaceutical industry

1.7.1. Disruptive Technologies
1.7.2. Artificial Intelligence
1.7.3. Big Data
1.7.4. Bioinformatics

1.8. Price

1.8.1. Cost Analysis
1.8.2. Pricing strategies
1.8.3. Pricing Policies
1.8.4. Differential pricing

1.9. Drug manufacturing

1.9.1. Good Manufacturing Practices
1.9.2. Manufacture Process
1.9.3. Sterilization techniques
1.9.4. Process validation

1.10. Quality control of medicines

1.10.1. Good Laboratory Practices
1.10.2. Methods of Analysis Physicochemical
1.10.3. Analytical Method
1.10.4. Microbiological Analysis

Module 2. Structure of the Pharmacist Industry

2.1. Pharmacological development

2.1.1. Drug discovery
2.1.2. Pharmacokinetics
2.1.3. Pharmacodynamics
2.1.4. Pre-clinical trials

2.2. Pharmaceutical laboratory

2.2.1. Good Laboratory Practices
2.2.2. Laboratory equipment
2.2.3. Laboratory instrumentation
2.2.4. Microbiological Analysis

2.3. R&D&I:

2.3.1. Screening techniques
2.3.2. Validation techniques
2.3.3. Rational design
2.3.4. Medicinal chemistry

2.4. Patents

2.4.1. Intellectual Property Fundamentals
2.4.2. Patent application procedure
2.4.3. Patentability analysis
2.4.4. Protection strategies

2.5. Generics

2.5.1. Therapeutic equivalence
2.5.2. Bioequivalence
2.5.3. Development Process
2.5.4. Manufacture Process

2.6. Stock management

2.6.1. Stock Control
2.6.2. Inventory Management
2.6.3. Demand forecasting methods
2.6.4. Stock management software

2.7. Discounts

2.7.1. Volume discounts
2.7.2. Cash discounts
2.7.3. Loyalty discounts
2.7.4. Profitability analysis on discounts

2.8. Pharmaceutical industry value chain

2.8.1. Risk Management.
2.8.2. Information technology
2.8.3. Sustainability
2.8.4. Social Responsibility

2.9. Strategic Partnerships.

2.9.1. Collaborations
2.9.2. License agreements
2.9.3. Joint Ventures
2.9.4. Negotiation of strategic alliances

2.10. Regulatory agencies

2.10.1. Post-marketing surveillance
2.10.2. Regulatory audits
2.10.3. Regulatory harmonization
2.10.4. Mutual recognition of records

Module 3. Market Research in the Pharmaceutical Industry 

3.1. Types of Market Research

3.1.1. Qualitative Research
3.1.2. Quantitative Research
3.1.3. Types of collection
3.1.4. Design of Market Study

3.2. Business intelligence

3.2.1. Data Management
3.2.2. BI Tools
3.2.3. Data Extraction
3.2.4. Data upload

3.3. Demand Analysis

3.3.1. Statistical Analysis
3.3.2. Pattern analysis
3.3.3. Segment analysis
3.3.4. Factors Analysis

3.4. Market Segmentation

3.4.1. Benefits of Segmentation. Therapy
3.4.2. Segmentation Assessment
3.4.3. Segmentation Techniques
3.4.4. Demographics Variable Analysis

3.5. Competitor research

3.5.1. Competitive structure analysis
3.5.2. Direct competitor analysis
3.5.3. Evaluation of competitive position
3.5.4. Competitive Advantages

3.6. Trend Analysis

3.6.1. Information Sources
3.6.2. Analysis Tools
3.6.3. Monitoring Trend
3.6.4. Technological Trends

3.7. Corporate Image

3.7.1. Corporate Image Benefits
3.7.2. Key elements corporate image
3.7.3. Reputation Management
3.7.4. Corporate communication

3.8. Pricing Trend

3.8.1. Price Trend Analysis
3.8.2. Price Trend Analysis Tools
3.8.3. Analysis of International Price
3.8.4. Value assessment

3.9. Market access study

3.9.1. Key Factors
3.9.2. Health Systems Analysis
3.9.3. Funding Models
3.9.4. Pricing Strategy

3.10. Latest technological trends in market research

3.10.1. Machine Learning
3.10.2. Massive Data Analysis
3.10.3. Social Network Analytics
3.10.4. Virtual reality

Module 4. The sales process in the Pharmaceutical industry

4.1. Commercial Department Structure

4.1.1. Hierarchical Structure
4.1.2. Organizational Design
4.1.3. Responsibility of the Sales Department
4.1.4. Talent Management

4.2. Medical Visit

4.2.1. Responsibilities of medical sales representative
4.2.2. Ethics of health visitor
4.2.3. Effective Communication
4.2.4. Product knowledge

4.3. Point-of-sale promotional actions

4.3.1. Objectives of actions
4.3.2. Visual Merchandising
4.3.3. Material management
4.3.4. Impact assessment

4.4. Sales Techniques

4.4.1. Principle of persuasion
4.4.2. Negotiation skills
4.4.3. Scientific update
4.4.4. Handling objections

4.5. Sales communication

4.5.1. Analysis of different channels
4.5.2. Verbal Communication
4.5.3. Non-Verbal Communication
4.5.4. Written Communication

4.6. Loyalty Strategies

4.6.1. Loyalty program
4.6.2. Personalized customer service
4.6.3. Follow-up programs
4.6.4. Therapeutic compliance programs

4.7. Customer tracking

4.7.1. Customer tracking tools
4.7.2. Satisfaction
4.7.3. Communication Techniques
4.7.4. Use of data

4.8. Sales Cycle Analysis

4.8.1. Data interpretation
4.8.2. Cycle analysis
4.8.3. Sales cycle planning
4.8.4. Sales Cycle Management

4.9. Sales performance evaluation

4.9.1. KPI Performance Indicators
4.9.2. Efficiency Analysis
4.9.3. Productivity Assessment
4.9.4. Evaluation of product profitability

4.10. Technological tools for sales

4.10.1. Customer Relationship Management (CRM)
4.10.2. Sales Force Automation
4.10.3. Optimization of routes
4.10.4. eCommerce Platforms

Module 5. Leadership and team management in the Pharmaceutical Industry

5.1. Leadership in the Pharmaceutical industry

5.1.1. Leadership trends and challenges
5.1.2. Transformational Leadership
5.1.3. Leadership in Risk Management
5.1.4. Leadership in Continuous Improvement

5.2. Talent Management

5.2.1. Recruitment strategies
5.2.2. Profile development
5.2.3. Succession planning
5.2.4. Talent Retention

5.3. Team development and training

5.3.1. GMP Good Manufacturing Practices
5.3.2. Technical skills development
5.3.3. Safety training
5.3.4. R&D development

5.4. Internal communication strategies

5.4.1. Development of an open communication culture
5.4.2. Communication of objectives and strategies
5.4.3. Communication of organizational changes
5.4.4. Communication of policies and procedures

5.5. Performance Management

5.5.1. Establishment of clear goals and objectives
5.5.2. Definition of Performance Indicators
5.5.3. Continuous Feedback
5.5.4. Performance Evaluation

5.6. Change Management

5.6.1. Diagnosis of the need for change
5.6.2. Effective communication of change
5.6.3. Creating a sense of urgency
5.6.4. Identification of change leaders

5.7. Quality Management

5.7.1. Definition of quality standards
5.7.2. Implement of quality management system
5.7.3. Quality Control in Production
5.7.4. Supplier Management

5.8. Management of the marketing Budget

5.8.1. Strategic Marketing Planning
5.8.2. Establishment of the total marketing budget
5.8.3. Budget distribution by marketing channels
5.8.4. Investment Return Analysis (ROI )

5.9. Planning and execution of marketing campaigns

5.9.1. Market and target audience analysis
5.9.2. Establishment of campaign objectives
5.9.3. Marketing strategy development
5.9.4. Marketing channel selection

5.10. Market news update

5.10.1. Market trend analysis
5.10.2. Competitor monitoring
5.10.3. Follow-up on new developments in the sector
5.10.4. Participation in events and conferences

Module 6. Pharmacist Marketing Plan

6.1. Basics of Pharmacist Marketing Plan

6.1.1. Analysis of the environment
6.1.2. Opportunities
6.1.3. Threats
6.1.4. Implementation

6.2. Marketing plan objectives

6.2.1. SMART Objectives
6.2.2. Market penetration objectives
6.2.3. Sales growth targets
6.2.4. Customer Loyalty Objective

6.3. The general strategy of marketing plan

6.3.1. Vision definition
6.3.2. Objectives setting
6.3.3. Marketing Plan Tools
6.3.4. Conclusions

6.4. OTC Marketing

6.4.1. Analysis of OTC products market
6.4.2. Develop the Strategy
6.4.3. Packaging design
6.4.4. Expansion strategy development

6.5. Consumer care marketing

6.5.1. Branding
6.5.2. Digital Marketing
6.5.3. Definition of key strategies
6.5.4. Conclusions

6.6. Medical Marketing

6.6.1. Specific needs
6.6.2. Public Relations
6.6.3. Medical conference management
6.6.4. Strategies for clinics

6.7. Marketing of nutritional components

6.7.1. Performance measurement
6.7.2. Nutritional Marketing Trends
6.7.3. Nutritional Marketing Advances
6.7.4. Conclusions

6.8. Marketing of generic products

6.8.1. Consumer education
6.8.2. Branding and labeling
6.8.3. PPV
6.8.4. Conclusions

6.9. Marketing of hospital products

6.9.1. Identify the target market
6.9.2. Supplier collaboration
6.9.3. Demonstrations
6.9.4. Conclusions

6.10. Digital Marketing in the Pharmaceutical Industry

6.10.1. Search Engine Optimization
6.10.2. PPC
6.10.3. Mobile Marketing Strategies
6.10.4. E-mail Marketing

Module 7. Marketing Management Applied to the Pharmaceutical Industry

7.1. Communication.

7.1.1. Effective and efficient communication
7.1.2. Participation in events
7.1.3. Communication team
7.1.4. Internal Communication

7.2. Advertising

7.2.1. Print advertising
7.2.2. Television advertisement
7.2.3. Radio advertisement
7.2.4. Social media advertisements

7.3. Direct marketing

7.3.1. Direct mail
7.3.2. Text messages
7.3.3. Telephoning
7.3.4. Loyalty Programs

7.4. e-Marketing

7.4.1. Marketing partners
7.4.2. Content Marketing
7.4.3. Online advertising

7.5. Market trend research

7.5.1. Technological innovations
7.5.2. Epidemiological changes
7.5.3. Access to emerging markets
7.5.4. Digitalization in health

7.6. Differentiation

7.6.1. Innovative medicines
7.6.2. Improved formulations
7.6.3. Safety approach
7.6.4. Patient support services

7.7. Advertising campaigns

7.7.1. Got Milk
7.7.2. Share a coke
7.7.3. The truth
7.7.4. Like a girl

7.8. Content creation

7.8.1. Scientific publications
7.8.2. Educational materials
7.8.3. Online content
7.8.4. Webinars

7.9. Consumer needs

7.9.1. Security/Safety
7.9.2. Efficacy
7.9.3. Quality
7.9.4. Accessibility

7.10. Consumer Behavior

7.10.1. Health problems
7.10.2. Medical influence
7.10.3. Information research
7.10.4. Previous experiences

Module 8. New technologies applied to pharmaceutical sector

8.1. Artificial Intelligence AI

8.1.1. Drug discovery
8.1.2. Clinical Research
8.1.3. Medical analysis
8.1.4. Personalized therapy

8.2. Blockchain Technology

8.2.1. Supply Chain
8.2.2. Traceability
8.2.3. Authentication
8.2.4. Data Management

8.3. Big Data

8.3.1. Genomic data
8.3.2. Molecular data
8.3.3. Clinical data
8.3.4. Data Analysis

8.4. Digital Health.

8.4.1. Mobile Applications
8.4.2. Telemedicine
8.4.3. Virtual Consultations
8.4.4. Online communities

8.5. Intelligent medical devices

8.5.1. Intelligent insulin pumps
8.5.2. Connected glucose meters
8.5.3. Intelligent inhalers
8.5.4. Cardiac monitoring devices

8.6. 3D Printing

8.6.1. Manufacture of personalized medicines
8.6.2. Drug formulation
8.6.3. Design of complex pharmaceutical forms
8.6.4. Anatomical models

8.7. Nanotechnology

8.7.1. Genetic Therapy
8.7.2. Detection of Diseases
8.7.3. Photothermal therapy
8.7.4. Regenerative nanomedicine

8.8. Robotics

8.8.1. Production line automation
8.8.2. Drug synthesis
8.8.3. Automated pharmacy
8.8.4. Robots-Assisted Surgery

8.9. Biosensors

8.9.1. Glucose biosensors
8.9.2. PH biosensors
8.9.3. Oxygen biosensors
8.9.4. Oxygen biosensors

8.10. Augmented Reality

8.10.1. Product promotion
8.10.2. Training of professionals
8.10.3. Dosage Guide
8.10.4. Viewing medical data

Module 9. Finance for the Marketing Department

9.1. Marketing Budget

9.1.1. Traditional advertising
9.1.2. Digital Marketing
9.1.3. Relationship with The Media
9.1.4. Public Relations

9.2. Cost and Benefit Analysis

9.2.1. ACE
9.2.2. ACU
9.2.3. ACB
9.2.4. ACM

9.3. Performance measurement

9.3.1. Market Share
9.3.2. Return Investment
9.3.3. Research and development
9.3.4. Operational efficiency

9.4. Financial Planning

9.4.1. Budget
9.4.2. Inventory Management
9.4.3. Risk Management.
9.4.4. Capitalization

9.5. Financial Risk Management

9.5.1. Product diversification
9.5.2. Supply Chain Management
9.5.3. Financial risk hedging
9.5.4. Conclusions

9.6. Profitability

9.6.1. Production efficiency
9.6.2. Marketing Strategies
9.6.3. Geographic expansion
9.6.4. Conclusions

9.7. Future investments

9.7.1. Risk Analysis
9.7.2. Market opportunity
9.7.3. Choice of the moment
9.7.4. Conclusions

9.8. Financial resources of the company

9.8.1. Equity capital
9.8.2. Debt financing
9.8.3. Venture capital
9.8.4. Subsidies

9.9. Return on investment

9.9.1. Patents
9.9.2. Research
9.9.3. Analysis
9.9.4. Conclusions

9.10. Viability of new products

9.10.1. Efficiency and safety
9.10.2. Demand.
9.10.3. Offer
9.10.4. Intellectual Property

Module 10. The consumer

10.1. Knowing the consumer

10.1.1. Sales Date Analysis
10.1.2. Consumer profile
10.1.3. Public Opinion Research
10.1.4. Customer satisfaction study

10.2. Trend in demand

10.2.1. Aging population
10.2.2. Health awareness
10.2.3. Technological Advances
10.2.4. Preventive Medicine

10.3. Effective Communication

10.3.1. Clear messages
10.3.2. Scientific information
10.3.3. Transparency
10.3.4. Bidirectional Communication

10.4. Previous Work Experience

10.4.1. Pharmaceutical Manufacturing
10.4.2. Pharmacovigilance
10.4.3. Reimbursement
10.4.4. Data Analytics

10.5. Product accessibility

10.5.1. Product packaging
10.5.2. Information in Braille
10.5.3. Unit dose containers
10.5.4. Format adaptation

10.6. Consumer education

10.6.1. Adherence promotion
10.6.2. Safe use of over-the-counter medicines
10.6.3. Chronic disease education
10.6.4. Side Effects

10.7. Creation of Products

10.7.1. Preclinical Development
10.7.2. Clinical Trials
10.7.3. Manufacture
10.7.4. Packaging  and labeling

10.8. The Relationship between Doctor and Patients

10.8.1. Open Communication
10.8.2. Transparent communication
10.8.3. Making shared Decisions
10.8.4. Respect and empathy

10.9. Social Responsibility

10.9.1. Ethics
10.9.2. Social Responsibility
10.9.3. Environmental Sustainability
10.9.4. Transparency and Accountability

10.10. Technological influence

10.10.1. Research and development
10.10.2. Precision Medicine
10.10.3. Data Security
10.10.4. Machine Learning

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"