Performance and Inbound Marketing

The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practicing active listening and being self-critical of their work" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Executive development program in Performance and Inbound Marketing of TECH Global University is a tailor-made program that is taught in a 100% online format so you can choose the time and place that best suits your availability, schedule and interests.  

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundations for your success as a Social Media expert. 

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us..."  

Syllabus

The content of the Executive development program in Performance and Inbound Marketing is designed to promote the development of management skills that enable more rigorous decision-making in uncertain environments. 

Over the course of 150 hours, the student analyzes a plethora of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations. 

This program deals with the digital world within the financial areas of the company in depth, and is designed to train managers who understand the technological and social revolution from a strategic, international and innovative perspective. 

A plan designed for you, focused on improving your career and preparing you to achieve excellence in leadership and business management. A program that understands both yours and your company's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively and efficiently.  

This Executive development program takes place over 6 weeks and consists of just 1 module: 

Module 1. Performance Marketing

Where, When and How is it Taught?

TECH offers students the possibility of taking this Executive development program in Performance and Inbound Marketing completely online. During the 6 weeks that the specialization program lasts, the student will be able to access all the contents of this program at any time, which will allow them to manage their own study time.

Module 1. Performance Marketing 

1.1. Permission Marketing

1.1.1. How to Obtain a User’s Permission
1.1.2. Personalizing the Message
1.1.3. Mail Confirmation or Double Opt-in

1.2. Strategy and Performance Techniques

1.2.1. Performance Marketing: Results
1.2.2. Digital Media Mix
1.2.3. The Importance of the Funnel

1.3. Programmatic Marketing and RTB

1.3.1. RTB: Real-Time Bidding
1.3.2. Programmatic Purchasing Ecosystem
1.3.3. How to Integrate RTB into the Media Mix
1.3.4. Keys to RTB on Different Devices

1.4. Affiliate Campaign Development

1.4.1. Agencies and Affiliate Programs
1.4.2. Postview
1.4.3. Designing Affiliate Programs

1.5. Launching an Affiliate Program

1.5.1. Affiliation and Direct Affiliation Networks
1.5.2. Results Analysis and Monitoring
1.5.3. Fraud Control

1.6. Developing E-Mail Campaigns

1.6.1. Designing E-Mail Marketing Campaigns
1.6.2. E-mail Marketing
1.6.3. Lists of Subscribers, Leads, and Customers

1.7. E-Mail Marketing Tools and Resources

1.7.1. Acumbamail
1.7.2. Mailchimp
1.7.3. Templates
1.7.4. Inbox Inspection

1.8. Online Writing for E-Mail Marketing Campaigns

1.8.1. How to Create Good Headlines
1.8.2. Writing Content for Newsletters
1.8.3. Calls to Action in Newsletters

1.9. Display and Campaign Optimization

1.9.1. Advertising, Persuasive Communication
1.9.2. Behavioral Targeting, Re-Targeting, Re-Messaging
1.9.3. Membership
1.9.4. Preparation of Campaigns

1.10. E-Mail Marketing Metrics 

1.10.1. List Metrics
1.10.2. Newsletter Delivery Metrics
1.10.3. Conversion Metrics

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap”