Thanks to TECH you will effectively apply the most effective Marketing techniques in the Pharmaceutical Industry"

The new digital scenario marked by new technologies and the Internet has led the pharmaceutical sector to focus its efforts in this ecosystem to bring its products closer to the customer. For this reason, it is essential that professionals involved in this industry master ethical promotion and marketing in an increasingly interconnected world. 

In this regard, carrying out an adequate communication, transmitting accurate and relevant information about their products, while promoting health education to both patients and other professionals, is key to the success of the companies. This is how this 6-week postgraduate certificate in Marketing Management Applied to the Pharmaceutical Industry was born. 

In this period of time, the graduate will have the opportunity to access advanced and high quality content, developed by an excellent teaching team with extensive experience in communication and in the pharmaceutical field. In addition, this syllabus is accompanied by a wide variety of teaching resources based on video summaries, detailed videos, specialized readings and case studies, accessible 24 hours a day, from any electronic device with an Internet connection.  

Likewise, thanks to the Relearning method, the graduate will not have to invest a great deal of time studying and memorizing, as they will be able to consolidate the key concepts in a simple way. An excellent opportunity to access a quality university proposal, compatible with the most demanding daily responsibilities. 

With this university degree you will be aware of the most effective e-Marketing strategies applied to the pharmaceutical sector"

This postgraduate certificate in Marketing Management Applied to the Pharmaceutical Industry contains the most complete and up-to-date scientific program on the market. The most important features include:  

• The development of practical cases presented by experts in Pharmacy 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

This program will provide you with a deeper understanding of internal communication and the keys to apply it successfully in the organization" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.      

Integrate in your own Pharmacy the most effective actions around advertising in press, television, radio or social networks"

Boost your customer loyalty programs during these 6 weeks of complete updates on Marketing Management"

The purpose of this program is to provide pharmacists with the knowledge and skills necessary to efficiently lead Marketing Management in this industry. In this way, you will get a complete up-to-date on the most recent strategies in promotion and brand identity. For this purpose, they will be provided with high quality teaching material, which will allow them to enhance their skills in this field. 

Delve whenever you want into content marketing and bring it with guarantees to your own pharmaceutical business model"

General Objectives

• Acquire specialized knowledge in the Pharmaceutical Industry  
• Deepen in the Pharmaceutical industry  
• Delve into the latest developments in the Pharmaceutical Industry 
• Understand the structure and function of the pharmaceutical industry  
• Understand the competitive environment of the Pharmaceutical Industry 
• Understand market research concepts and methodologies  
• Use market research technologies and tools 
• Develop sales skills specific to the Pharmaceutical Industry  
• Understand the sales cycle in the Pharmaceutical Industry  
• Analyze customer behavior and market needs 
• Develop leadership skills  
• Understand the specifics of management in the Pharmaceutical industry  
• Apply project management techniques  
• Understand the principles and fundamentals of marketing in the pharmaceutical industry  

Specific Objectives

• Introduce the principles and fundamentals of Marketing in the Pharmaceutical industry 
• Develop skills in management of pharmaceutical products 
• Address the use of digital marketing tools and techniques 

You will achieve an update on technological innovations and access to emerging markets in the pharmaceutical field"