A postgraduate diploma that will enable you to work in all areas of Marketing with the solvency of a high-level professional"

This postgraduate diploma in Marketing is a high-level program with which the students will be able to take a solid and solvent step in this field, achieving the professional skills necessary to practice as an expert in the field. Throughout these months of study, journalism and communication professionals will learn to identify specific Marketing methods and techniques for decision making in the area of advertising and public relations: positioning, segmentation, analysis procedures and measurement of effectiveness, among other subjects of interest that the students will address during this program. In addition, topics as fundamental for the company as strategic Marketing, the different tools of operational Marketing, the sales manual, the Internet and new technologies or the Marketing audit will be covered. 

On the other hand, during the program the students will learn how to analyze the economic reality in a rational way, in such a way that they can identify the variables of a relevant problem, identifying the different alternatives of action, selecting the most appropriate one according to the objectives. They will also learn about the functioning and consequences of economic systems, the different alternatives for the allocation of resources, the accumulation of wealth and the distribution of income; and they will study and develop skills that will enable them to make strategic use of Marketing. That is to say, they will be able to analyze your relative position in a market, understanding the relationships between the different actors, and they will be able to establish guidelines that will help them to achieve their objectives. 

For this purpose, the theoretical study will be combined with the analysis of real cases that allow learning from real experiences in today's markets. Thus, upon completion of this postgraduate diploma, the students will have acquired the specific skills to work, both at technical and managerial level, in the Marketing departments of companies in different sectors, achieving the necessary impetus to improve their sales and, therefore, economic benefits.

A state-of-the-art program to offer you the most current Marketing concepts and strategies”

This postgraduate diploma in Marketing contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

Studying this TECH program will open new paths to your professional progress, achieving your incorporation in elite teams”

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process. 

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

Enroll in this program and become one of the most in-demand professionals of today”

Thanks to the innovative teaching methodology of this program, students will be able to learn immersively in real situations”

The main objective of this postgraduate diploma is to offer journalism and communication professionals the necessary knowledge to successfully manage in the Marketing departments of companies, knowing how to apply the main tools available in this area with ease and meeting the needs of the company. A program that brings together the most relevant information in this field and that will become a useful work guide. 

If you want to become a specialist in Marketing, in this program you will find the keys to develop successfully” 

General Objectives

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools
• Learn to manage organizational and corporate communications in times of crisis

Specific Objectives

Module 1. Introduction to Economics

• Know how to relate the basic concepts of general economic theory and consumer theory with advertising and its effects on market society
• Recognize and master the main concepts, theories and methodologies of sociology for the critical analysis of the social reality of persuasive communication processes
• Gain knowledge on how to identify the theoretical and practical foundations of statistical research and its application in media planning and research

Module 2. Fundamentals of Marketing 

• Develop skills in information search and market research and the ability to understand the surrounding economic environment 
• Identify specific marketing methods and techniques for decision-making in the area of advertising and public relations: positioning, segmentation, analysis procedures, effectiveness measurement, etc
• Recognize the structure and transformation of today's society as it relates to the elements, forms and processes of advertising and public relations communication
• Understand the structure of the media and their main formats, as expressions of the lifestyles and cultures of the societies in which they perform their public function
• Recognize the sociological, economic and legal aspects that influence advertising communication and the development of public relations
• Know how to deal with the informative treatment of scientific advances in an understandable and effective way

Module 3. Strategic Marketing 

• Be able to deal with the informative treatment of scientific advances in an understandable and effective way 
• Be able to relate advertising and public relations coherently with other social and human sciences
• Analyze the main characteristics and processes of strategic and applied political communication 
• Manage existing tools to contribute to the successful positioning of the company in the online and offline environment 

A path to achieve professional growth that will propel you towards a greater level of competitiveness in the job market"