You will create cultural reports of impact, adjusted to the most diverse communicative formats and all thanks to the exhaustive update of your competences that you will experience with this 100% online program”

Culture encompasses much more than the Arts, although often, due to misconceptions, both are used as synonyms. Any media professional must master the convergences and divergences between them in order to offer the audience an attractive content that allows a more effective transmission of messages and contribute to social progress. At the same time, they must have a thorough knowledge of the different trends to address these issues in formats as diverse as television, radio or the press.

In this sense, the continuous updating of professional skills can be a valuable tool for growth in a labor market that increasingly demands such knowledge. For this reason, TECH has designed a unique and rigorous syllabus that addresses the main challenges of Cultural Journalism in the Media. An academic itinerary where the keys to tell stories from innovative narrative strategies are offered. In addition, the most accurate techniques to develop genres such as interviews or chronicles are addressed. Likewise, students who complete this university program will have a deep understanding of the theory of the Setting agenda and the social impact of the media.

It should be noted that the Postgraduate diploma is based on the Relearning system. TECH is a pioneer in this teaching method, which is based on the reiteration of content and therefore avoids archaic memorization. In this sense, it promotes natural and progressive learning. In addition, during the academic itinerary, students will have access to the content from the first day, and will also be able to download the materials they wish to consult online. On the other hand, this program has a prestigious teaching staff whose specialists include its International Guest Director. This expert is in charge of rigorous Masterclasses that will allow journalists to get up to date with a high level of efficiency. 

In this TECH program you have at your fingertips a renowned International Guest Director who will transmit all his experiences through exhaustive Masterclasses”

This Postgraduate diploma in Cultural Journalism in the Media contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Cultural Communication
• The graphic, schematic and practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Master the new communication technologies in a theoretical-practical way with the analysis of several real cases and other didactic resources that integrate TECH's complete 100% online methodology”

The program includes in its teaching staff professionals from the sector who bring to this program the experience of their work, as well as recognized specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide professionals with situated and contextual learning, i.e., a simulated environment that will provide immersive specialization, designed for specializing oneself in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Update your knowledge of journalistic design to develop content independently and explore new narrative horizons"

You will be able to combine your studies with the rest of your daily activities. Don't miss this opportunity and enroll in this university program"

This program will provide students with the keys to revolutionize cultural journalism in the traditional media. To achieve this, the syllabus will delve into the most effective op-ed genres to make the audience feel identified with the authors' thoughts (editorials, columns and articles). It will also offer guidelines for clear, simple and direct writing. The specialization will also address the characteristics of radio language, so that students will be able to broadcast events with fluency and vocal moderation. At the same time, it will delve into the specificities of television, analyzing aspects such as studio recording or the multi-camera technique.

You will analyze in detail the spiral of silence and gain a better understanding of public opinion”

Module 1. Cultural Journalism in print media: interpretative genres

1.1. Interpretive Genres

1.1.1. Interpretive Texts in Cultural Content

1.1.1.1. Subjectivity in Journalism and Culture 
1.1.1.2. Interpretation Techniques in Journalism 
1.1.1.3. Great Cultural Interpreters

1.1.2. Interview, Reportage, Chronicle, Criticism and Essay

1.1.2.1. Interview 
1.1.2.2. Report and Chronicle 
1.1.2.3. Criticism and Essay

1.2. Opinion

1.2.1. Opinion Texts: Editorial, Columns, and Articles

1.2.1.1. Editorial 
1.2.1.2. Spine 
1.2.1.3. Article

1.3. Criticism as a Core Genre in Cultural Journalism Specialization

1.3.1. Criticism as a Core Genre of Journalistic Specialization

1.3.1.1. Criticism and Writing 
1.3.1.2. Transmedia Criticism

1.4. The Profile of the Cultural Journalist

1.4.1. Day-to-Day Journalism

1.4.1.1. Theoretical Approach to Cultural Journalism 
1.4.1.2. Informative Documentation 
1.4.1.3. Proactivity as a Professional Requirement

1.4.2. The Agenda of Cultural Journalism

1.4.2.1. The Spiral of Silence 
1.4.2.2. The Agenda Setting

1.5. Journalistic Specialization

1.5.1. Specialization According to Audiences

1.5.1.1. Specialized Journalism 
1.5.1.2. Demanding Audiences 
1.5.1.3. Cultural Journalism as a Specialization

Module 2. Cultural Information in the Press

2.1. Cultural Information in the Daily Press

2.1.1. Cultural Agenda Assessment of the Informative Fact

2.1.1.1. Assessment of the Informative Fact 
2.1.1.2. Press Cultural Information 
2.1.1.3. Cultural Agendas: Examples

2.2. Informative Genres in Cultural Journalism

2.2.1. Informative Genres in Cultural Journalism

2.2.1.1. News, Report, Objective Interview and Documentation

2.3. The Informative Headline

2.3.1. Elements of Titling The Wording of the Headline Basic Writing Rules

2.3.1.1. Elements of Titling 
2.3.1.2. The Wording of the Headline 
2.3.1.3. Basic Writing Rules

2.4. The Importance of the Opening Paragraph

2.4.1. The Origin and Functionality of the First Paragraph Basic Rules for Writing the First Paragraph of the News

2.4.1.1. The Origin and Functionality of the First Paragraph 
2.4.1.2. Basic Rules for Writing the First Paragraph of the News

2.5. The Capacity to Communicate

2.5.1. Style Books Journalistic Style Content Structuring

2.5.1.1. Style Books 
2.5.1.2. Journalistic Style 
2.5.1.3. Content Structuring

2.6. Writing Workshop

2.6.1. Cultural Journalism Writing Workshop

2.6.1.1. Interview Analysis 
2.6.1.2. Analysis of Reports and Chronicles 
2.6.1.3. Analysis of Reviews, Critical Reviews, Opinion Articles and Opinion Columns

Module 3. Cultural Information on the Radio

3.1. Information Objectives on the Radio

3.1.1. Characteristics Compared to Other Media

3.1.1.1. The Origin of the Radio 
3.1.1.2. Characteristics Compared to Other Media 
3.1.1.3. The Role of Radio Currently

3.1.2. Radio Language

3.1.2.1. What Language Allows Radio to Do 
3.1.2.2. Accent on the Radio 
3.1.2.3. The Retransmission of Events

3.2. Introduction to Cultural Radio Programs

3.2.1. Synopsis and Headlines or Summaries

3.2.1.1. Information Spaces 
3.2.1.2. Listener Participation in Information Spaces 
3.2.1.3. New Technologies in Radio

3.3. Report and Interview

3.3.1. Report and Interview

3.3.1.1. The Report 
3.3.1.2. The Interview

3.4. Continuity Elements

3.4.1. Radio Fluency

3.4.1.1. Speech and Vocal Moderation 
3.4.1.2. Repetition

3.5. Radio Script

3.5.1. Tools for Cultural Journalists in Radio

3.5.1.1. Radio Script 
3.5.1.2. Radio Documentation 
3.5.1.3. Style Manuals

Module 4. Creative Writing

4.1. Literature and Journalism

4.1.1. New Journalism: Validity and Expiration of Journalistic Narratives

4.1.1.1. Info-Fiction 
4.1.1.2. Literary Construction of Reality 
4.1.1.3. The Scenic Event

4.1.2. Analysis of Classic and Recent New Journalism Reports

4.1.2.1. Work and Trajectory of the Most Outstanding Journalists and Writers in this Field 
4.1.2.2. Media (Magazines, Supplements,  Audiovisual Programs)

4.2. Diversification of Reality

4.2.1. Imagination in the Face of the Thematization of Culture

4.2.1.1. Positioning Among the Evidence 
4.2.1.2. Counting the Stories Published 
4.2.1.3. The Chronicle and the Literary Report

4.2.2. Rewriting of the Original Newspaper Pieces

4.2.2.1. Chronic 
4.2.2.2. Interviews 
4.2.2.3. Reports

4.3. Literary Reconstruction of Reality

4.3.1. The Journalistic-Literary Article of a Cultural Witnessed Event

4.3.1.1. Performing Arts, Plastic Arts, Literature, Cinema, Children's Leisure, Museums, Architecture, Gastronomy, Trade Fairs, etc.
4.3.1.2. Cultural Programming Media 
4.3.1.3. Internet and Social Networks

4.3.2. Design and Preparation of a Journalistic-Literary Article

4.3.2.1. Writing keys Module 6. Journalistic Design

Module 5. Television Culture

5.1. Theoretical Basis

5.1.1. Basic Concepts and Differences with Radio and Other Media

5.1.1.1. Basic Concepts of Television Production 
5.1.1.2. Difference with Film, Radio and Other Media

5.2. The Process of Television Creation

5.2.1. Production in the Studio

5.2.1.1. Particularities of Studio Recording 
5.2.1.2. Functions of the Production Professional 
5.2.1.3. Other Personnel and Technical Equipment

5.2.2. Multi-Camera Techniques

5.2.2.1. Differences with Respect to Single-Camera Production 
5.2.2.2. Camera Triangle 
5.2.2.3. Live Television 
5.2.2.4. The Play-List 
5.2.2.5. Magazines, the Debate, the Interview, the Staging

5.3. Documentary and Cultural Report

5.3.1. Introduction to Documentaries

5.3.1.1. Documentary and Journalism 
5.3.1.2. Interaction with Reality 
5.3.1.3. Documental de creación

5.3.2. Reporting

5.3.2.1. Audiovisual Cultural Journalism 
5.3.2.2. Report, News and Editing 
5.3.2.3. Features of the Report

5.3.3. The Documentary-Report Project

5.3.3.1. Introduction 
5.3.3.2. Plot 
5.3.3.3. Context 
5.3.3.4. Synopsis and Structure 
5.3.3.5. Form and Style
5.3.3.6. Public

Module 6. Television Culture

6.1. Journalistic Design in the Information Society

6.1.1. Information Design in Cultural Journalism

6.1.1.1. Concept of Journalistic Design 
6.1.1.2. Elements, Objectives and Specialities 
6.1.1.3. Information Design in Cultural Journalism 
6.1.1.4. The Role of the Designer in Today's Society

6.2. Textual and Typographic Language in Journalistic Design

6.2.1. Textual and Typographic Language in Journalistic Design

6.2.1.1. The Structuring of the Space that Holds the Signs: Format, Stain and Grid 
6.2.1.2. Linguistic Signs and their Graphical Appearance: Typography, Size, Color, Orientation, etc. 
6.2.1.3. Visibility and Readability 
6.2.1.4. Basic Concepts of Textual Journalistic Elements 
6.2.1.5. Text as an Informative Resource

6.2.2. Typography: Essential Concepts and Their Integration with Other Elements

6.2.2.1. Essential Concepts (Classes, Choice and Readability) 
6.2.2.2. Effective Design Resources (Location, Size and Extent) 
6.2.2.3. Integration of Design Resources with Other Elements (Iconic, Plastic and Structural)

6.3. The Role of the Image in Informing

6.3.1. The Role of the Image in Informing

6.3.1.1. Photography, Illustration and Infographics 
6.3.1.2. Functions and Styles

6.3.2. Basic Journalistic Resources

6.3.2.1. Photography 
6.3.2.2. Illustration 
6.3.2.3. Infographics

6.4. Color in Information Design

6.4.1. Color in Cultural Journalism

6.4.1.1. The Meaning of Color at a Cultural Level 
6.4.1.2. Technical and Journalistic Application of Color 
6.4.1.3. Color and Cultural Journalism

6.5. Composition of a Printed Cultural Project

6.5.1. Hierarchization and Structuring of the Elements

6.5.1.1. Joint Application of Available Hierarchization and Structuring Resources 
6.5.1.2. Contrast, Proportion, Harmony, Symmetry, and Balance

6.5.2. Adaptation to the Cultural Product and to the Culture of the Audience

6.5.2.1. Adaptation to the Cultural Product 
6.5.2.2. Adaptation to the Culture of the Audience 
6.5.2.3. Consideration of the Technical and Economic Possibilities Available

Forget about memorizing! With the Relearning system you will integrate the concepts in a natural and progressive way”