Specialize in Senior Management of Cultural Sector Companies with a 100% online program, accessible from any digital device with an Internet connection" 

In recent years, the cultural sector has undergone a significant evolution as a result of the development of digital environments, the growing importance of experiential marketing and the personalization of cultural offerings to attract a wider and more diverse audience. In addition, there has been an increase in collaboration between cultural companies and other sectors, as well as a greater concern for sustainability and the social and cultural impact of companies. 

Given this reality, professionals who wish to develop their work in business ecosystems in this sector must be up to date with all the elements that influence the success of a project in this industry. In order to promote this objective, this educational institution has created this advanced master’s degree in Senior Management of Cultural Sector Companies.  

A program with a theoretical-practical approach, which will lead the graduate to delve from production and management in Cultural Management, innovation, heritage conservation to the acquisition of leadership skills or the implementation of the most effective strategies for talent management and human resources, among other topics. All this, in addition, with first class teaching tools, accessible 24 hours a day, 7 days a week.  

Likewise, thanks to the Relearning method, students will progress through the syllabus progressively and consolidate the most important concepts in an agile way, due to the constant reiteration throughout the academic journey. A system that brings as a great benefit the reduction of study hours and a much more effective learning.  

Undoubtedly, a unique opportunity for progression through a flexible university program. The graduate only needs a digital device with an Internet connection to visualize, at any time of the day, the content of this program. A unparalleled educational option that only TECH, the world's largest online university, can offer.

An educational option that will guide you through the most current technical, economic and promotional elements for managing a cultural company" 

This advanced master’s degree in Senior Management of Cultural Sector Companies contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Business and Cultural Project Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies in the management of cultural sector companies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

The multitude of teaching resources will lead you to obtain an effective education, in only 24 months, on Senior Management of Cultural Sector Companies" 

Its teaching staff includes professionals from the cultural and business sectors, who bring to this program their work experience, as well as renowned specialists from leading companies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.  

Incorporate into your projects the most innovative strategies to make museums, galleries and exhibitions visible"

The Relearning system will help you avoid wasting your study time and focus on the most relevant knowledge about the management and direction of Cultural Projects"

The main objective of this program is to provide students with the knowledge and skills necessary to lead and manage cultural companies in an increasingly competitive context. The specific objectives of the course include the development of leadership and management skills, the understanding of the dynamics of the cultural market, the application of effective marketing and sales techniques, and the strategic implementation of technology to improve efficiency and profitability in the field. 

The case studies in this program will lead you to integrate best practices in operations and logistics management” 

General Objectives

• Understand the characteristics of cultural management in relation to the tourism sector
• Manage cultural heritage in different tourist areas in accordance with the principles of sustainability
• Identify and manage existing plans to protect Fine Arts collections
• Analyze the characteristics of the demand for cultural tourism in each tourism area  
• Gain knowledge about the management of cultural heritage in the different areas
• Manage sources, plan projects, and organize different methods to solve problems 
• Demonstrate procedures to promote cultural ideas 
• Understand the importance and organization of hybrid events 
• Delve into the current trends in event organization

Specific Objectives 

Module 1. Leadership, Ethics, and CSR

• Understand the principles of ethics and corporate social responsibility to foster conscientious and sustainable leadership 
• Develop leadership and team management skills to foster a fair and respectful work environment 
• Learn to design and implement business strategies with an ethical and sustainable approach 
• Analyze business cases to identify best practices in ethical leadership and corporate social responsibility 

Module 2. Strategic Direction and Executive Management 

• Understand how to identify market opportunities and challenges in order to develop effective business strategies 
• Learn to apply strategic planning and analysis techniques for business decision making
• Develop management and leadership skills to lead and motivate teams in the implementation of business strategies 
• Analyze business cases to identify best practices in strategic direction and executive management 

Module 3. People and Talent Management 

• Develop leadership skills to manage and motivate teams to achieve business objectives 
• Learn how to design and implement effective human resource policies to attract, retain and develop talent
• Understand how to identify and manage job performance to ensure employee productivity and well-being 
• Analyze business cases to identify best practices in talent management and people management 

Module 4. Economic and Financial Management 

• Understand the fundamental principles of corporate financial management 
• Learn to analyze and evaluate financial information for decision making in the business environment 
• Develop financial management skills to optimize company performance and profitability 
• Analyze business cases to identify best practices in economic-financial management 

Module 5. Operations and Logistics Management 

• Learn how to design and optimize production and logistics processes to improve the company's efficiency and productivity 
• Understand how to manage the supply chain to ensure quality and timeliness of products and services offered 
• Develop leadership skills to lead teams in the implementation of operations and logistics strategies 
• Analyze business cases to identify best practices in the management of operations and logistics 

Module 6. Information Systems Management 

• Understand the importance of information systems in business management and how they can be used for strategic decision making 
• Learn how to design and implement business information systems to improve business efficiency and productivity 
• Develop skills to manage and maintain business information systems to ensure the security, availability, integrity and confidentiality of the information they contain   
• Analyze business cases to identify best practices in information systems management and their impact on business competitiveness 

Module 7. Commercial Management, Marketing, and Corporate Communication 

• Develop leadership and decision-making skills in business and marketing, including identifying business opportunities and designing strategies to capitalize on them 
• Understand the key principles and tools of marketing and corporate communication, and learn how to apply them to create value for customers and the company 
• Analyze and assess market environments and competition to identify key trends and opportunities, and develop effective marketing and communication strategies 
• Develop skills to design and execute integrated marketing and communication plans, ranging from market research and customer segmentation to advertising, public relations, and digital marketing 

Module 8. Marketing in Cultural Market 

• Gain knowledge about culture in the digital world 
• Establish research as a central marketing tool   
• Discover the cultural products with the greatest market potential 

Module 9. Innovation and Project Management 

• Understand the importance of innovation in today's business context and how it can be used to create competitive advantages 
• Learn how to design and apply project management techniques to achieve business objectives and maximize efficiency and effectiveness in project implementation 
• Develop skills to lead teams in the implementation of innovative projects, including managing creativity and problem solving 
• Analyze business cases to identify best practices in project management and business innovation and apply them to real business situations 

Module 10. Production and Direction in Cultural Management 

• Enhance cultural development in third-sector organizations 
• Know how to disseminate the cultural heritage 
• Create and manage projects 

Module 11. Cultural Heritage Conservation 

• Know the different methodologies for the diagnosis of the state of conservation of cultural assets 
• Understand the methods of analysis and study of materials and techniques   
• Acquire criteria in order to intervene in restoration and conservation 

Module 12. Management of Museums, Art Galleries and Exhibitions 

• Gain knowledge about the role of the museum in the information society 
• Discover trends in international collecting 
• Acquire the basis for didactic museography in art museums 

Module 13. Cultural Documentation: Cataloging and Research 

• Identify the information management processes  
• Know the different platforms for the dissemination of existing collections and projects
• Learn about mediation and participatory experiences 

Module 14. Cultural Management of Music and Dance 

• Know how to obtain sources of financing 
• Master the public and private spheres in relation to pricing
• Be able to choose between saturated niches vs. abandoned niches 

Module 15. Cultural Tourism Management 

• Identify the challenges of space management 
• Master the strategies for cultural and tourism development of the local heritage 
• Plan and manage cultural events in a world heritage city    

Module 16. Technology and Design for Cultural Promotion 

• Learn within the context of culture the basic concepts, principles and theories of cultural communication and industries 
• Understand and interpret reality based on cultural skills and procedures  
• Learn to design and produce campaigns or products related to culture 

Module 17. Design of Cultural Events 

• Know how to define the target audience  
• Apply experiential marketing into practice   
• Choose the right venue for your event 

Module 18. Planning of Cultural Events 

• Organize a Cultural Program 
• Know the requirements of an evacuation plan and the safety measures to be taken at an event 
• Plan the access to venuesues

Do you want to design cultural events from start to finish with total assurance of success? Do it through the teaching offered by TECH. Enroll now”