Knowing the market will enable companies to offer products tailored to customers' needs. Therefore, your knowledge in this field is essential to lead the company to success"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The MBA in Market Research and Techniques Management is a tailor-made program that is taught in a 100% online format. In this way, the students will be able to choose the time and place that best suits their availability, schedules and interests, thereby achieving a more effective learning process. 

A program that takes place over 12 months and is intended to be a unique and stimulating experience that lays the foundation for your success as a market research and techniques manager. 

TECH Global University has designed the most complete program in the current educational panorama so that your specialization is in line with the needs of the 21st century" 

Syllabus

The MBA in Market Research and Techniques Management at TECH Global University  is an intense program that prepares students to face challenges and business decisions, both nationally and internationally. The content of this program is designed to promote the development of managerial skills that enable more rigorous decision making in uncertain environments. 

Over the course of 2,700 hours of study, a multitude of case studies will be analyzed through individual work, achieving a deep learning
process that allows a clear understanding of the use of new tools for market research. It is, therefore, an authentic immersion in real business situations.  

This MBA in Market Research and Techniques Management deals in depth with different areas of the company and is designed to specialize managers who understand market research from a strategic, international and innovative perspective. 

A plan designed for the student, focused on professional improvement and that prepares them to achieve excellence in the field of management and business management. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide competencies to solve critical situations in a creative and efficient way.  

This program takes place over 12 months and is divided into 14 modules:

Module 1. Management and Strategy of Companies and Organizations
Module 2. Principles of Strategic Marketing
Module 3. Marketing Processes and Variables
Module 4. Market and Customer Management
Module 5. Introduction to Market Research
Module 6. Qualitative Research Techniques
Module 7. Quantitative Research Techniques
Module 8. Market Research Production
Module 9. Internet Analytics and Metrics
Module 10. Analysis of Results and Market Research Applications
Module 11. Leadership, Ethics and Social Responsibility in Companies 
Module 12. People and Talent Management 
Module 13. Economic and Financial Management
Module 14. Executive  Management

Where, When and How is it Taught?

TECH offers the possibility of developing this MBA in Market Research and Techniques Management completely online. Throughout the 12 months of the educational program, the students will be able to access all the contents of this program at any time, allowing them to self-manage their study time.

Module 1. Management and Strategy of Companies and Organizations

1.1. General Management 

1.1.1. The Concept of General Management 
1.1.2. The General Manager's Action
1.1.3. The General Manager and its Functions 
1.1.4. Transforming the Work of Management 

1.2. Organizational Design 

1.2.1. Organizational Design Concept 
1.2.2. Organizational Structure 
1.2.3. Types of Organizational Designs

1.3. Planning and Strategy

1.3.1. The Plan in a Strategy 
1.3.2. Strategic Positioning
1.3.3. Strategy in Companies
1.3.4. Planning 

1.4. Strategic Management 

1.4.1. The Concept of Strategy
1.4.2. The Process of Strategic Management 
1.4.3. Approaches in Strategic Management 

1.5. Corporate Strategy 

1.5.1. The Concept of Corporate Strategy 
1.5.2. Types of Corporate Strategies 
1.5.3. Corporate Strategy Definition Tools 

1.6. Digital Strategy 

1.6.1. Technology Strategy and its Impact on Digital Innovation 
1.6.2. Strategic Planning of Information Technologies 
1.6.3. Strategy and The Internet

1.7. Corporate Strategy and Technology Strategy 

1.7.1. Creating Value for Customers and Shareholders
1.7.2. Strategic IS/IT Decisions
1.7.3. Corporate Strategy vs Technological and Digital Strategy

1.8. Competitive Strategy 

1.8.1. The Concept of Competitive Strategy
1.8.2. Competitive Advantage 
1.8.3. Choosing a Competitive Strategy
1.8.4. Strategies based on the Strategic Clock Model 
1.8.5. Types of Strategies according to the Industrial Sector Life Cycle 

1.9. Investment Valuation 

1.9.1. Assessment of Investments 
1.9.2. Inversions Selection Methods 
1.9.3. Additional Tools for Investment Project Appraisal 

1.10. Social Business 

1.10.1. Web 2.0 Strategic Vision and its Challenges
1.10.2. Convergence Opportunities and ICT Trends
1.10.3. How to Monetize Web 2.0 and Social Media?
1.10.4. Mobility and Digital Business

Module 2. Principles of Strategic Marketing

2.1. Fundamentals of Marketing

2.1.1. The Concept of Marketing
2.1.2. The Basic Elements of Marketing
2.1.3. Marketing Activities in Companies 

2.2. Marketing Strategy Dimensions

2.2.1. Marketing Strategies
2.2.2. Types of Marketing Strategies 

2.3. The Function of Strategic Marketing

2.3.1. The Concept of Strategic Marketing
2.3.2. Concept of Strategic Marketing Planning 
2.3.3. Stages in the Process of Strategic Marketing Planning 

2.4. Digital Marketing

2.4.1. Digital Marketing Concept 
2.4.2. Marketing Strategies in Digital Marketing 

2.5. Inbound Marketing

2.5.1. Effective Inbound Marketing
2.5.2. The Benefits of Inbound Marketing
2.5.3. Measuring the Success of Inbound Marketing

2.6. Marketing: From the Idea to the Market

2.6.1. The Marketing Process
2.6.2. Ideas as Business Opportunities 
2.6.3. Marketing, a Market Drive 

2.7. Consumer Psychology and Behavior

2.7.1. The Study of Consumer Behavior
2.7.2. Internal and External Factors Influencing the Consumer
2.7.3. Consumer Decision Process
2.7.4. Consumerism, Marketing, Ethics and Society 

2.8. Market Segmentation

2.8.1. Market Segmentation Concept
2.8.2. Utility and Segmentation Requirements
2.8.3. Consumer Market Segmentation
2.8.4. Industrial Market Segmentation
2.8.5. Segmentation Strategies
2.8.6. Segmentation Based on Marketing Mix Criteria
2.8.7. Market Segmentation Methodology

2.9. Competitive Positioning

2.9.1. Positioning Concept on the Market 
2.9.2. The Positioning Process 

2.10. Social Marketing

2.10.1. Social Marketing 
2.10.2. Socially Responsible Marketing 
2.10.3. Social Cause Marketing 

Module 3. Marketing Processes and Variables

3.1. Developing the Marketing Plan 

3.1.1. Marketing Plan Concept 
3.1.2. Situation Analysis and Diagnosis 
3.1.3. Strategic Marketing Decisions 
3.1.4. Operating Marketing Decisions

3.2. Marketing Mix 

3.2.1. Marketing Mix Concept 
3.2.2. Product Strategies 
3.2.3. Pricing Strategies 
3.2.4. Distribution Strategies 
3.2.5. Communication Strategies

3.3. Product Management 

3.3.1. Product Classifications 
3.3.2. Differentiation 
3.3.3. The Design 
3.3.4. Luxury 
3.3.5. Environmental Issues

3.4. Pricing Principles 

3.4.1. Introduction to Pricing 
3.4.2. Stages in Pricing 

3.5. Distribution Channel Management 

3.5.1. Concept and Functions of Commercial Distribution 
3.5.2. Design and Management of Distribution Channels 

3.6. Advertising Communication 

3.6.1. Integrated Marketing Communication 
3.6.2. Advertising Communication Plan 
3.6.3. Merchandising as a Communication Technique 

3.7. E-commerce

3.7.1. Introduction to E-Commerce 
3.7.2. Differences between Traditional Commerce and E-commerce 
3.7.3. Technological E-Commerce Platforms 

3.8. Marketing Information System 

3.8.1. The Concept of a Marketing Information System (MIS) 
3.8.2. Features of an MIS
3.8.3. The Information in the MIS
3.8.4. Structure of an MIS

3.9. Marketing Intelligence 

3.9.1. The Concept of Marketing Intelligence
3.9.2. Areas of Marketing Intelligence 
3.9.3. Surveillance in Marketing Intelligence 
3.9.4. Panels as Sources of Information for Marketing Intelligence 

3.10. Branding 

3.10.1. The Brand and Their Functions
3.10.2. Brand Creation (Branding) 
3.10.3. Brand Architecture 

Module 4.Market and Customer Management

4.1. Marketing Management 

4.1.1. The Concept of Marketing Management
4.1.2. New Trends in Marketing 
4.1.3. A New Marketplace: Consumer and Business Capabilities 
4.1.4. Holistic MK Orientation 
4.1.5. Update on the 4 Ps of Marketing 
4.1.6. Marketing Management Tasks 

4.2. Relationship Marketing 

4.2.1. Concept of Marketing Relations
4.2.2. The Customer as an Asset of the Company 
4.2.3. CRM as a Relationship Marketing Tool

4.3. Data Base Marketing 

4.3.1. Data Base Marketing Applications 
4.3.2. Laws and Regulations
4.3.3. Information Sources 

4.4.Types of Buying Behavior

4.4.1. The Process in Purchasing Decisions 
4.4.2. The Stages in the Buying Process 
4.4.3. Types of Buying Behavior
4.4.4. Features of the Types of Buying Behaviour

4.5. Consumer Centric Marketing 

4.5.1. Introduction to Consumer Centric Marketing 
4.5.2. Client Segmentation 
4.5.3. Marketing Strategies for the Best Customers 

4.6. Logistics and Customers 

4.6.1. Demand Analysis
4.6.2. Demand and Sales Forecast
4.6.3. Sales and Operations Planning 

4.7. The Loyalty Process

4.7.1. In-depth Knowledge of the Client
4.7.2. Loyalty Process 
4.7.3. The Value of the Customer 

4.8. Knowing the Market and the Consumer

4.8.1. Open Innovation 
4.8.2. Competitive Intelligence 
4.8.3. Competitive Economy 

4.9. Social Web 

4.9.1. Organization in the Age of Conversation
4.9.2. Web 2.0 Is All About People
4.9.3. Digital Environment and New Communication Formats

4.10. Social Media Platforms 

4.10.1. General, Professional, and Microblogging Platforms 
4.10.2. Video, Image, and Mobility Platforms 

Module 5. Introduction to Market Research

5.1. Fundamentals of Marketing Research

5.1.1. Concept of Market Research and Marketing
5.1.2. Utility of Market Research
5.1.3. Market Research Ethics

5.2. Market Research Applications

5.2.1. The Value of Research for Managers
5.2.2. Factors in the Decision to Investigate the Market 
5.2.3. Main Objectives of Market Research 

5.3. Types of Market Research

5.3.1. Exploratory Research
5.3.2. Descriptive Research 
5.3.3. Causal Investigations 

5.4. Types of Information

5.4.1. Elaboration: Primary and Secondary 
5.4.2. Qualitative Nature 
5.4.3. Qualitative Nature

5.5. Organization of Market Research

5.5.1. Internal Market Research Department 
5.5.2. Research Outsourcing 
5.5.3. Decision Factors: Internal Vs. External 

5.6. Research Project Management

5.6.1. Market Research as a Process 
5.6.2. Planning Stages in Market Research 
5.6.3. Stages of Market Research Implementation 
5.6.4. Managing a Research Project

5.7. Desk Studies

5.7.1. Objectives of Desk Studies 
5.7.2. Sources of Secondary Information 
5.7.3. Results of the Desk Studies 

5.8. Field Work

5.8.1. Obtaining Primary Information 
5.8.2. Organization of Information Gathering 
5.8.3. Interviewer Control

5.9. Online Market Research

5.9.1. Quantitative Research Tools in Online Markets 
5.9.2. Dynamic Qualitative Customer Research Tools 

5.10. The Market Research Proposal 

5.10.1. Objectives and Methodology 
5.10.2. Completion Deadlines 
5.10.3. Budget 

Module 6. Qualitative Research Techniques

6.1. Introduction to Qualitative Research

6.1.1. Objectives of Qualitative Research 
6.1.2. Sources of Qualitative Information 
6.1.3. Characteristics of Qualitative Information 

6.2. Group Dynamics

6.2.1. Concepts and Objectives
6.2.2. Organization and Implementation 
6.2.3. Group Dynamics Results 

6.3. The In-Depth Interview

6.3.1. Concepts and Objectives
6.3.2. The In-Depth Interview Process 
6.3.3. Application of the In-Depth Interviews

6.4. Projective Techniques

6.4.1. Concepts and Objectives 
6.4.2. Main Projective Techniques 

6.5. Creativity Techniques

6.5.1. Concepts and Objectives
6.5.2. Intuitive Techniques: Brainstorming 
6.5.3. Formal Techniques: Delphi Method 
6.5.4. Other Creativity Techniques 

6.6. Observation as a Qualitative Technique

6.6.1. Concept and Applications
6.6.2. Observation Scenarios 
6.6.3. Technical Resources 
6.6.4. Assessment of the Observation 

6.7. Neuromarketing: The Responses of the Brain

6.7.1. Concept and Applications
6.7.2. Observation Scenarios in Neuromarketing 
6.7.3. Neuromarketing Techniques 

6.8. Pseudo-Purchase

6.8.1. Concept and Applications
6.8.2. Pseudo-Purchase Scenarios 
6.8.3. Mystery Shopper 

6.9. Digital Qualitative Research 

6.9.1. Description and Characteristics
6.9.2. Main Online Qualitative Techniques 

6.10. Application of Qualitative Research 

6.10.1. Structure of Qualitative Research Results 
6.10.2. Projection of Qualitative Research Results 
6.10.3. Decision-Making Applications 

Module 7. Quantitative Research Techniques

7.1. Introduction to Quantitative Research 

7.1.1. Quantitative Research Objectives 
7.1.2. Sources of Quantitative Information 
7.1.3. Characteristics of Quantitative Information 

7.2. Personal Survey

7.2.1. Concept and Characteristics
7.2.2. Types of Personal Survey 
7.2.3. Advantages and Disadvantages of the Personal Survey 

7.3. The Telephone Survey 

7.3.1. Concept and Characteristics
7.3.2. Types of Telephone Survey
7.3.3. Advantages and Disadvantages of the Telephone Survey

7.4. Self-Administered Survey 

7.4.1. Concept and Characteristics 
7.4.2. Online Survey 
7.4.3. Postal and E-mail Surveys 
7.4.4. Survey by Personal Delivery 

7.5. The Omnibus 

7.5.1. Concept and Characteristics 
7.5.2. Omnibus Results 
7.5.3. Types of Omnibus 

7.6. The Panel 

7.6.1. Concept and Characteristics 
7.6.2. Panel Results 
7.6.3. Panel Types 

7.7. The Tracking 

7.7.1. Concept and Characteristics 
7.7.2. Tracking Results 
7.7.3. Types of Tracking 

7.8. Observation as a Quantitative Technique 

7.8.1. Concept and Usefulness
7.8.2. Observation Scenarios 
7.8.3. Technical Resources 
7.8.4. Results of Quantitative Observation 

7.9. Experimentation

7.9.1. Concept and Characteristics 
7.9.2. Product Testing 
7.9.3. Market Test 

7.10. Application of Quantitative Research 

7.10.1. Structure of Quantitative Research Results 
7.10.2. Projection of Quantitative Research Results 
7.10.3. Decision-Making Applications 

Module 8. Market Research Production

8.1. The Quantitative Questionnaire

8.1.1. Concept, Functions and Type I
8.1.2. Phases of the Questionnaire Design 
8.1.3. Structure of the Questionnaire

8.2. Formulation of Questions 

8.2.1. Types of Questions 
8.2.2. Hierarchization of Questions 
8.2.3. Pretest of the Questionnaire 

8.3. Measuring Scales 

8.3.1. Purpose and Types of Scales 
8.3.2. Basic, Comparative and Non-Comparative Scales 
8.3.3. Creation and Evaluation of Scales 
8.3.4. Standardized Scales

8.4. Internet Questionnaire Design 

8.4.1. Characteristics of the Online Questionnaire 
8.4.2. Online Questionnaire Structure 
8.4.3. Main Online Survey Supports 

8.5. Scripts and Qualitative Interviews 

8.5.1. Concept and Types
8.5.2. Structure of Scripts and Interviews 
8.5.3. Formulation of Questions

8.6. Sampling 

8.6.1. Sampling Concept and Process 
8.6.2. Quantitative Sampling Methods 
8.6.3. Sample Selection in Qualitative Research 

8.7. Probability Sampling 

8.7.1. Simple Sampling 
8.7.2. Stratified Sampling 
8.7.3. Cluster Sampling 

8.8. Non-Probability Sampling 

8.8.1. Random Route 
8.8.2. Fees 
8.8.3. Availability 
8.8.4. Other Non-Probabilistic Methods 

8.9. Sample Size 

8.9.1. Sample Size Determining Factors 
8.9.2. Sample Size Calculation 
8.9.3. Sample Size in Industrial Markets 

8.10. Fieldwork Process 

8.10.1. Interviewer Training 
8.10.2. Coordination of Information Gathering 
8.10.3. Evaluation and Incidents 

Module 9. Internet Analytics and Metrics

9.1. Information Systems for Decision-Making

9.1.1. Business Intelligence
9.1.2. Data Warehouse
9.1.3. Balanced Scorecard (BSC)

9.2. Web Analysis 

9.2.1. The Fundamentals of Web Analytics
9.2.2. Classic Media vs Digital Media
9.2.3. The Web Analyst's Basic Methodology

9.3. Google Analytics

9.3.1. Configuring an Account
9.3.2. Javascript Tracking API
9.3.3. Customized Reports and Segments

9.4. Qualitative Analysis 

9.4.1. Research Techniques Applied in Web Analytics
9.4.2. Customer Journey
9.4.3. Purchase Funnel

9.5. Digital Metrics

9.5.1. Basic Metrics
9.5.2. Ratios
9.5.3. Setting Objectives and KPIs

9.6. Strategy Analysis Areas 

9.6.1. Web Traffic Acquisition
9.6.2. Activation
9.6.3. Conversion
9.6.4. Loyalty

9.7. Data Science and Big Data 

9.7.1. Business Intelligence
9.7.2. Methodology and Analysis of Large Volumes of Data
9.7.3. Data Extraction, Processing, and Loading

9.8. Web Analytics Tools 

9.8.1. Technological Basis of WA Tool
9.8.2. Logs and Tags
9.8.3. Basic and Ad-hoc Labeling 

9.9. Data Visualization 

9.9.1. Viewing and Interpreting Dashboards 
9.9.2. Converting Data into a Value
9.9.3. Integrating Sources
9.9.4. Presenting Reports

9.10. Mobile Analytics 

9.10.1. Mobile Measurement and Analysis Methodologies
9.10.2. Mobile Metrics: Main KPIs
9.10.3. Profitability Analysis
9.10.4. Mobile Analytics

Module 10. Analysis of Results and Market Research Applications

10.1. Information Analysis Plan 

10.1.1. Data Preparation 
10.1.2. Stages of the Analysis Plan 
10.1.3. Outline of the Analysis Plan 

10.2. Descriptive Analysis of Information 

10.2.1. Concept of Descriptive Analysis 
10.2.2. Types of Descriptive Analysis 
10.2.3. Statistical Programs in Descriptive Analysis 

10.3. Bivariate Analysis 

10.3.1. Hypothesis Contrast 
10.3.2. Types of Bivariate Analysis 
10.3.3. Statistical Programs in Bivariate Analysis

10.4. Multivariate Dependency Analysis 

10.4.1. Concept and Characteristics 
10.4.2 Types of Multivariate Dependency Analyses 

10.5. Multivariate Analysis of Interdependence 

10.5.1. Concept and Characteristics 
10.5.2. Types of Multivariate Interdependence Analyses 

10.6. Market Research Findings 

10.6.1. Differentiation of Information Analysis
10.6.2. Joint Interpretation of Information 
10.6.3. Application of the Conclusions to the Object of the Research 

10.7. Creating a Report 

10.7.1. Concept, Utility and Types 
10.7.2. Structure of the Report 
10.7.3. Editorial Standards 

10.8. International Market Research

10.8.1. Introduction to International Market Research 
10.8.2. International Market Research Process 
10.8.3. The Importance of Secondary Sources in International Research 

10.9. Feasibility Studies

10.9.1. Obtaining Information on Purchasing Behavior and Motives 
10.9.2. Analysis and Assessment of the Competitive Offer 
10.9.3. Market Structure and Potential 
10.9.4. Purchase Intention 
10.9.5. Feasibility Results 

10.10. Voting Intention Studies 

10.10.1. Pre-Election Studies 
10.10.2. Exit Polls 
10.10.3. Vote Estimates 

Module 11. Leadership, Ethics and Social Responsibility in Companies

11.1. Globalization and Governance

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors inthe Corporate Governance Framework

11.2. Leadership

11.2.1. Leadership A Conceptual Approach
11.2.2. Leadership in Companies
11.2.3. The Importance of Leaders in Business Management

11.3. Cross Cultural Management

11.3.1. Cross Cultural Management Concept
11.3.2. Contributions to Knowledge of National Cultures
11.3.3. Diversity Management

11.4. Management and Leadership Development

11.4.1. Concept of Management Development
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today's Leader

11.5. Business Ethics

11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies

11.6. Sustainability

11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies

11.7. Corporate Social Responsibility

11.7.1. International Dimensions of Corporate Social Responsibility
11.7.2. Implementing Corporate Social Responsibility
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools

11.8.1. CSR: Corporate Social Responsibility
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. CSR Tools and Standards

11.9. Multinationals and Human Rights

11.9.1. Globalization, Multinational Companies and Human Rights
11.9.2. Multinational Corporations and International Law
11.9.3. Legal Instruments for Multinationals in the Area of Human Rights

Module 12. People and Talent Management

12.1. Strategic People Management

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning

12.3. Performance Evaluation and Performance Management

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management

12.4.1. Strategic Talent Management Models
12.4.2. Talent Identification, Training and Development
12.4.3. Loyalty and Retention
12.4.4. Proactivity and Innovation

12.5. Motivation

12.5.1. The Nature of Motivation
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation

12.6. Developing High Performance Teams

12.6.1. High-Performance Teams: Self-Managed Teams
12.6.2. Methodologies for the Management of High Performance Self-Managed Teams

12.7. Change Management

12.7.1. Change Management
12.7.2. Type of Change Management Processes
12.7.3. Stages or Phases in the Change Management Process

12.8. Negotiation and Conflict Management

12.8.1 Negotiation
12.8.2 Conflicts Management
12.8.3 Crisis Management

12.9. Executive Communication

12.9.1. Internal and External Communication in the Corporate Environment
12.9.2. Communication Departments
12.9.3. The Person in Charge of Communication of the Company The Profile of the Dircom

12.10. Productivity, Attraction, Retention and Activation of Talent

12.10.1. Productivity
12.10.2. Talent Attraction and Retention Levers

Module 13. Economic and Financial Management

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts
13.2.2. The Company's Assets
13.2.3. The Company's Liabilities
13.2.4. The Company's Net Worth
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budget Model
13.4.2. The Capital Budget
13.4.3. The Operating Budget
13.4.5. Treasury Budget
13.4.6. Budget Monitoring

13.5. Financial Management

13.5.1. The Company's Financial Decisions
13.5.2. Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Financial Administration Risk Management

13.6. Financial Planning

13.6.1. Definition of Financial Planning
13.6.2. Actions to be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Table
13.6.5. The Working Capital Table

13.7. Corporate Financial Strategy

13.7.1. Corporate Strategy and Sources of Financing
13.7.2. Financial Products for Corporate Financing

13.8. Strategic Financing

13.8.1. Self-financing
13.8.2. Increase in Equity
13.8.3. Hybrid Resources
13.8.4. Financing Through Intermediaries

13.9. Financial Analysis and Planning

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 14. ExecutiveManagement

14.1. General Management

14.1.1. The Concept of General Management
14.1.2. The Role of the CEO
14.1.3. The CEO and their Responsibilities
14.1.4. Transforming the Work of Management

14.2. Manager Functions: Organizational Culture and Approaches

14.2.1. Manager Functions: Organizational Culture and Approaches

14.3. Operations Management

14.3.1. The Importance of Management
14.3.2. Value Chain
14.3.3. Quality Management

14.4. Public Speaking and Spokesperson Education

14.4.1. Interpersonal Communication
14.4.2. Communication Skills and Influence
14.4.3. Communication Barriers

14.5. Personal and OrganizationalCommunications Tools

14.5.1. Interpersonal Communication
14.5.2. Interpersonal Communication Tools
14.5.3. Communication in the Organization
14.5.4. Tools in the Organization

14.6. Communication in Crisis Situations

14.6.1. Crisis
14.6.2. Phases of the Crisis
14.6.3. Messages: Contents and Moments

14.7. Preparation of a Crisis Plan

14.7.1. Analysis of Possible Problems
14.7.2. Planning
14.7.3. Adequacy of Personnel

14.8. Emotional Intelligence

14.8.1. Emotional Intelligence and Communication
14.8.2. Assertiveness, Empathy, and Active Listening
14.8.3. Self-Esteem and Emotional Communication

14.9. Personal Branding

14.9.1. Strategies for Personal Brand Development
14.9.2. Personal Branding Laws
14.9.3. Tools for Creating Personal Brands

14.10. Leadership and Team Management

14.10.1. Leadership and Leadership Styles
14.10.2. Leader Capabilities and Challenges
14.10.3. Managing Change Processes
14.10.4. Managing Multicultural Teams

 The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"