This program will teach you how to choose the most appropriate advertising media to carry out successful campaigns for your company” 

Corporate image is one of the factors that are considered fundamental within organizations. Currently, it is one of the most important elements that companies have at their disposal to make their public understand who they are, what they do and how they differ from the competition. Achieving an appropriate and competitive image is achieved through advertising campaigns, but, to do so, it is necessary to determine which are the media in which companies should implement these campaigns. It is a fundamental task of the advertising media planner to select the most appropriate media, so their specialization with programs such as this one is essential. Specifically, this TECH program is aimed at journalism and communication professionals, who understand the need to refresh their knowledge in this field in order to be more competitive.

It must be taken into account that today Internet is the most powerful communication channel in existence and the importance of the increasingly widespread use of the so-called "social tools" on the Internet must be valued, since they offer companies and users new ways of communication, sales, participation and knowledge exchange. Thanks to social networks, and in a fast, multidirectional and close way, companies that sell products or services can promote them, as well as analyze how they are seen by users and attend to the demands, questions and requests they have regarding that company.

In this digital field, the use of social networks is also fundamental, as they have marked a revolution in the way organizations relate to each other. This program will help students learn the true potential of social media for companies, how to create a strategic plan and how the most important platforms and tools currently work. In addition, through this program, the students will acquire knowledge relevant to online reputation, blogs and the figure of the Community Manager as responsible for generating the maximum reputation of the company.

A compendium of knowledge necessary for proper planning of advertising media that will mark a before and after in the preparation of professionals, helping them to access professional positions of great relevance in the advertising departments of companies.  

Refresh your knowledge in this field and be more effective in your daily practice” 

This postgraduate diploma in Advertising Media Planning contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teaching team and individual reflection work.
• Content that is accessible from any fixed or portable device with an Internet connection
• Complementary resource banks that are permanently available

A high educational level program that will allow you to open new paths to your professional progress” 

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process.

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing the very cases being studied. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

A postgraduate diploma that will enable you to work in all areas of Advertising Media Planning , with the solvency of a high-level professional.

The innovative teaching methodology of this postgraduate diploma will allow you to learn in a dynamic and effective way. 

The main objective of this postgraduate diploma is to prepare highly qualified professionals for work experience, giving them the necessary skills to succeed in this field. An objective that is complemented, moreover, in a global way, with the promotion of a human development that lays the foundations for a better society, helping them to access a much higher level of competence and control. A goal that, in just a few months, the students will be able to consider achieved, thanks to a high intensity and precision program. 

If you wish to broaden your knowledge in Advertising Media Planning, this postgraduate diploma will help you achieve it in a comfortable way” 

General Objectives

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools
• Be able to carry out an adequate advertising media planning, with which to determine the supports to be used in the company

Specific Objectives

Module 1. Corporate Identity

• Know the fundamentals of advertising and the agents involved in the advertising creation process
• Recognize and identify the professional profiles of advertising professionals, as well as the main functions and requirements that must be fulfilled for their professional development
• Manage institutional communication in all circumstances even in crisis episodes in which the message is aligned with the interests of the different Stakeholders
• Manage the communication of any event related to corporate communication. 
• Create the corporate image of any entity from any of its attributes

Module 2. Social Media and Community Management  

• Understand the importance of the Internet in the search and management of information in the field of advertising and public relations, in its application to specific cases
• Be able to analyze, process, interpret, elaborate and structure digital communication
• Enable the student to analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
• Understand the importance of social media and e-mobile as a support and commercial revolution and use these tools to achieve advertising and public relations objectives

Module 3. Advertising Media Planning

• Know how to apply the analysis variables of advertising media planning
• Carry out a media plan for an advertising agency or a media center
• Know how to manage the purchase of media and advertising media

A unique opportunity to expand your employability in the labor market”