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The Advertising Theory program offers journalists an overview of the advertising system: its protagonists... See more

This Public Opinion program offers the journalist the possibility of understanding the relationship betwe... See more

Copywriters must understand the keys to the Advertising Language in order to achieve the objectives set w... See more

Advertising has turned today's society into a real battlefield with the sole purpose of capturing the cus... See more

It is essential for journalism and communication professionals who wish to work in this field to be famil... See more

Advertising communication must follow a specific way of exposing its message, depending on the medium in ... See more

This program in Advertising Creativity offers the students an approach to the figure of the art director ... See more

To become a specialist in a given area, it is essential to understand its origins and how it has evolved ... See more

Advertising and public relations companies are creative entities that seek to create persuasive messages ... See more

In the advertising and public relations field, it is necessary to understand how Pressure and Persuasion ... See more

Knowing how to carry out an adequate Advertising Media Planning will allow journalism professionals to ac... See more