Knowing the main tools for the management of creative industries will help you develop successfully in an innovative and highly competitive environment"  

Traditionally, creativity and management have been conceived as antagonistic disciplines. Today, however, creativity and innovation have become the main drivers of economic progress alongside technology. This reality demands new professional profiles capable of developing, in a harmonious and effective way, these tools in the management of the so-called creative industries. Many of these new companies are closely related to the journalism and communication sector, so more and more of these professionals are looking for a way to improve their qualifications in order to develop successfully in this field.

For this reason, TECH has designed this program, through which the student will master all the necessary topics for the management of companies and organizations in the current context of creative industries. The program does not focus solely on arts management, but aims to provide the tools to analyze the economic, social and cultural realities in which creative industries develop and transform today. But, with an added value, since it also provides the specific knowledge of an MBA. The advanced master’s degree is designed to achieve academic and professional goals by acquiring the skills of market research, strategic vision, digital and co-creation methodologies.

This program is totally different from others that can be found in the market, since it places experience as the foundation of theory, allowing a global and sufficient knowledge to practice. And transferring all this knowledge to the planning and subsequent implementation of professional work. Therefore, students will rely on theoretical resources to improve their knowledge, but they will also have a multitude of practical cases that will be essential to fix the learning of the theoretical part, so that they will study in a contextual way, as if they were facing real situations.

Additionally, one of the main advantages of this program is that they will study it 100% online, without the need for travel or specific schedules, so that students can self-manage their studies, plan their schedules and pace of learning, which will be very useful to be able to combine it with the rest of their daily activities.

Creative industries are carving out a niche in the market, so more and more people are looking to specialize in this field" 

This advanced master’s degree in Senior Management of Creative Industries contains the most complete and up-to-date educational program on the market. The most important features of the program include:

• The development of case studies presented by experts in journalism
• Graphic, schematic, and practical contents created to provide scientific and practical information on the disciplines that are essential for professional development
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies in the management of creative industries
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH provides you with a multitude of theoretical and practical resources and the latest educational methodology on the market" 

Its teaching staff includes professionals from the field of journalism, who bring to this program the experience of their work, as well as renowned specialists from reference societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive educational experience designed to train for real-life situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts. 

A program of great academic value that will be indispensable to improve your qualification"

At TECH you will be able to study with the most innovative teaching methodology on the market"

The main objective of this advanced master’s degree in Senior Management of Creative Industries at TECH is to provide students with specific knowledge of the area for their future professional development in an increasingly competitive sector, which demands professionals with experience, but also with the necessary qualifications to qualify for a senior management position. Undoubtedly, the best program that journalists can find to achieve academic and professional excellence in this field. 

A completely innovative advanced master’s degree that will mark a before and after in your education" 

General Objectives

• Develop leadership skills appropriate for business management
• Know and know how to manage the economic-financial areas of the company
• Gain knowledge of new creative industries
• Knowledge of regulations affecting creative and intangible products, such as intellectual and industrial property or advertising law
• Understand the process of brand creation and evolution
• Use appropriate marketing and advertising techniques to reach the target audience

Specific Objectives

• Define the latest trends in business management, taking into account the globalized environment that governs senior management criteria
• Develop the key leadership skills that should define working professionals
• Follow the sustainability criteria set by international standards when developing a business plan
• Develop strategies for making decisions in a complex and unstable environment
• Create corporate strategies that set the script for the company to follow in order to be more competitive and achieve its own objectives
• Develop the skills required to manage business activities strategically
• Design innovative strategies and policies to improve management and business efficiency
• Understand the best way to manage the company's human resources, getting greater performance from employees that, in turn, increases the company's profits
• Understand the economic environment in which the company operates and develop appropriate strategies to anticipate changes
• Understand the logistic operations that are necessary in the business environment, so as to manage them appropriately
• Be able to develop all the phases of a business idea: design, feasibility plan, execution and monitoring
• Understand how creativity and innovation have become the drivers of the economy
• Problem-solving in novel environments and in interdisciplinary contexts within the field of creativity management
• Integrate one's own knowledge with that of others, by making informed judgments and applying rationale on the basis of information available for each case
• Know how to manage the process of creation and implementation of novel ideas on a given topic
• Acquire specific knowledge to manage companies and organizations in the new context of creative industries
• Possess the tools to analyze the economic, social and cultural realities in which creative industries develop and transform today
• Help students acquire the skills they require to develop and evolve their professional profile in both business and entrepreneurial environments
• Gain knowledge to manage companies and organizations in the current context of creative industries
• Use new information and communication technologies as tools for enhancing skills and exchanging experiences in the study environment

Achieve your academic and career goals by furthering your qualifications with this program"